Vietnam

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Sports Drinks in Vietnam

Jan 2022

Retail sales in sports drinks have been well maintained over the time of the pandemic, both in 2020 and 2021, in line with the rising health trends inspiring consumers to exercise more often. As such, many consumers embraced sports drinks to promote…

USD 1,195
Country Report

Soft Drinks in Vietnam

Jan 2022

Retail sales in soft drinks have maintained a positive performance over the time of the COVID-19 pandemic in Vietnam, in both 2020 and 2021 and in both value and volume terms. On the other hand, foodservice sales declined significantly in 2020 and…

USD 2,450
Country Report

RTD Tea in Vietnam

Jan 2022

RTD tea has maintained a positive performance in retail terms during the time of the pandemic in 2020 and 2021, despite the maturity of the category. Foodservice, on the other hand, remains in negative-figure declines – albeit at less steep rates…

USD 1,195
Country Report

RTD Coffee in Vietnam

Jan 2022

RTD coffee has maintained a positive performance in retail terms during the time of the pandemic in 2020 and 2021. Foodservice, on the other hand, remains in negative-figure declines – albeit at less steep rates than seen last year. During the…

USD 1,195
Country Report

Juice in Vietnam

Jan 2022

Juice has maintained a positive performance in retail value and volume over the time of the pandemic in 2020 and 2021, in contrast to foodservice sales which slumped into negative-figure declines. During the pandemic lockdowns, all on-trade channels…

USD 1,195
Country Report

Energy Drinks in Vietnam

Jan 2022

Retail sales in energy drinks are slightly higher in 2021 after the small dips seen in 2020. Foodservice, on the other hand, remains in negative-figure declines – albeit at less steep rates than seen last year. During the pandemic lockdowns, all…

USD 1,195
Country Report

Concentrates in Vietnam

Jan 2022

Concentrates has maintained a positive performance in retail value and volume over the time of the pandemic in 2020 and 2021, due to ongoing popularity to consume at home. Whilst foodservice sales are insignificant in the category, during the…

USD 1,195
Country Report

Carbonates in Vietnam

Jan 2022

Carbonates has maintained a positive performance in retail value and volume over the time of the pandemic in 2020 and 2021, in contrast to foodservice sales which slumped into negative-figure declines. During the pandemic lockdowns, all on-trade…

USD 1,195
Country Report

Bottled Water in Vietnam

Jan 2022

Bottled water has maintained a positive performance in retail value and volume over the time of the pandemic in 2020 and 2021, due to being an essential product, in contrast to foodservice sales which slumped into negative-figure declines. During the…

USD 1,195
Country Report

Asian Speciality Drinks in Vietnam

Jan 2022

Asian speciality drinks has maintained a positive performance in retail terms during the time of the pandemic in 2020 and 2021. Foodservice, on the other hand, remains in negative-figure declines – albeit at less steep rates than seen last year.…

USD 1,195
Strategy Briefing

The Future of Emerging Asia

Dec 2021

Emerging Asia has been one of the most exciting regions in emerging markets during the last two decades and this trend is expected to continue, though the pace of growth has slowed down as the economies transform and mature. By 2040, emerging Asia…

USD 1,325
Country Report

Vacuum Cleaners in Vietnam

Nov 2021

Despite the COVID-19 pandemic becoming more serious in Vietnam in 2021, volume sales of vacuum cleaners were less impacted than many other areas of consumer appliances. Vacuum cleaners continued to see steady growth in 2021 albeit slightly slower…

USD 1,195
Country Report

Small Cooking Appliances in Vietnam

Nov 2021

The COVID-19 pandemic situation became more serious in Vietnam during 2021, with long lockdown periods and strict social distancing policies applied across the country. During this period, restaurants were shut down along with food delivery services…

USD 1,195
Country Report

Refrigeration Appliances in Vietnam

Nov 2021

During 2021, the COVID-19 pandemic became more serious in Vietnam, with lockdowns and social distancing seen across the country, with this having a strong impact on sales of fridge freezers. While overall sales declined in retail volume terms, low to…

USD 1,195
Country Report

Personal Care Appliances in Vietnam

Nov 2021

Electric facial cleansers remained the most dynamic category within personal care appliances in 2021 in retail volume terms. Sales in this category were strongly driven by beauty vlogs, YouTubers and social media platforms such as TikTok, especially…

USD 1,195
Country Report

Packaging Industry in Vietnam

Nov 2021

The closure of retail outlets and horeca establishments in a bid to contain the spread of COVID-19 led to a shift towards the consumption of larger pack sizes and multipacks – boosted by both increased online purchases and falling incomes. As the…

USD 2,450
Country Report

Microwaves in Vietnam

Nov 2021

From May 2021, the COVID-19 pandemic became serious in Vietnam with longer lockdown periods and strict social distancing measures applied across all provinces. Furthermore, food and drink delivery services such as Grab Food and Delivery Now were also…

USD 1,195
Country Report

Large Cooking Appliances in Vietnam

Nov 2021

After strong growth through most of the review period, COVID-19 led to a retail volume decline in large cooking appliances in 2020 and 2021. Despite the fact that people had more time to cook at home due to lockdowns and home seclusion, they tended…

USD 1,195
Country Report

Home Laundry Appliances in Vietnam

Nov 2021

After many years of growth, home laundry appliances saw a retail volume decline for the second year running in 2021. Whilst the temporary closure of non-essential retail outlets during the COVID-19 lockdowns contributed to this decline, concerns…

USD 1,195
Country Report

Food Preparation Appliances in Vietnam

Nov 2021

All categories within food preparation appliances delivered growth during 2021, with sales rising as the COVID-19 pandemic in Vietnam became serious. A longer lockdown period and strict social distancing policies were applied in response to the rise…

USD 1,195
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