Costa Rica

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Costa Rica. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Snacks in Costa Rica

Jul 2022

Snacks in Costa Rica saw healthy growth in retail volume sales in 2022, mirroring the trend seen in 2021. Despite difficult economic conditions and rising prices, demand for snacks remains robust with falling unemployment supporting demand. With the…

USD 2,450
Country Report

Spirits in Costa Rica

Jun 2022

Spirits registered a decline in volume sales for the second year running, mainly due to supply issues of Costa Rica’s most popular spirit, guaro (see below). However, premium spirits performed well in 2021, with Tequila (and mezcal) being the…

USD 1,195
Country Report

Juice in Costa Rica

Jan 2022

As a result of the ongoing economic slowdown stimulated by the pandemic and the reduced purchasing power of most mid and lower-income households, the demand for more affordable alternatives such as juice drinks and private label continued to push…

USD 1,195
Country Report

Beer in Costa Rica

Jun 2022

In 2021, beer recovered the loss of volume sales lost due to the pandemic, with volume sales being on par with pre pandemic levels. The opening up of society benefitted beer, with on-trade in particular registering a healthy increase in volume sales.…

USD 1,195
Country Report

Depilatories in Costa Rica

May 2022

Depilatories has been negatively affected by the pandemic, as with women going out less, there was demand for depilatories. With the pandemic still lingering in 2021, depilatories registered a second year of current value and volume decline. In…

USD 1,195
Country Report

Deodorants in Costa Rica

May 2022

Deodorants were unaffected by the pandemic, as consumers consider it an essential product. In 2021, value and volume sales were nearly on par with 2020. Though much smaller in terms of value sales, deodorant pumps registered the highest current value…

USD 1,195
Country Report

Carbonates in Costa Rica

Jan 2022

The impact of the ongoing presence of COVID-19 in the country on sales of carbonates continues to be reflected in the growing popularity of larger family sizes presentations, where consumption occasions continue to move to the home and consumers…

USD 1,195
Country Report

Rtds in Costa Rica

Jun 2022

RTDs are an increasingly popular drink in Costa Rica and with society opening up again in 2021, this fuelled further volume growth, with volume sales increasing by more than a quarter. RTDs are especially popular with young consumers that are only…

USD 1,195
Country Report

Gum in Costa Rica

Jul 2022

Gum is not considered an essential or functional snack in Costa Rica and, instead, is more popular as an out-and-about indulgence, or for freshening breath in social environments or whilst at work. It is usually bought by younger generations to avoid…

USD 1,195
Country Report

Wine in Costa Rica

Jun 2022

Wine consumption increased during the pandemic, with double-digit volume growth in both 2020 and 2021. While Costa Ricans are not accustomed to having wine with every meal, the frequency with which wine is being consumed is increasing. Several…

USD 1,195
Country Report

Fragrances in Costa Rica

May 2022

Fragrances were negatively impacted by the 2020 pandemic lockdowns, as with people spending significant amounts of time at home and not meeting with other people and socialising, there was less demand for fragrances. In 2021, with society gradually…

USD 1,195
Country Report

Polishes in Costa Rica

Feb 2022

Polishes experienced a marginal improvement in retail value terms, but negative growth in volume terms in 2021, driven by the larger furniture polish category that overtook floor polish as the largest category in value terms during the year. However,…

USD 1,195
Country Report

Bleach in Costa Rica

Feb 2022

The emergence of the pandemic and a rush to purchase different products with sanitising and disinfecting properties benefited bleach during 2020, with the category recording much higher volume growth compared to its review period average. Its more…

USD 1,195
Country Report

Tobacco in Costa Rica

Jul 2022

Overall, the story was positive for tobacco in Costa Rica in 2021, driven by a slight increase in volume sales of cigarettes. With the opening up of society and increased socialising, as well as continued remote working leading to more opportunities…

USD 2,450
Country Report

Wipes in Costa Rica

Apr 2022

The Coronavirus (COVID-19) pandemic stimulated a demand for all types of wipes, but especially all purpose cleaning wipes in 2020 and 2021. This reflected heightened awareness of the need for extra diligence in keeping frequently used surfaces…

USD 1,195
Country Report

Retailing in Costa Rica

Apr 2022

The initial impact of the pandemic that was characterised by uncertainty, and pushed consumers to stay at home and buy in bulk, is fading. Consumers are more aware of the safety measures needed to avoid COVID-19 contagion, and even though complete…

USD 2,450
Country Report

Cigarettes in Costa Rica

Jul 2022

Cigarettes registered a slight increase in volume sales in 2021, after registering a severe decline in 2020, prompted by health authorities warning that smokers were more susceptible to serious illness from COVID-19. However, with continued remote…

USD 1,195
Country Report

Dishwashing in Costa Rica

Feb 2022

Consumers continued spending more time at home during 2021 due to the pandemic. In addition to remote working and learning measures in place, which resulted in increased cooking at home and therefore a greater need to clean dishes, restrictions on…

USD 1,195
Country Report

Concentrates in Costa Rica

Jan 2022

Given the ongoing economic slowdown stimulated by the onset of the pandemic, sales of concentrates in Costa Rica during 2021 continued to benefit from the affordability of these products. This reinforced their position as more competitive…

USD 1,195
Country Report

Savoury Snacks in Costa Rica

Jul 2022

The number of healthy savoury snacks available to Costa Ricans continues to expand, with brands such as Nutrisnacks and Cosecha Dorada now offering a variety of options for consumers seeking a healthier snack option. In fact, even brands such as…

USD 1,195
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