Western Europe

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

Video games in Germany continued to record positive growth in 2023 as the trend for gaming remained prevalent, ensuring value sales remained significantly higher than pre-pandemic levels. The category has acquired a huge number of gamers in Germany,…

In 2023, value sales of traditional toys and games in Germany continued to decline, as the post-pandemic effect lingered. German consumers’ general reluctance to purchase non-essentials, not considered urgent or necessary for the purpose of saving…

Value sales of overall toys and games in Germany recorded marginally faster growth in 2023 compared to the previous year, driven by video games hardware. This was in contrast to traditional toys and games, which, for the second consecutive year,…

Tobacco in the Netherlands is heavily influenced by regulatory changes, shifts in consumer behaviour, and economic pressures. In 2023, cigarette sales declined for another consecutive year as the long-term shift away from smoking tobacco continued.…

Sales of cigarettes, cigars, cigarillos and smoking tobacco declined in retail volume terms in 2023. Smoking prevalence also dropped in 2023 compared to 2022. More people are quitting smoking for health and financial reasons while some smokers are…

Young adults are driving growth of the smokeless tobacco, e-vapour products and heated tobacco category in the Netherlands. Recent statistics from the Centraal Bureau voor de Statistiek (CBS) indicate a substantial rise in e-cigarette usage among…

Sales of Swedish-style snus continued to see healthy growth in 2023 in retail volume terms. The percentage of the population that uses snus daily has doubled in the past ten years. Most of those who use snus daily are under 45 years old. The most…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

Cigars, cigarillos and smoking tobacco in the Netherlands has been significantly impacted by excise tax increases, particularly for smoking tobacco, which have aligned with hikes in cigarette taxes. On 1 Apr 2023, excise increased on smoking tobacco,…

Sales of cigars, cigarillos and smoking tobacco declined in retail volume terms in 2023. The resumption of cross border trade with Sweden together with price increases in Norway were among the drivers of this decline. During the height of the…

Cigarettes saw another year of retail volume decline in 2023, with the smoking prevalence continuing to fall in the Netherlands, and the number of young people starting to smoke also decreasing. With the regulatory environment becoming ever stricter…

Volume sales of cigarettes continued to decline in Norway in 2023. Smoking prevalence dropped in 2023 compared to 2022 with more people quitting smoking or switching to smokeless tobacco such as snus. The government is making concerted efforts to…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

Tobacco saw a decline in retail volume sales in Spain in 2023, though sales rose in current value terms on the back of increased prices. Cigarettes continued to see an increase in value sales, whilst volumes experienced a further decline. While…

Tobacco in 2023 was impacted by the Irish government’s decision to keep increasing tobacco taxes, positioning the price for a pack of 20 cigarettes and per stick as the most expensive in western Europe. Further, Ireland continues to have one of the…

Smokeless tobacco, e-vapour products and heated tobacco saw growth driven by closed system single use vapes in Ireland in 2023, with double-digit growth in volume and value. The growing popularity of disposable vapes is the result of their low…

E-vapour products saw value growth in Spain in 2023. Meanwhile, heated tobacco saw a marked rise in volume sales, while smokeless tobacco volumes fell. While traditional tobacco smoking declines, the prevalence of e-cigarettes, vaping devices and…

Cigars and cigarillos saw volume sales fall in Spain in 2023, though smoking tobacco volumes rose significantly during the year. Fine cut tobacco continued to register significant growth in the final year of the review period. Demand continued to…

In 2023, retail volume sales of cigars, cigarillos and smoking tobacco in Ireland continued their downward trend. While cigars and cigarillos are not subject to as many tax increases as cigarettes, in comparison to some other European countries they…