Retail volume sales of yoghurt and sour milk products declined throughout the review period, with even the pandemic failing to inspire the stabilisation of demand (let alone a rebound), as it led to consumers spending more time at home and eating more meals and snacks there. They will continue to fall during 2021, albeit at a slower pace than in the previous year.
Plain yoghurt will remain the top performer in yoghurt and sour milk drinks during 2021. It is gaining share from flavoured yoghurt because it is perceived as healthier due to its lower sugar content.
The growing cosmopolitanism of Russian diets is also impacting yoghurt. In particular, Greek yoghurt, which is perceived as both very tasty and healthy, is growing in popularity.
Retail volume sales of yoghurt and sour milk products will continue to decline during both 2022 and the forecast period as a whole. However, the rate of decline will be lower than in the review period, as demand will begin to stabilise towards the end of the forecast period, in spite of the country’s ongoing population decline.
Plain yoghurt will continue to significantly outperform flavoured yoghurt in terms of their respective rates of retail volume sales growth during the forecast period. Within flavoured yoghurt, reduced and free from sugar offerings will continue to proliferate, as players seek to shift their brands to a healthier positioning.
The retail value share of private label in yoghurt and sour milk drinks increased during the review period, but it remains relatively low. Private label has significant room for growth in sour milk products in particular during the forecast period, as there is relatively little differentiation between different brands of sour milk products, such as kefir.
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This report originates from Passport, our Yoghurt and Sour Milk Drinks research and analysis database.
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