Vietnam

Despite signs of recovery, the tough economic climate in the wake of Coronavirus (COVID-19) exerted strong downward pressure on consumer spending on non-essential and premium products across many categories. According to the General Office of…

Dog food continues to see dynamic retail volume and current value growth rates in 2022, following on from a strong performance in 2021. COVID-19 has had only a minor negative impact on the growth rate of dog food, with a significant increase in dog…

In summer 2021, Vietnam was hit by a fourth wave of COVID-19, which was much larger in scale and impact compared with all previous waves. In this wave, more than a million people were infected, and there were over 20,000 deaths by the time of report…

Jeans sales continued to decrease in 2021. As a result of COVID-19, consumers have been spending most of their time at home and thus paying less attention to getting dressed, instead focusing on comfort. Many consumers thus opted to buy loungewear…

In the initial stages of the COVID-19 pandemic there was a surge in demand for fabric face masks. This led other apparel accessories to record the highest growth rate in 2020. However, in 2021, we observed a different dynamic. The new COVID variant,…

Starting in May 2021, Vietnam saw a surge in the number of COVID-19 cases, which led the government to impose another lockdown in Ho Chi Minh and in more than 20 provinces in Vietnam, obliging people to stay home and only go out for basic necessities…

Demand for home insecticides continue to rise during 2021, which was reflected in positive sales growth in both volume and value terms, although growth rates were slower than what was registered in 2021. Rising sales in the category are being driven…

Free from meat was expected to be amongst the fastest-growing areas of health and wellness packaged food in 2021. In Vietnam, free from meat is comprised almost entirely of tofu and derivatives. These products are not used just as meat alternatives…

In May 2021, Vietnam witnessed the next surge in COVID-19 cases, with the Delta variant becoming the main source of transmission. With rising cases and death tolls, the government re-introduced safety measures across cities and provinces, depending…

The emergence of the pandemic in Vietnam in 2020 led to the introduction of various restrictions by the government to control the spread of the virus, including the closure of foodservice establishments, schools and places of work, and leading to…

Egg production increased in Vietnam in 2020, meeting the higher demand as a result of home seclusion as consumers switched to retail from foodservice and institutional channels. However, local production was unable to meet the higher demand in 2021…

Retail sales in hot drinks have maintained a positive performance over the time of the COVID-19 pandemic in Vietnam, in both 2020 and 2021 and in both value and volume terms. On the other hand, foodservice sales declined significantly in 2020 and…

Oral care benefited from the Coronavirus (COVID-19) pandemic to register faster retail volume and current value growth in 2020 and 2021, compared to the earlier years of the review period. In 2020, sales were boosted by a stockpiling trend in the…

The COVID-19 crisis has significantly bolstered consumer hygiene-consciousness in markets around the world, and Vietnam has been no exception. This provided a boost to demand for wipes in 2021, with Vietnamese consumers paying more attention to…

Due to COVID-19, childrenswear value and volume sales plummeted in 2021 as children were required to stay at home by the government for their safety. Indeed, from May onwards schools in Vietnam were closed. Moreover, the rapidly aging population is…

In May 2021, there was a surge in the number of COVID-19 cases in Vietnam, which led the government to impose another lockdown in Ho Chi Minh and in most southern provinces, obliging people to stay at home and only go out for basic necessities such…

In line with the home seclusion trend as a result of the pandemic in 2020, resulting in a shift in demand for fresh vegetables from foodservice and institutional channels towards retail, the stable supply of local produce was able to meet this…

Retail sales in soft drinks have maintained a positive performance over the time of the COVID-19 pandemic in Vietnam, in both 2020 and 2021 and in both value and volume terms. On the other hand, foodservice sales declined significantly in 2020 and…

In 2021, many cities and provinces in Vietnam went into a lockdown, including Ho Chi Minh City and Hanoi, from May to September. During the lockdown, apparel and footwear specialist retailers and department stores were required to close. However,…

During the months of lockdown, to stop the spread of COVID-19, sales of sportswear, like all other apparel categories, dropped significantly due to the ban on most sports activities and competitions, and the closure of gyms and offices, as well as…