Norway

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Norway. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Norway StatisticsConsumer Lifestyles in NorwayNorway Country BriefingsFuture Demographics: Norway in 2030

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    Future Demographic

    Norway in 2040: The Future Demographic

    Jul 2021

    A combination of natural increase and positive net migration will boost population expansion in Norway in 2020-2040. As the country ages and the population composition becomes more top heavy, consumer trends will change and state resources will be ...

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    Strategy Briefing

    Strategy Briefing

    Digital Landscape in Western Europe

    Jul 2021

    Western Europe continues to evolve digitally, with consumers increasingly embracing digital services. The digital evolution is being driven by investment in infrastructure by governments and key operators, leading to enhancements in broadband quality...

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    Country Report

    Country Report

    Ice Cream and Frozen Desserts in Norway

    Jul 2021

    Ice cream and frozen desserts saw dynamic retail volume and current value growth in 2020, which was partly due to higher at-home consumption, and partly due to a transfer of some sales from foodservice to retail. The category is expected to turn to ...

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    Country Report

    Country Report

    Chocolate Confectionery in Norway

    Jul 2021

    Chocolate confectionery is expected to see retail volume and current value declines in 2021, reversing some of the enormous gains made in 2020. The increases in 2020 were due to people consuming more chocolate at home during the long periods of home ...

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    Country Report

    Country Report

    Gum in Norway

    Jul 2021

    Lower than normal levels of cross-border trade and the resumption of demand for on-the-go products are expected to lead to a slightly more positive performance for gum in 2021, after seeing notable declines in 2020. COVID-19 had two important ...

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    Country Report

    Country Report

    Savoury Snacks in Norway

    Jul 2021

    Savoury snacks saw dynamic retail volume and current value growth rates in 2020. In this year sales were boosted by COVID-19 home seclusion creating more consumption occasions. In addition, a lack of cross-border trade shifted volume sales to the ...

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    Country Report

    Country Report

    Sugar Confectionery in Norway

    Jul 2021

    Sugar confectionery is set to see only a slow retail volume decline in 2021, despite the expectation of a notable current value decline after a year of growth in 2020. The abolition of the sugar tax in 2021 is set to limit the decline in volume sales...

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    Country Report

    Country Report

    Sweet Biscuits, Snack Bars and Fruit Snacks in Norway

    Jul 2021

    Sweet biscuits, snack bars and fruit snacks saw exceptionally strong growth in 2020, as consumers spent more time at home due to COVID-19 and therefore had more opportunities to snack. In addition, with the closure of borders, cross-border trade ...

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    Country Report

    Country Report

    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Norway

    Jun 2021

    Swedish-style snus was the most dynamic category in smokeless tobacco, heated tobacco and e-vapour products in 2020 (with heated tobacco remaining non-existent due to laws preventing domestic sales of the product in Norway). Snus strongly benefitted ...

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    Country Report

    Country Report

    Tobacco in Norway

    Jun 2021

    With some of the highest tobacco prices worldwide, domestic sales of tobacco in Norway were substantially benefitted by border closures in 2020. These border closures resulted in minimal cross-border trade and duty-free sales for most of the year. ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Norway

    Jun 2021

    Fine cut tobacco was strongly benefitted by border closures in 2020, which shifted sales from cross-border trade (especially from Sweden) and duty-free shopping to domestic retailers. The product is a typically popular purchase for Norwegians ...

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    Country Report

    Country Report

    Cigarettes in Norway

    Jun 2021

    Cigarettes strongly benefitted from the border closures in 2020 as sales were shifted from duty-free shopping and cross-border trade (Sweden in particular) to the domestic market. Pre-pandemic, many consumers from Norway travelled to Sweden on day ...

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    Country Report

    Country Report

    Wine in Norway

    May 2021

    Wine benefitted the most among alcoholic drinks from COVID-19 in 2020. With alcohol consumption switched to home as a result of the disruption to on-trade, wine was the most popular drink. Also, consumers increasingly purchased more units at once as ...

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    Country Report

    Country Report

    Cider/Perry in Norway

    May 2021

    Cider/perry benefitted from COVID-19, due to the strong performance of off-trade channels. As well as benefitting from the disruption of on-trade, retail channels also benefitted from the disruption in duty fee and the cessation of non-essential ...

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    Country Report

    Country Report

    Spirits in Norway

    May 2021

    Spirits benefitted from COVID-19, due to the strong performance of off-trade channels. As well as benefitting from the disruption of on-trade, retail channels also benefitted from the disruption in duty fee and the cessation of non-essential travel ...

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    Country Report

    Country Report

    Rtds in Norway

    May 2021

    Cider/perry benefitted from COVID-19, due to the strong performance of off-trade channels. Retail channels also benefitted from the disruption in duty fee and the cessation of non-essential travel to Sweden, where consumers often buy RTDs through ...

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    Country Report

    Country Report

    Beer in Norway

    May 2021

    COVID-19 resulted in an increase in overall volume sales in 2020, driven by a boost in volume sales through modern grocery retailers, as foodservice was several disrupted in 2020. However, while volume was up, total current value sales were down as ...

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    Country Report

    Country Report

    Alcoholic Drinks in Norway

    May 2021

    In what was an unprecedented and extraordinary year, alcoholic drinks in Norway registered a record increase in volume sales in 2020 and ironically benefitted from COVID-19. Overall, there was a double-digit increase in volume sales. However, ...

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    Country Briefing

    Country Briefing

    Households: Norway

    May 2021

    Norwegians are expected to continue enjoying one of the highest disposable income per household levels among Western European countries over 2021-2040, thanks to high access to quality education and high-value-added jobs. A wealthier population is ...

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    Strategy Briefing

    Strategy Briefing

    Sportswear in Western Europe

    May 2021

    Having recorded healthy growth rates over the historic period, sportswear sales in Western Europe went into reverse in 2020, impacted by Coronavirus (COVID-19) and the measures implemented to contain its spread. These included, at times, gym closures...

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