Costa Rica

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Costa Rica. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Costa Rica StatisticsConsumer Lifestyles in Costa RicaCosta Rica Country BriefingsFuture Demographics: Costa Rica in 2030

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    Latin America: Regional Profile

    Jun 2020

    Latin America’s economy will fall fall sharply in 2020 due to the containment measures of dealing with COVID-19. The region’s consumer expenditure will also fall in 2020. Caribbean economies will lag behind other countries due to their excessive ...

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    Country Profile

    Country Profile

    Costa Rica: Country Profile

    Jun 2020

    Costa Rica’s economy will contract in 2020. Domestic activity will be hampered by COVID-19 containment measures, whilst exports will suffer from the subsequent slowdown. Downbeat business and consumer confidence and a recession in the US weigh on ...

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    Country Report

    Country Report

    Retail Adult Incontinence in Costa Rica

    Jun 2020

    Demand for adult incontinence products continued to grow in 2019, in line with society ageing and longer life spans in Costa Rica, as well as due to brands pursuing further opportunities for segmentation and specialisation and strongly promoting ...

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    Country Report

    Country Report

    Away-From-Home Tissue and Hygiene in Costa Rica

    Jun 2020

    In view of unstable macroeconomic conditions witnessed in Costa Rica and continuing into 2019, horeca, business and institutional channels were still looking for more affordable and convenient away-from-home tissue solutions that were in line with ...

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    Country Report

    Country Report

    Tissue and Hygiene in Costa Rica

    Jun 2020

    Since the arrival of COVID-19 to the country, several categories across the tissue and hygiene spectrum have seen surprising growth, due in large part to consumers buying up what is available. Others have purchased additional supplies of certain ...

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    Country Report

    Country Report

    Retail Tissue in Costa Rica

    Jun 2020

    In 2019 retail tissue continued to post moderate current value growth, with facial tissues seeing relatively strong growth and both toilet paper and paper towels, the two largest retail tissue categories, showing slower value growth as their unit ...

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    Country Report

    Country Report

    Wipes in Costa Rica

    Jun 2020

    Both baby and other personal wipes are popular items in the Costa Rican market and consumers were showing more interest in wipes that they perceived to be healthier or gentler on skin in 2019. This was particularly the case with baby wipes, but was ...

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    Country Report

    Country Report

    Nappies/Diapers/Pants in Costa Rica

    Jun 2020

    Nappies/diapers/pants continued to see growth in 2019 thanks to steady demand. Although the country´s birth rate continues to slow, families prioritise proper care and hygiene for their little ones, with frequent changings to avoid skin irritation ...

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    Country Report

    Country Report

    Sanitary Protection in Costa Rica

    Jun 2020

    Over the review period, additional sanitary protection offerings were observed in pantyliners, tampons, and smaller packaging in towels. These latter items are growing in popularity as younger consumers in particular appreciate the discretion offered...

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    Country Briefing

    Country Briefing

    Households: Costa Rica

    May 2020

    Global shifts in gender, ageing, migration, housing and education are transforming the size, location and general make-up of households around the globe, with diverse implications for governments and companies. Households insights can help identify ...

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    Country Briefing

    Country Briefing

    Sustainability: Costa Rica

    Apr 2020

    The landscape in which businesses operate has an impact on the supply chains and regulatory matters while offering scope for innovation and new ways of doing business. Insights on key sectors directly related to the environmental sustainability of a ...

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    Country Report

    Country Report

    Dishwashing in Costa Rica

    Apr 2020

    In 2019, value growth of dishwashing remained solid, with the category posting the same rate of growth that was seen in the previous year. While hand dishwashing continued to dominate sales due to low penetration of automatic dishwashers in the ...

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    Country Report

    Country Report

    Polishes in Costa Rica

    Apr 2020

    In 2019, polishes continued to be characterised by low levels of innovation, reflected in the strong dominance of SC Johnson and Reckitt Benckiser, the two leading international players; both of these players benefit from strong brand awareness ...

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    Country Report

    Country Report

    Toilet Care in Costa Rica

    Apr 2020

    While toilet care offers in Costa Rica have mostly focused on generic and low-priced rim blocks, particularly para-dichlorobenzene (PCB) pastilles, demand for toilet care has continued to develop in line with population growth, and brands have been ...

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    Country Report

    Country Report

    Home Care in Costa Rica

    Apr 2020

    Value growth of home care in Costa Rica continued to rise incrementally in 2019, compared to the previous year, as players continued to introduce and promote products with added value appealing to economically advantaged consumers seeking more ...

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    Country Report

    Country Report

    Air Care in Costa Rica

    Apr 2020

    Increasing interest in natural aromatherapy from middle- to upper-class consumers has been driving innovation in air care, and naturally positioned products are expected to do well in this category, with botanical extracts and scents growing in ...

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    Country Report

    Country Report

    Laundry Care in Costa Rica

    Apr 2020

    In 2019, laundry care and every second-tier category within it – laundry detergents, laundry aids, fabric softeners and carpet cleaners – posted higher value growth than that seen in the previous year. Growth has been abetted in recent years by high ...

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    Country Report

    Country Report

    Bleach in Costa Rica

    Apr 2020

    Costa Rican consumers at all income levels view bleach as an effective and high-value product that is a healthier product for its disinfectant properties and one that can still be very or relatively cheap. Often considered one of the most generic ...

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    Country Report

    Country Report

    Home Insecticides in Costa Rica

    Apr 2020

    Product segmentation in home insecticides comes in the form of either protecting consumers from different insects or protecting different spaces in and around the home. Multiple types of insecticide options on offer in Costa Rica focus on specific ...

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    Country Report

    Country Report

    Surface Care in Costa Rica

    Apr 2020

    Surface care, which is considered one of the most relevant home care categories after laundry care, was characterised by additional segmentation and priced-based competition in 2019, as modern retailers – especially supermarkets and discounters – ...

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