Norway

Sales of dietary supplements remained relatively stable throughout the review period and into 2023, despite the influence of the COVID-19 pandemic. Unlike vitamins, which surged in popularity during the early stages of the pandemic, dietary…

Off-trade spirits saw a decline in volume and value sales in 2022, largely due to the resumption of cross-border trade with Sweden and an increase in international travel. The on-trade spirits market, meanwhile, experienced a recovery in 2022…

Off-trade volume sales of cider/perry declined in 2022 due to the resumption of cross-border trade and international travel, as well as the impact of high inflation and the strong increase in unit prices. The shift towards on-trade also had an…

In 2022, the alcoholic drinks market in Norway was negatively affected by the resumption of cross-border trade and international travel. The prevailing high rate of inflation and consumers becoming increasingly cautious in their spending also had a…

Deodorants, which is a very mature category in Norway, struggled to generate retail volume growth throughout the review period, including a sharp decline in 2022, while the decrease in retail current value sales was limited by inflation and rising…

Direct selling saw exceptionally strong current value growth in 2020, which was followed by higher than average growth in 2021. Although growth slowed further in 2022, it remained positive, which was a good performance, considering the channel was on…

In 2022 retail tissue in Norway posted robust rises in both value and volume sales, with the former driven by a significant spike in retail price points due to rising input costs and high inflation. Though prices were hiked all members of retail…

COVID-19 restrictions were present in Norway from November 2020 and lasted into early 2021. Restrictions encouraged consumers to remain at home, avoid socialising and international travel. In addition, there was a national ban on serving alcoholic…

Consumers continued to make less use of their dishwashers in 2022, given that they spent an increasing amount of time outside the home. This had a negative impact on sales of dishwashing products, which saw a decline in sales in volume terms,…

Sleep aids continued to register positive growth in volume sales in 2023 as the stress that increasing numbers of local consumers now face in their lives continued to take its toll on the nation’s sleep patterns. High stress levels are primarily the…

The travel landscape in Norway was significantly reshaped by the COVID-19 pandemic, resulting in a notable increase in domestic tourism during 2021 and 2022, while international travel encountered difficulties. While 2021 levels remained below…

Skin care benefited strongly from the Coronavirus (COVID-19) pandemic. With more free time on consumers’ hands, a desire for everyday luxury or pampering and high stress and anxiety, skin care products were in high demand. In addition, Norwegian…

Colour cosmetics was the fastest-growing category in beauty and personal care in 2022. While colour cosmetics performed well in 2020, during the height of the Coronavirus (COVID-19) pandemic, and 2021, growth rates were lower than for other major…

Inflationary pressures made their impact felts in wipes in Norway in 2022, just as elsewhere, leading to surges in retail unit prices and thus strong current value growth. However, almost all product areas experienced a decline in volume sales in…

Demand for home insecticides remained relatively stable in 2022, as consumers continued to maintain high standards of sanitation and cleanliness in their homes, in the aftermath of the COVID-19 pandemic. Moreover, hotter than average summer…

Demand for home care products continued to fall in 2022, following a return to pre-pandemic cleaning and sanitisation regimes, which were less rigorous than during the height of the COVID-19 outbreaks in 2020 and the first half of 2021. Overall,…

Amid the challenges faced by the industry, there have been notable developments that indicate a shift towards recovery and growth. One notable aspect is the restart of benefits, such as frequent flyer programs established at airlines. This move…

Portable players is another category suffering from cannibalisation from smartphones, along with seeing competition from tablets and laptops (to a lesser extent). The main reason here is the fact that smartphones, tablets, and the like, offer…

Imaging devices is suffering from high prices in the face of ongoing cannibalisation from smartphones. Indeed, the substitution with smartphones means that many Norwegian consumers see the purchase of a separate camera as superfluous. Therefore,…

Current retail value sales will see a minor increase in 2023; however, this will be driven by ongoing inflation and the increase in manufacturing and logistics costs, which are increasing retail price points. As such, while current retail value sales…