Article

Identifying the Top E-Commerce Platforms Leading New Product Launches

Rabia Yasmeen

14 Nov 23

E-commerce platforms have become a preferred channel for manufacturers, brands, and merchants to launch and test the viability of new products. In addition to offering wider customer outreach, the expansion of services around warehousing, delivery, and payments has only made online platforms a more attractive route to market. However, selecting the right e-commerce platform to partner with is critical to the success of an online product launch.

Loyalty and the New Normal

Nadejda Popova

7 Nov 23

Loyalty is at a crossroads with businesses rethinking and revitalising their brand strategies in light of the changing consumer preferences, e-commerce boom and dynamic economic conditions. Curating an emotional bond with consumers becomes a dominant factor for adding value and increasing retention.

Why Investing in E-Commerce Development in Emerging Markets Matters

Rabia Yasmeen

2 Nov 23

When it comes to e-commerce investment, emerging markets have long been overshadowed by developed countries. However, as e-commerce penetration and online sales growth rates mature in developed countries, players across the digital ecosystem are shifting focus to emerging markets.