China

In 2024, retail current value sales of sweet spreads in China are expected to fall, continuing the trend seen in the previous two years. This is primarily due to a general lack of consumer spending confidence, along with an increasing focus on…

In 2024, retail current value sales of staple foods in China are expected to grow slightly, with a projected increase in the low single digits, despite the challenging macroeconomic environment. The post-pandemic economic recovery in China has been…

In 2023, sauces, dips and condiments in China experienced a strong retail current value decline, largely due to the end of COVID-19 lockdowns, which saw consumers return to dining out, combined with the stockpiling effect during the 2022 lockdowns.…

In 2024, rice, pasta and noodles in China is set to see low positive retail volume and current value growth rates. However, the performance is expected to be mixed across categories, reflecting changing consumer preferences and market dynamics.…

In 2024, compared with 2023, retail current value sales of processed meat, seafood and alternatives to meat are expected to experience moderate steady yet slightly slower growth in China. This is largely due to the overall slowdown in the country’s…

In 2024, retail volume and current value sales of processed fruit and vegetables in China are expected to see low single-digit growth, with shelf stable fruit continuing to overwhelmingly dominate retail sales. Beginning in early 2023, due to the…

In 2024, retail current value sales of meals and soups are expected to see a slight decline in China. This is primarily due to the fading pandemic-driven boost for categories such as dried ready meals and quick recipe kits, coupled with broader…

Retail current value sales of edible oils are expected to stabilise in China in 2024, after experiencing a significant decline in 2023 as consumers returned to dining out after the pandemic. Apart from a continued noticeable drop in sales of olive…

In 2023, cooking ingredients and meals in China experienced a retail current value decline; this was primarily due to the lifting of COVID-19 lockdown policies, which resulted in consumers returning to dining out, therefore having a negative impact…

In 2024, breakfast cereals in China is expected to maintain retail volume and current value growth, primarily driven by increasing consumer health awareness, urbanisation, and changing lifestyles. Hot cereals has been gaining popularity, and this is…

Baked goods in China is projected to maintain low single-digit growth in retail volume and current value terms in 2024, which is a marginal deceleration compared with the gains seen in 2023 and prior to the pandemic. This slowdown is largely…

Current value sales of premium and luxury cars are up by 3% to total CNY1.929 billion in China in 2024, thanks to persistent demand from higher-income consumers, with expenditure proving resilient in the face of macroeconomic headwinds. Wealth…

Retail current value sales of designer apparel and footwear (ready-to-wear) in China are rising by 5% to stand at CNY93.78 billion in 2024 primarily boosted by sales of designer apparel. Growth is thanks to inflation and successful marketing that…

Retail value sales of luxury goods in China are rising by 4% in 2024 in current terms, to stand at CNY3.26 trillion. Growth in sales is fuelled by consumers’ increased desire to live in the moment and enjoy life, as well as rising interest in…

Current value sales of fine wines/champagne and spirits are rising by 3% to total CNY853.3 billion in China in 2024, boosted by consumers’ renewed and growing appetite for luxurious experiences and enjoyment. Socialising over a drink with friends…

Experiential luxury in China is benefitting from recovered tourist arrivals in 2024, despite economic pressures including rapidly rising living costs. Consumers continue to shift towards spending more money on meaningful and rewarding experiences and…

China’s consumer landscape in 2023 reflects evolving demographic, economic and social trends. This report examines shifts in population, household structures, income and expenditure patterns while highlighting changing lifestyles influenced by…

Mobility in China saw a strong recovery in 2023, as commuting and travel demand rebounded following the ending of COVID-19 restrictions. Light vehicle sales witnessed solid growth of 10.2%, with the share of electric cars reaching 31.8%. Supportive…

Sales of health and wellness staple foods continue to be bolstered by consumers’ desire to maintain their health through eating the “right” foods, a trend which accelerated during the pandemic, and has endured. Food manufacturers are leveraging this…

Consumers are increasingly looking for health benefits from the foods and drinks that they consume. Meanwhile, people in China are leading busier lives, and there is thus high consumer demand for energy boosting soft drinks. A significant proportion…