Zalando

February 2018

Zalando is a German e-commerce company based in Berlin. Founded in 2008, the company maintains a cross-platform online store selling shoes, clothing and other fashion items bringing together high street to high end brands and independent labels. Already operating in 15 European countries, it might be soon launching in Ireland. Following trends adopted by other e-commerce giants to dive into the beauty world, Zalando recently launched a beauty concept store in Berlin.

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Overview:

Euromonitor International's report on Zalando SE delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Zalando SE, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Zalando SE.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Zalando SE provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Key company facts
Regional close-ups
Strategic objectives and challenges
Digital strategy evolution
Digital strategy details
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