Vietnam

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Vietnam StatisticsConsumer Lifestyles in VietnamVietnam Country BriefingsFuture Demographics: Vietnam in 2030

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    Country Report

    Country Report

    Pet Products in Vietnam

    May 2020

    Buoyant sales of pet products can be attributed primarily to the increasing propensity among Vietnamese consumers to treat their cats and dogs as fully-fledged family members. This marks a major departure of the previous cultural norm of keeping such...

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    Country Report

    Country Report

    Cat Food in Vietnam

    May 2020

    The outlook for cat food sales in Vietnam is strongly positive and this is largely thanks to improving living standards, rising disposable income levels and the emergence of a new generation of young adults with a more humane attitude towards ...

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    Country Report

    Country Report

    Dog Food in Vietnam

    May 2020

    Vietnam’s dog owners comprise mostly of students, teenagers and young adults, which suggests that sales of dog food have considerable room for further growth over the forecast period and beyond. As current dog owners mature, they are likely to become...

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    Country Report

    Country Report

    Other Pet Food in Vietnam

    May 2020

    The keeping or breeding of other pets such as birds tends to be trend-based rather than an established hobby in Vietnam and therefore the popularity wanes alongside fashion trends. As a result, the population of other pets tends to be low. This means...

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    Country Report

    Country Report

    Pet Care in Vietnam

    May 2020

    While many people still regard feline and canine domestic animals solely as rodent control or guard animals, a new generation of consumers is emerging who regard pet cats and dogs primarily as companion animals. As such, the role that dogs and cats ...

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    Country Briefing

    Country Briefing

    Households: Vietnam

    May 2020

    Median household disposable income is forecast to almost triple by 2040, supported by an improving labour market situation and structural reforms. Urban development is anticipated to accelerate over the long term, leading to the rapid increase of ...

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    Country Profile

    Country Profile

    Asia Pacific: Regional Profile

    May 2020

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2018. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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    Country Briefing

    Country Briefing

    Sustainability: Vietnam

    Apr 2020

    Vietnam ranked 72nd in Sustainability Index in 2019, the result mostly dragged down by the prevalent poverty that leads to lower food availability and a lack of adaptive capabilities in the face of natural disasters. The country has ample freshwater ...

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    Country Briefing

    Country Briefing

    Sustainability: Vietnam

    Apr 2020

    Vietnam ranked 72nd in Sustainability Index in 2019, the result mostly dragged down by the prevalent poverty that leads to lower food availability and a lack of adaptive capabilities in the face of natural disasters. The country has ample freshwater ...

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    Strategy Briefing

    Strategy Briefing

    Major Appliances in Asia Pacific

    Apr 2020

    Asia Pacific is the largest global market for major appliances in volume terms, and was the fastest growing at CAGR 3% over 2014-2019. There continues to be great potential in this region as per capita expenditure on major appliances continues to be ...

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    Country Report

    Country Report

    Consumer Foodservice in Vietnam

    Apr 2020

    In 2019, consumer foodservice continued to record strong current value growth in Vietnam. The busy young urban population continued to drive much of the growth, as with rising disposable incomes they are more often choosing to dine out to save on ...

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    Country Report

    Country Report

    Consumer Foodservice By Location in Vietnam

    Apr 2020

    As it did throughout the review period, consumer foodservice through retail continued to record the strongest growth in 2019, largely thanks to the robust development of new shopping malls. The number of transactions per outlet for retail locations ...

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    Country Report

    Country Report

    Cafés/Bars in Vietnam

    Apr 2020

    The third-wave coffee movement is taking place in key cities such as Ho Chi Minh City, and reportedly international players such as % Arabica and Blue Bottle are planning to enter the Vietnamese market in the near future. While chained players have ...

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    Country Report

    Country Report

    Full-Service Restaurants in Vietnam

    Apr 2020

    Japanese and Korean cuisines continue to be the most popular foreign cuisines in Vietnam, while barbeque and hot pot are the most popular cooking methods. Dookki, a famous Korean tteokbokki (spicy rice cakes) buffet chain, entered Vietnam in mid-2018...

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    Country Report

    Country Report

    Limited-Service Restaurants in Vietnam

    Apr 2020

    In 2019, convenience store limited-service restaurants continued to record double-digit current value growth, even though the growth rate was lower than it was in previous years when the category was just starting to develop in Vietnam. While ...

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    Country Report

    Country Report

    Self-Service Cafeterias in Vietnam

    Apr 2020

    There was no presence of self-service cafeterias in Vietnam at the end of the review period. There is no data available to suggest its entry over the forecast period....

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    Country Report

    Country Report

    Street Stalls/Kiosks in Vietnam

    Apr 2020

    Street stalls/kiosks is a major category in Vietnam’s consumer foodservice industry, contributing the largest number of outlets among all the channels. However, its value contribution is small as these players usually target the mass, low-income ...

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    Country Report

    Country Report

    Supermarkets in Vietnam

    Mar 2020

    With ongoing urbanisation leading to smaller households distanced from extended family, more hectic lifestyles and the erosion of traditional culinary habits, Vietnamese have less time, ability and inclination to cook. The supermarkets channel is ...

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    Country Report

    Country Report

    Health and Beauty Specialist Retailers in Vietnam

    Mar 2020

    In order to take advantage of an ongoing rise in consumer health-awareness, chained health and beauty specialist retailers’ brands are making significant efforts to expand their store networks. Medicare and Guardian are amongst the expanding chains ...

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    Country Report

    Country Report

    Food and Drink E-Commerce in Vietnam

    Mar 2020

    E-commerce players such as adayroi.com and tiki.vn have strengthened their collaboration with key players in the food and drink industries in order to offer attractive discounts on their websites. They aim to attract consumers to their sites with ...

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