By 2040, physical stores as we know them will completely change. The shift towards e-commerce is forcing retailers and brands to rethink the purpose and use of stores. From drones to robotics, you'll get a glimpse into the technologies that will inspire the future retail environment.
The past two years have seen a shift towards social purpose, with the 2020 Black Lives Matter protests heightening awareness of racial inequalities. Within beauty, racial inclusion becomes a key pillar of this, stretching beyond marketing to a demand to cater to the needs of black consumers. This has particularly resonated within hair care, where the unique needs of textured hair, such as dryness and breakage, and complex styling processes have historically been overlooked by key players.
Historically, urbanisation drove snackification. Convenience and portability were key due to time pressures and a growing on-demand culture. Two years following the onset of the Coronavirus (COVID-19) pandemic, digitalisation and technology have become key elements, whilst premiumisation has been negatively affected by the economic costs of the pandemic. Lastly, health priorities have gained importance, offering innovation opportunities.
With dramatic displays of augmented reality, 3D printing and immersive experiences, the first mega event in the Arab world is a harbinger of the technologies that could transform the future of retailing.
The marketplace in OTC drugs is going through a period of acute change, as formulators and marketers increasingly must consider factors like sustainability and digitalisation in product design and brand outreach and development. In this podcast, Stella Vatcheva and Matthew Oster discuss prominent approaches from category adjacencies in consumer goods and how the OTC industry plans to incorporate these innovations moving forward.