Vietnam

Vacuum cleaners continued to see retail volume growth in 2019, maintaining the same growth rate seen in the previous two years. Cylinder vacuum cleaners is the only category with notable sales. These appliances are equipped with different cleaning ...

Microwaves continued to see a strong retail volume increase in 2019. However, growth was limited by increasing electricity costs, which was a major factor preventing many Vietnamese consumers from purchasing an energy-intensive appliance such as a ...

Personal care appliances continued to see strong double-digit retail volume growth in 2019. Higher incomes and improved living standards led consumers of both genders to care more about their appearance, driving growth in the category. Skin care ...

Dishwashers saw strong retail volume growth in Vietnam in 2019, although from a low base. Indeed, most families, even in urban areas, continue to hand wash dishes. There is consequently still strong scope for growth. In the past, Vietnamese consumers...

Home laundry appliances continued to see strong retail volume growth in 2019. This increased the penetration rate for another consecutive year, although still less than half of households own an automatic washing machine in the country. Although from...

Food preparation appliances maintained its strong retail volume growth trend in 2019. Food processors and blenders are becoming more popular due to their unique technology and eye-catching designs. Along with the healthy living trend, consumers are ...

Small cooking appliances maintained a stable rate of retail volume growth throughout the review period, including in 2019. Sales continued to increase due to diversity in terms of brands, designs, prices and origin. Maturity is being reached in some ...

Large cooking appliances continued to see retail volume growth in 2019. With healthier lifestyles and a focus on limiting their expenditure, consumers still typically prefer to cook at home. Built-in large cooking appliances is becoming more mature ...

Air treatment products continued to see strong retail volume growth in 2019. Due to significant changes in the climate, temperatures have increased during the summer in Vietnam. Consumers now tend to turn on their cooling devices all day. As a ...

Refrigeration appliances continued to see stable retail volume growth in 2019. Due to increased environmental-consciousness, products are increasingly demanded which feature energy-saving technology. Following technological developments in recent ...

Consumer appliances continued to see high but marginally slower retail volume growth in 2019. Vietnam’s economy continued to see rapid growth as a result of increases in manufacturing and exports, and increasing foreign direct investment. Household ...

Vietnamese consumers are becoming ever busier, in line with the increasing trend of urbanisation and modern lifestyles across the country. Despite the large presence of coffee shops in residential areas, some consumers are opting for RTD coffee for ...

Despite strong growth over the review period, sales of concentrates remained limited in 2019. Vietnamese consumers prefer RTD versions of soft drinks which can be consumed with a minimum of fuss and without the need to mix, as is the case with ...

Although carbonates continued to record strong growth in 2019, retail volume development was lower than the average of the review period, with the forecast period also likely to register lower average growth. An increasing number of Vietnamese are ...

The growing health and wellness trend is leading Vietnamese consumers to become more aware of the nature of energy drinks, with many warnings on the internet about the potentially detrimental effects of consuming these products. As a result, the ...

The number of Vietnamese demonstrating an increased awareness of health and wellness and a desire to become or remain fit noticeably increased over the review period. For example, Vietnamese consumers are beginning to adopt a regime of exercising ...

Bottled water continued to record double-digit volume and value growth in 2019, supported by a number of factors. Firstly, global warming resulted in hotter weather in Vietnam, especially during the summer. In addition, there were a number of ...

Towards the end of review period, Asian speciality drinks was attracting more attention among Vietnamese consumers on the back of the rising health and wellness trend. As Vietnamese consumers become more aware of their health, more female consumers ...

Juice recorded significant growth over the review period and into 2019. In the past, most Vietnamese tended to use fresh juice which they made themselves from fresh fruit. However, as lifestyles are becoming busier, many now have less time to prepare...

Soft drinks continued to record strong retail value and volume growth in 2019, with bottled water, sports drinks and juice all performing well. Sales were boosted by a number of global trends, which are also increasingly making their presence felt in...