Editor's Choice
Latest Content
Inclusive Beauty Drives Innovation
Amy Rollinson
The past two years have seen a shift towards social purpose, with the 2020 Black Lives Matter protests heightening awareness of racial inequalities. Within beauty, racial inclusion becomes a key pillar of this, stretching beyond marketing to a demand to cater to the needs of black consumers. This has particularly resonated within hair care, where the unique needs of textured hair, such as dryness and breakage, and complex styling processes have historically been overlooked by key players.
未来城市展望：亚洲继续崛起
Fransua Razvadauskas
一个新的全球影响力板块正在形成。随着经济发展、收入提高、消费增长和数字化的普及，亚洲的新兴和发展中城市将成为消费热点。受益于快速增长的中产阶级，北京、上海、马尼拉和班加罗尔等多个大城市未来预计会挑战现有的发达国家城市地位。
Snackification: Product Innovation and The Future of Occasions
Margaux Laine
Historically, urbanisation drove snackification. Convenience and portability were key due to time pressures and a growing on-demand culture. Two years following the onset of the Coronavirus (COVID-19) pandemic, digitalisation and technology have become key elements, whilst premiumisation has been negatively affected by the economic costs of the pandemic. Lastly, health priorities have gained importance, offering innovation opportunities.
Dubai’s Expo 2020: A Catalyst for Shopping Reinvented
Mehrnoush Shafiei
With dramatic displays of augmented reality, 3D printing and immersive experiences, the first mega event in the Arab world is a harbinger of the technologies that could transform the future of retailing.
How to Innovate in OTC through Sustainability and Digitalisation
Stella Vatcheva
The marketplace in OTC drugs is going through a period of acute change, as formulators and marketers increasingly must consider factors like sustainability and digitalisation in product design and brand outreach and development. In this podcast, Stella Vatcheva and Matthew Oster discuss prominent approaches from category adjacencies in consumer goods and how the OTC industry plans to incorporate these innovations moving forward.