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Costa Rica

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Costa Rica. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Costa Rica StatisticsConsumer Lifestyles in Costa RicaCosta Rica Country BriefingsFuture Demographics: Costa Rica in 2030

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    Spirits in Costa Rica

    Sep 2020

    Spirits posted a strong total volume growth rate in 2019, stronger than in any other year of the review period. Although off-trade sales remained much higher than on-trade sales, on-trade growth was higher for another year. However, economic ...

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    Cider/Perry in Costa Rica

    Sep 2020

    There were no visible sales of cider/perry in Ecuador in 2019, which is expected to remain the case throughout the forecast period....

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    Beer in Costa Rica

    Sep 2020

    Beer saw a stable total volume increase in 2019, with a growth rate slightly higher than in any other year of the review period. The off-trade channel remained the largest, and also saw much stronger growth than the on-trade channel. Health and ...

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    Wine in Costa Rica

    Sep 2020

    Wine continues to be viewed as an attractive lower alcohol alternative than spirits amongst a wide base of middle- and high-income Costa Ricans, which helps to explain its good momentum. The category maintained dynamic total volume growth in 2019, ...

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    Alcoholic Drinks in Costa Rica

    Sep 2020

    Alcoholic drinks is expected to see a double-digit total volume decline in Costa Rica in 2020, as a result of the impact of COVID-19. Nevertheless, this overall poor performance masks two very different performances between distribution channels. ...

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    Cigarettes in Costa Rica

    Jul 2020

    Capsules represented major drivers of the cigarettes category in 2019. More flavours were being introduced, with more fruity variants. The category also saw two-capsule innovation, and a triple-capsule offer could be around the corner. Pall Mall ...

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    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Costa Rica

    Jul 2020

    The health authorities and anti-smoking lobby groups were expressing concerns regarding products in this category at the end of the review period. They claim the long-term effects of vaping are unknown, and fear that e-vapour products could represent...

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    Tobacco in Costa Rica

    Jul 2020

    The reduced spending power that impacted the Costa Rican cigarettes category in 2019 as a result of COVID-19 will continue to inform its performance in 2020, and exacerbate existing trends towards illicit products. Trading down is set to accelerate, ...

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    Cigars, Cigarillos and Smoking Tobacco in Costa Rica

    Jul 2020

    Costa Rica does not have a strong cigar smoking tradition. As a result, interest in cigars and cigarillos among local consumers is traditionally low. 98% of demand is driven by inbound tourism. Cigars and cigarillos are frequently purchased by ...

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    Future Demographic

    Future Demographic

    Costa Rica in 2040: The Future Demographic

    Jul 2020

    Population growth in Costa Rica in 2019-2040 will be propelled by positive, yet declining, natural change and net migration. Ageing will be a key demographic trend as older age cohorts surge, compounded by drops in birth rates and rising longevity. ...

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    Fragrances in Costa Rica

    Jul 2020

    Fragrances saw a further slowdown in the current value growth rate in 2019. In fact the category struggled to achieve growth, seeing only a negligible increase. In addition, retail volume sales declined across most categories. However, premium and ...

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    Beauty and Personal Care in Costa Rica

    Jul 2020

    COVID-19 is expected to reduce overall demand for beauty and personal care products in Costa Rica in 2020. Both the mass and premium segments are expected to be affected, although due to the worsening of the economic slowdown already evident in 2019,...

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    Depilatories in Costa Rica

    Jul 2020

    Depilatories continued to see dynamic current value and retail volume growth in 2019. Hair removers/bleaches remained the largest category in value terms, and also saw the highest current value growth. This is because products such as depilatory ...

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    Deodorants in Costa Rica

    Jul 2020

    Deodorants continued to see current value growth in 2019, along with retail volume growth in all the categories present. Deodorant sticks and roll-ons remained the most popular formats, with the highest current value sales. However, it was deodorant ...

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    Sun Care in Costa Rica

    Jul 2020

    Sun care maintained strong current value growth in 2019, with slower retail volume growth also maintained in all categories. Sun protection and baby and child-specific sun care saw the strongest growth, as protecting the skin from the sun is ...

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    Hair Care in Costa Rica

    Jul 2020

    Hair care maintained strong current value growth in 2019, along with retail volume growth in all categories. Although some premium products are available, sales were low in 2019, and growth was lower than in the mass segment, with dermocosmetic hair ...

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    Colour Cosmetics in Costa Rica

    Jul 2020

    Colour cosmetics maintained strong current value growth in Costa Rica in 2019, with all categories also recording retail volume growth. Eye make-up remained the largest category within colour cosmetics in 2019, closely followed by facial make-up and ...

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    Mass Beauty and Personal Care in Costa Rica

    Jul 2020

    Mass beauty and personal care maintained strong current value growth in 2019. Mass fragrances stood out with the lowest growth rate, as consumers were more reluctant to purchase such non-necessities in the more difficult economic situation in Costa ...

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    Bath and Shower in Costa Rica

    Jul 2020

    Bath and shower continued to see strong growth in current value terms in 2019, with all categories except body powder also seeing retail volume increases. Although premium bath and shower saw slightly stronger growth, this was from a low base, whilst...

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    Country Report

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    Premium Beauty and Personal Care in Costa Rica

    Jul 2020

    Although premium beauty and personal care managed to maintain slight current value growth in 2019, this was much lower than in any other year of the review period. Sales of premium products were already low in Costa Rica because few people can afford...

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