Zalando Se

May 2020

Zalando SE is one of the largest European e-commerce specialised retailers focused in the fashion industry. In recent years, the company has also been expanding its physical stores network. Diversification into beauty, home and consumer electronics has been a priority for its business model growth. Zalando SE is expected to benefit and grow in the following years as the e-commerce environment improves due to retailing disruptions caused by COVID-19.

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Overview:

Euromonitor International's report on Zalando SE delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Zalando SE, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Zalando SE.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Zalando SE provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Key company facts
Regional close-ups
Strategic objectives and challenges
Zalando ecosystem
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