Norway

Having declined modestly during 2020, retail current value sales of wound care will rebound strongly during 2021. The fact that local consumers (both adults and children) will be spending more time out of doors and engaging in more physical activity…

Retail current value sales of weight management and wellbeing rose for the first time in six years during 2020. COVID-19 restrictions meant that sports facilities like gyms were closed for an extended period, while some bored consumers snacked with…

The onset of COVID-19 drove a surge in demand for vitamins during 2020, with retail current value sales rising by almost a fifth. Demand for Vitamin C and Vitamin D was particularly strong, as it was thought by some that these products would help to…

2020 saw a modest slowdown in the rate of growth in retail current value sales of sports nutrition, as gyms and other sports venues were closed for an extended period due to COVID-19 restrictions. Retail current value sales of sports protein powder…

2020 saw strong growth in retail current value sales of sleep aids. This was because COVID-19 led to heightened levels of stress and anxiety among the local population, in addition to the disruption of people’s routines and a lack of exercise due to…

Retail current value sales of paediatric consumer health will fall for the first time in eight years during 2021. Demand for paediatric cough/cold remedies will decline sharply for the second successive year. This is because COVID-19 restrictions,…

Having surged by close to a fifth during 2020, retail current value sales of NRT smoking cessation aids will slow significantly during 2021 but remain robust. The fact that smoking has been linked to a heightened risk of developing severe symptoms is…

Retail current value sales of herbal/traditional products declined for the first time in well over a decade during 2020. COVID-19 drove a sharp slowdown in demand for herbal/traditional cough, cold and allergy (hay fever) remedies, as social…

Eye care saw double-digit growth in retail current value sales during both 2020 and the review period as a whole, with standard eye care the main driver of this. Growth in demand for standard eye care is mainly being driven by Norwegians lifestyles,…

There will be a modest acceleration in the rate of growth in retail current value sales of digestive remedies during 2021. Retail current value sales of diarrhoeal remedies will continue to decline – albeit at a slower pace than in 2020. Measures…

Demand for dietary supplements was boosted by COVID-19 during 2020 – but to a much more modest extent than vitamins. Non-herbal/traditional dietary supplements received the biggest boost from the pandemic, with minerals and fish oils/omega fatty oils…

Having slowed significantly during 2020, the rate of growth in retail current value sales of dermatologicals will accelerate modestly during 2021. COVID-19 restrictions (particularly the closure of schools for an extended period) weighed heavily on…

Following strong growth in 2020 due to COVID-19 and purchases of cough remedies and nasal sprays for use during self-quarantine, cough, cold and allergy (hay fever) remedies is projected to see a small decline in overall value sales in Norway in…

Having expanded at their fastest rate since 2009 during 2020, as COVID-19 drove a sharp increase in demand for analgesics, cough, cold and allergy (hay fever) remedies and – as a preventative measure – vitamins, the rate of growth in retail current…

Following strong growth in 2020 due to COVID-19 and consumers stockpiling adult acetaminophen, in particular, analgesics is projected to see a small decline in overall value sales in Norway in 2021. The decline will be a result of a decline in…

Norway is to continue benefiting from a well-developed economic environment, despite financial shocks in 2020 induced by the oil price crisis and pandemic. Norwegian consumers are environmentally cautious and are inclined to prioritise quality…

Retail volume sales of yoghurt and sour milk products are expected to decrease in 2021, following a healthy increase in 2020. Having benefited from consumers staying at home more, not least for work and schooling during 2020, the return to more…

Overall, other dairy is expected to see a slight dip in retail volume terms in 2021, set back by declines in important categories, especially cream. On the other hand, chilled and shelf stable desserts is predicted to see fast growth in retail volume…

While drinking milk products is projected to see an overall decline in retail volume sales in 2021, not least due to a decrease in milk consumption in 2021, there are bright spots, such as dairy only flavoured milk drinks and milk alternatives.…

Retail value sales of cheese are expected to see a moderate downward adjustment in 2021, but remain well above pre-pandemic levels. Despite an anticipated strong decline, retail volume sales are also predicted to remain well above pre-pandemic levels…