Yves Rocher, a France-based producer and retailer of beauty and personal care products, posted 4% growth in 2014. Its performance was constrained by heavy reliance on Western Europe and particularly on France. The acquisition of the Turkish brand Flormar in 2012 helped to diversify its geographic market reach, but a focus on building internet sales and rolling out new franchises will need to be part of any coherent international development strategy.
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Euromonitor International's report on Yves Rocher SA delivers a detailed strategic analysis of the company's business, examining its performance in the Sets/Kits market and the global economy.
Company and market share data provide a detailed look at the financial position of Yves Rocher SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Yves Rocher SA.
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