Costa Rica

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Costa Rica. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Beer in Costa Rica

Jun 2022

In 2021, beer recovered the loss of volume sales lost due to the pandemic, with volume sales being on par with pre pandemic levels. The opening up of society benefitted beer, with on-trade in particular registering a healthy increase in volume sales.…

USD 1,195
Country Report

Depilatories in Costa Rica

May 2022

Depilatories has been negatively affected by the pandemic, as with women going out less, there was demand for depilatories. With the pandemic still lingering in 2021, depilatories registered a second year of current value and volume decline. In…

USD 1,195
Country Report

Deodorants in Costa Rica

May 2022

Deodorants were unaffected by the pandemic, as consumers consider it an essential product. In 2021, value and volume sales were nearly on par with 2020. Though much smaller in terms of value sales, deodorant pumps registered the highest current value…

USD 1,195
Country Report

Carbonates in Costa Rica

Jan 2022

The impact of the ongoing presence of COVID-19 in the country on sales of carbonates continues to be reflected in the growing popularity of larger family sizes presentations, where consumption occasions continue to move to the home and consumers…

USD 1,195
Country Report

Coffee in Costa Rica

Dec 2022

Coffee is expected to register healthy current retail value growth, though retail volume growth is expected to be minimal, as inflation takes hold. The war in Ukraine is pushing up global fuel prices and impacting retail prices and dampening volume…

USD 1,195
Country Report

Cheese in Costa Rica

Sep 2022

Cheese is expected to register healthy current value growth, though volume growth will be significantly lower. Inflation is rising as the war in Ukraine pushes up fuel prices and continuing global food shortages also drive up prices. This is expected…

USD 1,195
Country Report

Snacks in Costa Rica

Jul 2022

Snacks in Costa Rica saw healthy growth in retail volume sales in 2022, mirroring the trend seen in 2021. Despite difficult economic conditions and rising prices, demand for snacks remains robust with falling unemployment supporting demand. With the…

USD 2,450
Country Report

Spirits in Costa Rica

Jun 2022

Spirits registered a decline in volume sales for the second year running, mainly due to supply issues of Costa Rica’s most popular spirit, guaro (see below). However, premium spirits performed well in 2021, with Tequila (and mezcal) being the…

USD 1,195
Country Report

Juice in Costa Rica

Jan 2022

As a result of the ongoing economic slowdown stimulated by the pandemic and the reduced purchasing power of most mid and lower-income households, the demand for more affordable alternatives such as juice drinks and private label continued to push…

USD 1,195
Country Report

Vitamins in Costa Rica

Oct 2022

Demand for vitamins supporting the immune system are losing traction in 2022 with vitamin C seeing current value sales normalise after two years of double-digit growth. However, multivitamins are holding ground with the number of product ranges…

USD 1,195
Country Report

Dermatologicals in Costa Rica

Oct 2022

Topical antifungal creams continue to lead the category in 2022 as Costa Rica´s humid climate makes these products a more essential product in most homes. Common treatments include athlete’s foot and nail fungus among others which are common ailments…

USD 990
Country Report

Polishes in Costa Rica

Feb 2022

Polishes experienced a marginal improvement in retail value terms, but negative growth in volume terms in 2021, driven by the larger furniture polish category that overtook floor polish as the largest category in value terms during the year. However,…

USD 1,195
Country Report

Bleach in Costa Rica

Feb 2022

The emergence of the pandemic and a rush to purchase different products with sanitising and disinfecting properties benefited bleach during 2020, with the category recording much higher volume growth compared to its review period average. Its more…

USD 1,195
Country Report

Analgesics in Costa Rica

Oct 2022

Amid rising inflation in 2022, consumers face lower levels of disposable income with price becoming a more pivotal factor when purchasing analgesics. Some consumers favour retail outlets where they can be assured of low prices, even though choice is…

USD 1,195
Country Report

Tobacco in Costa Rica

Jul 2022

Overall, the story was positive for tobacco in Costa Rica in 2021, driven by a slight increase in volume sales of cigarettes. With the opening up of society and increased socialising, as well as continued remote working leading to more opportunities…

USD 2,450
Country Report

Wipes in Costa Rica

Apr 2022

The Coronavirus (COVID-19) pandemic stimulated a demand for all types of wipes, but especially all purpose cleaning wipes in 2020 and 2021. This reflected heightened awareness of the need for extra diligence in keeping frequently used surfaces…

USD 1,195
Country Report

Retailing in Costa Rica

Apr 2022

The initial impact of the pandemic that was characterised by uncertainty, and pushed consumers to stay at home and buy in bulk, is fading. Consumers are more aware of the safety measures needed to avoid COVID-19 contagion, and even though complete…

USD 2,450
Country Report

Tea in Costa Rica

Dec 2022

Tea is a much less mature product than coffee and in spite of high inflation, tea is expected to register healthy current value and volume growth in 2022. Fruit/herbal accounts for most current value sales and is expected to register the highest…

USD 1,195
Country Report

PEST Analysis: Costa Rica

Sep 2022

A relatively stable political landscape and less corruption than peers characterise Costa Rica. However, high government spending negatively affects fiscal health. The economy has experienced solid recovery and foreign investment has returned,…

USD 300
Country Report

Gum in Costa Rica

Jul 2022

Gum is not considered an essential or functional snack in Costa Rica and, instead, is more popular as an out-and-about indulgence, or for freshening breath in social environments or whilst at work. It is usually bought by younger generations to avoid…

USD 1,195
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