Vietnam

The reopening of society in Vietnam, following the pandemic restrictions, has boosted sales in consumer foodservice across all channels. It is noted that the fourth COVID-19 wave in 2021 had further negative impacts, with restrictions loosening from…

The Vietnamese government continues its efforts to prevent the spread of malaria, which threatens the health of people throughout the country due to the prevalence of mosquitoes, that carry and spread the virus. However, another mosquito-borne…

Jeans are flexible garments which make up a part of most consumers’ wardrobes – they can be dressed up or dressed down, depending on the occasion, thus are flexible and also robust. However, jeans are not the most comfortable form or apparel and are…

The post-pandemic landscape heralds polarised trends for apparel accessories. On the one hand, the return to out-of-home activities boosts sales for accessories such as belts, hats, gloves, and the like. On the other hand, the fact that consumers no…

2022 was a year of recovery and normalisation for retail in Vietnam, following the impacts created by the COVID-19 pandemic which lasted into 2021. In 2022, the Vietnamese government removed all restrictions and social distancing measures which were…

The COVID-19 crisis has significantly bolstered consumer hygiene consciousness in markets around the world, and Vietnam has been no exception. This has provided a boost to demand for wipes, with Vietnamese consumers paying more attention to personal…

In contrast to 2021, childrenswear is seeing robust growth in 2022, supported by the growing confidence in parents regarding their children and the risk of COVID-19. During the pandemic era, childrenswear value and volume sales plummeted as children…

The habit of staying at home, that was formed during 2021 during the pandemic, also continued in 2022. The demand for air care products to help create an attractive home environment therefore increased, driving retail volume and current value sales.…

Footwear is back on the front-foot with the reopening of society following the pandemic lockdowns and restrictions. Footwear, like jeans, tends to have a longer lifecycle and purchases are made either when the item is worn out and needs replacing, or…

Two major – and interlinked – trends driving menswear are the demand for high quality and the rise of innovative materials used in production. Also as noted in womenswear, menswear is a fragmented category, with brand names holding only small shares…

In 2022, the Vietnamese government removed all restrictions and social distancing measures which were in place during the era of the COVID-19 pandemic, and the Vietnamese economy started to show recovery. Within this environment, consumers also have…

During the period 2020-2021, at the height of the COVID-19 pandemic, direct selling in Vietnam was still able to register the positive performance – albeit at a lower level than seen in 2022, with a further boost given to the channel though the…

Toilet care maintained dynamic retail volume and current value growth in 2022, with toilet liquids/foam driving sales. This also remained by far the most popular category within toilet care in Vietnam in 2022, which is a reflection of the ubiquity of…

Surface care maintained strong retail volume and current value growth in 2022, similar to the growth rates seen the previous year. While antibacterial/bacteria-killing feature remains popular amongst all surface care products due to the impact of the…

Laundry care saw growth in both retail volume and current value terms in 2022. Using one product which combines the functions of both detergent and fabric softener to wash clothing has gradually become more popular in Vietnam, with demand for such…

In 2022, bleach continued to grow at a similar pace to 2021 in retail volume and current value terms, mainly because its unit price is considered affordable, and it is considered versatile, as a powerful multipurpose home care product. With the…

In 2022, Vietnam was able to manage the economic challenges which emerged, with the government managing to control inflation at around 4%, boosting economic growth. This helped drive retail volume and current value growth across all home care…

Sheer hosiery, which was seeing stable growth before the pandemic, was significantly negatively impacted during the era of the pandemic because many women were confined to their homes as a result of the pandemic and thus were not using these items of…

In 2022, an increasing number of consumers and, especially, the young population, adopted a habit of going to convenience stores to purchase soft drinks and snacks. Typically, the price of food and drinks at convenience stores is cheaper than…

Sanitary protection products recorded positive growth in 2022 supported by growing consumer awareness and higher standards of hygiene. Vietnamese women now have greater awareness of sanitary products, while educational efforts by the Ministry of…