Yoghurt and Sour Milk Products in Belarus

PROSPECTS

Lack of consumer interest in sour milk products

Yoghurt and sour milk products are traditionally used by local consumers on a daily basis. Sour milk is a mature product area and there was diminishing interest in traditional product types, resulting in a volume sales decline in 2018.

Trend towards healthy snacking continues to drive sales of drinking yoghurt

Drinking yoghurt posted stable volume growth towards the end of the review period, which was due to increasingly busy lifestyles and resulting on-the-go consumption. Growing awareness of health and wellness encouraged interest in healthier snacking options.

Plain yoghurt is expected to develop further

Plain yoghurt is a relatively new category and more consumers are learning about its benefits and trying it. Volume sales of plain yoghurt were stimulated by the development of Greek yoghurt, which became available in 2017 and is actively promoted.

COMPETITIVE LANDSCAPE

Local manufacturers retain their leading positions due to active development and state support

In 2018, there was no significant change in terms of the competitive landscape of yoghurt and sour milk products. Local leader Savushkin Produkt retained its top position, followed by several dozen local milk-processing manufacturers.

Companies invest in extended ranges and new product developments

Most new product developments in 2018 were inspired by the healthy lifestyle trend and on-the-go consumption. Local consumers are becoming increasingly aware of ingredients in drinking yoghurt and are searching for healthier products.

More new product developments set to appear

A greater number of new product developments is expected to be seen during the forecast period in terms of product line and flavour extension. New product developments are set to continue being greatly affected by the healthy lifestyle and on-the-go consumption trends.

Files are delivered directly into your account within a few minutes of purchase.