Norway

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Norway. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Norway StatisticsConsumer Lifestyles in NorwayNorway Country BriefingsFuture Demographics: Norway in 2030

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    Air Care in Norway

    Feb 2019

    Air care in Norway recorded solid growth in 2018, owing largely to Norwegians’ interest in maintaining their homes. A high ownership rate in Norway, with almost eight out of 10 people living in a house that they own, contributes to people investing ...

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    Bleach in Norway

    Feb 2019

    Bleach stagnated in retail current value terms in 2018, largely due to health concerns surrounding the chemicals contained in most products. These concerns particularly revolve around respiratory problems and irritation associated with the inhalation...

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    Dishwashing in Norway

    Feb 2019

    Dishwashing recorded solid growth in 2018, with automatic dishwashing tablets being the most dynamic category. This highlights the importance of convenience to Norwegian consumers, who, with busy lifestyles, are trying to reduce the time spent on ...

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    Home Insecticides in Norway

    Feb 2019

    The summer of 2018 was longer and drier than usual, with some of the hottest weather ever registered in Norway. The weather benefited sales of home insecticides, which are very seasonal products and tend to be mainly bought during the summer months ...

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    Laundry Care in Norway

    Feb 2019

    Environmental and allergy considerations continued to shape product innovation in laundry care in 2018. Manufacturers updated their brands over the review period, moving from standard to concentrated powder detergents and improving their formulas to ...

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    Home Care in Norway

    Feb 2019

    Home care continued to record steady growth in 2018 thanks to solid performances from laundry care, dishwashing and surface care, the three largest categories in value terms. Growth was underpinned by improving consumer confidence following a period ...

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    Polishes in Norway

    Feb 2019

    Polishes recorded modest current value growth in 2018. Furniture polish, metal polish and floor polish continued to be affected by a generational shift and changing interior design preferences. Floor polish is declining as a result of laminate ...

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    Surface Care in Norway

    Feb 2019

    New product development in surface care is largely being driven by consumer demand for greater convenience and efficacy, for example through more concentrated formulas, smaller bottle sizes or improved dirt removal. Some categories are also ...

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    Toilet Care in Norway

    Feb 2019

    Efficacy remained a key attribute for consumers when purchasing toilet care products in 2018, together with trust in the brand they are buying. Norwegians are generally very attentive to maintaining a clean toilet. A 2016 study by Katrin found that ...

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    Air Treatment Products in Norway

    Feb 2019

    Norwegian consumers are increasingly conscious of health and wellness, to the extent that it is now strongly influencing their purchasing choices. This is also shaping the direction of volume sales in air treatment appliances as rising health ...

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    Dishwashers in Norway

    Feb 2019

    A common theme running through all categories in consumer appliances in Norway is the importance of appearance and design. Tied to this is the growing availability of customisation, where households can personalise the appearance of their appliances....

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    Food Preparation Appliances in Norway

    Feb 2019

    Budding home cooks form an important core consumer audience for food preparation appliances. This consumer group is inspired by the multitude of cookery programmes that are an increasingly prominent feature of Norwegian television schedules. ...

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    Home Laundry Appliances in Norway

    Feb 2019

    According to Euromonitor International socioeconomic data, the unemployment rate in Norway stood at approximately 4% in 2018. The low unemployment rate indicates that most of the country’s working age population need to balance and manage their ...

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    Large Cooking Appliances in Norway

    Feb 2019

    While connected appliances are becoming more readily available in retail outlets, actual volume sales of these products remain low and the in their infancy and have yet to gain significant share. This is not deterring manufacturers who are expected ...

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    Microwaves in Norway

    Feb 2019

    In Norway, ready meals is a packaged food category on the rise and this can be linked to the successful efforts of manufacturers to tackle their unhealthy image. This has been achieved through the development of natural ingredient and organic ...

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    Personal Care Appliances in Norway

    Feb 2019

    Growth in volume sales of personal grooming appliances can be attributed mainly to the rising consumer willingness to invest in their personal appearance. Most Norwegians tend to take a lot of pride in their appearance and they desire to present ...

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    Refrigeration Appliances in Norway

    Feb 2019

    Among noteworthy socioeconomic trends in Norway in 2018 was the increasing numbers of single and two-person households. These households with confined living space are to be found predominately in more densely populated urban areas and are typically ...

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    Small Cooking Appliances in Norway

    Feb 2019

    According to a 2018 survey commissioned by Norsk Kaffeinformasjon (Norwegian Coffee Information), seven out of ten Norwegians drink coffee daily. While other types of coffee are gaining in popularity, coffee from filter coffee machines remains the ...

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    Vacuum Cleaners in Norway

    Feb 2019

    The hectic pace of modern life means that most Norwegians have little time to relax and recharge their batteries. Indeed, having enough time to see one’s family and friends is increasingly seen as a luxury. Accordingly, many consumers desire consumer...

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    Consumer Appliances in Norway

    Feb 2019

    Multi-functionality was an evident theme shaping trends in consumer appliances in 2018 as manufacturers sought to increase the value proposition of their products through the addition of functionality. This had a negative impact on volume sales ...

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