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Costa Rica

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Costa Rica. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Costa Rica StatisticsConsumer Lifestyles in Costa RicaCosta Rica Country BriefingsFuture Demographics: Costa Rica in 2030

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    Bottled Water in Costa Rica

    Mar 2019

    Often considered one of the most generic soft drinks options, demand for bottled water continued to be given a boost by rising health awareness in relation to high sugar content beverages, which continued to increase its positive perception amongst ...

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    Carbonates in Costa Rica

    Mar 2019

    As a broader base of mid- and low-income consumers continues to search for additional savings on a regular basis, demand for carbonates relied on more aggressive promotions and discounts to maintain stable volume sales figures, despite the rising ...

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    Concentrates in Costa Rica

    Mar 2019

    Becoming aware of local consumers’ evolving preferences with their continuing interest in low-sugar, healthier and more natural soft drinks, major concentrates players continued to rely on new flavour combinations and sugar-free proposals to improve ...

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    Energy Drinks in Costa Rica

    Mar 2019

    As a growing base of young local consumers continues to adopt hectic/modern lifestyles, where they are required to keep up with the pace of multiple social and work (or study) obligations, they continue to gain an interest in the rising offer of ...

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    Juice in Costa Rica

    Mar 2019

    As low- and mid-income consumers continue to be affected by the uncertain economic scenario placing pressure on their spending capacity, the demand for more affordable value proposals continued to benefit the performance of juice in larger packaging ...

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    Soft Drinks in Costa Rica

    Mar 2019

    As a result of the overall levels of economic uncertainty that particularly characterised Costa Rica during the second half of 2018, a broader base of mid- and low-income consumers continued to adopt very cautious expending habits, becoming ...

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    RTD Coffee in Costa Rica

    Mar 2019

    Considered a niche category by major soft drinks manufacturers, RTD coffee remained characterised by low levels of innovation during 2018, where traditional dairy-based coffee specialties (such as cappuccino, mocha and latte with high levels of ...

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    RTD Tea in Costa Rica

    Mar 2019

    Although RTD tea posted dynamic growth rates (in both off-trade volume and value terms) over the last decade, the category appears to be reaching maturity in Costa Rica, recording a more moderate performance during 2018, where priced-based ...

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    Sports Drinks in Costa Rica

    Mar 2019

    As witnessed during previous years, sports drinks remained characterised by low levels of innovation, reflected in the dominance of the two leading brands Powerade and Gatorade. These brands benefit from their strong brand awareness, which leverage ...

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    Coffee in Costa Rica

    Mar 2019

    Despite the uncertain macroeconomic environment that characterised Costa Rica during 2018, most new product developments remained orientated towards providing additional levels of specialisation, targeting a broader base of potential mid- and ...

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    Other Hot Drinks in Costa Rica

    Mar 2019

    Being mainly reliant on chocolate-based flavoured powder drinks, other hot drinks sales continued to rise in line with population growth in 2018. Indulgence and energy functional claims to reach different groups of local buyers were used, with many ...

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    Hot Drinks in Costa Rica

    Mar 2019

    Resulting from a generally uncertain economic outlook and a rising assortment of local and imported brands competing for shelf space and local consumers’ preference, the hot drinks range has kept undergoing polarisation and segmentation. It has both ...

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    Tea in Costa Rica

    Mar 2019

    As more local buyers from all socioeconomic segments of the population continue to adopt healthier eating and drinking habits, their interest in functional teas, as well as in fruit teas and herbal infusions, remains reflected in the tea category’s ...

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    Air Care in Costa Rica

    Feb 2019

    As an expanding base of local mid- and upper-income consumers continues to gain an interest in natural aromatherapy benefits, major air care players further relied on new scent combinations, in addition to claims of botanical extracts and automatic ...

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    Bleach in Costa Rica

    Feb 2019

    Often considered one of the most generic home care options, bleach demand continued to be boosted by the rising health awareness in relation to finding affordable home care disinfecting alternatives amongst a large base of local low- and mid-income ...

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    Dishwashing in Costa Rica

    Feb 2019

    Despite the traditional demand for affordable and effective grease-cutting dishwashing formulations, a broader base of local mid- and high-income consumers continued to gain an interest in specific products. This was particularly the case for liquid ...

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    Home Insecticides in Costa Rica

    Feb 2019

    As a growing base of young local families continues to adopt health and wellness lifestyles, where they are interested in keeping up with the ongoing movement towards safer and more natural home care products (particularly those that might directly ...

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    Laundry Care in Costa Rica

    Feb 2019

    As a broader base of local mid-income consumers became interested in more innovative, convenient and specific laundry care such as concentrated liquid detergents, fabric softeners and spot and stain removers, the offer of these types of products ...

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    Home Care in Costa Rica

    Feb 2019

    As economically-advantaged millennial consumers gained additional understanding of the importance of adopting healthier and sustainable lifestyles to support their personal and environmental wellbeing, their focus on ecological and natural functional...

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    Polishes in Costa Rica

    Feb 2019

    As witnessed in previous years, polishes continued to be characterised by low levels of innovation, reflected in the strong dominance of two leading international players, benefitting from strong brand awareness amongst consumers. They leverage on ...

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