Costa Rica

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Costa Rica. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Costa Rica StatisticsConsumer Lifestyles in Costa RicaCosta Rica Country BriefingsFuture Demographics: Costa Rica in 2030

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    Strategy Briefing

    Major Appliances in Latin America

    Jun 2019

    Despite social, economic and political turbulence during the review period, sales of major appliances in Latin America returned to growth in 2018, with further growth expected in the near future. Much depends on Brazil, which, given the size of the ...

    US$1,325
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    Country Report

    Country Report

    Baby and Child-Specific Products in Costa Rica

    Jun 2019

    A rising number of middle- and high-income young millennial parents are adopting healthier lifestyles, and are therefore becoming more conscious and selective regarding their children’s personal care and eating habits. This trend is reflected in the ...

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    Country Report

    Country Report

    Bath and Shower in Costa Rica

    Jun 2019

    Whilst bath and shower is approaching maturity in Costa Rica, value and volume growth increased in 2018 over that seen in the previous year. However, price-based competition is having a considerable impact on value growth in this category, as major ...

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    Country Report

    Country Report

    Colour Cosmetics in Costa Rica

    Jun 2019

    As a broader base of younger Costa Rican women continue adopting the global empowerment movement that prioritises their natural beauty and wellbeing, they continue to move away from more artificial-looking make-up and towards committing to more ...

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    Country Report

    Country Report

    Deodorants in Costa Rica

    Jun 2019

    The desire for a positive self-image based on odour and stain control whilst enjoying multiple types of aspirational lifestyle concepts drove demand for deodorants from sports fans to nightclub enthusiasts in 2018. Major manufacturers continued ...

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    Country Report

    Country Report

    Depilatories in Costa Rica

    Jun 2019

    As major global manufacturers and local distributors and retailers looked to expand the sales’ potential of their main value proposals, their investment in developing new depilatories formats and innovations remained relatively low in 2018. In ...

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    Country Report

    Country Report

    Fragrances in Costa Rica

    Jun 2019

    Smuggling of premium fragrances from neighbouring countries – in particular from Panamá, which has a major free trade zone, and the US (through small-scale personal practices) – has historically been the main threat for these products’ retail sales ...

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    Country Report

    Country Report

    Hair Care in Costa Rica

    Jun 2019

    Hair care products continued to be amongst the most dynamic and basic beauty and personal care categories in 2018, attracting a wide base of middle- and upper-income Costa Rican consumers and especially a broader base of middle-income millennials. ...

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    Country Report

    Country Report

    Mass Beauty and Personal Care in Costa Rica

    Jun 2019

    As a broader base of middle- and high-income consumers have become aware of the benefits of adopting more sustainable consumption habits and lifestyles, the demand for functional/natural ingredients and health and wellness-related value proposals ...

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    Country Report

    Country Report

    Men's Grooming in Costa Rica

    Jun 2019

    As seen across most mass consumption categories in Costa Rica over the review period, top-of-mind recognition, availability and affordable pricing relations continued drive men’s grooming sales in 2018. This was particularly relevant in the case of ...

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    Country Report

    Country Report

    Oral Care in Costa Rica

    Jun 2019

    As a rising number of Costa Ricans become aware of the importance of keeping appropriate oral care to support overall health and wellness, new value proposals in 2018 continued to focus on preventive and therapeutic approaches. There was growing ...

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    Country Report

    Country Report

    Beauty and Personal Care in Costa Rica

    Jun 2019

    During 2018, most beauty and personal care categories remained affected by extraordinary levels of economic uncertainty that emerged in Costa Rica after the second semester of 2018. The uncertainty caused a broader base of middle- and low-income ...

    US$2,650
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    Country Report

    Country Report

    Premium Beauty and Personal Care in Costa Rica

    Jun 2019

    Because mid- to high-income locals have invested so much in recognised premium beauty and personal care goods, demand for such products continued to remain associated with more traditional brand positioning strategies. Point-of-sale availability and ...

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    Country Report

    Country Report

    Skin Care in Costa Rica

    Jun 2019

    Given local millennial consumers’ enthusiasm for skin care alternatives that are both functional and more natural, demand for such added-value skin care products continued to boost value sales of skin care overall in 2018. In this context, a large ...

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    Country Report

    Country Report

    Sun Care in Costa Rica

    Jun 2019

    As major global manufacturers and local distributors looked to expand the sales potential of their main value proposals, their investment in development of new sun protection products remained relatively low in 2018. Instead, there was further ...

    US$990
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    Country Profile

    Country Profile

    Latin America: Regional Profile

    Apr 2019

    Latin America’s real recovery will continue in 2019. The region’s consumer expenditure will however weaken slightly in 2019. Caribbean economies will lag behind other countries due to their excessive reliance on tourism and remittances. Latin America...

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    Country Profile

    Country Profile

    Costa Rica: Country Profile

    Apr 2019

    Costa Rica’s economic growth will be moderate in 2019. A pickup in public investment, base effects associated with the 2018 public-sector strike, and improving terms of trade, will support growth. Private consumption, influenced by a weaker currency ...

    US$150
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    Country Report

    Country Report

    Away-From-Home Tissue and Hygiene in Costa Rica

    Mar 2019

    As macroeconomic conditions have continued to become less stable in Costa Rica, particularly in the second half of 2018, horeca, business and institutional channels continue to look for more affordable and convenient away-from-home tissue solutions, ...

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    Country Report

    Country Report

    Nappies/Diapers/Pants in Costa Rica

    Mar 2019

    Besides the prevalent price-based competition seen amongst the leading players since 2015, products offering different types of growing stages and mobility claims (which make use of words such as “cruisers” and “movers”), along with the promotion of ...

    US$990
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    Country Report

    Country Report

    Tissue and Hygiene in Costa Rica

    Mar 2019

    As a result of the current macroeconomic scenario, characterised by high levels of uncertainty, with a major tax reform currently being discussed in Congress, local families’ spending capacity continues to remain limited, and is also being affected ...

    US$2,650
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