Norway

In 2018, consumer foodservice in Norway posted another positive performance. The main factors driving the industry were health and a lighter footprint. Effectively adapting to these trends helped pizza and burger limited- service restaurants be among...

The self-service cafeteria concept fits perfectly with Norwegian food culture. Buffets with friends and family are quite common events. Self-service cafeterias originally sprouted up alongside main roads and in shopping malls, enjoying heavy footfall...

Partnerships between third-party delivery companies and street stalls/kiosks are proving successful in Norway. Most street stalls/kiosks are located in the largest cities, with many suffering from the country’s long and intense winters. However, ...

Health and wellness remained a strong trend in Norway in 2018, with operators and consumers prioritising local produce and less meat consumption in order to reduce carbon emissions. Juice/smoothie bars are particularly benefiting from this, although ...

Foodservice through retail is directly linked to the attractiveness of shopping malls. While these are still extremely popular in Norway, with several new ones being opened in 2018, the growth of internet retailing is serving to reduce footfall, thus...

2018 saw an ever greater focus on both health and the environment. To cater for consumer demand, full-service restaurants increasingly offered locally produced products as well as healthier ingredients, for example as pizza toppings. High quality ...

In 2018, vegetarian burgers were available in McDonald’s, Burger King and just about everywhere else, with vegan offerings also spreading. The arrival in Norway in June 2018 of the British chain Leon took healthy food to a new level in ...

A substantial increase in the soft drinks tax at the beginning of 2018 was a key influence on the overall performance of better for you beverages. The soft drinks tax in Norway differs from the sugar tax, and thus affected BFY reduced sugar ...

Similar to all aspects of agriculture and food in Norway, there are clear regulations of what type of claims can be made for better for you packaged food. By far, the most common better for you claims on packaged food in Norway are “contains 30% less...

Fortified/functional beverages recorded dynamic growth rates in both current value and volume terms in 2018, as the demand for drinks that give consumers an energy boost continued strongly in Norway. Reduced sugar energy drinks within FF energy ...

Compared to other health and wellness packaged food categories in Norway, fortified/functional remained comparatively uneventful in 2018. This is because Norwegian consumers are highly sceptical of “miracle solutions” and health claims from ...

For most of the review period, the larger and more mature categories, free from gluten and free from lactose, received most of the attention from players. This has gradually changed with plant-based and vegan alternatives gaining in popularity. Free ...

A key contributing factor to the strong performance of NH bottled water sales was a summer that lasted longer than usual, with some of the hottest weather ever registered in Norway. Given the country’s excellent tap water quality, NH bottled water is...

Unlike other health and wellness packaged food categories in Norway, naturally healthy packaged food is not the subject of any particular trend. Instead, it benefits from a gradually rising interest in health and wellness. Naturally healthy packaged ...

Organic coffee in Norway witnessed steadily increasing sales over the review period, along with the general development of the organic trend in beverages and food. Industry sources report that consumers are generally interested in the whole aspect of...

Organic packaged food witnessed improved current value growth in 2018 compared to the previous year, reflecting an enhanced performance in larger organic packaged food categories, mainly baby food and dairy. Organic baby food holds one the highest ...

While health and wellness beverages experienced slower growth in 2018, health and wellness packaged food recorded a similar performance to the review period, resulting in steady growth for health and wellness overall. Free from performed dynamically ...

Environmental concerns among the horeca industry in Norway, while mainly focused on plastic usage and food waste, are also leading to increasing demand for seemingly more environmentally friendly away-from-home solutions. This is taking the form of ...

Potty training often occurs between three and four years old in Norway, which makes for longer usage of nappies/diapers than in southern countries. Older children are also more able to dress and undress themselves, making disposable pants the obvious...

If innovation was the main driver of growth in 2017, in 2018 the award went to marketing, with massive in-store promotional offers around key periods, or advertising focusing on seemingly distant concerns. Trying to break purchasing habits is not an ...