Pet care continues to record strong growth in real value terms in Middle East and Africa, in spite of the difficult economic environment in recent years hitting the volume sales performance. Ongoing premiumisation and pet humanisation are helping to drive value growth, despite some low-income pet owners being forced to switch from mid-priced to economy brands as rising inflation hits their spending budgets. Positive value growth is expected to continue being seen over the forecast period.
This report comes in PPT.
Continued growth in the humanisation trend is contributing to the premiumisation trend in both cat and dog food, with consumers seeking products that aim to better maintain their pet’s health and quality of life. Products that provide more nutritional value and added benefits are becoming increasingly popular among pet owners.
An increase in its cat and dog population from 0.8 to 2.4 million over the review period has been the main driver of growth in Saudi Arabian pet care in recent years. While cats remain most popular, local consumers’ attitudes towards dogs have also been changing. With dogs now allowed on buses in the Kingdom, dog food growth is even expected to outpace that of cat food for the first time in many years in 2024.
Pet shops and superstores (42%) continue to lead pet care distribution in the region, ahead of supermarkets (22%) and hypermarkets (12%). Even in the post-pandemic period, e-commerce sales have continued to grow, with this channel’s share reaching 10% in 2024. Veterinary clinics, with an 11% share regionally, are a popular format for purchasing premium products.
With further growth anticipated in pet populations across the region, and the premiumisation and pet humanisation trends expected to continue developing, value sales will remain on an upward trajectory over the forecast period. Despite the difficult recent economic backdrop, owners are expected to keep spending on their pets, which they see as valued family members.
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