Pet Care

Market research on the pet care industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.​
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Strategy Briefing

Strategy Briefing

Opportunities in Pet Care in the Premiumising Asian Century

Oct 2018

Shifting market frontiers and premiumisation are two megatrends that form the framework of pet care development in Southeast Asia. The influence of social media, progress of e-commerce, and potential of pet treats are key factors to drive growth in ...

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Strategy Briefing

Strategy Briefing

The Future of Pet Care Retailing: Blurring Frontiers

Sep 2018

Retailing is undergoing a substantial transformation as consumers become increasingly savvy. With a new set of digital tools for product research and price comparison, brand and channel loyalty has diminished. At the dawn of this transformational ...

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Strategy Briefing

Strategy Briefing

Update on our Top 10 Global Consumer Trends for 2018: It’s in the DNA – I’m so Special

Sep 2018

At the beginning of the year, Euromonitor International revealed its Top 10 Global Consumer Trends for 2018 and identified “It’s in the DNA – I’m so special” as one of the ones to watch. This update reviews the traction of the trend six months later....

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Strategy Briefing

Strategy Briefing

Dog food in Middle East and Africa

Aug 2018

MEA is one of the smallest regions for dog food globally, with countries at very different levels of economic development and diverse requirements. Shifting demographics and strengthening pet humanisation see smaller dogs gaining popularity, and ...

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Country Report

Country Report

Pet Care in the US

Jul 2018

The dramatic rise of online retailers such as Chewy and Amazon has ushered pet care into a new “digital age”. This places tremendous pressure on pet specialist stores, which historically thrived as the exclusive places to buy premium pet food brands ...

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Strategy Briefing

Strategy Briefing

The World Market for Pet Care

Jul 2018

The global pet care market is expected to post dynamic growth compared to most other fmcg industries in 2018, helped by a rise in its customer base throughout the world. Pets typically live longer and eat better, with pet owners increasingly seeking ...

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Strategy Briefing

Strategy Briefing

Cat Food in Latin America

Jul 2018

Latin America is one of the fastest growing cat food markets in the world, with major countries like Brazil, Mexico and Chile driving sales in the region. The rise of the pet humanisation trend and increased ownership of cats as pets among the young ...

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Company Profile

Company Profile

Nestlé SA in Pet Care

Jul 2018

The world’s second largest pet care player, Nestlé lost share globally against the largest operator, Mars, in 2016 and 2017; particularly in the US, where it also faced a growing challenge from the premium dog and cat food company Blue Buffalo. ...

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Country Report

Country Report

Pet Care in Turkey

Jun 2018

As a result of a growing need for companionship in hectic urban environments, pet ownership in general and dog and cat ownership in particular continued to grow in Turkey which positively affected the performance of pet care overall. In particular, ...

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Country Report

Country Report

Pet Care in Italy

Jun 2018

Pet care continued to perform well in Italy in 2017, as pets are increasingly considered part of the family and the humanisation trend continued growing across the country and is considered to be the key 2018 trend within pet care in Italy. As such ...

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Country Report

Country Report

Pet Care in Ireland

Jun 2018

2017 was a challenging year for pet care in Ireland. However, the market is expected to return to positive growth in 2018. Pet care’s marginal current value decline in 2017 can be attributed to a sharp drop in sales of dry dog food. This was ...

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Country Report

Country Report

Pet Care in the Netherlands

Jun 2018

Pet care in the Netherlands recorded moderate positive retail value growth in 2017, improving somewhat on the performance from a year earlier. A more upbeat macroeconomic scenario was a key factor for consumer spending on pet care rising again. Value...

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Strategy Briefing

Strategy Briefing

Innovation in Pet Food: Premiumisation and Segmentation

Jun 2018

As pet food becomes increasingly competitive, innovation is key to standing out. Manufacturers need to stay on top of their game in order to surprise and entice consumers who are increasingly savvy, picky and, in many cases, price sensitive, while ...

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Country Report

Country Report

Pet Care in South Africa

Jun 2018

Pet care registered strong current value growth at the end of the review period, driven mainly by increases in unit prices. Volume growth lagged significantly behind value growth in pet food. The reduced purchasing power of the rand and increasing ...

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Country Report

Country Report

Pet Care in the United Arab Emirates

Jun 2018

Premium pet care products continued to be the major growth drivers for pet care in 2017. Premium products and treats saw notable growth, reflecting the evolution of the relationship between owner and pet. An increasing number of consumers consider ...

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Country Report

Country Report

Pet Care in Germany

May 2018

In 2017, pet care in Germany followed trends and developments from human-centred industries ever more closely. Smaller, independent manufacturers especially tended to pick up developments – even niche trends – from packaged food, health and wellness ...

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Country Report

Country Report

Pet Care in Thailand

May 2018

Pets at the end of the review period were increasingly treated like human family members. This was driven by urbanisation and an ageing population. As young adults tend to marry later and choose to have fewer children, pets are seen as providing a ...

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Country Report

Country Report

Pet Care in Ukraine

May 2018

The crisis of 2014-2016 had a negative impact on pet care in Ukraine, as most leading brands in the market are imported. Due to the sharp depreciation of the national currency, average unit prices for most imported products at least doubled during ...

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Country Report

Country Report

Pet Care in Egypt

May 2018

High inflation, the devaluation of the local currency in November 2016 and new restrictions on imports because of the shortage of foreign currency have had a negative impact on pet food. The high increase of duties on pet food puts more strain on the...

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Country Report

Country Report

Pet Care in Sweden

May 2018

Swedish pet care grew year on year in the review period. Swedish consumers tend to see their pets as part of the family and treat them accordingly. The health trend that dominated packaged food in recent years also influenced pet care. In 2017, ...

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