With one of the highest rates of per capita consumption in Europe, consumer demand for yoghurt and sour milk products consumption is set to remain both stable and significant. Further new product launches and innovation is expected as the health and wellness trend gathers pace, notably in sour milk products.
As mentioned above, Macedonian consumers are becoming increasingly aware of the health benefits of free from lactose dairy products due to the spreading awareness of the problems that can be caused in the human digestive system by excessive lactose consumption. While this certainly applies to the small percentage of the Macedonian population who are lactose intolerant or sensitive to lactose, the potential consumer base for free from lactose dairy products extends far beyond this group to include large numbers of consumers who are merely concerned about the potential for lactose to cause bloating, digestive discomfort and diarrhoea, among other potential side effects of lactose consumption.
High-protein dairy products are expected to gain traction over the forecast period as a growing number of young consumers focus on consuming high protein foods for health and wellness reasons. This includes a focus on high protein yoghurt, especially plain (Greek style) yoghurt.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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