Costa Rica

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Costa Rica. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Wipes in Costa Rica

Apr 2022

The Coronavirus (COVID-19) pandemic stimulated a demand for all types of wipes, but especially all purpose cleaning wipes in 2020 and 2021. This reflected heightened awareness of the need for extra diligence in keeping frequently used surfaces…

USD 1,195
Country Report

Retailing in Costa Rica

Apr 2022

The initial impact of the pandemic that was characterised by uncertainty, and pushed consumers to stay at home and buy in bulk, is fading. Consumers are more aware of the safety measures needed to avoid COVID-19 contagion, and even though complete…

USD 2,450
Country Report

Juice in Costa Rica

Jan 2022

As a result of the ongoing economic slowdown stimulated by the pandemic and the reduced purchasing power of most mid and lower-income households, the demand for more affordable alternatives such as juice drinks and private label continued to push…

USD 1,195
Country Report

Carbonates in Costa Rica

Jan 2022

The impact of the ongoing presence of COVID-19 in the country on sales of carbonates continues to be reflected in the growing popularity of larger family sizes presentations, where consumption occasions continue to move to the home and consumers…

USD 1,195
Country Report

Polishes in Costa Rica

Feb 2022

Polishes experienced a marginal improvement in retail value terms, but negative growth in volume terms in 2021, driven by the larger furniture polish category that overtook floor polish as the largest category in value terms during the year. However,…

USD 1,195
Country Report

Bleach in Costa Rica

Feb 2022

The emergence of the pandemic and a rush to purchase different products with sanitising and disinfecting properties benefited bleach during 2020, with the category recording much higher volume growth compared to its review period average. Its more…

USD 1,195
Country Report

Dishwashing in Costa Rica

Feb 2022

Consumers continued spending more time at home during 2021 due to the pandemic. In addition to remote working and learning measures in place, which resulted in increased cooking at home and therefore a greater need to clean dishes, restrictions on…

USD 1,195
Country Report

Concentrates in Costa Rica

Jan 2022

Given the ongoing economic slowdown stimulated by the onset of the pandemic, sales of concentrates in Costa Rica during 2021 continued to benefit from the affordability of these products. This reinforced their position as more competitive…

USD 1,195
Country Report

Home Care in Costa Rica

Feb 2022

Home care registered positive retail value and volume sales growth rates in 2021, albeit lower than those registered in 2020. Some consumers continued to work from home and attend school online, resulting in many consumers maintaining their stringent…

USD 2,750
Country Report

Breakfast Cereals in Costa Rica

Feb 2022

The economic impact of the pandemic continues to be reflected in the marketing dynamics within breakfast cereals, as more affordable value for money presentations continued to gain strength during 2021. Private label brands, larger packs and bagged…

USD 1,195
Country Report

Mixed Retailers in Costa Rica

Apr 2022

Prior to the pandemic, leading mixed retailers Pequeño Mundo, El Rey, Ekono, Aliss and Siman were the go-to stores for consumers looking to browse new products and enjoy more experiential shopping. The crisis has brought a slight halt to this. Many…

USD 1,195
Country Report

Toilet Care in Costa Rica

Feb 2022

Many consumers remained at home during 2021 which resulted in toilet care continuing to see robust retail value sales growth, but volume sales declined somewhat. In addition to consumers cleaning their bathrooms more often, the average unit price of…

USD 1,195
Country Report

Laundry Care in Costa Rica

Feb 2022

Consumers continued to spend more time at home during 2021 due to movement restrictions and remote working and studying measures as a result of the pandemic. Consequently, many Costa Ricans focused more on household tasks including more frequent…

USD 1,195
Country Report

RTD Coffee in Costa Rica

Jan 2022

No major innovations were seen in RTD coffee in 2021 due to the onset of COVID-19 in the previous year, as this category continues to be perceived as a non-essential soft drink amongst locals. The lack of drinking culture in relation to these…

USD 1,195
Country Report

Surface Care in Costa Rica

Feb 2022

Demand for surface care was given a notable boost in 2020 as a direct result of the pandemic in Costa Rica. Many consumers continued buying surface care products in 2021 that claimed to have antibacterial and sanitising properties as they realised…

USD 1,195
Country Report

Home Insecticides in Costa Rica

Feb 2022

While many Costa Ricans continued to prioritise their expenditure and focus on disinfecting their homes during 2021, driving up demand for home care categories such as surface care and bleach, the fact that consumers were spending longer periods of…

USD 1,195
Country Report

Staple Foods in Costa Rica

Feb 2022

More than ever, value for money products are gaining traction in staple foods in Costa Rica in 2021. For most consumers, levels of disposable income are falling, as the economic slowdown caused by the pandemic continues to impact a broad base of mid-…

USD 2,450
Country Report

RTD Tea in Costa Rica

Jan 2022

Having many similarities to carbonates, RTD tea sales in Costa Rica continued progressing due to at home consumption during 2021, where larger family sizes with more accessible unit prices continued to promote higher volume demand across off-trade…

USD 1,195
Country Report

Energy Drinks in Costa Rica

Jan 2022

More natural formulations’ claims continued to gather momentum across energy drinks during 2021, where a growing base of economically advantaged millennials have become increasingly interested in functional energy drinks able to meet their wellbeing…

USD 1,195
Country Report

Retail Tissue in Costa Rica

Apr 2022

The measures introduced to stem the tide of Coronavirus (COVID-19) led to spikes in retail volume growth rates in most categories in 2020. Stay-at-home consumers increased their purchases, including stockpiling, of toilet paper and paper towels,…

USD 1,195
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