Vietnam

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Vietnam StatisticsConsumer Lifestyles in VietnamVietnam Country BriefingsFuture Demographics: Vietnam in 2030

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    Consumer Credit in Vietnam

    Oct 2018

    In tandem with rapid urbanisation, an increasing number of the Vietnamese population joined the workforce in urban areas. This led to rising disposable income yet more stressful and busier lifestyle. As a result, many people aim to have higher living...

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    Country Report

    Country Report

    Consumer Lending in Vietnam

    Oct 2018

    Consumer lending in Vietnam continued recording double-digit growth rates across almost all types of lending in 2018. Increasing demand for a better living standard was one of the key drivers of this good growth. Rapid urbanisation, increasingly ...

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    Country Report

    Country Report

    Analgesics in Vietnam

    Sep 2018

    In 2018, more people took analgesics to relieve pain from headaches and other ailments due to busier and more stressful lifestyles, particularly students and white-collar workers. According to the director of a mental hospital in Ho Chi Minh City, ...

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    Country Report

    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Vietnam

    Sep 2018

    At the end of 2017, Vietnam’s population stood at nearly 96 million people, up by around 1% on the previous year. According to the Ministry of Natural Resources and Environment, air pollution is becoming a more serious problem as a result of exhaust ...

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    Country Report

    Country Report

    Dermatologicals in Vietnam

    Sep 2018

    Air pollution is becoming a more serious problem in Vietnam, with the main cause being exhaust fumes from vehicles, according to the Ministry of Natural Resources and Environment. Ho Chi Minh City and Hanoi are the two cities suffering the most due ...

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    Country Report

    Country Report

    Dietary Supplements in Vietnam

    Sep 2018

    Dietary supplements received a great deal of attention from both consumers and manufacturers over the review period. With regard to consumers, the main purchasers of dietary supplements are those over 40 years of age who suffer from common diseases ...

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    Country Report

    Country Report

    Digestive Remedies in Vietnam

    Sep 2018

    Over the review period food hygiene remained a significant problem in Vietnam. Indeed, according to Nguyen Thanh Long, the Deputy Minister of Health, 139 food poisoning cases affecting 3,869 people were recorded in 2017. Although these numbers were ...

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    Country Report

    Country Report

    Eye Care in Vietnam

    Sep 2018

    Pollution has become a serious problem in Vietnam, largely being driven by an ever increasing number of vehicles on the roads. In turn, the number of people suffering from eye problems is also increasing by the year, particularly in large cities like...

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    Country Report

    Country Report

    Herbal/Traditional Products in Vietnam

    Sep 2018

    In 2018, herbal/traditional products continued to record strong current value growth as many Vietnamese consumers opted for these solutions due to seeing them as safer alternatives to synthetic offerings, for example due to having fewer or no ...

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    Country Report

    Country Report

    NRT Smoking Cessation Aids in Vietnam

    Sep 2018

    In 2018, sales of NRT smoking cessation aids remained negligible in Vietnam due to a lack of consumer demand. Indeed, due to increasingly busy and stressful lifestyles, the number of smokers, especially among younger generations living in large ...

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    Country Report

    Country Report

    Consumer Health in Vietnam

    Sep 2018

    In 2018, consumer health in Vietnam registered another strong performance, posting double-digit current value growth mainly as a result of factors such as increasing pollution, busier and more stressful lifestyles and rising consumer health ...

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    Country Report

    Country Report

    Paediatric Consumer Health in Vietnam

    Sep 2018

    Largely thanks to the increasing penetration of the internet and the rising popularity of social media platforms, Vietnamese parents are becoming more aware of and knowledgeable about the use of paediatric consumer health products. The government ...

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    Country Report

    Country Report

    Sleep Aids in Vietnam

    Sep 2018

    The authorities in Ho Chi Minh City reported that its mental health hospitals discharged more than 13,200 patients suffering from sleep disorders during the first two months of 2017, with 25% of these being between 18 and 30 years of age. The main ...

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    Country Report

    Country Report

    Sports Nutrition in Vietnam

    Sep 2018

    Largely as a result of the rise of social media and increasing standards of living, Vietnamese consumers are starting to pay greater attention to their physical appearance. This has led to a strong increase in the number of gyms in large cities like ...

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    Country Report

    Country Report

    Vitamins in Vietnam

    Sep 2018

    Over the review period Vietnamese consumers become more health-conscious thanks to several factors. Firstly, there were many articles in both newspapers and online about the impact on health of an unbalanced diet. Secondly, a gradual increase in the ...

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    Country Report

    Country Report

    Weight Management and Wellbeing in Vietnam

    Sep 2018

    The number of obese people in Vietnam rose fourfold between 2007 and 2017 according to a report from the National Institute of Nutrition. This can be largely attributed to Vietnamese consumers’ penchant for fast food and a general lack of exercise, ...

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    Country Report

    Country Report

    Wound Care in Vietnam

    Sep 2018

    At the end of 2017, Vietnam’s population had reached nearly 96 million people, up by around 1% on the previous year. The country’s rising population has been the main factor behind the ongoing growth of wound care. However, unlike other categories in...

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    Country Profile

    Country Profile

    Australasia: Regional Profile

    Sep 2018

    Real GDP growth in New Zealand and Australia will be healthy in 2018. Unemployment fell in both New Zealand and Australia in 2017 and it will decrease again in 2018. Much of the region's past growth was due to China's voracious demand for ...

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    Strategy Briefing

    Strategy Briefing

    Coffee Premiumisation in Southeast Asia

    Sep 2018

    With a diverse culture, varying income levels and the significant urban-rural divide across Southeast Asia, multiple coffee waves co-exist, appealing to a wide segment of consumers. Premiumisation appeals to affluent consumers, and are still ...

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    Country Report

    Country Report

    Car Rental (Destination) in Vietnam

    Sep 2018

    Car rental continued to record strong double-digit growth in both number of cars and total value sales in 2018. While demand for intra-city car rental has slowed down, due to the popularity of urban mobility solutions like Grab and Uber, car rental ...

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