Yoghurt and Sour Milk Drinks

One of the most notable global trends in yoghurt in recent years has been the increasingly important role played by product narratives and origin stories when it comes to marketing new launches and reigniting enthusiasm for older brands. In the US, ...

As consumers turn away from food products with high levels of added sugar, sales of flavoured yoghurt are expected to continue declining over the forecast period. In response, manufacturers are likely to continue innovating to reduce sugar content ...

Japanese consumers are well aware of the health benefits of probiotics thanks to the traditional Japanese diet containing many fermented products such as Miso paste and pickled vegetables. During the review period, manufacturers of yoghurt put ...

Sales of yoghurt are likely to observe further product innovation over the forecast period as companies develop more sophisticated products that might add value to the category. Examples of this observed over the review period include the ...

Aided by manufacturer reformulation in order to avoid the new black food labels warning consumers of high levels of sugar, sodium, saturated fat or calories, yoghurt was a notable beneficiary of the food labelling law introduced in 2016. Yoghurt ...

Yoghurt and sour milk drinks is expected to perform well over the forecast period as it recovers from the negative impact of a slow economy in 2015-2017. The category also has much scope to expand from popular unbranded, cottage products to branded ...

Due to growing awareness of the need for a healthy diet consumers are increasingly looking for healthier options, with this also being seen in yoghurt. While flavoured yoghurt products have struggled, with many containing high sugar levels, Greek ...

The success of the Greek-style yoghurt Epigamia, which was launched during 2016, has paved the way for new product development in yoghurt in India. Along with the health benefits associated with Greek yoghurt, the format is perceived as an indulgence...

Strong growth within flavoured yoghurt helped drive the overall performance of the category in 2018, with its value growth rate corresponding to overall yoghurt and sour milk products. Strong flavour innovation, particularly in Greek style yoghurt, ...

Local manufacturers dominate yoghurt and sour milk products in Kenya. They can provide fresh products at extremely affordable prices, which can be attributed to their massive production plants across the country. Furthermore, the economic scale of ...

Dairy products in Georgia have always been perceived as some of the healthiest to consume. Sour milk products have been known to local consumers for many decades in both packaged and unpackaged forms. Yoghurt is a product that was only introduced at ...

Yoghurt has never been under price regulation, so companies have been reallocating scarce inputs such as raw milk to yoghurt production, in a strategic move to improve the profitability eroded by government controls. The low per capita consumption of...

Over the forecast period, yoghurt and sour milk products is expected to achieve strong, healthy growth. This is thanks to the fact that many Moroccans are looking for alternative products to milk and drinking milk products. Moreover, there are many ...

Corresponding closely with the health and wellness trend and consumers’ rising engagement in sports, there is also an increase in demand for high-protein products. This is a trend that is relatively easy for consumers to adopt; while other ...

Both yoghurt and sour milk products benefit significantly from the health and wellness trend in Kazakhstan. Health attributes have become a key factor in the purchasing decisions of consumers. The key claims of yoghurt and sour milk products are ...

Among all dairy products, yoghurt and sour milk products is the most heavily affected by the importance of convenience in terms of packaging and consumption. Increasing workloads, paired with higher salaries, allow consumers to look for on-the-go ...

Plant-based and soy-based yoghurts performed well in 2018, benefitting from stronger product availability and rising consumer-health-awareness. As practically all plant-based options are lactose-free and the number of lactose-intolerant consumers is ...

Traditionally flavoured yoghurt was by far the most popular format. It is only during recent years that drinking and plain yogurt have gained popularity, with drinking yoghurt expected to become the most important format over the forecast period. ...

Serbian yoghurt and sour milk products has been dominated by drinking yoghurt for decades. In 2018, drinking yoghurt extended its lead by recording the highest retail value sales growth. These products are very popular in the country, and they are ...

Greek and Greek-style yoghurt sales continued to grow throughout the review period. Demand for Greek yoghurt among health-conscious consumers is being fuelled by the trend towards lower carbohydrates and higher protein products. Furthermore, the “war...