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Yonghui Superstores Co Ltd in Retailing (China)

January 2019

Yonghui Superstores Co Ltd has seen a strong performance, in spite of challenges from e-commerce. With strong direct sourcing capacity, Yonghui focuses on fresh food products. It is endeavouring to implement new retailing strategies through strategic cooperation with JD.com and Tencent. It is also making efforts in terms of store innovation and expansion of its new business, Super Species, by integrating retailing and foodservice formats.

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Euromonitor International's report on Yonghui Superstores Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Yonghui Superstores Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Yonghui Superstores Co Ltd.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Yonghui Superstores Co Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Yonghui Superstores Co Ltd

Key company facts
Strategic objectives and challenges
Digital strategy details
Private label overview

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