Norway

Norwegian doctors are increasingly prescribing acetaminophen for their patients, leading to a proportional decline in the usage of OTC acetaminophen in relation to the total usage of acetaminophen. This prevented the higher growth of analgesics, as ...

The Norwegian Institute of Public Health asserts that there is growth in the pollen count due to climate change. Several studies conducted in Norway have shown that the lifetime prevalence of hay fever is around 25% amongst schoolchildren and 30% for...

Pollution and global warming is likely to call for an increased demand of certain dermatologicals. Due to longer and warmer days, the number of patients suffering from sun-related allergies will likely increase. This would lead to an increased demand...

Consumer scepticism is limiting the growth of dietary supplements, with growing numbers of consumers questioning the efficacy of some products. Nevertheless, overall growth continued to be positively impacted by the ongoing popularity of fish ...

Norway is similar to many other Western European countries, particularly Northern European countries, in having an ageing population. Female life expectancy was 85 and male life expectancy 81 in 2018 with both male and female life expectancy ...

Eye care is largely seasonal, with sales increasing during the hay fever season – predominantly the spring, but also the summer. According to the Norwegian Asthma and Allergy Association (NAAF), approximately 20% of the Norwegian population (one ...

Many Norwegians are sceptical regarding the efficacy of herbal/traditional products, especially when it comes to digestive remedies and dermatologicals, which prevented stronger growth in the category 2019. However, some categories, such as ...

NRT smoking cessation aids is expected to see continued healthy growth over the forecast period with the smoking population set to continue its decline. The smoking ban in public indoor areas, including cafés, restaurants and bars, as well as ...

Norway is a comparatively affluent country that has a well-educated and informed population with this helping to support the ongoing growth of consumer health in the country. Consumers typically follow the latest advice when it comes to which ...

Although the population of children aged 0-12 years is projected to decline over the forecast period, Norwegian parents are comparatively affluent which enables them to spend money on paediatric consumer health products. Categories such as nappy ...

Many Norwegians suffer from insomnia, and stress-related problems are relatively common amongst the adult population due to increasingly busy lifestyles. The growing use of smartphones is creating a feeling of constant availability, which also leads ...

Sports nutrition continued to see current value growth in 2019, although at a slower rate than in the previous year. While the expansion of protein/energy bars and sports protein RTD products into modern grocery retailers boosted sales over the ...

Other single vitamins and vitamin D saw the most dynamic growth in current value terms in 2019, with these categories expected to continue seeing the best performances over the forecast period. Many Norwegians have a vitamin D deficiency due to the ...

There was a shift from meal replacement to supplement nutrition drinks over the review period with this continuing into 2019. Meal replacement is declining owing in part to a growing range of readily available products which can offer much of the ...

Demographic factors have a big influence on sales of wound care in Norway. Due to their more active lifestyles children are key users of wound care, with sticking plasters/adhesive bandages being a must have item in most family homes. Players often ...

Short-term rentals and luxury hotels are shaping the lodging environment in Western Europe. The affordability and flexibility of short-term rentals resonates with consumers, while luxury hotels are driven by the unique experiences and differentiation...

Five brands continued to dominate care rental in Norway in 2019, with the rest of the competitive environment remaining highly fragmented. However, these smaller local players are struggling to emerge outside of insurance replacement car schemes or ...

Early 2018 witnessed numerous rumours around a potential acquisition of Norwegian Air Shuttle by IAG, the parent company of British Airways. However, these rumours were confirmed one day and contradicted the next. Norwegian Air Shuttle continues to ...

The strong growth in arrivals witnessed over the review period is set to have a decisive impact on lodging in Norway. Even though the growth in arrivals will likely slow to a more reasonable level over the forecast period, growth is set to continue. ...

Maximising days off work has become an important part of the Norwegian culture when it comes to travelling. Whether it is to enjoy a long weekend getaway during May (there were three long weekends in 2018 and four in 2019) or just fly to the sun ...