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Vietnam

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Consumer Foodservice in Vietnam

Feb 2023

The reopening of society in Vietnam, following the pandemic restrictions, has boosted sales in consumer foodservice across all channels. It is noted that the fourth COVID-19 wave in 2021 had further negative impacts, with restrictions loosening from…

USD 2,450
Country Report

Home Insecticides in Vietnam

Feb 2023

The Vietnamese government continues its efforts to prevent the spread of malaria, which threatens the health of people throughout the country due to the prevalence of mosquitoes, that carry and spread the virus. However, another mosquito-borne…

USD 1,195
Country Report

Jeans in Vietnam

Jan 2023

Jeans are flexible garments which make up a part of most consumers’ wardrobes – they can be dressed up or dressed down, depending on the occasion, thus are flexible and also robust. However, jeans are not the most comfortable form or apparel and are…

USD 1,195
Country Report

Apparel Accessories in Vietnam

Jan 2023

The post-pandemic landscape heralds polarised trends for apparel accessories. On the one hand, the return to out-of-home activities boosts sales for accessories such as belts, hats, gloves, and the like. On the other hand, the fact that consumers no…

USD 1,195
Country Report

Retail in Vietnam

Mar 2023

2022 was a year of recovery and normalisation for retail in Vietnam, following the impacts created by the COVID-19 pandemic which lasted into 2021. In 2022, the Vietnamese government removed all restrictions and social distancing measures which were…

USD 2,450
Country Report

Wipes in Vietnam

Mar 2023

The COVID-19 crisis has significantly bolstered consumer hygiene consciousness in markets around the world, and Vietnam has been no exception. This has provided a boost to demand for wipes, with Vietnamese consumers paying more attention to personal…

USD 1,195
Country Report

Childrenswear in Vietnam

Jan 2023

In contrast to 2021, childrenswear is seeing robust growth in 2022, supported by the growing confidence in parents regarding their children and the risk of COVID-19. During the pandemic era, childrenswear value and volume sales plummeted as children…

USD 1,195
Country Report

Air Care in Vietnam

Feb 2023

The habit of staying at home, that was formed during 2021 during the pandemic, also continued in 2022. The demand for air care products to help create an attractive home environment therefore increased, driving retail volume and current value sales.…

USD 1,195
Country Report

Footwear in Vietnam

Jan 2023

Footwear is back on the front-foot with the reopening of society following the pandemic lockdowns and restrictions. Footwear, like jeans, tends to have a longer lifecycle and purchases are made either when the item is worn out and needs replacing, or…

USD 1,195
Country Report

Menswear in Vietnam

Jan 2023

Two major – and interlinked – trends driving menswear are the demand for high quality and the rise of innovative materials used in production. Also as noted in womenswear, menswear is a fragmented category, with brand names holding only small shares…

USD 1,195
Country Report

Hypermarkets in Vietnam

Mar 2023

In 2022, the Vietnamese government removed all restrictions and social distancing measures which were in place during the era of the COVID-19 pandemic, and the Vietnamese economy started to show recovery. Within this environment, consumers also have…

USD 1,195
Country Report

Direct Selling in Vietnam

Mar 2023

During the period 2020-2021, at the height of the COVID-19 pandemic, direct selling in Vietnam was still able to register the positive performance – albeit at a lower level than seen in 2022, with a further boost given to the channel though the…

USD 1,195
Country Report

Toilet Care in Vietnam

Feb 2023

Toilet care maintained dynamic retail volume and current value growth in 2022, with toilet liquids/foam driving sales. This also remained by far the most popular category within toilet care in Vietnam in 2022, which is a reflection of the ubiquity of…

USD 1,195
Country Report

Surface Care in Vietnam

Feb 2023

Surface care maintained strong retail volume and current value growth in 2022, similar to the growth rates seen the previous year. While antibacterial/bacteria-killing feature remains popular amongst all surface care products due to the impact of the…

USD 1,195
Country Report

Laundry Care in Vietnam

Feb 2023

Laundry care saw growth in both retail volume and current value terms in 2022. Using one product which combines the functions of both detergent and fabric softener to wash clothing has gradually become more popular in Vietnam, with demand for such…

USD 1,195
Country Report

Bleach in Vietnam

Feb 2023

In 2022, bleach continued to grow at a similar pace to 2021 in retail volume and current value terms, mainly because its unit price is considered affordable, and it is considered versatile, as a powerful multipurpose home care product. With the…

USD 1,195
Country Report

Home Care in Vietnam

Feb 2023

In 2022, Vietnam was able to manage the economic challenges which emerged, with the government managing to control inflation at around 4%, boosting economic growth. This helped drive retail volume and current value growth across all home care…

USD 2,750
Country Report

Hosiery in Vietnam

Jan 2023

Sheer hosiery, which was seeing stable growth before the pandemic, was significantly negatively impacted during the era of the pandemic because many women were confined to their homes as a result of the pandemic and thus were not using these items of…

USD 1,195
Country Report

Convenience Retailers in Vietnam

Mar 2023

In 2022, an increasing number of consumers and, especially, the young population, adopted a habit of going to convenience stores to purchase soft drinks and snacks. Typically, the price of food and drinks at convenience stores is cheaper than…

USD 990
Country Report

Sanitary Protection in Vietnam

Mar 2023

Sanitary protection products recorded positive growth in 2022 supported by growing consumer awareness and higher standards of hygiene. Vietnamese women now have greater awareness of sanitary products, while educational efforts by the Ministry of…

USD 1,195
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