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Learn moreAug 2018
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Yoghurt and sour milk drinks recorded stable growth over the review period with consumers switching from drinking milk and shelf stable milk in particular. Yoghurt is perceived as a healthier drink for adults in terms of digestion, whilst offering consumers a wider selection of flavours.
Plain yoghurt recorded the strongest retail value growth in yoghurt and sour milk products in 2018 and throughout the review period. The strong growth of plain yoghurt began with the launch of Greek yoghurt varieties, which have been recognised for their healthy properties, and especially their high protein content.
Greek yoghurt brands were launched not only in plain yoghurt during the review period, but also in flavoured yoghurt varieties, boosting the performance of this format. There is increasing information available about the high sugar content of flavoured yoghurt and that it is therefore not a “healthy” choice.
Large internationals, such as Danube Foods, Dukat and Meggle, control yoghurt and sour milk products in Bosnia-Herzegovina through regional dairies, all operating production subsidiaries and production facilities in the country. It is important for any player aiming for top spots in yoghurt and sour milk products to have manufacturing facilities in the country.
Meggle achieved the strongest increase in its retail value share in yoghurt and sour milk products in 2018. The company maintained a wide availability of its products across different channels and regions, whilst changing its strategy slightly towards emphasising quality.
All three leading players increased their share in yoghurt and sour milk drinks at the end of review period. Furthermore, only one player outside the top three recorded an increased share in yoghurt and sour milk products in 2018.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Yoghurt and Sour Milk Products industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.