Costa Rica

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Costa Rica. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Costa Rica StatisticsConsumer Lifestyles in Costa RicaCosta Rica Country BriefingsFuture Demographics: Costa Rica in 2030

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    Hot Drinks in Costa Rica

    Dec 2019

    Hot drinks in Costa Rica registered moderate, positive sales growth in volume and value terms in 2019 as few changes were seen in the industry. The main influence on sales is the generally uncertain economic outlook, which has placed limits on ...

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    Country Report

    Country Report

    Other Hot Drinks in Costa Rica

    Dec 2019

    Very little dynamism or innovation was seen in other hot drinks in 2019. The main reason for this is that the vast majority of products in this category are traditional favourites that have been available for many years. Therefore, making changes to ...

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    Country Report

    Country Report

    Coffee in Costa Rica

    Dec 2019

    Costa Rican consumers are becoming increasingly interested in high-quality coffee. This trend is been supported by the spread of gourmet tastes and higher levels of sophistication among consumers. In particular, the on-trade coffee experience ...

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    Country Report

    Country Report

    Tea in Costa Rica

    Dec 2019

    Towards the end of the review period, the range of tea available in the Costa Rica widened. Consumers now have access to a greater variety of products, while additional levels of competition among local and imported brands has led to more of a focus ...

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    Country Profile

    Country Profile

    Latin America: Regional Profile

    Dec 2019

    Latin America’s growht will slow considerably in 2019. The region’s consumer expenditure will also weaken slightly in 2019. Caribbean economies will lag behind other countries due to their excessive reliance on tourism and remittances. Latin America ...

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    Country Profile

    Country Profile

    Costa Rica: Country Profile

    Dec 2019

    Costa Rica’s economic growth will be moderate in 2019. A pickup in public investment, base effects associated with the 2018 public-sector strike and improving terms of trade, will support growth. Private consumption, influenced by a weaker currency ...

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    Country Report

    Country Report

    Packaged Food in Costa Rica

    Nov 2019

    The packaged food offer continues to increase in complexity, based on the growing popularity of new dietary trends, such as gluten-, sugar- and dairy-free diets, and the rising availability of new added-value imported brands, boosted by free trade ...

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    Country Report

    Country Report

    Rice, Pasta and Noodles in Costa Rica

    Nov 2019

    Further levels of segmentation and specialisation continued to set the pace in rice and pasta in Costa Rica in 2019, including bio and gluten-free claims among new products. Rice remained the most traditional and basic staple food among locals, along...

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    Edible Oils in Costa Rica

    Nov 2019

    More functional products continue to gain momentum based on ongoing health and wellness trends, with both olive oil and coconut oil gaining further penetration across a broader base of local middle-income consumers, particularly millennials. More ...

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    Country Report

    Country Report

    Processed Meat and Seafood in Costa Rica

    Nov 2019

    Additional levels of segmentation and specialisation continued to drive processed meat and seafood in 2019. However, brand awareness, quality, pricing and point-of-sale availability were also major factors in play across modern grocery retailers. ...

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    Country Report

    Processed Fruit and Vegetables in Costa Rica

    Nov 2019

    Products offering better value for money continued to be seen alongside further levels of segmentation and different types of added-value claims in the processed fruit and vegetable offer in Costa Rica in 2019, with ongoing healthier dietary trends ...

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    Baked Goods in Costa Rica

    Nov 2019

    The development of additional levels of segmentation continued to boost the sales performance of baked goods in 2019, with added-value claims remaining focused on reaching more specific groups of consumers through further levels of specialisation. ...

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    Country Report

    Country Report

    Ready Meals in Costa Rica

    Nov 2019

    Modern hectic lifestyles continue to increase the penetration of ready meals among an expanding base of middle- and upper-income millennial consumers across the country. These products are seen as a good option for people who have little time to ...

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    Country Report

    Country Report

    Breakfast Cereals in Costa Rica

    Nov 2019

    Low-priced generic proposals targeted at children remain popular in breakfast cereals for low- and middle-income consumers, with an emphasis on pricing and availability as sales drivers. Modern grocery retailers such as Wal-Mart and PriceSmart ...

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    Country Report

    Country Report

    Soup in Costa Rica

    Nov 2019

    Low levels of innovation and traditional flavours continued to characterise soup in Costa Rica during 2019, where traditional dehydrated chicken, beef and vegetable soup flavours continued to target a broad base of low- and middle-income consumers ...

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    Country Report

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    Sweet Spreads in Costa Rica

    Nov 2019

    Products with added-value claims along with multiple types of value-for-money imported products continued to boost the sales performance of sweet spreads in Costa Rica. Reduced-sugar formulations, all-natural fruit content claims and more aggressive ...

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    Sauces, Dressings and Condiments in Costa Rica

    Nov 2019

    New added-value products continued to boost sales across sauces, dressings and condiments, with all-natural and functional ingredient claims targeting the expanding base of middle- and upper-end consumers interested in healthier flavouring ...

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    Country Briefing

    Country Briefing

    Income and Expenditure: Costa Rica

    Oct 2019

    Insight into income and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment or household type to ...

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    Country Report

    Country Report

    Analgesics in Costa Rica

    Oct 2019

    The offering of branded analgesics is expected to continue to grow through segmentation and specialisation over the forecast period. More generic options, including acetaminophen, aspirin and ibuprofen, lag behind in sales due to the availability of ...

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    Country Report

    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Costa Rica

    Oct 2019

    Given the tropical weather conditions that characterise Costa Rica throughout most of the year (and in particular during the second half of the year when rain tends to be more frequent), the demand for cough, cold and allergy (hay fever) remedies ...

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