Vietnam

With ongoing urbanisation leading to smaller households distanced from extended family, more hectic lifestyles and the erosion of traditional culinary habits, Vietnamese have less time, ability and inclination to cook. The supermarkets channel is ...

In order to take advantage of an ongoing rise in consumer health-awareness, chained health and beauty specialist retailers’ brands are making significant efforts to expand their store networks. Medicare and Guardian are amongst the expanding chains ...

E-commerce players such as adayroi.com and tiki.vn have strengthened their collaboration with key players in the food and drink industries in order to offer attractive discounts on their websites. They aim to attract consumers to their sites with ...

In variety stores, Vietnamese consumers display a preference for Japanese or South Korean brands. Japanese variety store retailers such as Daiso and Komonoya were pioneers amongst international variety stores players in Vietnam. However, with the ...

Convenience stores continued to post a strong performance in 2019. A number of factors supported the channel’s growth, including competitive pricing strategies involving frequent discounts, speed of service, and a diverse range of food and drink ...

Vietnam is seeing ongoing urbanisation and evolving demand trends amongst young urban consumers drive strong growth in modern retailing channels such as convenience stores, as well as the rapid expansion of e-commerce. Indeed, the growing influence ...

Catalogue mail order homeshopping remains negligible in Vietnam, with TV homeshopping continuing to be the primary homeshopping method. There are many homeshopping TV channels on which retailers can run infomercials. The capacity to convey a large ...

Consumer electronics is the largest product category in e-commerce (apart from “other”), supported by the fact that the young tech-savvy consumers who are the most prominent online shoppers are also the most interested in new consumer electronics ...

The discounters channel has a negligible presence in Vietnam, as the difference between manufacturing price and retailing price is already quite small in the market, leaving little room for discounters to make use of an aggressive pricing strategy. ...

Electronics and appliance specialist retailers performed well at the end of the review period on the back of improving living standards and increasing consumer purchasing power. Basic household appliances, such as refrigerators and washing machines, ...

With the growing influence of Western culture bolstered by increasing exposure via the internet, rising numbers of Vietnamese consumers are choosing to spend their leisure time on family gatherings and get-togethers with friends at one-stop locations...

The performance of direct selling fluctuated throughout 2014-2019. However, the channel saw its strongest current value growth of the review period in 2019, as it benefited from the government’s efforts to tighten its control of the market and remove...

Vending has a negligible presence in the Vietnamese market. Demand is limited because small family owned stores, street vendors and convenience stores are easily accessible throughout the country. Moreover, the potential for the damage and theft of ...

Economic growth driving an upmarket shift in demand and increasing access to the internet are supporting a trend towards using global branded products amongst Vietnamese consumers, especially in apparel and footwear. In fact, with rising disposable ...

The ongoing rise in smartphone possession in Vietnam is supporting the development of mobile e-commerce in the market. The expansion of electronics and appliance specialist retailers such as The Gioi Di Dong and the growing number of cheap smartphone...

While modern grocery retailing is expanding in the market, traditional grocery retailers continues to play an important role in Vietnamese retailing. The importance of the channel is supported by the fact that approximately 63% of the population ...

Warehouse clubs is not present in Vietnam, and there is little prospect of the channel emerging in the market during the forecast period....

Hypermarkets experienced stagnation in 2019 as the channel suffered from intense competition from supermarkets. Requiring less store space, supermarkets can be located in the heart of residential areas, while hypermarkets are typically found in ...

While Vietnam is home to strong traditions of handmade and handcrafted products, DIY products have a minimal presence in the market and continued to have a negligible impact in home and garden specialist retailers at the end of the review period. ...

The economy continues to grow at a strong pace. The strong economic momentum will be aided by competitive labour costs and other strong fundamentals, including a diversified trade structure, and recently signed free trade agreements which are ...