Zalando Se

Company Profile

About This Report

Jan 2019

German retailer Zalando continues to maintain its cross-platform online store while expanding horizons to new product offerings and exploring pop-up store ‘experience more’ physical retailing concepts. The company is also shifting its focus to offer more affordable luxury products in early 2019, while also continuing to answer consumer demand for faster deliveries and easier returns.

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Zalando Se

Euromonitor International's report on Zalando SE delivers a detailed strategic analysis of the company's business, examining its performance in the Non-Store Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Zalando SE, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Zalando SE.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Zalando SE provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Non-Store Retailing research team, a dedicated group of analysts that knows the industry inside and out.

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Key company facts
Regional close-ups
Strategic objectives and challenges
Digital strategy evolution