Norway

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Norway. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Norway StatisticsConsumer Lifestyles in NorwayNorway Country BriefingsFuture Demographics: Norway in 2030

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Norway

    Dec 2019

    A strong labour market leading to higher consumption, coupled with solid exports, has contributed to healthy non-oil related GDP development. Government finances remain in surplus, owing to oil revenues, and the largest sovereign wealth fund (SWF) ...

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    Future Demographic

    Future Demographic

    Norway in 2030: The Future Demographic

    Nov 2019

    Swift population growth in Norway up to 2030 will be driven by a combination of strong net migration and natural change. While the ageing trend will accelerate, it will be relatively slow compared to other regional countries due to high and rising ...

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    Country Report

    Country Report

    Hot Drinks in Norway

    Nov 2019

    Consumption of hot drinks continued to decline in 2019, with all categories witnessing retail volume declines and coffee and other hot drinks driving the fall in real terms. In coffee, a focus on better-quality products impacted volume sales ...

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    Country Report

    Country Report

    Other Hot Drinks in Norway

    Nov 2019

    Other hot drinks registered a weak performance, with a retail volume decline in 2019, as the consumer base and usage situations for these products remained fairly static. As virtually no new players are trying to enter this category, established ...

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    Country Report

    Country Report

    Tea in Norway

    Nov 2019

    Fruit/herbal tea continued to record by far the strongest growth in tea in 2019, paving the way for new usage situations. Tea consumers in Norway are generally becoming younger and are fairly open to new flavours and combinations. This characteristic...

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    Country Report

    Country Report

    Coffee in Norway

    Nov 2019

    Overall coffee continued to record a retail volume decline in 2019 as consumers drank “less, but better”. Overall volume sales of coffee were negatively affected by continued declines for standard fresh ground coffee, instant coffee mixes and, in ...

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    Country Briefing

    Country Briefing

    Households: Norway

    Nov 2019

    High-investment infrastructure projects in the west of the country and sustainable housing initiatives are key developments for Norwegian households. The oil industry remains a vital component of local jobs and economic growth. Appliances with ...

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    Country Report

    Country Report

    Packaged Food in Norway

    Nov 2019

    In 2019, there was stable value growth for packaged food in Norway. As the health and wellness trend continued, there was a high degree of product innovation - with players adding value for consumers by offering healthier, premium, organic products, ...

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    Country Report

    Country Report

    Pre-Paid Cards in Norway

    Nov 2019

    Mobile apps are taking over from transportation and parking closed loop pre-paid cards. Most transportation companies in Norway provide reliable and efficient apps which replace physical tickets and closed loop pre-paid cards The high smartphone ...

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    Country Report

    Country Report

    Charge Cards in Norway

    Nov 2019

    The number of charge cards in circulation in Norway dropped in 2019 and, as a result, the value of charge card transactions fell slightly. The competition posed by credit cards is a significant factor in this decline. The majority of credit card ...

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    Country Report

    Country Report

    Credit Cards in Norway

    Nov 2019

    Credit cards are extremely popular in Norway. However, most customers use them like charge cards, repaying the entirety of the balance at the end of the month. Credit cards are popular because of there being no annual fee on many types, but notably ...

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    Country Report

    Country Report

    Debit Cards in Norway

    Nov 2019

    Debit cards remain, by far, the most popular among all financial cards in Norway. They are easy to obtain, free to use and any annual fee is low. They are widely accepted – even outdoor temporary kiosks often have mobile payment card terminals. ...

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    Country Report

    Country Report

    Financial Cards and Payments in Norway

    Nov 2019

    Norway continues to advance towards becoming a cashless society, with consumers increasingly relying on debit/credit cards and mobile payments, causing cash and other paper transactions to carry on declining rapidly. A number of points of sale have ...

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    Country Report

    Country Report

    Store Cards in Norway

    Nov 2019

    Credit cards are increasingly popular and easy to access in Norway. As a result, the incentive for private customers to sign up for store cards is reducing. In addition, store cards are not as easy to access as credit cards, making them redundant for...

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    Country Report

    Country Report

    Baked Goods in Norway

    Oct 2019

    Baked goods performed moderately well in 2019, with an increase in both current value and volume sales....

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    Country Report

    Country Report

    Breakfast Cereals in Norway

    Oct 2019

    The health and wellness trend was particularly visible in breakfast cereals over the review period. Most products that are perceived to be unhealthy - mainly options within children’s breakfast cereals and flakes - performed poorly, while those with ...

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    Country Report

    Country Report

    Processed Fruit and Vegetables in Norway

    Oct 2019

    While shelf stable and frozen packaged food are generally considered artificial and inferior in quality to fresh products, processed fruit and vegetables are perceived to be relatively healthy. For example, shelf stable tomatoes are considered ...

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    Country Report

    Country Report

    Processed Meat and Seafood in Norway

    Oct 2019

    Seafood, in particular fish, has been the subject of a high degree of media attention in 2019. Except for shellfish consumption, which has been relatively stable, fish consumption has declined for a long time. As a result, manufacturers have entered ...

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    Country Report

    Country Report

    Rice, Pasta and Noodles in Norway

    Oct 2019

    Rice, pasta and noodles faced a certain degree of pressure over the review period from the rising popularity of the low-carb trend, which encourages consumers to cut down on products high in carbohydrates. This included refined rice, instant noodles ...

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    Country Briefing

    Country Briefing

    Income and Expenditure: Norway

    Oct 2019

    Consumer income and spending are forecast to maintain slower yet steady growth rates by 2030, thanks to sustained economic expansion and faster consumer income progression. Nevertheless, the Norwegian economy remains subject to a global economic ...

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