Vietnam

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Vietnam StatisticsConsumer Lifestyles in VietnamVietnam Country BriefingsFuture Demographics: Vietnam in 2030

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    Vietnam in 2040: The Future Demographic

    Aug 2020

    Natural increase will be the sole driver of population growth in Vietnam up to 2040, as net migration remains negative. Diving birth rates and rising longevity will boost the ageing trend, which will affect the consumer landscape somewhat as ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Vietnam

    Jul 2020

    Due to their higher prices compared with cigarettes, sales of cigars and cigarillos remained negligible in Vietnam in 2019. The main smokers of such products tend to be high-income earners, for example businessmen and executives, which account for ...

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    Country Report

    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Vietnam

    Jul 2020

    In 2019 Vietnam’s Ministry of Health proposed a ban on e-cigarettes and shisha. Due to the negative effects of e-cigarettes and shisha, particularly on young people, and concerns over their effect on social order and security, the Ministry of Health ...

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    Country Report

    Cigarettes in Vietnam

    Jul 2020

    Consumers are slowly becoming more concerned about the health effects of cigarettes smoking thanks to the Vietnamese government’s efforts to increase public health awareness. According to the Ministry of Health, smoking prevalence among both males ...

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    Country Report

    Country Report

    Tobacco in Vietnam

    Jul 2020

    There is a high level of smoking prevalence among men in Vietnam, especially among the lower-income groups, and it is not expected that COVID-19 will have any significant detrimental effect on volume sales of cigarettes. Many consumers either are not...

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    Country Report

    Country Report

    Fragrances in Vietnam

    Jul 2020

    In 2019, fragrances recorded strong value and volume growth due to higher living standards and better economic performance. Awareness is rising of the importance of using fragrances to improve body odour and show off one’s status as a result of ...

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    Country Report

    Country Report

    Men's Grooming in Vietnam

    Jul 2020

    Demand for men’s grooming has been booming in recent years due to higher hygiene awareness and the improving economic outlook. This can be attributed to huge marketing efforts by leading players like International Consumer Products, Unza Vietnam and ...

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    Country Report

    Country Report

    Beauty and Personal Care in Vietnam

    Jul 2020

    The COVID-19 pandemic is having a significant impact on sales of beauty and personal care in 2020, not only due to the lockdown but also rising economic uncertainty. While Vietnam has been less affected than many other countries, it is still expected...

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    Country Report

    Bath and Shower in Vietnam

    Jul 2020

    Over the review period, interest in herbal and naturally positioned products continued to increase strongly due to rising awareness of the benefits of using these products to protect skin from toxic chemicals. Together with the strong development of ...

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    Country Report

    Country Report

    Colour Cosmetics in Vietnam

    Jul 2020

    Over the review period, demand for colour cosmetics increased significantly, especially among younger people. This is mainly due to the strong penetration of Western and Korean culture through social networks and media. Indeed, more female consumers ...

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    Country Report

    Mass Beauty and Personal Care in Vietnam

    Jul 2020

    Over the review period, mass beauty and personal care lost value share to premium brands such as Shiseido, Estée Lauder and L’Oréal. The first contributing factor was rising disposable incomes, resulting in higher living standards. Secondly, social ...

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    Country Report

    Skin Care in Vietnam

    Jul 2020

    Premium brands such as Shiseido, Estée Lauder, Nu Skin and Amway continue to see strong value growth, mainly thanks to the stronger economy, gradual increase in average incomes, higher living standards and strong development of social networks. Over ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Vietnam

    Jul 2020

    Growth continues to slow within baby and child-specific products, mainly because of Vietnam’s falling birth rate and rising maturity. Moreover, the low birth rate is also a significant factor affecting demand in this category. According to the ...

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    Country Report

    Sun Care in Vietnam

    Jul 2020

    In 2019, sun care saw healthy value and volume growth, mainly due to climate change and higher awareness of the benefits of sun care products. For example, the level of UV in Ho Chi Minh City is usually high during summer, which is harmful to skin. ...

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    Hair Care in Vietnam

    Jul 2020

    Hair care continues to post healthy growth in Vietnam. Both manufacturers and Vietnamese consumers are paying greater attention to herbal and naturally positioned products due to increasing interest in health and wellbeing. Moreover, since air and ...

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    Country Report

    Country Report

    Deodorants in Vietnam

    Jul 2020

    In Vietnam, deodorant sprays for both female and male consumers continue to see strong growth. In response to gradual changes in social etiquette, consumers are becoming more conscious of their hygiene and appearance. Grooming has become more ...

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    Country Report

    Country Report

    Premium Beauty and Personal Care in Vietnam

    Jul 2020

    According to the General Statistic Office, Vietnam’s GDP is expected to continue growing strongly. The improving economy prompted more consumers to spend money on travel, apparel and beauty and personal care products, even on premium brands. Indeed, ...

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    Country Report

    Depilatories in Vietnam

    Jul 2020

    Towards the end of review period, Vietnamese consumers became more concerned about their appearance and beauty. A growing number of people are taking greater care of their overall appearance and are thus more receptive to the benefits of using hair ...

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    Country Report

    Country Report

    Oral Care in Vietnam

    Jul 2020

    In 2019, oral care continued to see healthy growth, despite increasing maturity. Natural products continue to grow in popularity among Vietnamese consumers. For example, over the review period, the availability of herbal toothpaste increased ...

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    Country Profile

    Country Profile

    Vietnam: Country Profile

    Jun 2020

    The economy will weaken in 2020. The domestic performance will be weakened by COVID-19 measures and a weaker export performance will reflect the global slowdown caused by the pandemic. A shortage of skilled labour is a risk. Real GDP growth will ...

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