A growing trend among young consumers in Asia with imbalanced dietary habits and occasional unhealthy indulgences is a heightened interest in promoting optimal liver health. This is often spurred by consumers’ desire to maintain their bodies’ ability to function optimally in the face of these lifestyle choices. Many turn to liver-supporting supplements as a potential means of bolstering their wellbeing and ensuring their bodies can keep pace with the demands of daily life.
Euromonitor International was thrilled to collaborate with Kisaco Research as a media partner and participant in the Women’s Health Innovation Summit Europe, held in Basel, Switzerland in April 2024. Serving as a leading industry platform, the event convened various stakeholders across the women’s health landscape, united by a common mission to showcase innovation, fuel investment, and foster partnerships across Europe and Israel, all aimed at enhancing outcomes, accessibility and quality of healthcare for women.
Embracing women’s wellness through dedicated solutions that cater to unique needs requires a holistic outlook factoring in an integrated physical, nutritional, emotional, and lifestyle spectrum. In Asia Pacific, emerging trends in women's health are also increasingly tailored to the region's unique consumer behaviours and demographic dynamics.
Each year, Euromonitor International identifies the top global trends that reflect changing consumer values and behavioural shifts, which significantly impact the business landscape. Three consumer trends—Value Hackers, Delightful Distractions and Wellness Pragmatists—stand out as the most relevant for the pet care industry in 2024, primarily due to the impact of inflation, pet humanisation and health concerns.
Snackification describes the phenomenon of people increasingly consuming smaller meals (snacks) throughout the day, instead of the classic three daily meals that was the norm for many decades - especially in Western countries.
The expansion of wellness to encompass a more holistic and inclusive view has meant that previously taboo or underserved areas such as women's health are now becoming a more critical component of the evolution of the wellness journey. In an increasingly saturated and overcrowded wellness marketplace, elevating brand credibility through science and medical backing will be key for closing the gap in consumer product and service adoption.