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Article

Inclusive Beauty Drives Innovation

Amy Rollinson

Amy Rollinson

6 May 22

The past two years have seen a shift towards social purpose, with the 2020 Black Lives Matter protests heightening awareness of racial inequalities. Within beauty, racial inclusion becomes a key pillar of this, stretching beyond marketing to a demand to cater to the needs of black consumers. This has particularly resonated within hair care, where the unique needs of textured hair, such as dryness and breakage, and complex styling processes have historically been overlooked by key players.

Article

未来城市展望:亚洲继续崛起

Fransua Razvadauskas

Fransua Razvadauskas

28 Apr 22

一个新的全球影响力板块正在形成。随着经济发展、收入提高、消费增长和数字化的普及,亚洲的新兴和发展中城市将成为消费热点。受益于快速增长的中产阶级,北京、上海、马尼拉和班加罗尔等多个大城市未来预计会挑战现有的发达国家城市地位。

Article

Snackification: Product Innovation and The Future of Occasions

Margaux Laine

Margaux Laine

14 Apr 22

Historically, urbanisation drove snackification. Convenience and portability were key due to time pressures and a growing on-demand culture. Two years following the onset of the Coronavirus (COVID-19) pandemic, digitalisation and technology have become key elements, whilst premiumisation has been negatively affected by the economic costs of the pandemic. Lastly, health priorities have gained importance, offering innovation opportunities.

Article

药妆的行业格局演变

Carmen Silva

Carmen Silva

30 Mar 22

过去十年间,消费者的关注点已经从基础的审美概念转移至更广泛的皮肤健康理念。消费者在营养、身体和健康生活方式的追求,带来了对药妆的需求。药妆的设计是通过组合不同特性的护肤品(包括不限于清洁、保湿、美化)和皮肤病学产品(皮肤治疗和/或头皮问题),来使得皮肤和头发更加健康美丽。

Article

Dubai’s Expo 2020: A Catalyst for Shopping Reinvented

Mehrnoush Shafiei

Mehrnoush Shafiei

28 Mar 22

With dramatic displays of augmented reality, 3D printing and immersive experiences, the first mega event in the Arab world is a harbinger of the technologies that could transform the future of retailing.

Podcast

How to Innovate in OTC through Sustainability and Digitalisation

Stella Vatcheva

Stella Vatcheva

24 Mar 22

The marketplace in OTC drugs is going through a period of acute change, as formulators and marketers increasingly must consider factors like sustainability and digitalisation in product design and brand outreach and development. In this podcast, Stella Vatcheva and Matthew Oster discuss prominent approaches from category adjacencies in consumer goods and how the OTC industry plans to incorporate these innovations moving forward.

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