Norway

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Norway. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Norway StatisticsConsumer Lifestyles in NorwayNorway Country BriefingsFuture Demographics: Norway in 2030

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    Hair Care in Norway

    Jul 2020

    Hair care was not seen to register premiumisation trends in 2019, as noted in other categories across beauty and personal care. Players in hair care have, however, been focusing on the trends seen for eco-friendly options and natural and organic ...

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    Bath and Shower in Norway

    Jul 2020

    Health and wellness trends were also notable in bath and shower in 2019. There was a strong focus on products containing natural ingredients and those promoted as being free from parabens, preservatives, and allergens, and this trend continued to ...

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    Baby and Child-Specific Products in Norway

    Jul 2020

    Health and wellness trends remained strong in Norway in 2019, with high eco-awareness and consumer demand for natural and organic ingredients. This was particularly notable in baby and child-specific products, with an emphasis on hypoallergenic and ...

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    Mass Beauty and Personal Care in Norway

    Jul 2020

    The ongoing and rising popularity of mass pharmacy brands was seen to continue to benefit mass beauty and personal care in Norway in 2019. Brands such as Cosmica (ACO Hud Norge AS) were cited as good examples of this, and continued to show positive ...

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    Depilatories in Norway

    Jul 2020

    Depilatories continues to record healthy growth in Norway in 2019. However, the category has reached a degree of maturity as a hair-free look has been the norm for a relatively long time in Norway. In order to add extra value and gain sales, brands ...

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    Colour Cosmetics in Norway

    Jul 2020

    The premiumisation trend continued to be seen in colour cosmetics in Norway in 2019. A number of premium brands performed well in 2019, with Rituals (from Rituals Cosmetics Norway AS) showing the strongest growth for the year, further indicating ...

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    Sun Care in Norway

    Jul 2020

    Sun care, by its very definition, is seasonal to the hot summer months. For example, in 2018 Norway saw an exceedingly long and warm summer, whereas this was not the same in 2019, However, growth was still boosted in 2019 by the fact Norwegian ...

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    Deodorants in Norway

    Jul 2020

    Deodorants saw negligible value growth in 2019, as it as a very mature category and is therefore both stable and stagnant. Deodorant is an essential product which requires repeat, regular purchases, therefore it will continue to perform. However, ...

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    Oral Care in Norway

    Jul 2020

    Oral care is of high importance to Norwegians, thus the stable development seen in 2019, despite oral care being a mature category. Due to the maturity of oral care, there have been few notable fluctuations within the category and any changes have ...

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    Fragrances in Norway

    Jul 2020

    Despite the value declines seen in 2019, the premiumisation trend in fragrances continued to grow in popularity....

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    Beauty and Personal Care in Norway

    Jul 2020

    Overall, consumers in Norway have not followed the same stockpiling trends seen in other countries, and retailers noted they do not except to see any changes long-term. Additionally, the premiumisation trend witnessed in Norway in 2019 looks unlikely...

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    Men's Grooming in Norway

    Jul 2020

    Men’s skin care remained a significant driver in 2019, as the moisturisers and facial cleansers have continued to become commonly used by male consumers in Norway. A rising focus on male-specific skin care products in all channels has been one of the...

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    Premium Beauty and Personal Care in Norway

    Jul 2020

    The premiumisation trend continued in Norway in 2019. Norwegians are affluent consumers who take great pride in their appearances, and have been seen to trade up from mass to premium products across almost all categories in beauty and personal care. ...

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    Skin Care in Norway

    Jul 2020

    Premiumisation trends continued in skin care in Norway in 2019, with consumers increasingly desiring unique and niche brands and products. In 2019, a new trend was seen for S-Beauty, or Scandi-Beauty, which highlights a clean and simple, “less is ...

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    Sanitary Protection in Norway

    Jun 2020

    Sanitary protection continued to see retail value and volume growth in 2019, driven by pantyliners and slim/thin/ultra-slim towels. There was an ongoing trend for towels to become slimmer and users more active. Standard towels and tampons continued ...

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    Nappies/Diapers/Pants in Norway

    Jun 2020

    The unit price of nappies/diapers/pants in Norway was low to very low in 2019 and showed only minimal growth. There was strong price competition between retailers, notably between the discounter chains KIWI and Rema 1000. KIWI has long been committed...

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    Away-From-Home Tissue and Hygiene in Norway

    Jun 2020

    Concerns around sustainability, notably in the horeca industry, and growing demand for renewable/recycled materials impacted away-from-home tissue and hygiene in 2019. This led to a more considered and thoughtful use of resources as end users ...

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    Retail Tissue in Norway

    Jun 2020

    Retail tissue continued to record low value growth in 2019. Eco and sustainability concerns had a mixed impact on retail tissue in 2019. While such concerns may pose a challenge to future volume growth, consumers also tended not to favour the use of ...

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    Rx/Reimbursement Adult Incontinence in Norway

    Jun 2020

    Similar to retail adult incontinence, growth in Rx/reimbursement adult incontinence in 2019 was driven by a natural increase in demand arising from an ageing population and rising obesity rate. Norway’s reimbursement mechanism is called the “blue ...

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    Wipes in Norway

    Jun 2020

    Sales of wipes remained relatively stable in 2019 with low value growth overall. Growth in intimate wipes was driven by wider availability in grocery retail and new launches such as Libresse V Care. A high awareness of hygiene among Norwegian ...

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