Vietnam
Vietnam StatisticsConsumer Lifestyles in VietnamVietnam Country BriefingsFuture Demographics: Vietnam in 2030
Country Report
Packaging Industry in Vietnam
Aug 2018
The continuing growth of the region’s young, urban population is expected to drive increased demand for an array of modern goods and services in coming years. High birth rates and the large number of family households will ensure sustained demand for...
Strategy Briefing
Information and Communications in Asia Pacific
Jul 2018
Asia Pacific became the largest information and communications industry in the world in 2017 with a turnover of USD2.2 trillion. The Asian industry is fuelled by rapid adoption of technologies and countries’ overall modernisation, which will further ...
Country Profile
Vietnam: Country Profile
Jul 2018
The economy continues to grow at a healthy pace. Exports, which account for an exceptionally large portion of GDP, will grow at a double-digit rate. Private consumption is also an important driver. Finally, inflows of FDI continue to be buoyant. A ...
Country Report
Cigarettes in Vietnam
Jul 2018
Due to being categorised as products which are harmful to health, manufacturers of cigarettes are not allowed to advertise their products and brands in any way. Moreover, according to government regulations, 50% of cigarette packaging must be given ...
Country Report
Tobacco in Vietnam
Jul 2018
In 2017, the tobacco industry in Vietnam saw a slowdown in volume growth compared to the previous two years. There were several reasons for this, with the three main factors being the improving health awareness of the general public, increasing ...
Country Report
Smokeless Tobacco and Vapour Products in Vietnam
Jul 2018
Over the review period smokeless tobacco had a negligible presence in Vietnam, with local consumers being generally unaware of such products. Chewing tobacco with betel is the only product with any presence, being available in tobacco specialist ...
Country Report
Cigars, Cigarillos and Smoking Tobacco in Vietnam
Jul 2018
Sales of cigars and cigarillos in Vietnam remained negligible at the end of the review period. The main reason for this was their more expensive price when compared to cigarettes. The main consumers of cigars and cigarillos tend to be high-income ...
Country Report
Alcoholic Drinks Packaging in Vietnam
Jul 2018
Over the review period beer faced an ongoing increase in special tax, leading to heated debate. Industry players argued that this might lead to an increase in counterfeit activities, while on the other hand proponents of the tax increase said it ...
Country Report
Hot Drinks Packaging in Vietnam
Jun 2018
Flexible aluminium/plastic accounted for the largest total retail unit volume share in hot drinks packaging in 2017. The pack type was widely used for various products, including coffee, tea and other hot drinks. Many hot drinks are consumed on a ...
Country Report
Soft Drinks Packaging in Vietnam
Jun 2018
PET bottles and metal beverage cans together accounted for the vast majority of soft drinks packaging. These types were widely used for almost all soft drinks products for many years. As they were so common and familiar to most consumers, innovation ...
Strategy Briefing
Footwear in Asia Pacific
Jun 2018
Asia Pacific is one of the largest and most dynamic regions for footwear sales in the world. Between 2012 and 2017, consumer spending grew solidly supported by strong economic growth and greater disposable income. Footwear sales growth was further ...
Strategy Briefing
The Rise of “Lifestyle” Diseases in Developing Countries
Jun 2018
Although life expectancy and living standards are improving, developing countries also experience a rapid rise in health problems such as diabetes, obesity, high blood pressure and raised cholesterol levels. Caused mainly by dietary changes and a ...
Country Briefing
Income and Expenditure: Vietnam
Jun 2018
Vietnamese consumers still enjoy healthy gains in their disposable income and expenditure, backed by economic growth and rising wages. Nevertheless, income inequality is also on the rise, hindering the expansion of the middle class and consumer ...
Country Briefing
Natural Resources: Vietnam
Jun 2018
Vietnam is a global major producer of rice, while the country also has potential to develop its energy and mining industries. Rapid urbanisation and rising disposable income are fuelling demand for food, energy and water. This creates vast ...
Country Report
Baby and Child-Specific Products in Vietnam
Jun 2018
In 2017, more Vietnamese parents became aware of the benefits of using baby and child-specific products, thanks to the dramatic development of internet and social networks. Also, many national media channels such as HTV or VTV launched various ...
Country Report
Bath and Shower in Vietnam
Jun 2018
Natural and organic products continue to be a trend in Vietnam despite their higher prices. More and more consumers are starting to use natural and organic goods in order to protect their skin, after an increase in the number of scandals about beauty...
Country Report
Colour Cosmetics in Vietnam
Jun 2018
2017 saw the return of the Korean make-up trend in Vietnam after the Western trend era in 2016. As the Korean characteristics of fair skin and innocent and youthful looks are similar to Vietnamese traits, Korean make-up is more suitable for daily ...
Country Report
Deodorants in Vietnam
Jun 2018
Over the forecast period, deodorants is expected to grow faster than ever due to the increasing demand for men’s personal care products. Vietnamese males are found to be more concerned about their appearance and wish to look more attractive and ...
Country Report
Depilatories in Vietnam
Jun 2018
The penetration of Western culture has contributed greatly to accelerating the growth of depilatories in Vietnam since 2013. To look more professional and confident, woman have started to use depilatories to remove underarm and leg hair so they can ...
Country Report
Fragrances in Vietnam
Jun 2018
Vietnamese mass fragrances and premium fragrances have been dominated by international brands for years. For example, Coty Inc, which owns numerous international brands such as Guess, Gucci and Marc Jacobs, is considered one of the biggest player in ...
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