Yoghurt and Sour Milk Products in Bosnia-Herzegovina

PROSPECTS

Consumers shifting from milk to yoghurt

Yoghurt and sour milk drinks recorded stable growth over the review period with consumers switching from drinking milk and shelf stable milk in particular. Yoghurt is perceived as a healthier drink for adults in terms of digestion, whilst offering consumers a wider selection of flavours.

Greek yoghurt boosts plain yoghurt

Plain yoghurt recorded the strongest retail value growth in yoghurt and sour milk products in 2018 and throughout the review period. The strong growth of plain yoghurt began with the launch of Greek yoghurt varieties, which have been recognised for their healthy properties, and especially their high protein content.

New positioning for flavoured yoghurt

Greek yoghurt brands were launched not only in plain yoghurt during the review period, but also in flavoured yoghurt varieties, boosting the performance of this format. There is increasing information available about the high sugar content of flavoured yoghurt and that it is therefore not a “healthy” choice.

COMPETITIVE LANDSCAPE

Importance of domestically manufactured products

Large internationals, such as Danube Foods, Dukat and Meggle, control yoghurt and sour milk products in Bosnia-Herzegovina through regional dairies, all operating production subsidiaries and production facilities in the country. It is important for any player aiming for top spots in yoghurt and sour milk products to have manufacturing facilities in the country.

Meggle focuses on quality to boost share

Meggle achieved the strongest increase in its retail value share in yoghurt and sour milk products in 2018. The company maintained a wide availability of its products across different channels and regions, whilst changing its strategy slightly towards emphasising quality.

Large players squeeze others out of retail chains

All three leading players increased their share in yoghurt and sour milk drinks at the end of review period. Furthermore, only one player outside the top three recorded an increased share in yoghurt and sour milk products in 2018.

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