More Middle Eastern consumers are looking for brands that align with their values, for example local sourcing and sustainability. In an age of social media, consumers are looking beyond pricing when making drink brand choices, and seeking those brands that resonate more with their values.
Home care in the Middle East is undergoing a remarkable transformation, driven by the convergence of two factors: a surge in consumer demand for innovative cleaning solutions and the active promotion of sustainable and eco-friendly practices by governments. As such, consumers are seeking cleaning solutions that offer eco-friendly formulations, sustainable packaging, and stress-relieving fragrances tailored to regional preferences
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Euromonitor International recently published its Top Global Consumer Trends for 2024, on the back of a rigorous research process to foresee how consumer behaviour is expected to evolve and what it means for businesses. This study also enables us to outline what to expect from consumers in the Middle East during 2024.
Consumer preference for seamless payments in most daily activities has also increased the adoption of digital payment solutions for mobility. As consumers expect an integrated, convenient, and secure payment solution, this has opened up the mobility sector as an avenue of payment innovation and partnership among payment specialists and mobility service providers across public and private sectors.
Gamification is set to significantly influence loyalty programmes in the Middle East, primarily due to the evolving demographics and spending habits of Generation Z (Gen Z), who favour experiences over material possessions.