Costa Rica

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Costa Rica. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Costa Rica StatisticsConsumer Lifestyles in Costa RicaCosta Rica Country BriefingsFuture Demographics: Costa Rica in 2030

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    Tobacco Free Oral Nicotine in Costa Rica

    Jun 2021

    Sales of tobacco free oral nicotine remained negligible in Costa Rica in 2020 since consumer knowledge on tobacco free oral nicotine remained limited. Furthermore, no players launched tobacco free oral nicotine products in the country in the review ...

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    Cigarettes in Costa Rica

    Jun 2021

    The main impact of COVID-19 on cigarettes was related to the economic downturn felt in Costa Rica which encouraged higher rates of trading down amongst consumers in 2020. Indeed, while most users are habitual, the economic distress meant that the ...

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    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Costa Rica

    Jun 2021

    In 2020, only e-vapour products available in Costa Rica, with smokeless tobacco and heated tobacco remaining negligible. Therefore, the main impact of COVID-19 in 2020 was related to the general downgrading seen in the types of devices that buyers ...

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    Cigars, Cigarillos and Smoking Tobacco in Costa Rica

    Jun 2021

    Cigars and cigarillos were especially negatively impacted by restrictions imposed to curb the spread of COVID-19 in 2020. In fact, pre-pandemic, 98% of demand was driven by inbound tourism, with demand especially driven tourists from the US. ...

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    Tobacco in Costa Rica

    Jun 2021

    The main impact of Coronavirus (COVID-19) on tobacco in Costa Rica was the economic fallout stemming from the pandemic in 2020. Indeed, the economic downturn negatively affected consumers’ disposable incomes levels which therefore changed consumer ...

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    Beer in Costa Rica

    May 2021

    Total volume sales of beer registered a significant decline in 2020, as the enormous on-trade decline could not be completely offset by the transfer to off-trade sales. To stop the spread of the pandemic, the government shut bars and other ...

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    Cider/Perry in Costa Rica

    May 2021

    There has been no presence of cider/perry in Costa Rica over the review period and there is no indication of the category entering the country in the forecast period....

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    Spirits in Costa Rica

    May 2021

    On-trade demand for spirits fell dramatically in 2020 as bars, casinos, and nightclubs were required to remain closed during most of 2020. Some on-trade sales took place through restaurants, but such consumption occasions remain harder to move to ...

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    Rtds in Costa Rica

    May 2021

    In 2020, RTDs were the most resilient and best performing alcoholic drinks in Costa Rica during the pandemic. This is largely thanks to the category’s strong association with off-trade consumption (and lesser dependence on on-trade). Thus, the ...

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    Wine in Costa Rica

    May 2021

    Wine continues to be viewed as a sophisticated lower alcohol alternative to spirits amongst a wide base of middle- and high-income Costa Ricans. It is becoming more popular among younger millennial consumers, as well as more mature consumers, with ...

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    Alcoholic Drinks in Costa Rica

    May 2021

    COVID-19 has caused a major contraction across on-trade outlets, primarily through lockdown mobility restrictions, temporary closures of foodservice establishments, and, upon reopening, halving their operational capacity. The border closures which ...

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    Colour Cosmetics in Costa Rica

    May 2021

    COVID-19 resulted in colour cosmetics seeing a steep decline in demand in 2020, as these products are closely linked with activities outside of the home, such as social occasions and work. Limitations on movement, including nightly curfews, hampered ...

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    Men's Grooming in Costa Rica

    May 2021

    COVID-19 negatively impacted men’s grooming in 2020, as consumers worked from home more often during lockdown and saw fewer opportunities to attend social engagements. However, as the category covers such a wide range of products, the impact varied ...

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    Beauty and Personal Care in Costa Rica

    May 2021

    Beauty and personal care saw some decline in 2020, as the government-imposed restrictions to stop the spread of COVID-19. However, overall losses were not extensive, as many consumers maintained their personal care and beauty regimes to a great ...

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    Oral Care in Costa Rica

    May 2021

    Oral care is saw some current value growth in Costa Rica in 2020. Although the rate of growth was lower than that seen previously in the review period, these products are considered essential for maintaining hygiene, and consumers continued to ...

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    Mass Beauty and Personal Care in Costa Rica

    May 2021

    Mass beauty and personal care saw some decline in 2020, with highly variable performances between categories. In “orange alert” areas where there were more COVID-19 cases, non-grocery retailers were forced to shut down or reduce hours for several ...

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    Baby and Child-Specific Products in Costa Rica

    May 2021

    Although baby and child-specific products saw slow current growth in 2020 due to the impact of COVID-19, mass baby and child-specific products are perceived by many parents as essential items, and these consumers continued to purchase these products ...

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    Sun Care in Costa Rica

    May 2021

    Sun care suffered during the COVID-19 pandemic as beaches and borders closed, and tourism disappeared. In mid-May, the government gradually reopened beaches, starting with a reduced schedule of 5:00 am-8:00 am. In July, opening hours were extended ...

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    Hair Care in Costa Rica

    May 2021

    Hair care saw a slight decline in current value terms in 2020 as a result of mixed performance across the subcategories. Some product areas, such as colourants, hair loss treatments and shampoo, saw similar growth rates to those seen during the ...

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    Premium Beauty and Personal Care in Costa Rica

    May 2021

    Premium beauty and personal care saw a steep decline in 2020 in current value terms as a result of the COVID-19 pandemic. Like mass beauty and personal care, the premium segment was affected by rising unemployment and, to an even greater extent, ...

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