Vietnam

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Vietnam StatisticsConsumer Lifestyles in VietnamVietnam Country BriefingsFuture Demographics: Vietnam in 2030

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    Country Briefing

    Income and Expenditure: Vietnam

    Oct 2020

    Vietnam’s consumer income is expected to more than double by 2040, facilitated by robust economic growth. Purchasing power will be largely concentrated in the hands of younger generations. Generations Y and Z are expected to shape luxury-spending ...

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    Country Report

    Country Report

    In-Car Entertainment in Vietnam

    Oct 2020

    Because of the national quarantine period in April, consumers in Vietnam were only able to leave their residences for essential purposes such as shopping and work, meaning that car usage was highly reduced. This cut demand for in-car entertainment ...

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    Country Report

    Country Report

    Home Audio and Cinema in Vietnam

    Oct 2020

    The closure of store-based electronics and appliance specialist retailers during the lockdown has had a significant impact as these outlets generate the vast majority of sales of home audio and cinema. The decline of categories such as speakers and ...

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    Country Report

    Country Report

    Imaging Devices in Vietnam

    Oct 2020

    While the closure of dominant channel electronics and appliance specialist retailers during the Vietnamese lockdown was a clear barrier to sales of imaging devices during April, the category had already been in persistent decline for years. Moreover,...

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    Country Report

    Country Report

    Wearable Electronics in Vietnam

    Oct 2020

    Although awareness of health and wellness had been on the rise in Vietnam, the arrival of COVID-19 has positioned preventive healthcare at the forefront of consumers’ minds. This has accelerated what was already double-digit volume sales growth in ...

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    Country Report

    Country Report

    Computers and Peripherals in Vietnam

    Oct 2020

    In the retail channel, the general trend for volume sales in 2020 is slower decline as a result of COVID-19 in Vietnam. Demand has improved slightly for computers and peripherals as working from home became common owing to the country’s social ...

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    Country Report

    Country Report

    Portable Players in Vietnam

    Oct 2020

    With non-grocery stores being forced to shut under lockdown rules for most of April, consumers took to buying wireless speakers online, with the “hometainment” trend driving sales. These devices are relatively inexpensive and therefore the ...

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    Country Report

    Country Report

    Mobile Phones in Vietnam

    Oct 2020

    With electronics and appliance specialist retailers closed during the national lockdown, it was left largely to the e-commerce channel to handle demand for mobile phones. Smartphone sales online were already significant prior to COVID-19 thanks to ...

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    Country Report

    Country Report

    Consumer Electronics in Vietnam

    Oct 2020

    During the pandemic, Vietnamese people followed the government’s direction quickly by staying at home and working from home as much as possible. This home seclusion drove significantly increasing demand for laptops, tablets and other IT accessories ...

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    Country Report

    Country Report

    Home Video in Vietnam

    Oct 2020

    Home video volume sales have been growing strongly in 2019-2020, driven by LCD TVs. In 2019, consumers wanted to watch major football events such as the Asian Cup, the AFC Champions League, the 2022 World Cup qualifiers and, especially, the Vietnam ...

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    Country Report

    Country Report

    Car Rental (Destination) in Vietnam

    Oct 2020

    During the first two months of 2020, demand for car rentals has decreased strongly due to the COVID-19 pandemic and self-distancing measures. By the end of March 2020, the Ministry of Transport required agencies to suspend tourist cars and contract ...

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    Country Report

    Country Report

    Tourism Flows in Vietnam

    Oct 2020

    In 2020, the COVID-19 pandemic has had a severe impact on tourist flows in Vietnam. The decision to suspend all flights from China on 1 February 2020 resulted in major losses for local tourism as Chinese tourists account for the majority of arrivals....

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    Country Report

    Country Report

    Airlines in Vietnam

    Oct 2020

    In 2020, the aviation industry in Vietnam has been badly damaged by the COVID-19 pandemic. This is mainly because the Vietnamese government decided to stop all international flights by the end of March 2020, as well as limit domestic flights in early...

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    Country Report

    Country Report

    Travel in Vietnam

    Oct 2020

    Like throughout the world, COVID-19 had a severe impact on Vietnam’s travel industry in 2020, especially during the lockdown period, when inbound and outbound passenger numbers plummeted. Business travel has been hit particularly hard, with many MICE...

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    Country Report

    Country Report

    Online Travel Sales and Intermediaries in Vietnam

    Oct 2020

    Like most travel categories, online intermediaries have experienced a significant drop in value sales during 2020 due to the impact of COVID-19. Indeed, over the review period, a number of small intermediaries were forced to close temporarily or ...

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    Country Report

    Country Report

    Lodging in Vietnam

    Oct 2020

    Domestic tourism is now gradually recovering in line with the easing of local travel restrictions, thus helping to offset the major decline in foreign arrivals. Consequently, local operators will increase their focus on Vietnamese consumers over the ...

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    Country Report

    Country Report

    Spirits in Vietnam

    Aug 2020

    Spirits maintained total volume growth in 2019, although the rate of growth was the slowest seen in the review period. Although the on-trade channel accounted for far higher sales, the off-trade channel saw stronger growth. Local white spirits ...

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    Country Report

    Country Report

    Wine in Vietnam

    Aug 2020

    Wine maintained solid total volume growth in 2019. The on-trade channel saw slightly higher growth than the off-trade channel, and also accounted for more than double the sales. Wine has gained popularity amongst middle- and high-income Vietnamese ...

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    Country Report

    Country Report

    Beer in Vietnam

    Aug 2020

    Beer saw a dynamic total volume increase in 2019, higher than that seen in the previous two years. The on-trade channel accounted for more than double the sales of the off-trade channel in 2019, although they saw similar growth rates. With dynamic ...

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    Country Report

    Country Report

    Alcoholic Drinks in Vietnam

    Aug 2020

    COVID-19 is expected to have a significant negative impact on total volume sales of alcoholic drinks in Vietnam in 2020, with a double-digit decline. However, this overall performance hides two very different trends, with the on-trade channel ...

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