Standardised coverage and timely analysis helping you to understa...
Standardised coverage and timely analysis helping you to understand in-depth detail on the income levels and spending habits of consumers around the world.
Canada has an ageing population and a modest birth rate. Its population in 2023 continued to be mainly city-based, and bolstered by immigration, adding to increasing racial-ethnic diversity. Canada’s homes have excellent broadband access and there…
The French population remains diverse owing to continued influx of immigrants, while businesses are becoming increasingly to cater to varying needs of different consumers. Ageing population and changing household dynamics are reshaping spending…
Brazil’s population is projected to maintain a solid growth rate despite slightly contracting birth rates, largely thanks to rising life expectancy. While childless families will become more popular among Brazilians, households with children will…
Longer life expectancy, falling birth rates and the growing influence of younger generations are transforming Vietnam’s consumer landscape. Millennials and Gen Z are gaining influence, while single-person households are seeing rapid growth.…
Mexico's population is set to grow steadily through to 2040, maintaining a youthful demographic led by Gen Alpha and Gen Z, yet emigration is expected to offset some of the growth. Gen Z is set to have the highest average incomes, with millennials…
In 2023, Vietnam ranked 12th among Asia Pacific nations in terms of average gross income, with a 4.1% increase in per capita disposable income. Despite economic challenges, Vietnam showed resilience as it maintained GDP growth, largely due to…
To gain a competitive edge and accelerate growth, companies must focus on understanding their target consumers. This report provides insights into seven consumer types, helping businesses refine their strategies to align with prevailing consumer…
In 2023, Turkey ranked 17th in Western Europe for average gross income, despite a significant increase in per capita disposable income. High inflation and income disparity remains a challenge, as the richest 20% of the population holds nearly half…
In 2023, Thailand ranked ninth in average gross income among Asia Pacific countries, supported by an unemployment rate below 1% and lower inflation of 1.2%. While the economy somewhat stagnated, government stimulus aided disposable incomes as it…
In 2023, Tanzania’s average gross income ranked second lowest among Middle East and Africa countries, due to a dependence on the informal market and large rural populations. However, per capita disposable income is projected to grow by 8.6% over…
In 2023, the United Arab Emirates saw robust economic performance, ranking second in the Middle East and Africa region for average gross income, driven by a strong labour market, zero income tax and government support for low-income households.…
In 2023, the United Arab Emirates saw robust economic performance, ranking second in the Middle East and Africa region for average gross income, driven by a strong labour market, zero income tax and government support for low-income households.…
In 2023, the United Kingdom ranked ninth among Western European nations for average gross income, despite a decrease in per capita disposable income due to economic slowdown and above 7% inflation. However, projections for 2023-2028 indicate a 5.7%…
In 2023, Greece ranked 16th among Western European nations in average gross income, with a significant rise in per capita disposable income due to decreased unemployment. However, income inequality remained a challenge, particularly among the youth…
In 2023, Hungary experienced a decline in per capita disposable income due to economic slowdown and increasing unemployment. Over the forecast, per capita disposable income is projected to increase, indicating potential economic recovery. Despite…
In 2023, New Zealand ranked 19th among developed nations in average gross income, to economic slowdown and increasing unemployment. Despite this, projections for 2023-2028 suggest an increase in per capita disposable income, outpacing the average…
In 2023, Mexico ranked third in Latin America for consumer income, driven by lower unemployment and increased labour productivity. However, income disparities persisted, with high levels of inequality and a significant gender gap. Looking ahead,…
In 2023, Kenya ranked 19th among 25 Middle East and Africa nations in terms of average gross income, despite economic recovery and growth in key sectors. However, high public debt and global economic instability posed challenges. Furthermore, income…
In 2023, Ireland ranked eighth in Western Europe for average gross income, despite a decline in per capita disposable income due to economic slowdown. However, projections for 2023-2028 indicate an increase in per capita disposable income, driven by…
In 2023, Ghana experienced economic deceleration, yet saw a 3.6% increase in per capita disposable income, primarily due to a rise in labour productivity. Despite this, the country faced severe income inequality and a significant gender gap. During…