Vietnam

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Vietnam StatisticsConsumer Lifestyles in VietnamVietnam Country BriefingsFuture Demographics: Vietnam in 2030

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    Consumer Credit in Vietnam

    Nov 2019

    Over the forecast period, consumer credit in Vietnam is expected to continue growing strongly. Consumers will continue to take out loans for purchasing automobiles and durables in particular. Rapid urbanisation and increasing numbers of Vietnamese ...

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    Country Report

    Country Report

    Consumer Lending in Vietnam

    Nov 2019

    Consumer lending in Vietnam continued recording strong growth across all types of lending in 2019. The increasing desire for better living standards was one of the key drivers of this good growth, driven by rapid urbanisation, higher disposable ...

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    Charge Cards in Vietnam

    Nov 2019

    Charge cards remained negligible in Vietnam in 2019. This is because people prefer to use commercial credit cards instead, as they provide similar services but are issued by almost all banks, while charge cards are extremely limited and have not been...

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    Credit Cards in Vietnam

    Nov 2019

    Credit cards continued to record the strongest growth in cards in circulation as well as transaction value and volumes in 2019. Credit cards are targeted as a key performance indicator by the banks, with a lot of promotional activity conducted to ...

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    Debit Cards in Vietnam

    Nov 2019

    While white-collar workers in the big cities are gradually adopting cashless payments, in suburban and rural areas debit cards are still used mainly for making cash withdrawals, not least because consumers have little or no knowledge about the other ...

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    Financial Cards and Payments in Vietnam

    Nov 2019

    Although Vietnam still remains largely a cash society, financial cards continues to record strong growth rates. Many people living in urban areas are still in the habit of using cash, especially for low-value daily transactions. In many rural areas, ...

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    Pre-Paid Cards in Vietnam

    Nov 2019

    Some customers use pre-paid cards as a safe way to control their spending. As they remain worried about the risk of fraud and loss of cards, pre-paid cards can help them to limit the amount of loss in cases of these events happening. Even if the ...

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    Store Cards in Vietnam

    Nov 2019

    There was still a negligible presence of store cards in the traditional sense in Vietnam in 2019, with co-branded credit and debit cards a more popular option. There have been recent developments in terms of cards introduced by global brands through ...

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    Packaged Food in Vietnam

    Nov 2019

    In 2019, packaged food value and volume growth rates in retail and foodservice channels exceeded that of the previous year, as Vietnam’s economy continued to strengthen and Vietnamese consumers enjoyed more disposable income. Demand for packaged food...

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    Processed Meat and Seafood in Vietnam

    Oct 2019

    In 2018/2019, Vietnamese officials took proactive measures to prevent African hog cholera disease from infected pigs and pig products from spreading into Vietnam. The disease had already struck people in 20 countries and territories, including 25 ...

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    Baked Goods in Vietnam

    Oct 2019

    Baked goods is set in the same industry as biscuits and confectionery in Vietnam (indeed, the main players in baked goods are also players in biscuits and confectionery, such as Mondelez Kinh Do Vietnam, Bien Hoa Confectionery (Bibica) and Orion Food...

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    Breakfast Cereals in Vietnam

    Oct 2019

    For breakfast, Vietnamese have traditionally enjoyed many options, such as fried rice, sticky rice, pho (broth containing rice noodles, meat and herbs), bun bo Hue (spicy Vietnamese soup associated with the city of Hue) and banh mi (baguette-like ...

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    Rice, Pasta and Noodles in Vietnam

    Oct 2019

    Exploiting the current distribution network is one of the effective ways that producers have been able to grow sales of rice, pasta and noodles in Vietnam. In 2019, Uniben achieved impressive results by pursuing focused strategies for retailers and ...

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    Processed Fruit and Vegetables in Vietnam

    Oct 2019

    Value growth of processed fruit and vegetables in 2019 was higher than it was in 2018. Convenience is one reason these products are appealing, as Vietnamese consumers are becoming busier, with longer working hours, and especially women would rather ...

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    Country Profile

    Country Profile

    Asia Pacific: Regional Profile

    Oct 2019

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2018. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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    Edible Oils in Vietnam

    Oct 2019

    Leading brands of edible oils offered in the Vietnamese market, namely Simply, Neptune and Tuong An Cooking oil, respectively are brands in medium and premium segments, and their leading value shares were set at quite a distance from the rest in ...

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    Soup in Vietnam

    Oct 2019

    Fresh soup is extremely popular in Vietnam, where it is widely available in foodservice outlets, street vendors and in the country’s abundant noodle shops. Freshly prepared soup is also easy to find in modern grocery channels such as supermarkets and...

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    Ready Meals in Vietnam

    Oct 2019

    Ready meals in Vietnam come in different kinds of formats and offer different kinds of food for different occasions. For example, Chao sen Bat Bao (a lotus congee bowl) in shelf-stable ready meals is consumed as a way to quickly recover from ...

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    Country Report

    Sauces, Dressings and Condiments in Vietnam

    Oct 2019

    A series of food safety scandals and crises has undermined Vietnamese consumers’ confidence in consuming certain table sauces – namely, soy sauce, fish sauce and – more recently, chili sauce produced in Vietnam. An industry crisis that widely ...

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    Country Report

    Country Report

    Sweet Spreads in Vietnam

    Oct 2019

    In 2019, the two largest sweet spreads categories, jams and preserves and honey, continued to post the highest value growth, respectively. Honey continues to benefit from its widespread traditional use and availability in both branded and unbranded ...

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