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Zalora

January 2021

Zalora is Asia’s top fashion e-commerce retailer, offering a variety of fashion and accessory products from local and global brands on its one-stop platform. The company has gained an edge in Southeast Asia by tailoring its approach to local markets. Zalora’s data-centric strategy has helped it accelerate its omnichannel investment, including pop-up stores with computers, a visual search feature on its website, chatbots and AR/VR testing to give consumers a holistic experience.

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Overview:

Euromonitor International's report on Zalora Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Zalora Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Zalora Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Zalora Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Zalora: Key company facts
Zalora’s omnichannel investments
Zalora’s omnichannel strategy in context
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Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions

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