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Company Profile
Yakult Honsha Co Ltd in Health and Wellness
45 pages, Mar 2018
US$570Added to Cart
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
With more than 80 years of experience, Yakult is the global leader in probiotic drinking yoghurt. Its key distinction lies in engaging with the consumer from a more personal perspective and communicating the health benefits of its products directly. Its expansion in emerging markets such as China and the Gulf countries as well as the maintenance of its core values based on convenience and functionality will retain its growth potential in the coming years.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on Yakult Honsha Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Health and Wellness market and the global economy.
Company and market share data provide a detailed look at the financial position of Yakult Honsha Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Yakult Honsha Co Ltd.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Yakult Honsha Co Ltd provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Health and Wellness research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Want to find out more about this report?
Request more informationTable of Contents
Scope of the Report
Scope
Strategic Evaluation
Key company facts
SWOT: Yakult Honsha Co Ltd
CORPORATE OVERVIEW
Probiotics Drinking Yoghurt: Yakult´s bright star
Recovery of Japanese economy key for Yakult’s growth
The Yakult Ladies is the unique asset of the company
Yakult rising awareness of health benefits of probiotics
The ageing consumer at the heart of Yakult’s CSR commitments
HW by prime positioning
Digestive Health - core positioning for Yakult
Competitive Positioning
Yakult scales up size
Danone to sell 14% stake in Yakult
Yakult strengthens its position against Danone
Yakult loses share in Latin America and South Korea
Meiji increasingly challenges Yakult’s dominance
China: key growth competitive market for Yakult
PROBIOTIC YOGHURT OPPORTUNITIES
Permissive regulation fuels the probiotic market in Japan
Asia Pacific continues to be Yakult’s key market
Free from yoghurt remains untapped by Yakult
India to boost Yakult’s growth
APAC will keep dominating growth but North America follows closely
Siggi’s and Noosa: brand disruptors in the US
Turn focus to MEA
Taking probiotic yoghurt to the next level
NON-YOGHURT OPPORTUNITIES
Incorporating probiotic in juice will help to differentiate
RECOMMENDATIONS
Recommendations
Appendix: Competitor Analytics
Competitor Analytics tool
Overview
Competitors
Market Overlap
Treemap
Overlap Matrices
Appendix: Industry Forecast Model
About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition
Key applications for the Industry Forecast Model
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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Complete Catalogue
Company Reports
- Danone, Groupe in Health and Wellness | Sep 2017
- Dean Foods Co in Health and Wellness | Apr 2013
- Kraft Foods Inc in Health and Wellness | Dec 2011
- Mondelez International Inc in Health and Wellness | Oct 2017
- Nestlé Group in Health and Wellness | Jan 2018
- Nestlé SA in Health and Wellness | Dec 2016
- Ocean Spray Cranberries Inc in Health and Wellness | Nov 2017
- PepsiCo Inc in Health and Wellness | Jan 2018
- Suntory Holdings Ltd in Health and Wellness | Jan 2018
- The Coca-Cola Co in Health and Wellness | Dec 2017
- Unilever Group in Health and Wellness | Dec 2017
- Weight Watchers International Inc in Health and Wellness | Nov 2017