Norway

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Norway. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Norway StatisticsConsumer Lifestyles in NorwayNorway Country BriefingsFuture Demographics: Norway in 2030

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    Apparel and Footwear Specialist Retailers in Norway

    Jan 2019

    Increased competition from both within and outside the channel mean that internet retailing is no longer optional. Today’s customers need to be able to browse and purchase products in-store as well as online, while also being able to return goods ...

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    Convenience Stores in Norway

    Jan 2019

    The traditional advantages that convenience stores usually have over rival channels are weak to non-existent in Norway. Most modern grocery retailers are open from 07.00-23.00hrs on weekdays. While the law allows grocery retailers with a selling ...

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    Department Stores in Norway

    Jan 2019

    There were no department stores present in Norway in 2018 and none are expected to emerge over the forecast period....

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    Direct Selling in Norway

    Jan 2019

    Beauty and personal care and consumer health products continued to account for the bulk of the channel’s sales in 2018. Perfumes and cosmetics are perfect for testing and talking about in the relaxed and stress-free environment offered by direct ...

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    Discounters in Norway

    Jan 2019

    In 2018, there were more discounter outlets in Norway than convenience stores, and they are not small, dark and poorly ventilated. At first glance, it is difficult to tell the difference in Norway between discounters and supermarkets, with all being ...

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    Electronics and Appliance Specialist Retailers in Norway

    Jan 2019

    On 11 September 2018, Google Assistant became available in Norwegian. This will be a game changer for connected items and smart appliances. Such items have already been on shelves for a couple of years but have not attracted much interest from ...

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    Food and Drink Internet Retailing in Norway

    Jan 2019

    Food and drink internet retailing continued to record strong growth in 2018, with this expected to continue over the forecast period. However, the channel has yet to achieve profitability in Norway. With the exception of the government-run ...

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    Hypermarkets in Norway

    Jan 2019

    The hypermarket channel in Norway is expected to benefit from product diversification over the forecast period. Coop Obs, the only hypermarket chain present in Norway, is already selling kitchen equipment, appliances, clothes and sportswear, home and...

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    Internet Retailing in Norway

    Jan 2019

    In 2018, internet retailing continued to grow rapidly, causing disruption in other channels. There remained several retailers without an online sales platform but their number is on the decline as even smaller players are adopting an omnichannel ...

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    Mobile Internet Retailing in Norway

    Jan 2019

    With more than 80% of the Norwegian population owning a smartphone and more than 90% of the adult population having one, Norway has one of the highest smartphone penetration rates in the world. In 2018, 74% of those in the 65-74 age group had a ...

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    Retailing in Norway

    Jan 2019

    Internet retailing continued to outperform all other retailing channels in Norway in 2018 as internet literacy is high in the country and the channel’s payment methods are considered secure, with new alternatives also emerging, such as the money ...

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    Supermarkets in Norway

    Jan 2019

    Grocery retailing in Norway is led by discounters. In one of the richest countries in the world, pride is taken in spending the least possible amount on food. In recent years, the share of household spending on food has fallen to 12%, according to ...

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    Traditional Grocery Retailers in Norway

    Jan 2019

    As most modern grocery stores are open from 07.00-23.00hrs on weekdays in Norway, small independent traditional grocery retailers do not benefit greatly from potentially longer opening hours. Only on Sundays do they gain a small advantage. However, ...

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    Variety Stores in Norway

    Jan 2019

    When celebrating events such as Christmas, birthdays and Constitution Day, many Norwegians head to variety stores to buy decorations, flags and other accessories. With their affordable prices, variety stores are sometimes perceived as suppliers of ...

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    Vending in Norway

    Jan 2019

    Rarely does a consumer actively look for a vending machine, more often coming across one when in need of food, coffee or a soft drink. The increased pace of life in Norway is supporting the growth of on-the-go options. Travelling time to and from ...

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    Warehouse Clubs in Norway

    Jan 2019

    There were no warehouse clubs present in Norway in 2018 and none are expected to emerge over the forecast period....

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    Health and Beauty Specialist Retailers in Norway

    Jan 2019

    While internet retailing is gaining share in all industries, chemists/pharmacies in Norway are fighting off the competition. Conveniently located next to grocery stores or in shopping malls, it is easy to drop in whenever a product is needed. All the...

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    Home and Garden Specialist Retailers in Norway

    Jan 2019

    Renovating, refurbishing or rearranging one’s home is a regular activity in Norway. The long winters mean there remains a strong consumer desire for a homely interior. It is not uncommon for Norwegians to invest in these activities every two or three...

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    Homeshopping in Norway

    Jan 2019

    Unsurprisingly, the growth of internet retailing in Norway is heavily impacting homeshopping, which is increasingly being seen as an outdated concept. At root level, the two concepts are relatively similar. However, internet retailing is easier, ...

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    Strategy Briefing

    Strategy Briefing

    Manufacturing Industries Most Ready to Expand B2B E-Commerce

    Dec 2018

    Although the growth of B2B e-commerce is expected to accelerate over the coming years, not all industries are equally suitable and prepared for embracing digital selling. The manufacturers most ready to launch their digital selling activities include...

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