Norway

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Norway. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Norway StatisticsConsumer Lifestyles in NorwayNorway Country BriefingsFuture Demographics: Norway in 2030

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    Rx/Reimbursement Adult Incontinence in Norway

    Mar 2021

    The outbreak of COVID-19 had little impact on Rx/reimbursement adult incontinence, with pharmacies remaining open throughout the pandemic. Similar to retail adult incontinence, growth in Rx/reimbursement adult incontinence was driven by a natural ...

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    Retail Tissue in Norway

    Mar 2021

    Sales of retail tissue grew by 5% in 2020, compared to 3% in 2019. The bulk of this growth was due to stockpiling behaviour, with toilet paper driving growth at 6%. Consumers were concerned that the pandemic would lead to shortages of essential ...

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    Retail Adult Incontinence in Norway

    Mar 2021

    Value sales of retail adult incontinence grew by 7% in 2020, with products seeing a boost in sales in Q1 due to the announcement of the lockdown period and stockpiling behaviour. With stockpiling done through fear that COVID-19 would lead to supply ...

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    Tissue and Hygiene in Norway

    Mar 2021

    The impact of COVID-19 on sales of tissue and hygiene in Norway is expected to lead to a slight uplift in growth in 2020 compared to 2019. However, the impact is set to vary across different product landscapes. On the one hand, essential offerings ...

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    Away-From-Home Tissue and Hygiene in Norway

    Mar 2021

    Players providing tissue and hygiene products to institutions, such as schools and horeca establishments, have struggled with sales declining throughout 2020, especially in the earlier months of the pandemic. On 12 March, a national lockdown was ...

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    Wipes in Norway

    Mar 2021

    In line with the outbreak of COVID-19, sales of wipes grew by 1% in 2020, compared to negative growth in 2019, with the outbreak of the virus increasing purchases in Norway. Stockpiling behaviour was seen as the lockdown period was announced, with ...

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    Sanitary Protection in Norway

    Mar 2021

    Sanitary protection recorded positive growth of 2% in 2020, with the initial outbreak of COVID-19 leading to stockpiling of essential goods, including sanitary protection. However, once consumers were assured that stocks would remain available, sales...

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    Nappies/Diapers/Pants in Norway

    Mar 2021

    Nappies/diapers/pants recorded 5% value growth in 2020, while volume growth moved from a negative result in 2019, to growth of 2%. Some short-term shifts in purchasing patterns drove this demand, with consumers keen to have a supply of essential ...

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    Home and Garden Specialist Retailers in Norway

    Mar 2021

    There was no government mandatory closure for home and garden specialist retailers in 2020, with most brands staying open albeit with reduced opening hours. However, some homewares and home furnishing stores decided to close their outlets between 13 ...

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    Discounters in Norway

    Mar 2021

    On 12 March 2020 the government announced the first measures pertaining to COVID-19 and the partial closure of the country. On that day, discounters in Norway experienced high levels of stockpiling and hoarding as consumers were unsure of the future ...

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    Department Stores in Norway

    Mar 2021

    RECOVERY AND OPPORTUNITIES...

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    Retailing in Norway

    Mar 2021

    Since there was no strict lockdown due to Coronavirus (COVID-19), most retailers were not negatively impacted by mandated closures. From 13 March 2020, closures only concerned businesses with physical contact, such as dentists, hairdressers, ...

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    Hypermarkets in Norway

    Mar 2021

    While there was no strict lockdown in Norway, social distancing measures were enforced in retailers. In 2020, this provided a boost to hypermarkets due to the size of their aisles allowing for safer shopping in stores. Furthermore, large parking lots...

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    E-Commerce in Norway

    Mar 2021

    In response to COVID-19 Norway did not implement a strict lockdown, with no mandatory closures for retailers, only for restaurants, hairdresser, dentists and so forth. However, there was still a strong reduction in footfall in shopping centres ...

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    Food and Drink E-Commerce in Norway

    Mar 2021

    Food and drink e-commerce experienced an initial boom between March and May 2020 when fear surrounding COVID-19 was the highest. However, the surging orders led to delays and longer delivery times. Even pure online grocery retailer Kolonial was ...

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    Warehouse Clubs in Norway

    Mar 2021

    RECOVERY AND OPPORTUNITIES...

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    Traditional Grocery Retailers in Norway

    Mar 2021

    In 2020, traditional grocery retailers in Norway experienced double-digit current retail value growth. However, increasing sales in modern grocery retailers reduced the possibility for small traditional grocery retailers to fully benefit from the ...

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    Health and Beauty Specialist Retailers in Norway

    Mar 2021

    In 2020, most of the positive impact on health and beauty specialist retailers stemmed from the increased current retail value growth from drugstores/parapharmacies (double-digit) followed by chemists/pharmacies. Chemists/pharmacies benefited ...

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    Mobile E-Commerce in Norway

    Mar 2021

    In 2020, mobile e-commerce benefitted from the general boom of e-commerce due to the pandemic. Smartphone penetration is extremely high in Norway, with close to 95% of the adult population owning a smartphone in 2019. Norwegians are increasingly ...

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    Direct Selling in Norway

    Mar 2021

    Direct selling experiences a difficult time in 2020 due to social distancing measures adopted in Norway. However, an arrangement of up to 50 persons was still possible as long as one metre distance was upheld between participants. Due to the ...

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