Vietnam

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Vietnam StatisticsConsumer Lifestyles in VietnamVietnam Country BriefingsFuture Demographics: Vietnam in 2030

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    Country Report

    Country Report

    Packaging Industry in Vietnam

    Aug 2018

    The continuing growth of the region’s young, urban population is expected to drive increased demand for an array of modern goods and services in coming years. High birth rates and the large number of family households will ensure sustained demand for...

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    Strategy Briefing

    Strategy Briefing

    Information and Communications in Asia Pacific

    Jul 2018

    Asia Pacific became the largest information and communications industry in the world in 2017 with a turnover of USD2.2 trillion. The Asian industry is fuelled by rapid adoption of technologies and countries’ overall modernisation, which will further ...

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    Country Profile

    Country Profile

    Vietnam: Country Profile

    Jul 2018

    The economy continues to grow at a healthy pace. Exports, which account for an exceptionally large portion of GDP, will grow at a double-digit rate. Private consumption is also an important driver. Finally, inflows of FDI continue to be buoyant. A ...

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    Country Report

    Country Report

    Cigarettes in Vietnam

    Jul 2018

    Due to being categorised as products which are harmful to health, manufacturers of cigarettes are not allowed to advertise their products and brands in any way. Moreover, according to government regulations, 50% of cigarette packaging must be given ...

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    Country Report

    Country Report

    Tobacco in Vietnam

    Jul 2018

    In 2017, the tobacco industry in Vietnam saw a slowdown in volume growth compared to the previous two years. There were several reasons for this, with the three main factors being the improving health awareness of the general public, increasing ...

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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in Vietnam

    Jul 2018

    Over the review period smokeless tobacco had a negligible presence in Vietnam, with local consumers being generally unaware of such products. Chewing tobacco with betel is the only product with any presence, being available in tobacco specialist ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Vietnam

    Jul 2018

    Sales of cigars and cigarillos in Vietnam remained negligible at the end of the review period. The main reason for this was their more expensive price when compared to cigarettes. The main consumers of cigars and cigarillos tend to be high-income ...

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    Country Report

    Country Report

    Alcoholic Drinks Packaging in Vietnam

    Jul 2018

    Over the review period beer faced an ongoing increase in special tax, leading to heated debate. Industry players argued that this might lead to an increase in counterfeit activities, while on the other hand proponents of the tax increase said it ...

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    Country Report

    Country Report

    Hot Drinks Packaging in Vietnam

    Jun 2018

    Flexible aluminium/plastic accounted for the largest total retail unit volume share in hot drinks packaging in 2017. The pack type was widely used for various products, including coffee, tea and other hot drinks. Many hot drinks are consumed on a ...

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    Country Report

    Country Report

    Soft Drinks Packaging in Vietnam

    Jun 2018

    PET bottles and metal beverage cans together accounted for the vast majority of soft drinks packaging. These types were widely used for almost all soft drinks products for many years. As they were so common and familiar to most consumers, innovation ...

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    Strategy Briefing

    Strategy Briefing

    Footwear in Asia Pacific

    Jun 2018

    Asia Pacific is one of the largest and most dynamic regions for footwear sales in the world. Between 2012 and 2017, consumer spending grew solidly supported by strong economic growth and greater disposable income. Footwear sales growth was further ...

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    Strategy Briefing

    Strategy Briefing

    The Rise of “Lifestyle” Diseases in Developing Countries

    Jun 2018

    Although life expectancy and living standards are improving, developing countries also experience a rapid rise in health problems such as diabetes, obesity, high blood pressure and raised cholesterol levels. Caused mainly by dietary changes and a ...

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    Country Briefing

    Country Briefing

    Income and Expenditure: Vietnam

    Jun 2018

    Vietnamese consumers still enjoy healthy gains in their disposable income and expenditure, backed by economic growth and rising wages. Nevertheless, income inequality is also on the rise, hindering the expansion of the middle class and consumer ...

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    Country Briefing

    Country Briefing

    Natural Resources: Vietnam

    Jun 2018

    Vietnam is a global major producer of rice, while the country also has potential to develop its energy and mining industries. Rapid urbanisation and rising disposable income are fuelling demand for food, energy and water. This creates vast ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Vietnam

    Jun 2018

    In 2017, more Vietnamese parents became aware of the benefits of using baby and child-specific products, thanks to the dramatic development of internet and social networks. Also, many national media channels such as HTV or VTV launched various ...

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    Country Report

    Country Report

    Bath and Shower in Vietnam

    Jun 2018

    Natural and organic products continue to be a trend in Vietnam despite their higher prices. More and more consumers are starting to use natural and organic goods in order to protect their skin, after an increase in the number of scandals about beauty...

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    Country Report

    Country Report

    Colour Cosmetics in Vietnam

    Jun 2018

    2017 saw the return of the Korean make-up trend in Vietnam after the Western trend era in 2016. As the Korean characteristics of fair skin and innocent and youthful looks are similar to Vietnamese traits, Korean make-up is more suitable for daily ...

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    Country Report

    Country Report

    Deodorants in Vietnam

    Jun 2018

    Over the forecast period, deodorants is expected to grow faster than ever due to the increasing demand for men’s personal care products. Vietnamese males are found to be more concerned about their appearance and wish to look more attractive and ...

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    Country Report

    Country Report

    Depilatories in Vietnam

    Jun 2018

    The penetration of Western culture has contributed greatly to accelerating the growth of depilatories in Vietnam since 2013. To look more professional and confident, woman have started to use depilatories to remove underarm and leg hair so they can ...

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    Country Report

    Country Report

    Fragrances in Vietnam

    Jun 2018

    Vietnamese mass fragrances and premium fragrances have been dominated by international brands for years. For example, Coty Inc, which owns numerous international brands such as Guess, Gucci and Marc Jacobs, is considered one of the biggest player in ...

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