There is often more than one pathway to long-term business growth. Faced with countless choices, how can you be positive that you are on the right track?
Our consulting team specialises in deep exploration of markets, industries, economies and consumers, so you can lead from the front.
We have delivered over 10,000 custom research projects for a wide variety of organisations, underscoring our commitment to delivering the data analytics and insights you need.
Whether you’re looking for more in-depth analysis of existing data, or to commission original new research, we can help you.
Our custom research solutions help you maximise growth opportunities across six key business areas, helping you to make bold decisions.
Determine the size of the prize
Navigate critical market dynamics
Measure your performance and potential over time
Differentiate your offer
Maximise your distribution channels
Custom research to help you win online
Go public with data-backed confidence
Target ideal acquisitions and partnerships
Make confident investment and acquisition decisions
Track new product launches
Position your products for success
Track online product prices
Power innovation by recognising future trends
Fuel innovation by addressing unmet needs
Validate advertising claims
Identify your target audience
Interpret consumer usage and attitude behaviour
Maximise sales across the shopping journey
Target ideal export markets
Map a path for expansion into foreign markets
We support many types of organisations, including consumer goods manufacturers and retailers, investments banks, consulting firms, trade promotion organisations, government agencies, universities and B2B businesses.
Because we leverage and scale our existing global research infrastructure, we deliver cost-effective custom solutions to meet your budget and timelines.
We support a wide range of functions - from business intelligence and insights to product development and R&D.