Norway

While womenswear, as the most mature apparel category in Norway, suffered as a result of the pandemic in 2020, due to store closures, social distancing and work from home guidelines reducing the need or frequency to purchase new womenswear, the…

Footwear was one of the hardest hit categories during the pandemic, notably more so when compared to apparel (with the exception of jeans). The closure of footwear specialists and sports goods stores combined with consumers spending greater time at…

Surface care manufacturers used additional product attributes to appeal to consumers in 2021. Home care products are generally increasingly more versatile and multifunctional, thus offering perceived additional value improvements to consumers.…

Still RTD tea was negatively impacted in the first half of 2021 due to the ongoing need for home seclusion, as most products are consumed on the go. However, the category benefitted from increasing levels of socialising outside the home as…

Off-trade sales of carbonates experienced a slowdown in 2021, attributed to the negative effect on the domestic market from the resumption of cross-border trade. This was important as among all categories of soft drinks in Norway, carbonates is the…

Deodorants posted a solid year of growth in 2021, in current value terms as COVID-19 restrictions subsided, the economy moved towards normalisation and Norwegians spent more time outside of the home. The category struggled for a long time prior to…

The overall spike in retail volume sales in 2020 was short-lived. The outbreak of Coronavirus (COVID-19) saw the stockpiling of some retail tissue products as consumers tried to ensure supply or even a surplus of goods like paper towels and toilet…

COVID-19 did not boost homeshopping sales in Norway, with an even faster current value decline felt in 2020 and 2021 than pre-pandemic. Customers have been reoriented towards e-commerce as this offers greater convenience as well as the possibility…

The pandemic has revived the direct selling category and led to companies establishing new ways of marketing and selling their products, namely via video and phone calls. In fact, the use of Microsoft Teams and Zoom proliferated amongst direct…

With the number of COVID-19 cases rising rapidly in many parts of the country, the government introduced a raft of new restrictions in November 2020 which lasted into early 2021, with all residents encouraged to remain at home as much as possible,…

During 2021, there was continued strong focus from dishwashing manufacturers on eco-friendly, organic and dermatological product offers. Indeed, innovation in sustainability of products was pronounced focussing on packaging. For example, Orkla Home &…

In 2020, vending suffered from the slowing pace of life in Norway due to COVID-19. Reduced usage of public transportation led to less footfall in front of vending machines, thus limiting sales. In addition, the adoption of home working practices…

Supermarkets are still enjoying the effect of the pandemic in Norway in 2021 with high current value growth being driven by customers’ search for higher quality and tastier products. This is thanks to the pandemic-triggered trend for home-cooking,…

Hypermarkets will experience current value growth in both years of the pandemic, largely boosted by non-grocery items, especially specialised items like DIY tools or barbeques. Sales of tools increased very strongly in 2020 as consumers, spending…

During 2021, tea sales benefitted from continued border closures during large parts of the year, as well as the ongoing extensive numbers of people continuing to work from home. In fact, these similar trends were seen in coffee. Tea is popular for…

Retail sales of hot drinks continued to grow in 2021, helped by border closures, home working and ongoing restrictions on bars and restaurants during large parts of the year. Movement controls and home working continued to benefit domestic…

Skin care continued to benefit heavily from the COVID-19 pandemic in 2021 with the category registering double-digit growth in current value terms. With more time at home and an increased need for everyday luxury, Norwegians ramped up demand for skin…

Current value sales of colour cosmetics benefited from COVID-19 in 2021 as in 2020 as the closure of duty-free shops saw consumers switch to retail outlets. Traditionally, Norwegians spend heavily in duty free shops, but restrictions on travel led to…

Most types of wipes continued to see positive retail volume and current value growth in 2021, supported by heightened awareness of the importance of hygiene, cleanliness and sanitation in the wake of the Coronavirus (COVID-19) pandemic. Moreover,…

Convenience stores did not benefit as much as other modern grocery retailers from the increased sales in for grocery products in the first year of the pandemic due to their smaller format. Consumers instead sought out large format outlets like…