Vietnam

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Vietnam StatisticsConsumer Lifestyles in VietnamVietnam Country BriefingsFuture Demographics: Vietnam in 2030

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    Sustainability: Vietnam

    Sep 2019

    Vietnam, with its high dependence on fossil fuels to produce energy, vulnerability to natural disasters and extensive air and water pollution ranks 64th globally in the Environmental Sustainability Index. Nevertheless, a strong agricultural sector ...

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    Country Profile

    Country Profile

    Vietnam: Country Profile

    Aug 2019

    In the light of the latest tranche of US sanctions, the economy is predicted to fall in 2019. The sanctions particularly target Iran’s oil sector, as well as its shipping and financial sectors, and oil production has fallen markedly. On the upside, ...

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    Country Report

    Country Report

    In-Car Entertainment in Vietnam

    Aug 2019

    According to the General Statistics Office of Vietnam, the number of cars imported into the country increased by 852% in the first quarter of 2019 compared with the first quarter of the previous year. This led to a 31% spike in purchases of cars at ...

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    Country Report

    Country Report

    Computers and Peripherals in Vietnam

    Aug 2019

    Computers and peripherals in Vietnam is already a mature category and thus experiencing slower growth rates. After three consecutive years of volume sales decrease, business laptops suddenly grew by a small rate in 2019 due to expanding global ...

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    Country Report

    Country Report

    Home Audio and Cinema in Vietnam

    Aug 2019

    2018-2019 has seen income levels rise. This has resulted in higher living standards, which has manifested in the form of expansion in the number of premium apartments. As consumers have more disposable income, they can also spend more money on ...

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    Country Report

    Country Report

    Home Video in Vietnam

    Aug 2019

    Thanks to the good performance of the Vietnamese economy, the majority of consumers saw their incomes rise towards the end of the review period, which has enabled them to spend more on home video products. The main category, LCD TVs, has expanded ...

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    Country Report

    Country Report

    Imaging Devices in Vietnam

    Aug 2019

    Digital revolution is driving the ongoing decrease in volume sales of digital cameras and digital camcorders. Smartphone penetration is expanding steadily in Vietnam and the pre-installed cameras and video players in these devices are proving ...

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    Country Report

    Country Report

    Mobile Phones in Vietnam

    Aug 2019

    Consumers in Vietnam have become somewhat resistant to the current marketing activities of mobile phone players as the majority are satisfied with their existing smartphones. After a long period of constantly upgrading their smartphones, many ...

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    Country Report

    Country Report

    Consumer Electronics in Vietnam

    Aug 2019

    In 2019, consumer electronics is seeing the slowest current value growth of the review period. With incomes having risen during the review period, consumers were better able to afford these items, especially with a wide range of promotional offers ...

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    Country Report

    Country Report

    Portable Players in Vietnam

    Aug 2019

    Until the second half of the review period, portable players seemed in irreversible decline in Vietnam. However, retail volume growth has been recovered thanks to wireless speakers. These products are attractive to a small but growing group of ...

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    Country Report

    Country Report

    Wearable Electronics in Vietnam

    Aug 2019

    Vietnam has continued to experience a rise in living standards and increased disposable income in 2019. As a result, this is leading to increased health-awareness, with more Vietnamese people looking to actively monitor their bodies during daily ...

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    Country Report

    Country Report

    Beer in Vietnam

    Jul 2019

    During the period 2017-2018, players in beer in Vietnam experienced various difficulties and barriers to increasing their sales and expanding their market. First, the special consumption tax on beer continued to put pressure on players to maintain ...

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    Country Report

    Country Report

    Cider/Perry in Vietnam

    Jul 2019

    Sales of cider/perry remained negligible in Vietnam in 2018, and are expected to remain low in the forecast period. However, in the review period cider/perry became more popular in the country, mainly thanks to dynamic marketing activities by Vietnam...

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    Country Report

    Country Report

    Alcoholic Drinks in Vietnam

    Jul 2019

    Over the review period, beer remained the dominant category within alcoholic drinks. Consumers generally consider beer to be less harmful than other alcoholic drinks due to its lower alcohol content. In addition, the price of beer is more affordable ...

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    Country Report

    Country Report

    Spirits in Vietnam

    Jul 2019

    The review period witnessed few efforts in terms of marketing and advertising cream-based liqueurs. In fact, only a few vendors and specialist outlets have these products available, and their presence is hardly noticeable. Towards the end of review ...

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    Country Report

    Country Report

    Wine in Vietnam

    Jul 2019

    During 2018, wine registered slightly stronger total volume growth, although the category faced strong competition from beer. In terms of the drinking culture, the majority of Vietnamese consumers tend to choose beer over wine, thanks to the more ...

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    Country Briefing

    Country Briefing

    Households: Vietnam

    Jul 2019

    Vietnamese households are experiencing some of the fastest economic growth rates globally. This has enhanced their capability to consume digital services, purchase appliances, and pursue activities such as education. The country’s single-person ...

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    Country Report

    Country Report

    Cigarettes in Vietnam

    Jul 2019

    Despite campaigns and activities from the Vietnamese government to improve public awareness of the negative effects of smoking, cigarettes recorded stronger retail volume growth in 2018 than in 2017. This was because Vietnamese consumers were ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Vietnam

    Jul 2019

    Due to their higher prices compared with cigarettes, sales of cigars and cigarillos remained negligible in Vietnam at the end of the review period. The main smokers of such products tend to be high-income earners, for example businessmen and ...

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    Country Report

    Country Report

    Tobacco in Vietnam

    Jul 2019

    Tobacco continued to see strong current value growth in 2018. This was partly attributed to volume growth, and partly due to price rises on cigarettes and smoking tobacco. The retail volume growth of cigarettes was higher in 2018 than in 2016 and ...

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