Norway

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Norway. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Norway StatisticsConsumer Lifestyles in NorwayNorway Country BriefingsFuture Demographics: Norway in 2030

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    Country Briefing

    Business Dynamics: Norway

    Sep 2018

    Norway has one of the world’s best business environments, supported by a solid regulatory landscape and government transparency. A lower corporate tax rate is a boon for company profits and could attract further foreign investment. Employment rates ...

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    Country Report

    Country Report

    Car Rental (Destination) in Norway

    Sep 2018

    Besides the top five players, which accounted for nearly three-quarters of value sales in 2018, the balance of share in car rental in Norway is highly fragmented. However, these smaller local players are struggling to emerge outside of insurance ...

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    Country Briefing

    Country Briefing

    Households: Norway

    Sep 2018

    Improved infrastructure for rural households and a policy aimed at the country’s large number of elderly single-person households have been some of the main goals of the Norwegian state. Local households are tech-savvy and many rely on ...

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    Country Report

    Country Report

    Airlines in Norway

    Sep 2018

    Due to its geography, air travel is very important in Norway. For example, according to Avinor, travelling from Oslo to Stavanger on the west coast takes 50 minutes by plane, but is over a seven-hour road trip or nearly an eight-hour train ride. This...

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    Country Report

    Country Report

    Lodging in Norway

    Sep 2018

    Short-term rentals is growing rapidly in Norway, mainly under the umbrella of Airbnb. Whilst there are concerns amongst budget hotels over the unfair competition due to the taxation system, Norway’s tax-free limitation at NOK20,000 per year on ...

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    Country Report

    Country Report

    Online Travel Sales and Intermediaries in Norway

    Sep 2018

    With the impressive coverage of travel opportunities on Norwegian television, both in terms of advertisements, but also documentaries or reality shows, the brand strength is even more salient for intermediaries when it comes to attracting prospective...

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    Country Report

    Country Report

    Travel in Norway

    Sep 2018

    Norway is surfing on its image as a safe haven offering natural beauty. Attractions and local tourist offices, as well as players in the industry, are trying to infuse a new kind of exoticism into the traditional image of Norway. The travel industry ...

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    Country Report

    Country Report

    Tourism Flows in Norway

    Sep 2018

    The recent influx of inbound tourists to Norway, fuelled by the weaker krone and terrorist actions in southern European destinations, have not yet created any kind of over-tourism. The wide range of activities available in Norway and the promotion of...

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    Strategy Briefing

    Strategy Briefing

    Pharmaceuticals and Medical Equipment in Western Europe

    Aug 2018

    With production of USD449.3 billion, Western Europe is the world’s second-largest drug and medical device producer (behind Asia Pacific) and the leading exporter. Although the region’s growth is anticipated to decelerate, the positive overall ...

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    Country Report

    Country Report

    In-Car Entertainment in Norway

    Aug 2018

    New car sales increased by another 3.1% in 2017 in Norway, according to the Norwegian Statistics Central Bureau (SSB). There are serious talks to phase out diesel cars in the Oslo area by 2020, which would further increase the switch to electric ...

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    Country Report

    Country Report

    Computers and Peripherals in Norway

    Aug 2018

    With smartphones’ screens increasing in size, tablets are becoming redundant for many users. Smartphones are starting to hurt the whole computer and peripherals category as many daily activities can now be conducted through a smartphone app. In ...

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    Country Report

    Country Report

    Home Audio and Cinema in Norway

    Aug 2018

    The rise of the streaming music industry and its associated apps have changed the way Norwegians consume music. The vast improvement in quality of wireless speakers makes them a threat to traditional ways of listening to music. Hi-fi systems are ...

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    Country Report

    Country Report

    Home Video in Norway

    Aug 2018

    After a few declining years, the total number of TVs sold in Norway saw growth in 2017. However, the biggest story is in the size and quality of the screens. 55 to 65 inch TV sets lead when it comes to new purchases, and TVs with a screen of 66 ...

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    Country Report

    Country Report

    Imaging Devices in Norway

    Aug 2018

    While the imaging devices category has been suffering for several years by the increased use of smartphones and their enhanced capabilities when it comes to taking pictures, two types of imaging devices are experiencing solid growth in Norway: ...

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    Country Report

    Country Report

    Mobile Phones in Norway

    Aug 2018

    The main reason volume retail sales of smartphones slightly declined in 2018 is the high maturity of the category and the high penetration rate in the country. Smartphones have become the all-in-one device. From purchasing bus tickets, streaming ...

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    Country Report

    Country Report

    Consumer Electronics in Norway

    Aug 2018

    The return to growth seen in 2017 was strongly pushed by the switch from FM broadcasting to DAB in Norway. This impacted several categories, from in-car entertainment to home audio and cinema. Imaging devices is recovering from being usurped by the ...

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    Country Report

    Country Report

    Portable Players in Norway

    Aug 2018

    Wireless speakers are now living their own life. The already high penetration rate of smartphones in Norway and the wide use of music streaming apps, especially Spotify from neighbouring Sweden, have caused the sales of wireless speakers to exceed ...

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    Country Report

    Country Report

    Wearable Electronics in Norway

    Aug 2018

    Conscious of their health, enjoying outdoor activities, for Norwegians being fit is part of their social status. With a rather large disposable income compared with other countries, the Norwegian consumer is not afraid of the cost of wearables ...

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    Country Profile

    Country Profile

    Norway: Country Profile

    Aug 2018

    Norway’s economy is slowly recovering from the oil shock. The energy sector will be a major driver thanks to both higher prices and a rise in output. Exports will also see double-digit gains in 2018. Consumer spending provides moderate support. Fixed...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Norway

    Aug 2018

    Norway’s open economy is highly dependent on its hydrocarbon sector. When oil prices are elevated, the country has capitalised on the influx of oil revenues to build the largest sovereign wealth fund (SWF) in the world. This has protected government ...

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