Costa Rica

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Costa Rica. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Costa Rica StatisticsConsumer Lifestyles in Costa RicaCosta Rica Country BriefingsFuture Demographics: Costa Rica in 2030

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    Analgesics in Costa Rica

    Sep 2018

    As seen across most mass-consumption categories in Costa Rica, top-of-mind recognition, availability and affordable pricing continued to set the pace in local analgesics sales during the 2017-2018 period, particularly in the case of the ...

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    Cough, Cold and Allergy (Hay Fever) Remedies in Costa Rica

    Sep 2018

    Given the tropical weather conditions that characterise Costa Rica throughout most of the year (and in particular during the second half of the year when rain tends to be more frequent), the demand for cough, cold and allergy (hay fever) remedies ...

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    Dermatologicals in Costa Rica

    Sep 2018

    As major global manufacturers and local distributors looked to expand the sales potential of their main ranges, the investment made in the further development of new OTC dermatologicals remained relatively low during 2017-2018. There continued to be ...

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    Dietary Supplements in Costa Rica

    Sep 2018

    As local mid- and upper-end consumers continue to pay additional attention to improving their daily eating habits and adopt more-active lifestyles to remain healthy, the offering of more-specialised dietary supplements is rising. A larger base of ...

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    Digestive Remedies in Costa Rica

    Sep 2018

    As a rising number of the local population becomes aware of the importance of keeping a balanced diet, being active and using proper stress management strategies to support overall health and wellness (in particular digestive health), the development...

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    Herbal/Traditional Products in Costa Rica

    Sep 2018

    The broad popularity of functional herbal remedies and supplements amongst the local population continued to support the category’s sales over the 2017-2018 period. International brands such as GNC and Himalaya have been capable of developing ...

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    Consumer Health in Costa Rica

    Sep 2018

    As economically advantaged local buyers (particularly millennials) gain additional understanding of the importance of adopting healthier and sustainable lifestyles to support their personal wellbeing over time, the focus on custom and functional ...

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    Paediatric Consumer Health in Costa Rica

    Sep 2018

    Because of how important it is to locals to ensure the health and wellness of their babies and children, the demand for paediatric consumer health continues to be associated with more-traditional brands. Positioning strategies, point-of-sale ...

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    Sports Nutrition in Costa Rica

    Sep 2018

    Positive self-perception based on a good appearance and athletic performance continued to drive sports nutrition sales amongst Costa Rican buyers during 2017-2018. Sales are often represented by young male adults between 20 and 30 years old, who ...

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    Cigarettes in Costa Rica

    Jul 2018

    Sales of cigarettes continued to decline in 2017, largely due to the significant decline in smoking among the younger legal-age generation, driven by a combination of legislation and cultural factors, which reinforced the overall negative perception ...

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    Cigars, Cigarillos and Smoking Tobacco in Costa Rica

    Jul 2018

    Given the weak tradition of smoking cigars and cigarillos, products remained focused on the dynamic tourist industry in Costa Rica. Low levels of product innovation characterise this category, as tourists often look for recognisable imported Cuban ...

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    Tobacco in Costa Rica

    Jul 2018

    As tobacco consumption continues to become less convenient and socially accepted amongst the majority of the population, sales continued to witness a pattern of contraction in 2017. This scenario is becoming even more relevant amongst new potential ...

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    Smokeless Tobacco and Vapour Products in Costa Rica

    Jul 2018

    As a broader base of potential younger buyers become interested in the expanding offer of open vapour systems and the wide assortment of e-liquids available, the main sales drivers for these products are affordability, convenience (discretion and ...

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    Beer in Costa Rica

    Jul 2018

    As locals’ preferences and expectations regarding beer consumption changed along with the rising momentum of high-quality craft beer and value for money imported alternatives, more middle-income buyers continued to try different beer brands more ...

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    Cider/Perry in Costa Rica

    Jul 2018

    There are currently negligible sales of cider/perry in Costa Rica. However, this may change in the forecast period, as in 2017 Florida Bebidas took the lead in the category by starting to import the American cider brand Angry Orchard. This is being ...

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    Alcoholic Drinks in Costa Rica

    Jul 2018

    As local consumers are exposed to a global consumption environment, brand awareness and availability influence their purchasing decisions; often recreating positive consumption experiences based on aspirational expectations and budget capabilities. ...

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    Rtds/High-Strength Premixes in Costa Rica

    Jul 2018

    Despite the broad penetration already achieved by major spirit-based RTDs in Costa Rica, local manufacturers and distributors continue to find new development opportunities through segmentation based on new flavour launches and packaging updates. In ...

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    Spirits in Costa Rica

    Jul 2018

    Due to a combination of the prevalent tax-evasive culture and the uncertainty prevailing in the economy in Costa Rica, locals’ interest in high-quality yet affordable products continues to lead to the popularity of illicit trade. This continues to ...

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    Wine in Costa Rica

    Jul 2018

    As middle- and high-income Costa Ricans increased their understanding of wine culture, distributors unveiled a wider assortment of brands and value proposals, ranging from different types of varietal combinations to specific denomination of origin ...

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    Country Profile

    Country Profile

    Latin America: Regional Profile

    Jul 2018

    Latin America’s real recovery will continue in 2018. The region’s consumer expenditure will also improve slightly in 2018. Caribbean economies will lag behind other countries due to their excessive reliance on tourism and remittances. Latin America ...

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