Yves Rocher Sa in Beauty and Personal Care

Company Profile

About This Report

Jul 2015

Yves Rocher, a France-based producer and retailer of beauty and personal care products, posted 4% growth in 2014. Its performance was constrained by heavy reliance on Western Europe and particularly on France. The acquisition of the Turkish brand Flormar in 2012 helped to diversify its geographic market reach, but a focus on building internet sales and rolling out new franchises will need to be part of any coherent international development strategy.

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Yves Rocher Sa in Beauty and Personal Care

Euromonitor International's report on Yves Rocher SA delivers a detailed strategic analysis of the company's business, examining its performance in the Sets/Kits market and the global economy.

Company and market share data provide a detailed look at the financial position of Yves Rocher SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Yves Rocher SA.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Yves Rocher SA provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

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Euromonitor International's company profile reports are written by our Sets/Kits research team, a dedicated group of analysts that knows the industry inside and out.

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introduction

Scope

Strategic Evaluation

Key company facts
Established presence across wide range of distribution channels
Growing reliance on Western Europe
More differentiation required for “natural”-positioned product range
SWOT : Yves Rocher SA
Key strategic objectives and challenges

Competitive Positioning

Yves Rocher’s steady recovery boosted by international expansion
Yves Rocher outperforms Western European market in 2013-2014
I ntensifying competition in global beauty
Reduce reliance on France
Development of internet retailing channel
Moderate level of market consolidation in global BPC

Market Assessment

Still weak presence outside Europe
Absence from key growth markets a problem
Skin care scale makes it main opportunity

Geographic Opportunities in Europe

Western European opportunities improving
Expansion in Turkey through acquisition
Prospects in Yves Rocher’s domestic French market
Botanic opportunities in mature markets
Retail immaturity in Eastern Europe offers potential
Russian market value contraction raise challenges
Adding value to Russian product mix

Opportunities Beyond Europe

Current Asia Pacific presence outside the heart of growth
Aiming to expand in India with Flormar
Yves Rocher targets Brazil

Brand Strategy

Yves Rocher’s expansion in wider distribution channels
Brand loyalty underpinned by promotional offers and gifts
Building higher brand equity and stronger brand loyalty
Aiming for a multibrand portfolio, but Yves Rocher still dominates

Operations

Manufacturing operations remain in France and Ireland
Growing focus on online sales

Recommendations

Evolving retail strategies and pursuit of new markets

Appendix

Competitor analytics tool
Overview
Competitors
Treemap

Report Definitions

Definitions of beauty and personal care categories (1)
Definitions of beauty and personal care categories (2)