Costa Rica

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Costa Rica. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Costa Rica StatisticsConsumer Lifestyles in Costa RicaCosta Rica Country BriefingsFuture Demographics: Costa Rica in 2030

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    Latin America: Regional Profile

    Oct 2018

    Latin America’s real recovery will continue in 2018. The region’s consumer expenditure will also improve slightly in 2018. Caribbean economies will lag behind other countries due to their excessive reliance on tourism and remittances. Latin America ...

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    Country Profile

    Country Profile

    Costa Rica: Country Profile

    Oct 2018

    Costa Rica’s economic growth will slow in 2018. Private consumption and exports are the main drivers. A recovery in the construction sector will also provide support, as will the Agriculture and IT and communications sectors. Persistent fiscal ...

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    Country Report

    Country Report

    Travel in Costa Rica

    Oct 2018

    Costa Rica caters to different types of tourists and offers activities for everyone to enjoy. The country offers a great variety of options for tourists to meet any type of demand, some of which include adventure, eco-tourism, leisure, sports ...

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    Country Report

    Country Report

    Analgesics in Costa Rica

    Sep 2018

    As seen across most mass-consumption categories in Costa Rica, top-of-mind recognition, availability and affordable pricing continued to set the pace in local analgesics sales during the 2017-2018 period, particularly in the case of the ...

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    Country Report

    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Costa Rica

    Sep 2018

    Given the tropical weather conditions that characterise Costa Rica throughout most of the year (and in particular during the second half of the year when rain tends to be more frequent), the demand for cough, cold and allergy (hay fever) remedies ...

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    Country Report

    Country Report

    Dermatologicals in Costa Rica

    Sep 2018

    As major global manufacturers and local distributors looked to expand the sales potential of their main ranges, the investment made in the further development of new OTC dermatologicals remained relatively low during 2017-2018. There continued to be ...

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    Country Report

    Country Report

    Dietary Supplements in Costa Rica

    Sep 2018

    As local mid- and upper-end consumers continue to pay additional attention to improving their daily eating habits and adopt more-active lifestyles to remain healthy, the offering of more-specialised dietary supplements is rising. A larger base of ...

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    Country Report

    Country Report

    Digestive Remedies in Costa Rica

    Sep 2018

    As a rising number of the local population becomes aware of the importance of keeping a balanced diet, being active and using proper stress management strategies to support overall health and wellness (in particular digestive health), the development...

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    Country Report

    Country Report

    Herbal/Traditional Products in Costa Rica

    Sep 2018

    The broad popularity of functional herbal remedies and supplements amongst the local population continued to support the category’s sales over the 2017-2018 period. International brands such as GNC and Himalaya have been capable of developing ...

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    Country Report

    Country Report

    Consumer Health in Costa Rica

    Sep 2018

    As economically advantaged local buyers (particularly millennials) gain additional understanding of the importance of adopting healthier and sustainable lifestyles to support their personal wellbeing over time, the focus on custom and functional ...

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    Country Report

    Country Report

    Paediatric Consumer Health in Costa Rica

    Sep 2018

    Because of how important it is to locals to ensure the health and wellness of their babies and children, the demand for paediatric consumer health continues to be associated with more-traditional brands. Positioning strategies, point-of-sale ...

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    Country Report

    Country Report

    Sports Nutrition in Costa Rica

    Sep 2018

    Positive self-perception based on a good appearance and athletic performance continued to drive sports nutrition sales amongst Costa Rican buyers during 2017-2018. Sales are often represented by young male adults between 20 and 30 years old, who ...

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    Country Report

    Country Report

    Vitamins in Costa Rica

    Sep 2018

    As a broader base of mid- and high-income consumers becomes aware of common nutritional deficiencies that result from the adoption of modern lifestyles and are also due to poor dietary habits, the demand for vitamins continues to build amongst ...

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    Country Report

    Country Report

    Weight Management and Wellbeing in Costa Rica

    Sep 2018

    As more of the local population become aware of the need to adopt more-holistic approaches to achieving their weight management and wellbeing goals, their focus continues to move away from “magic” supplementary pills towards more-balanced lifestyles....

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    Country Report

    Country Report

    Wound Care in Costa Rica

    Sep 2018

    As the local population keeps ageing and adopting modern lifestyles, which could eventually lead to different types of metabolic disorders (including morbid obesity and diabetes), the demand for more-specialised wound care products continues to gain ...

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    Strategy Briefing

    Strategy Briefing

    Laundry Care in Latin America

    Sep 2018

    Laundry care in Latin America has long been reliant on standard powder detergent, but is now approaching a turning point. Demographic trends such as more single-person households, more working women, increasing disposable incomes and an emerging ...

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    Country Report

    Country Report

    Cigarettes in Costa Rica

    Jul 2018

    Sales of cigarettes continued to decline in 2017, largely due to the significant decline in smoking among the younger legal-age generation, driven by a combination of legislation and cultural factors, which reinforced the overall negative perception ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Costa Rica

    Jul 2018

    Given the weak tradition of smoking cigars and cigarillos, products remained focused on the dynamic tourist industry in Costa Rica. Low levels of product innovation characterise this category, as tourists often look for recognisable imported Cuban ...

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    Country Report

    Country Report

    Tobacco in Costa Rica

    Jul 2018

    As tobacco consumption continues to become less convenient and socially accepted amongst the majority of the population, sales continued to witness a pattern of contraction in 2017. This scenario is becoming even more relevant amongst new potential ...

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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in Costa Rica

    Jul 2018

    As a broader base of potential younger buyers become interested in the expanding offer of open vapour systems and the wide assortment of e-liquids available, the main sales drivers for these products are affordability, convenience (discretion and ...

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