Vietnam

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Headphones in Vietnam

Aug 2022

Despite the lifting of COVID-19 measures many consumers are still spending relatively more time at home in 2022 than before the pandemic. As such, they have been indulging in various entertainment activities such as gaming, listening to music, and…

USD 990
Country Report

Savoury Snacks in Vietnam

Jul 2022

In 2022, the COVID-19 virus has been brought under greater control in Vietnam thanks to the success of the vaccination programme. Consumers are no longer afraid of becoming seriously and the government is not expected to implement the strict…

USD 1,195
Country Report

Spirits in Vietnam

Jun 2022

Vietnam was faced with a soaring number of COVID-19 cases in April 2021 as it was hit by the Delta variant, with the number of cases being especially high in Ho Chi Minh and southern regions of the country. In response to this crisis, the Vietnamese…

USD 1,195
Country Report

Oral Care in Vietnam

May 2022

Oral care benefited from the Coronavirus (COVID-19) pandemic to register faster retail volume and current value growth in 2020 and 2021, compared to the earlier years of the review period. In 2020, sales were boosted by a stockpiling trend in the…

USD 1,195
Country Report

Wipes in Vietnam

Apr 2022

The COVID-19 crisis has significantly bolstered consumer hygiene-consciousness in markets around the world, and Vietnam has been no exception. This provided a boost to demand for wipes in 2021, with Vietnamese consumers paying more attention to…

USD 1,195
Country Report

Childrenswear in Vietnam

Mar 2022

Due to COVID-19, childrenswear value and volume sales plummeted in 2021 as children were required to stay at home by the government for their safety. Indeed, from May onwards schools in Vietnam were closed. Moreover, the rapidly aging population is…

USD 1,195
Country Report

Retailing in Vietnam

Feb 2022

In May 2021, there was a surge in the number of COVID-19 cases in Vietnam, which led the government to impose another lockdown in Ho Chi Minh and in most southern provinces, obliging people to stay at home and only go out for basic necessities such…

USD 2,450
Country Report

Vegetables in Vietnam

Feb 2022

In line with the home seclusion trend as a result of the pandemic in 2020, resulting in a shift in demand for fresh vegetables from foodservice and institutional channels towards retail, the stable supply of local produce was able to meet this…

USD 1,195
Country Report

Soft Drinks in Vietnam

Jan 2022

Retail sales in soft drinks have maintained a positive performance over the time of the COVID-19 pandemic in Vietnam, in both 2020 and 2021 and in both value and volume terms. On the other hand, foodservice sales declined significantly in 2020 and…

USD 2,450
Country Report

Wearable Electronics in Vietnam

Aug 2022

Wearable electronics continues to see dynamic double-digit growth in retail volume terms in 2022, supported by rising health awareness among consumers and improving living standards. The COVID-19 pandemic provided further fuel to the growing health…

USD 990
Country Report

Ice Cream in Vietnam

Jul 2022

Following declines seen in total volume sales for ice cream over the last couple of years, the category will start to make a recovery in 2022. The decline was driven by foodservice, with the channel witnessing double-digit declines in both years of…

USD 990
Country Report

Skin Care in Vietnam

May 2022

Despite signs of recovery, the tough economic climate in the wake of Coronavirus (COVID-19) exerted strong downward pressure on consumer spending on non-essential and premium products across many categories. According to the General Office of…

USD 1,195
Country Report

Dog Food in Vietnam

May 2022

Dog food continues to see dynamic retail volume and current value growth rates in 2022, following on from a strong performance in 2021. COVID-19 has had only a minor negative impact on the growth rate of dog food, with a significant increase in dog…

USD 1,195
Country Report

Consumer Foodservice in Vietnam

Mar 2022

In summer 2021, Vietnam was hit by a fourth wave of COVID-19, which was much larger in scale and impact compared with all previous waves. In this wave, more than a million people were infected, and there were over 20,000 deaths by the time of report…

USD 2,450
Country Report

Jeans in Vietnam

Mar 2022

Jeans sales continued to decrease in 2021. As a result of COVID-19, consumers have been spending most of their time at home and thus paying less attention to getting dressed, instead focusing on comfort. Many consumers thus opted to buy loungewear…

USD 1,195
Country Report

Apparel Accessories in Vietnam

Mar 2022

In the initial stages of the COVID-19 pandemic there was a surge in demand for fabric face masks. This led other apparel accessories to record the highest growth rate in 2020. However, in 2021, we observed a different dynamic. The new COVID variant,…

USD 1,195
Country Report

Convenience Stores in Vietnam

Feb 2022

Starting in May 2021, Vietnam saw a surge in the number of COVID-19 cases, which led the government to impose another lockdown in Ho Chi Minh and in more than 20 provinces in Vietnam, obliging people to stay home and only go out for basic necessities…

USD 1,195
Country Report

Home Insecticides in Vietnam

Feb 2022

Demand for home insecticides continue to rise during 2021, which was reflected in positive sales growth in both volume and value terms, although growth rates were slower than what was registered in 2021. Rising sales in the category are being driven…

USD 1,195
Country Report

Free From in Vietnam

Feb 2022

Free from meat was expected to be amongst the fastest-growing areas of health and wellness packaged food in 2021. In Vietnam, free from meat is comprised almost entirely of tofu and derivatives. These products are not used just as meat alternatives…

USD 990
Country Report

Pulses in Vietnam

Feb 2022

In May 2021, Vietnam witnessed the next surge in COVID-19 cases, with the Delta variant becoming the main source of transmission. With rising cases and death tolls, the government re-introduced safety measures across cities and provinces, depending…

USD 1,195
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