Vietnam

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Vietnam StatisticsConsumer Lifestyles in VietnamVietnam Country BriefingsFuture Demographics: Vietnam in 2030

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    Strategy Briefing

    Strategy Briefing

    Small Appliances in Asia Pacific

    Mar 2019

    Asia Pacific leads the volume sale of small appliance in the world and it is the fastest growing region. This explores the market landscape of small appliance products and the factors that influence the performance of the industry in Asia Pacific....

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    Country Report

    Country Report

    Apparel Accessories in Vietnam

    Mar 2019

    Despite the tough competition from unbranded and counterfeit products, apparel accessories experienced strong current value growth in 2018. The first contributing factor was the accelerating level of disposable incomes, leading to higher living ...

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    Country Report

    Country Report

    Childrenswear in Vietnam

    Mar 2019

    As Vietnamese parents like to take good care of their children, they started to pay greater attention to childrenswear and displayed a greater willingness to spend money on good quality products. This was also due to rising disposable incomes and ...

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    Country Report

    Country Report

    Footwear in Vietnam

    Mar 2019

    In 2018, sports-inspired footwear continued to be one of the most popular types of footwear amongst young Vietnamese consumers living in big cities across the country due to its active, fashionable and youthful designs. The appreciation of this style...

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    Country Report

    Country Report

    Hosiery in Vietnam

    Mar 2019

    Towards the end of the review period, hosiery registered strong current value growth for both sheer and non-sheer hosiery, despite the fact that the category is starting to mature. Hosiery is deemed an essential product for Vietnamese consumers. An ...

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    Country Report

    Country Report

    Jeans in Vietnam

    Mar 2019

    In 2018, branded jeans in Vietnam had to compete with a high number of counterfeit and unbranded goods for consumers’ attention. Local consumers can easily access these products and have a greater choice as unbranded and counterfeit jeans are sold ...

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    Country Report

    Country Report

    Menswear in Vietnam

    Mar 2019

    Over the review period, male consumers became increasingly aware of the importance of personal appearance, believing that it would influence many aspects of their daily lives. This was mainly due to the strong development of social networks and ...

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    Country Report

    Country Report

    Apparel and Footwear in Vietnam

    Mar 2019

    In 2018, apparel and footwear in Vietnam recorded double-digit current value growth, mainly due to higher living standards, a gradual increase in average incomes and strong development of social networks. According to the General Statistic Office, ...

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    Country Report

    Country Report

    Sportswear in Vietnam

    Mar 2019

    Towards the end of the review period, Vietnam witnessed a rise in the number of people being diagnosed with obesity, especially amongst the young generation aged under 18 years and living in big cities such as Hanoi and Ho Chi Minh. As a result, the ...

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    Country Report

    Country Report

    Womenswear in Vietnam

    Mar 2019

    Facebook remained a popular influence over Vietnamese consumers of womenswear, due to the growing popularity of internet retailing. Moreover, using Facebook Livestream has become a popular form of promoting products in Vietnam and connecting with ...

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    Strategy Briefing

    Strategy Briefing

    Major Appliances in Asia Pacific

    Mar 2019

    Asia Pacific is by far the largest market for major appliances globally, and will remain so. Growth is mainly generated in emerging countries such as China, India and Vietnam, while the market shows stagnation in countries such as Japan and Hong ...

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    Country Report

    Country Report

    Asian Speciality Drinks in Vietnam

    Mar 2019

    Towards the end of review period, Asian speciality drinks was attracting more attention among Vietnamese consumers on the back of the rising health and wellness trend. As Vietnamese consumers become more aware of their health, more female consumers ...

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    Country Report

    Country Report

    Bottled Water in Vietnam

    Mar 2019

    During the period 2017-2018, there were various factors contributing to the strong performance of bottled water in the country. Firstly, global warming resulted in hotter weather in Vietnam, especially during the summer. In addition, there were ...

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    Country Report

    Country Report

    Carbonates in Vietnam

    Mar 2019

    Towards the end of review period, carbonates was still able to record a positive performance with good volume and value growth. However, the development of carbonates in Vietnam showed signs of a slowdown in growth due to various challenges. The most...

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    Country Report

    Country Report

    Concentrates in Vietnam

    Mar 2019

    Liquid concentrates remained a niche area with little demand from consumers at the end of review period. Typically, liquid concentrates is used to make sweetened beverages such as cocktails and mocktails or in dessert recipes. Overall, Vietnamese ...

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    Country Report

    Country Report

    Energy Drinks in Vietnam

    Mar 2019

    The rising health and wellness trend is making Vietnamese consumers more aware of energy drinks as there are a lot of warnings on the internet about the detrimental effects of consuming energy drinks. As a result, the majority of energy drinks ...

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    Country Report

    Country Report

    Juice in Vietnam

    Mar 2019

    Juice products have been gaining popularity among Vietnamese consumers. In the past, most Vietnamese tended to use fresh juice they made themselves from fresh fruits. However, as Vietnamese people became busier due to rising urbanisation and modern ...

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    Country Report

    Country Report

    Soft Drinks in Vietnam

    Mar 2019

    In 2018, soft drinks continued to record good growth in both volume and value sales in Vietnam. Bottled water, sports drinks and juice were among the categories that registered strong growth in 2018. However, sales of soft drinks are not consistent ...

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    Country Report

    Country Report

    RTD Coffee in Vietnam

    Mar 2019

    Vietnamese consumers are becoming busier and busier, in line with the increasing trend of urbanisation and modern lifestyles across the country. Despite there being plenty of coffee shops in every residential area, some consumers are therefore ...

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    Country Report

    Country Report

    RTD Tea in Vietnam

    Mar 2019

    RTD tea recorded healthy volume and current value growth in 2018, up on the 2017 performance and much improved on the negative performance seen in 2016, which had been caused by food safety scandals. The category started to recover as key players in ...

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