Vietnam

Vietnam’s consumer income is expected to more than double by 2040, facilitated by robust economic growth. Purchasing power will be largely concentrated in the hands of younger generations. Generations Y and Z are expected to shape luxury-spending…

In 2021, several cities and provinces had to implement further COVID-19 restrictions such as social distancing measures due to a spike in the virus. This had a limiting impact on the growth rate of wound care in the country. Indeed, during this…

In the review period, there was an increasing awareness of fitness and body image amongst Vietnamese consumers, especially amongst the younger generation living in big cities such as Hanoi and Ho Chi Minh City, due to peer pressure stemming from…

Vitamins experienced strong double-digit current value growth in 2021 in a continuation of most years of the review period. Due to the COVID-19 pandemic, there was a dramatic increase in demand for vitamins, as many people believed that their…

In 2021, sports nutrition returned to positive if slow growth after a steep decline in 2020. Although the growth rates were already slowing down due to the rising level of maturity prior to the pandemic, the slower increases in 2021 stemmed from the…

Sleep aids remains a small OTC category in Vietnam, as sales of these products are strictly controlled by the Ministry of Health. Although consumers can still buy small amounts of sleep aids in chemists/pharmacies without a prescription, the…

In 2021, the COVID-19 pandemic continued to contribute to the rapid growth rate of paediatric consumer health due to high concern among Vietnamese parents as children were considered vulnerable to the virus. Hence, both value and volume sales of…

In 2021, NRT smoking cessation aids remained a highly niche category in Vietnam mainly due to low awareness and limited product availability in the country. Most products are imported and offered in retail at high prices. They tend to be found only…

Consumers in Vietnam, like many people in other countries in Asia Pacific, feel that herbal/traditional and/or natural remedies of all kinds are safer, healthier, more sustainable and have fewer potential side-effects than products made with…

In 2021, similar to all other years of the review period, eye care witnessed a healthy double-digit current value growth rate. However, the current value growth rate is expected to be marginally slower than in earlier years of the review period.…

In 2021, the number of COVID-19 cases became more serious for a few months during the year leading several cities and provinces such as Bac Giang, Hanoi and Ho Chi Minh to implement social distancing measures. During this period, people were asked to…

According to the General Statistics Office, Vietnam's population is ageing at an unprecedented rate. In 2020, the country had 11.4 million elderly people aged 60 and above, with this cohort accounting for 11.86% of the total population. The ageing…

In 2021, the level of COVID-19 became more serious compared to the previous year in several cities and provinces such as Bac Giang, Hanoi and Ho Chi Minh all of which have had to implement social distancing measures for several months during the…

In 2021, cough, cold and allergy (hay fever) remedies witnessed a strong growth rate in both value and volume sales due to the impact of COVID-19. Consumers believed that it was necessary for them to keep these products at home in case government…

In 2021, as several cities and provinces continue to be subject to lockdown and social distancing measures, large numbers of people are buying medicines for storage purposes due to ongoing fears of further long periods of home seclusion. Vitamin and…

In 2021, the COVID-19 pandemic has boosted demand for analgesics as people believe that it is necessary to keep analgesics at home to reduce fever symptoms from Coronavirus in case the pandemic resurges and results in further and more stringent…

Yoghurt is predicted to record further stable growth during 2021, with the product continuing to benefit not only from its versatility in terms of cooking and snacking, but also its positive perception amongst local consumers in terms of protein…

Other dairy, consisting of condensed milk, coffee whiteners and cream, is often used for preparing drinks in Vietnam, but with increasing price sensitivity as a result of the pandemic, experienced slowing demand during 2020 due to competition from…

Demand for the largest value category within dairy products and alternatives, drinking milk products, has remained fairly stable throughout the pandemic in Vietnam, albeit recording slower volume growth rates compared to 2019. Restrictions on…

Like butter and spreads, cheese remains one of the smaller categories within dairy products and alternatives in Vietnam as it is not traditionally used in local cuisine. A low level of awareness amongst the population is evident due to a lack of…