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Latin America’s Beauty Consumers Are Digital First, but Not Digital Only
1 Jul 26Latin America’s beauty and personal care e-commerce channel has expanded at a rapid pace, the fastest globally. While growth is beginning to moderate, one thing is clear: the strategic focus is evolving. Winning is no longer about simply building an online presence. Brands must aim for omnichannel presence, seamlessly integrating across every consumer touchpoint, from discovery to purchase, to remain relevant in an increasingly competitive landscape.
Carmen Silva
Unlocking Innovation in Vitamins and Dietary Supplements with Premium Health Claim Combinations
18 Jun 26As innovation in the US vitamins and dietary supplements market becomes more selective, brands must justify value more clearly at launch. This article examines how health claims and, particularly, claim combinations serve as a key mechanism for communicating that value. Using a large SKU-level dataset, the analysis identifies which combinations are most closely associated with higher pricing, highlighting the growing importance of claim architecture in supporting premium positioning.
Jared Conway
Competitor strategies in innovation
11 Jun 26From volatile markets to supply chain disruption, FMCG brands are under pressure to adapt quickly. Read our free sample report outlining why new product launches are slowing, and uncover the winning strategies leading companies are using to innovate for growth.
Euromonitor International
AI as the Operating System for Next-Generation Innovation
8 Jun 26AI is moving from a supporting role to a system-level driver of FMCG innovation. As companies shift from high-volume launches to precision-led strategies, AI is enabling faster demand detection, more resilient formulation and new routes to visibility on the algorithmic shelf. This article explores how AI is redefining innovation advantage and why leading companies are embedding it as the engine of their innovation systems.
Alison Angus
Social Roles as a Product Positioning Strategy: The Case of Balanced Nutrition
29 May 26Most claim strategy is trendspotting and activation. Brands scan the cultural landscape for what consumers are currently anxious about or aspiring towards and build claims around that signal. Clean label, gut health, immune support, stress relief; each of these has had its moment, and each has faded or been diluted as the cultural mood shifted and the category filled with me-too competitors. The underlying logic is demographic and attitudinal: find a segment, find their current focus or fear, match your claim to it. There is a more durable, sticky alternative. Alongside following trends, we should follow roles.
Miri Eliyahu
Next Asian Wave: Strategies influencing global markets
7 May 26 | SGT: 11:00 AMJoin our experts as we break down the expansion playbooks of leading Chinese and Korean brands, revealing how they adapt to local markets, build ecosystem advantages and leverage authenticity to capture new demand.
Euromonitor International