Norway

The outbreak of COVID-19 in Norway is predicted to lead to a double-digit on-trade volume decline, while off-trade volume is expected to see growth for 2020. On 13 March, the government implemented the rule that all restaurants, clubs, bars and pubs ...

Total volume sales of wine recorded a marginal decline in 2019, due to the weak performance of still light grape wine, which, due to its size, had the most significant impact on overall wine sales. Still red wine continued to decline, with the ...

Off-trade volume sales of spirits recorded modest growth in 2019, with increases recorded for most products. Blended malt Scotch whisky was the most dynamic area, growing from a small base, with growth driven by the success of Monkey Shoulder. ...

The spectacular summer weather of 2018 led to stagnating cider sales during 2019, driven by the weak summer weather. However, outside of the summer months, cider continued to grow steadily against the previous year, resulting in overall flat ...

Large, commercial breweries were increasingly gaining traction within non-lager beer in 2019, with craft-inspired offerings appealing to consumers, especially those at competitive prices. Over the review period, a significant base of craft beer ...

A marked decline in daily smokers of both sexes in 2019, leads to an overall decline in both growth and value sales for the year. Furthermore, there was a parallel increase in the share of daily snus users, which indicates smokers migration to ...

The share of Norwegians reported to use snus daily increased in 2019, and a simultaneous decrease in the share of cigarette smokers indicated a shift towards reduced-harm products. This kept demand for snus high in Norway during 2019. Furthermore, ...

Smoking tobacco continues decline in volume terms as consumers shift to smokeless tobacco and vapour products. While average unit prices in smoking tobacco increased in 2019, it was not enough to offset the marked decline in value terms, and ...

The COVID-19 outbreak resulted in the Norwegian government implementing a lockdown from March 2020, with borders closed from 14 March, with only essential stores such as pharmacies and grocery stores remaining open. Consumers were encouraged to work ...

Hair care was not seen to register premiumisation trends in 2019, as noted in other categories across beauty and personal care. Players in hair care have, however, been focusing on the trends seen for eco-friendly options and natural and organic ...

Health and wellness trends were also notable in bath and shower in 2019. There was a strong focus on products containing natural ingredients and those promoted as being free from parabens, preservatives, and allergens, and this trend continued to ...

Health and wellness trends remained strong in Norway in 2019, with high eco-awareness and consumer demand for natural and organic ingredients. This was particularly notable in baby and child-specific products, with an emphasis on hypoallergenic and ...

The ongoing and rising popularity of mass pharmacy brands was seen to continue to benefit mass beauty and personal care in Norway in 2019. Brands such as Cosmica (ACO Hud Norge AS) were cited as good examples of this, and continued to show positive ...

Depilatories continues to record healthy growth in Norway in 2019. However, the category has reached a degree of maturity as a hair-free look has been the norm for a relatively long time in Norway. In order to add extra value and gain sales, brands ...

The premiumisation trend continued to be seen in colour cosmetics in Norway in 2019. A number of premium brands performed well in 2019, with Rituals (from Rituals Cosmetics Norway AS) showing the strongest growth for the year, further indicating ...

Sun care, by its very definition, is seasonal to the hot summer months. For example, in 2018 Norway saw an exceedingly long and warm summer, whereas this was not the same in 2019, However, growth was still boosted in 2019 by the fact Norwegian ...

Deodorants saw negligible value growth in 2019, as it as a very mature category and is therefore both stable and stagnant. Deodorant is an essential product which requires repeat, regular purchases, therefore it will continue to perform. However, ...

Oral care is of high importance to Norwegians, thus the stable development seen in 2019, despite oral care being a mature category. Due to the maturity of oral care, there have been few notable fluctuations within the category and any changes have ...

Despite the value declines seen in 2019, the premiumisation trend in fragrances continued to grow in popularity....

Overall, consumers in Norway have not followed the same stockpiling trends seen in other countries, and retailers noted they do not except to see any changes long-term. Additionally, the premiumisation trend witnessed in Norway in 2019 looks unlikely...