Norway

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Norway. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Norway StatisticsConsumer Lifestyles in NorwayNorway Country BriefingsFuture Demographics: Norway in 2030

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    Air Treatment Products in Norway

    Feb 2019

    Norwegian consumers are increasingly conscious of health and wellness, to the extent that it is now strongly influencing their purchasing choices. This is also shaping the direction of volume sales in air treatment appliances as rising health ...

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    Dishwashers in Norway

    Feb 2019

    A common theme running through all categories in consumer appliances in Norway is the importance of appearance and design. Tied to this is the growing availability of customisation, where households can personalise the appearance of their appliances....

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    Food Preparation Appliances in Norway

    Feb 2019

    Budding home cooks form an important core consumer audience for food preparation appliances. This consumer group is inspired by the multitude of cookery programmes that are an increasingly prominent feature of Norwegian television schedules. ...

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    Home Laundry Appliances in Norway

    Feb 2019

    According to Euromonitor International socioeconomic data, the unemployment rate in Norway stood at approximately 4% in 2018. The low unemployment rate indicates that most of the country’s working age population need to balance and manage their ...

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    Large Cooking Appliances in Norway

    Feb 2019

    While connected appliances are becoming more readily available in retail outlets, actual volume sales of these products remain low and the in their infancy and have yet to gain significant share. This is not deterring manufacturers who are expected ...

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    Microwaves in Norway

    Feb 2019

    In Norway, ready meals is a packaged food category on the rise and this can be linked to the successful efforts of manufacturers to tackle their unhealthy image. This has been achieved through the development of natural ingredient and organic ...

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    Personal Care Appliances in Norway

    Feb 2019

    Growth in volume sales of personal grooming appliances can be attributed mainly to the rising consumer willingness to invest in their personal appearance. Most Norwegians tend to take a lot of pride in their appearance and they desire to present ...

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    Refrigeration Appliances in Norway

    Feb 2019

    Among noteworthy socioeconomic trends in Norway in 2018 was the increasing numbers of single and two-person households. These households with confined living space are to be found predominately in more densely populated urban areas and are typically ...

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    Small Cooking Appliances in Norway

    Feb 2019

    According to a 2018 survey commissioned by Norsk Kaffeinformasjon (Norwegian Coffee Information), seven out of ten Norwegians drink coffee daily. While other types of coffee are gaining in popularity, coffee from filter coffee machines remains the ...

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    Vacuum Cleaners in Norway

    Feb 2019

    The hectic pace of modern life means that most Norwegians have little time to relax and recharge their batteries. Indeed, having enough time to see one’s family and friends is increasingly seen as a luxury. Accordingly, many consumers desire consumer...

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    Consumer Appliances in Norway

    Feb 2019

    Multi-functionality was an evident theme shaping trends in consumer appliances in 2018 as manufacturers sought to increase the value proposition of their products through the addition of functionality. This had a negative impact on volume sales ...

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    NRT Smoking Cessation Aids in Norway

    Feb 2019

    NRT smoking cessation aids is expected to see continued healthy growth over the forecast period, as Norwegians, especially women, are projected to quit smoking at a similar rate as seen in the review period. The smoking ban in public indoor areas, ...

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    Consumer Health in Norway

    Feb 2019

    Consumer health continued to display moderate current value growth in Norway in 2018. Many product categories have existed for many years and see limited dynamism. However, new product launches and the health and fitness trends had a strong effect on...

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    Paediatric Consumer Health in Norway

    Feb 2019

    The younger population is projected to continue growing in the forecast period, despite the more rapid growth of the population aged 65+. Norwegian parents are expected to continue caring for their children’s wellbeing, and will therefore be willing ...

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    Sleep Aids in Norway

    Feb 2019

    Many Norwegians suffer from insomnia, and stress-related problems are relatively common amongst the adult population due to busy lifestyles. The growing use of smartphones creates a feeling of constant availability, which also leads to stress amongst...

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    Sports Nutrition in Norway

    Feb 2019

    Similar to other Nordic countries, Norwegians are following the health and fitness trends, including eating a stricter diet with nutritious food cooked from natural ingredients, as well as increasing their level of physical exercise. Norwegians who ...

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    Vitamins in Norway

    Feb 2019

    Sentio conducted a survey in 2016, finding that 23% of Norwegians avoided eating meat. The number of vegetarians in Norway, as well as in the whole of Scandinavia, is continuously growing, for animal welfare reasons and due to media reports on the ...

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    Weight Management and Wellbeing in Norway

    Feb 2019

    Weight management and wellbeing continued to decline in 2018, due to the intensified focus on sports nutrition and the growing preference for a holistic healthy lifestyle in Norway. Indeed, as many Norwegians paid more attention to eating whole foods...

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    Wound Care in Norway

    Feb 2019

    Wound care is projected to see modest growth over the forecast period, as it is a rather mature category. A large proportion of sales are in the summer, as the weather allows Norwegians to spend time in the sun with bare legs and without socks, ...

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    Herbal/Traditional Products in Norway

    Feb 2019

    Many Norwegians are sceptical of the effects of herbal/traditional products, which has prevented stronger growth. However, some categories, such as herbal/traditional sleep aids (all OTC sleep aids are herbal) are a contrast, due to Norwegians’ ...

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