Amidst growing competition, changing consumer demand and surging product innovation, it is challenging for Beiersdorf to match industry growth. The company is looking to become more agile to withstand competition from indie brands, with the launch of...
Amidst growing competition, changing consumer demand and surging product innovation, the beauty market’s complex landscape makes it challenging for Beiersdorf to match industry growth. While the company’s strength rests on mass-driven Nivea, ...
Beiersdorf’s OTC healthcare operations are focused on wound treatments and medicated skin care. Through these it achieved a global ranking of 20th, with a stable market share at 0.6%. This profile analyses how rather than diversifying into wider ...
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