Norway

Deodorants posted a solid year of growth in 2021, in current value terms as COVID-19 restrictions subsided, the economy moved towards normalisation and Norwegians spent more time outside of the home. The category struggled for a long time prior to…

The overall spike in retail volume sales in 2020 was short-lived. The outbreak of Coronavirus (COVID-19) saw the stockpiling of some retail tissue products as consumers tried to ensure supply or even a surplus of goods like paper towels and toilet…

COVID-19 did not boost homeshopping sales in Norway, with an even faster current value decline felt in 2020 and 2021 than pre-pandemic. Customers have been reoriented towards e-commerce as this offers greater convenience as well as the possibility…

The pandemic has revived the direct selling category and led to companies establishing new ways of marketing and selling their products, namely via video and phone calls. In fact, the use of Microsoft Teams and Zoom proliferated amongst direct…

With the number of COVID-19 cases rising rapidly in many parts of the country, the government introduced a raft of new restrictions in November 2020 which lasted into early 2021, with all residents encouraged to remain at home as much as possible,…

During 2021, there was continued strong focus from dishwashing manufacturers on eco-friendly, organic and dermatological product offers. Indeed, innovation in sustainability of products was pronounced focussing on packaging. For example, Orkla Home &…

The choice of consumer electronics is coloured by the burgeoning preference for household interior designs offering functionality, quality and minimalist aesthetics. Many consumers demand consumer electronics designs that blend in with and/or enhance…

There was strong retail volume growth seen in chocolate confectionery during the pandemic both from people indulging more while spending increased time at home, people shopping in the domestic market rather than in Sweden, as well as the abolishment…

While womenswear, as the most mature apparel category in Norway, suffered as a result of the pandemic in 2020, due to store closures, social distancing and work from home guidelines reducing the need or frequency to purchase new womenswear, the…

Footwear was one of the hardest hit categories during the pandemic, notably more so when compared to apparel (with the exception of jeans). The closure of footwear specialists and sports goods stores combined with consumers spending greater time at…

Surface care manufacturers used additional product attributes to appeal to consumers in 2021. Home care products are generally increasingly more versatile and multifunctional, thus offering perceived additional value improvements to consumers.…

Still RTD tea was negatively impacted in the first half of 2021 due to the ongoing need for home seclusion, as most products are consumed on the go. However, the category benefitted from increasing levels of socialising outside the home as…

Off-trade sales of carbonates experienced a slowdown in 2021, attributed to the negative effect on the domestic market from the resumption of cross-border trade. This was important as among all categories of soft drinks in Norway, carbonates is the…

Despite dynamic growth in 2020, owing to border closures since the beginning of the Coronavirus (COVID-19) pandemic, heavily controlled borders in 2021 resulted in further retail volume and current value growth for cigarettes. This bucked the general…

Sugar confectionery witnessed dynamic growth in retail volume terms during the pandemic in 2020 and 2021. Sales benefited from people indulging more while stuck at home, people shopping in the domestic market rather than in Sweden, as well as the…

Fragrances was the strongest beauty and personal category in 2021 with COVID-19 having a very positive impact on the performance of fragrances. Retail volume and current value sales reported strong double-digit growth in 2021 for the second…

Jeans witnessed a notable decline in demand in 2020 as a result of the pandemic and home seclusion as many consumers dressed in relaxed, comfortable clothing. While the category continued to struggle at the beginning of 2021 with various restrictions…

Shoe polish has struggled in Norway, with declining demand across the review period. However, society gradually reopened during 2021 and many businesses used a staggered approach to work, implementing hybrid models of combining office and remote…

Growth in off-trade volume and current value sales of sports drinks in Norway experienced only a modest deceleration during 2020. Despite the closure of gyms for a period during the spring lockdown, many people continued working out and practicing…

Coffee continued to grow in 2021, although at a lower level than in the previous year. The main drivers of the category were cross-border trade as coffee is a very popular item for cross-border shopping in Sweden. While borders were technically open…