Vietnam

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Vietnam StatisticsConsumer Lifestyles in VietnamVietnam Country BriefingsFuture Demographics: Vietnam in 2030

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    Asia Pacific: Regional Profile

    Dec 2018

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2017. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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    Strategy Briefing

    Strategy Briefing

    Top 10 Energy-Producing Countries in 2030

    Dec 2018

    The energy sector is the key provider for many integral sectors in every economy, such as chemical products, utilities, transport, metal products manufacturing, etc. Over the 2017-2030 period, the energy industry is expected to experience stable ...

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    Country Report

    Country Report

    Baked Goods in Vietnam

    Nov 2018

    Fresh food often assuredly has a better taste and quality than packaged food from a consumer’s perspective, and fresh baked goods sold in Vietnam are no different. Due to the increasing number of bakery outlets being developed in Vietnam, fresh ...

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    Country Report

    Country Report

    Breakfast Cereals in Vietnam

    Nov 2018

    Breakfast cereals are not traditionally consumed by Vietnamese consumers – breakfast cereals entered Vietnam through foreigners and through those Vietnamese who used to live abroad. Traditional breakfast options range from banh mi to stick rice or ...

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    Country Report

    Country Report

    Processed Fruit and Vegetables in Vietnam

    Nov 2018

    Although fresh fruit and vegetables are abundant in Vietnam, the category of processed fruit and vegetables maintained growth over the review period owing to the convenience these products provide to consumers. Convenience has become essential in all...

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    Country Report

    Country Report

    Processed Meat and Seafood in Vietnam

    Nov 2018

    The standard of living in Vietnam has improved over time, with consumers demanding better-quality food in terms of taste, affordability and nutrition. As staples in Vietnamese cuisine, meat and seafood naturally garner the most attention. ...

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    Country Report

    Country Report

    Rice, Pasta and Noodles in Vietnam

    Nov 2018

    Amongst the various categories within rice, pasta and noodles in Vietnam, noodles accounts for the largest share and is the most active in terms of marketing activities and new products being launched. Historically, instant noodles were positioned as...

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    Country Report

    Country Report

    Charge Cards in Vietnam

    Nov 2018

    Charge cards remained negligible in Vietnam in 2018. Due to the high risk and the lack of a developed consumer credit rating system, there is no player planning to enter this category....

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    Country Report

    Country Report

    Credit Cards in Vietnam

    Nov 2018

    In 2018, credit cards recorded the most outstanding growth rates in both cards in circulation and transaction value. The growing number of young urban mid-income consumers who form the main target audience for credit cards was the key driver for this...

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    Country Report

    Country Report

    Debit Cards in Vietnam

    Nov 2018

    In 2017 and 2018, with the government’s push to increase the banking population, many banks promoted their deposit accounts with attractive interest rates and benefits to attract new customers. Concurrently, many banks also collaborated with ...

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    Country Report

    Country Report

    Financial Cards and Payments in Vietnam

    Nov 2018

    In 2018, Vietnam remained largely a cash society. Many people living in urban areas are still in the habit of using cash, especially for low-value daily transactions such as buying meals, topping up fuel and parking. In many rural areas, there are ...

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    Country Report

    Country Report

    Pre-Paid Cards in Vietnam

    Nov 2018

    Compared to credit cards and debit cards, pre-paid cards recorded much lower growth and number of cards in circulation. The inconvenience of having to top up the cards prior to usage is the main hindrance factor. Some banks only allow customers to ...

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    Country Report

    Country Report

    Store Cards in Vietnam

    Nov 2018

    Store cards remained negligible in Vietnam in 2018, as co-branded credit and debit cards are a more popular option....

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    Country Report

    Country Report

    Edible Oils in Vietnam

    Nov 2018

    Over time, Vietnamese consumers’ concept of food has evolved from simply a means of survival to something that needs to be safe, of high quality and contains the right nutrients. The edible oils category has certainly been affected by this ...

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    Country Report

    Country Report

    Ready Meals in Vietnam

    Nov 2018

    Over the review period Vietnam witnessed rapid change in many aspects of the packaged food and foodservice industries. Vietnamese consumers have become more knowledgeable about the types of foods they are eating. This has been largely driven by ...

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    Country Report

    Country Report

    Sauces, Dressings and Condiments in Vietnam

    Nov 2018

    Among the diverse range of products available in sauces, dressings and condiments in Vietnam, fish sauce is regarded as one of the most important in local cuisine. Historically, Vietnamese consumers have known how to preserve fish and produce fish ...

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    Country Report

    Country Report

    Soup in Vietnam

    Nov 2018

    In 2018, sales of packaged soup remained negligible in Vietnam as a result of a lack of consumer interest and strong substitutes in the form of fresh soups. Different variants of Vietnamese food exist as consumers from different regions have ...

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    Country Report

    Country Report

    Sweet Spreads in Vietnam

    Nov 2018

    Jams and preserves continued to account for the largest share of sweet spread value sales in 2018 thanks to a wide range of products and their multiple applications. As Vietnamese consumers have become more exposed to Western culture, they have also ...

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    Country Profile

    Country Profile

    Vietnam: Country Profile

    Oct 2018

    The economy continues to grow at a strong pace. Growth will be aided by aided by the reform drive, higher potential output, the global recovery, and commitment to macroeconomic and financial stability. Exports, which account for an exceptionally ...

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    Strategy Briefing

    Strategy Briefing

    Commerce 2040: Revolutionary Tech Will Boost Consumer Engagement

    Oct 2018

    Explore how underlying drivers could change different consumer worlds over the next 20 years. In this report, Euromonitor outlines a vision for commerce in 2040, highlighting the new formats, business models and experiences that consumers of tomorrow...

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