Vietnam

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Vietnam StatisticsConsumer Lifestyles in VietnamVietnam Country BriefingsFuture Demographics: Vietnam in 2030

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    Country Report

    Country Report

    Other Pet Food in Vietnam

    Apr 2021

    After seeing solid growth in previous years, in 2020 other pet food turned to retail volume decline and slow current value growth. Although the performance is expected to improve in 2021, with a return to retail volume growth, the rates of increase ...

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    Country Report

    Country Report

    Pet Care in Vietnam

    Apr 2021

    The impact of COVID-19 on pet care in Vietnam has been less serious than in many other countries globally. This is thanks to strong control of the virus due to prompt actions by the government, which helped maintain double-digit growth in both retail...

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    Country Report

    Country Report

    Cat Food in Vietnam

    Apr 2021

    Although cat food maintained dynamic retail volume and current value growth in 2020, which is set to continue in 2021, the rates of growth have been hampered by the COVID-19 pandemic in these years. Slower growth has been seen than in any other year ...

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    Country Report

    Country Report

    Dog Food in Vietnam

    Apr 2021

    Dog food continued to see dynamic retail volume and current value growth rates in 2020, and this is expected to continue in 2021. COVID-19 has had only a minor negative impact on the growth rate of dog food, as the country has not been as badly ...

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    Country Report

    Country Report

    Pet Products in Vietnam

    Apr 2021

    In 2020, pet products saw a slight negative impact from COVID-19, as some consumers cut back their spending on non-essential items due to the economic impact of the pandemic on their disposable incomes. Although the country has not been as hard-hit ...

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    Strategy Briefing

    Strategy Briefing

    Small Appliances in Asia Pacific

    Mar 2021

    Small appliance categories saw varying performances in Asia Pacific in 2020 due to Coronavirus (COVID-19). Air treatment products saw a steep decline, for example, but vacuum cleaners recorded a much-improved performance. The former was hit by retail...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Vietnam

    Mar 2021

    Vietnam’s economic growth slowed in 2020, yet remained positive despite the pandemic-induced downturn. The manufacturing sector and exports drove the country’s GDP growth, showing indications of a strong bounceback in the post-pandemic period. Low ...

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    Strategy Briefing

    Strategy Briefing

    Major Appliances in Asia Pacific

    Mar 2021

    Major appliances recorded declining sales in Asia Pacific in 2020 as a result of Coronavirus (COVID-19) and the measures taken to contain its spread. However, some products were still seeing positive growth rates, with dishwashers, automatic dryers ...

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    Country Report

    Country Report

    Retail Tissue in Vietnam

    Mar 2021

    Demand for retail tissue increased significantly due to the onset of COVID-19, related lockdowns and social distancing measures, as toilet paper and other tissue products were frequently sold out in supermarkets and some stockpiling ensued, resulting...

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    Country Report

    Country Report

    Away-From-Home Tissue and Hygiene in Vietnam

    Mar 2021

    Away-from-home hygiene sales experienced contraction in light of the COVID-19 pandemic in 2020. Demand for AFH adult incontinence also dropped overall despite higher demand for the products from the rising numbers of elderly consumers being treated ...

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    Country Report

    Country Report

    Nappies/Diapers/Pants in Vietnam

    Mar 2021

    Social distancing restrictions and lockdowns in many parts of the country were lifted earlier in Vietnam than elsewhere due to the relative rapid containment of COVID-19. While there was a tendency among some parents to stockpile ...

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    Country Report

    Country Report

    Retail Adult Incontinence in Vietnam

    Mar 2021

    Vietnam’s elderly population is increasing and in the large cities, healthcare for this demographic has been growing. The newer generations of older people are more active and also have a stable source of income including higher retirement pensions ...

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    Country Report

    Country Report

    Tissue and Hygiene in Vietnam

    Mar 2021

    COVID-19 had a slightly positive impact on tissue and hygiene overall in 2020. While all categories of away-from-home tissue suffered sales declines due to the closure of public places as well as the imposition of travel restrictions and social ...

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    Country Report

    Country Report

    Wipes in Vietnam

    Mar 2021

    While wipes were introduced in Vietnam more than a decade ago, the category accounted for the smallest share of value sales in Vietnam’s retail tissue and hygiene market in 2020. Baby wipes and general purpose wipes are the only categories that ...

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    Country Report

    Country Report

    Sanitary Protection in Vietnam

    Mar 2021

    All sanitary protection products maintained steady value sales growth in 2020, although pantyliners, slim/ultra-thin towels with wings and tampons were the best performers, with the pandemic stimulating little change in the levels of growth over the ...

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    Country Report

    Country Report

    Limited-Service Restaurants in Vietnam

    Mar 2021

    While Vietnam managed to contain COVID-19 better than many other markets during 2020, the measures introduced to contain the virus nonetheless had a huge impact on sales of limited-service restaurants. The government limited the opening of ...

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    Country Report

    Country Report

    Consumer Foodservice in Vietnam

    Mar 2021

    Despite swift measures being taken to contain the spread of COVID-19, Vietnam’s consumer foodservice industry took a heavy hit in 2020, with value sales plummeting across most channels. In the early stages of COVID-19 there was widespread panic with ...

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    Country Report

    Country Report

    Street Stalls/Kiosks in Vietnam

    Mar 2021

    While sales were not as hard hit as those of limited-service restaurants and full-service restaurants, street stalls/kiosks nonetheless still witnessed a sharp decline in sales due to COVID-19. These outlets typically rely on areas with high foot ...

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    Country Report

    Country Report

    Full-Service Restaurants in Vietnam

    Mar 2021

    Eat-in orders account for most sales in full-service restaurants and therefore the government’s efforts to control COVID-19 had a huge impact on the channel in 2020. During the lockdown non-essential services, including full-service restaurants, were...

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    Country Report

    Country Report

    Consumer Foodservice By Location in Vietnam

    Mar 2021

    Consumer foodservice through retail fared better than other non-standalone locations in 2020, with these outlets able to continue attracting sales from those out making essential grocery shopping trips. Many busy shoppers made use of the convenient ...

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