Economic shocks, record-high inflation and supply shortages continue to drive up the cost of living. At the same time, Gen Z is coming of age, forcing retailers and brands to rethink marketing strategies. Plus, tech advances continue to influence purchase habits. These are some of the forces that will shape our lives this year.
Our team of specialists in Vilnius have identified two of Euromonitor’s Global Consumer Trends which are having the biggest impact on Eastern Europe.
Euromonitor International’s "Renovation, Innovation and Disruption" framework helps businesses understand how to respond to and execute change, with a varying impact on their markets. Here we focus on "Innovation", and analyse how brands globally are turning this into an opportunity for growth.