Yoghurt and Sour Milk Products in Russia

PROSPECTS

Concerns over quality continue to have negative impact on sour milk products

Sour milk products accounted for more than half of retail volume sales in 2019. Nevertheless, volume sales of traditional sour milk products, such as kefir, ryazhenka and prostokvasha continued to decline in 2019.

Lactis introduces skyr as players look to add variety

Yoghurt and sour milk drinks is somewhat of a mature category in Russia and therefore, to capture the attention of consumers, manufacturers are experimenting with new product types. For example, Lactis AO has started production of skyr, which is a product which is completely new to Russia.

Set-style yoghurt makes inroads thanks to healthier image

Stirred yoghurt used to be the most common yoghurt type in Russia, with set-style yoghurt being a relative niche. In 2018 and 2019, however, the situation began to change.

COMPETITIVE LANDSCAPE

Ehrmann sees strong growth off the back of new product launches

Ehrmann OOO retained third place in the rankings in 2019 with it continuing to see strong current value growth thanks to its regular new product development and innovations. Following the success of its Epica brand of plain yoghurt and drinking yoghurt, which has seen dynamic growth since its launch in 2017, Ehrmann OOO launched a series of new innovations in 2018/2019.

Efko sees dynamic growth as it introduces unusual flavours and functional options

Efko Produkty Pitania AO witnessed the most dynamic growth in current value terms in 2019 with it launching new product lines under its key Sloboda brand. The first of its new lines features reduced fat yoghurt that is enriched with lactic bacteria and which employs unique flavour combinations including strawberry and mint, raspberry and green tea, and black currant and basil.

Molvest successfully introduces Russia’s first vegetable yoghurts

Molvest ZAO, which was ranked fourth in the category in 2019, offers novelties under its leading Vkusnoteevo brand. With competition increasing the company was also involved in introducing new innovations towards the end of the review period.

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