Norway

Demand for dietary supplements was boosted by COVID-19 – but to a much more modest extent than vitamins. Non-herbal/traditional dietary supplements received the biggest boost from the pandemic, with minerals and fish oils/omega fatty oils in…

Norway is one of the freest countries globally, enjoying limited corruption and strong state finances stemming from its sovereign wealth fund. The economy coped well with the adverse impact of the Coronavirus (COVID-19) pandemic, but its exports are…

Having surged by almost a third in 2020, the rate of growth in off-trade volume sales of spirts slowed significantly during 2021 but remained robust. The fact that there was very little cross-border trade due to COVID-19 restrictions continued to…

Off-trade volume sales of cider/perry continued to exhibit double-digit growth during 2021. Demand was boosted by the fact that COVID-19 restrictions continued to restrict the cross-border trade with neighbouring Sweden. On the other hand,…

Having surged during 2020 amid lockdown measures, off-trade volume sales of alcoholic drinks continued to rise in 2021—albeit at a much more modest rate than in the previous year. COVID-19 restrictions continued to hamper the cross-border trade with…

As seen across other dairy categories in Norway, the resumption of cross-border trade is also placing downwards pressure on cheese. The open borders and higher levels of travel mean Norwegian consumers are able to purchase products more cheaply than…

Deodorants posted a solid year of growth in 2021, in current value terms as COVID-19 restrictions subsided, the economy moved towards normalisation and Norwegians spent more time outside of the home. The category struggled for a long time prior to…

The overall spike in retail volume sales in 2020 was short-lived. The outbreak of Coronavirus (COVID-19) saw the stockpiling of some retail tissue products as consumers tried to ensure supply or even a surplus of goods like paper towels and toilet…

COVID-19 did not boost homeshopping sales in Norway, with an even faster current value decline felt in 2020 and 2021 than pre-pandemic. Customers have been reoriented towards e-commerce as this offers greater convenience as well as the possibility…

The pandemic has revived the direct selling category and led to companies establishing new ways of marketing and selling their products, namely via video and phone calls. In fact, the use of Microsoft Teams and Zoom proliferated amongst direct…

With the number of COVID-19 cases rising rapidly in many parts of the country, the government introduced a raft of new restrictions in November 2020 which lasted into early 2021, with all residents encouraged to remain at home as much as possible,…

During 2021, there was continued strong focus from dishwashing manufacturers on eco-friendly, organic and dermatological product offers. Indeed, innovation in sustainability of products was pronounced focussing on packaging. For example, Orkla Home &…

Slumps in cards issued and transactions (volume and current value) in 2019 show that the category was struggling prior to the outbreak of Coronavirus (COVID-19). Nonetheless, double-digit downturns in 2019 were followed by exponential declines in…

The Norwegian economy showed a faster recovery than many other European countries at the end of the review period. As the Coronavirus (COVID-19) public health crisis and related restrictions and measures eased, unemployment decreased and consumers…

Over 2022, airlines is expected to continue its recovery from the sharp decline in current value sales and number of people caused by the Coronavirus (COVID-19) pandemic in 2020. The recovery in the number of people was visible in low cost carriers…

Having surged by more than two fifths during 2020 amid stringent restrictions on movement, off-trade volume sales of wine stabilised in 2021, although a small increase was evident. During 2020, the collapse of the cross-border trade with neighbouring…

Despite COVID-19 restrictions loosening in Norway and consumers returning to pre-pandemic behaviours, portable players is set to continue to record a double-digit drop in retail volume sales over 2022. As many consumers remain price-sensitive in the…

While there was a small rebound in the demand for digital camcorders in 2021, imaging devices is set to continue the review period trend of strong decreases in retail volume saes over 2022. The ongoing drop in retail volume sales is tied strongly to…

All major categories of snacks are posting declines in retail volume terms in 2022. This is owing primarily to the resumption of cross-border trade with Sweden where many products are available at lower prices. The return of international travel and…

After an outstanding year in 2020 as COVID-19 took hold, sun care sales contracted slightly in current value terms in 2021. The pandemic prevented Norwegians from travelling abroad, resulting in a spike in holidays in Norway which shifted virtually…