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Competitor strategies in innovation
11 Jun 26From volatile markets to supply chain disruption, FMCG brands are under pressure to adapt quickly. Read our free sample report outlining why new product launches are slowing, and uncover the winning strategies leading companies are using to innovate for growth.
Euromonitor International
AI as the Operating System for Next-Generation Innovation
8 Jun 26AI is moving from a supporting role to a system-level driver of FMCG innovation. As companies shift from high-volume launches to precision-led strategies, AI is enabling faster demand detection, more resilient formulation and new routes to visibility on the algorithmic shelf. This article explores how AI is redefining innovation advantage and why leading companies are embedding it as the engine of their innovation systems.
Alison Angus
Social Roles as a Product Positioning Strategy: The Case of Balanced Nutrition
29 May 26Most claim strategy is trendspotting and activation. Brands scan the cultural landscape for what consumers are currently anxious about or aspiring towards and build claims around that signal. Clean label, gut health, immune support, stress relief; each of these has had its moment, and each has faded or been diluted as the cultural mood shifted and the category filled with me-too competitors. The underlying logic is demographic and attitudinal: find a segment, find their current focus or fear, match your claim to it. There is a more durable, sticky alternative. Alongside following trends, we should follow roles.
Miri Eliyahu
Next Asian Wave: Strategies influencing global markets
7 May 26 | SGT: 11:00 AMJoin our experts as we break down the expansion playbooks of leading Chinese and Korean brands, revealing how they adapt to local markets, build ecosystem advantages and leverage authenticity to capture new demand.
Euromonitor International
Redesigning FMCG Innovation: How Feasibility Is Rewriting Competitive Strategy
20 Apr 26Climate volatility and commodity disruption are forcing FMCG companies to rethink how innovation is designed and scaled. This article explores why feasibility is moving upstream in the innovation process, reshaping formulation choices, portfolios and long term strategy. As resilience becomes a competitive advantage, brands are redesigning innovation systems to ensure products remain viable under sustained supply uncertainty.
Alison Angus
Longevity Ingredients in Beauty: Separating Trends from Drivers of Skin Care and Hair Care Growth
2 Apr 26Longevity is everywhere in beauty today across product claims, ingredient narratives, and innovation pipelines. But when a theme becomes this pervasive, the more important question is not what is trending, but what is translating into sustained demand. From a market perspective, this distinction matters. Trends create noise while repeat purchase, ingredient scale, and cross-category adoption signal where companies should invest versus where they should wait.
Ina Dawer