Yum! Brands is an international restaurant group that operates in the full-service and limited-service spaces. The US-based company includes four brands: Taco Bell, KFC, Pizza Hut and the Habit Burger Grill. Yum China also owns Little Sheep, Huang Ji Huang and COFFii & JOY brands. The company currently operates over 53,000 locations in 157 countries. Yum! is using rapid outlet opening, technological advancement and innovative menu items, including plant-based meat alternatives, to differentiate
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Euromonitor International's report on Yum! Brands Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice market and the global economy. Company and market share data provide a detailed look at the financial position of Yum! Brands Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Yum! Brands Inc.
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Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks.See All of Our Definitions
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