Yum! Brands is an international restaurant group that operates in the full-service and limited-service spaces. The US-based company includes four brands: Taco Bell, KFC, Pizza Hut and the Habit Burger Grill. Yum China also owns Little Sheep, Huang Ji Huang and COFFii & JOY brands. The company currently operates over 53,000 locations in 157 countries. Yum! is using rapid outlet opening, technological advancement and innovative menu items, including plant-based meat alternatives, to differentiate
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Euromonitor International's report on Yum! Brands Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice market and the global economy. Company and market share data provide a detailed look at the financial position of Yum! Brands Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Yum! Brands Inc.
Euromonitor International's company profile reports are written by our Consumer Foodservice research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks.
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