Vietnam

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Vietnam StatisticsConsumer Lifestyles in VietnamVietnam Country BriefingsFuture Demographics: Vietnam in 2030

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    Apparel and Footwear Specialist Retailers in Vietnam

    Jan 2019

    Following the successful entrance of Zara in 2016, which showed strong potential, many leading international apparel and footwear specialist retailers entered Vietnam in 2017: namely, H&M, Old Navy, Stradivarius, Massimo Dutti, and Pull & Bear. Other...

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    Country Report

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    Convenience Stores in Vietnam

    Jan 2019

    In 2018, convenience stores continued to record strong growth in value terms, largely due to the rising trend towards eating out in convenience stores. This is mainly enjoyed by teenagers and young customers, who appreciate the air-conditioned ...

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    Country Report

    Country Report

    Department Stores in Vietnam

    Jan 2019

    In 2018, department stores continued to record strong value growth, attributed to consumers’ increasing disposable income and improving living standards. Most department stores focus on mid-range to high-end products. The entrance of Japanese ...

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    Country Report

    Country Report

    Direct Selling in Vietnam

    Jan 2019

    Although direct selling continued to recover from a negative performance in 2016, its growth rate was still low in 2018. The government has stepped in to tighten its control on direct selling and clear away illegal operations, but many consumers ...

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    Country Report

    Country Report

    Electronics and Appliance Specialist Retailers in Vietnam

    Jan 2019

    With improving living standards and higher disposable income, many Vietnamese are willing to invest in consumer electronics and appliances. Basic household appliances, such as refrigerators and washing machines, are renewed and upgraded more ...

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    Country Report

    Country Report

    Food and Drink Internet Retailing in Vietnam

    Jan 2019

    In 2018, food and drink recorded the fastest retail value growth among all internet retailing categories. Food and drink is one of the newest categories. Value sales of food and drink internet retailing are still low compared to many other internet ...

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    Country Report

    Country Report

    Health and Beauty Specialist Retailers in Vietnam

    Jan 2019

    With rising disposable income and increasing health awareness, consumption of vitamins and dietary supplements is on the rise. Consumers are more willing to spend on vitamins and dietary supplements to enhance their health and prevent illnesses. ...

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    Country Report

    Country Report

    Home and Garden Specialist Retailers in Vietnam

    Jan 2019

    Vietnam’s property market continued to flourish in 2018, especially in key cities such as Hanoi, Ho Chi Minh City and Da Nang. This is the key factor bolstering the growth of home and garden specialist retailers. The trend in Vietnam is towards ...

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    Country Report

    Country Report

    Homeshopping in Vietnam

    Jan 2019

    Homeshopping’s value growth rate slowed down significantly in 2018 and will continue to do so over the forecast period. This is because homeshopping faces rising competition from other channels such as internet retailing. The target consumers, mainly...

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    Hypermarkets in Vietnam

    Jan 2019

    There has been a big shift away from traditional grocery retailers towards modern grocery retailers, including hypermarkets, as consumers prefer the pleasant shopping environment, wide product portfolio, and good service. Since 2016, the boom of the ...

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    Country Report

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    Internet Retailing in Vietnam

    Jan 2019

    Apparel and footwear recorded the highest value sales among all internet retailing categories in 2018. Young people are willing to purchase apparel and footwear items online due to the peer pressure to stay fashionable. The high number of small and ...

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    Country Report

    Country Report

    Mobile Internet Retailing in Vietnam

    Jan 2019

    In 2018, telecommunication service providers continued to expand and improve their 4G coverage. It is affordable to use 4G services in Vietnam. Broadband internet penetration has also increased. It is common for restaurants, cafés and convenience ...

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    Retailing in Vietnam

    Jan 2019

    In 2017 and 2018, Vietnamese retailing continued to become more consolidated as key players acquired smaller companies to expand their network and increase their share: Mobile World JSC completed its acquisition of pharmacy chain Phuc An Khang, and ...

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    Country Report

    Country Report

    Supermarkets in Vietnam

    Jan 2019

    In 2018, mini-supermarkets – supermarkets with selling space of less than 500 sq m – became increasingly popular. VinMart+ by VinGroup JSC is the most popular brand with this format. Having a small retail selling space, which can be slightly bigger ...

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    Country Report

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    Traditional Grocery Retailers in Vietnam

    Jan 2019

    Despite the robust development of modern grocery retailing, traditional grocery retailers still plays an important role in Vietnam’s retail industry. In most rural areas, traditional grocery retailers is the only major option as there are still ...

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    Country Report

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    Variety Stores in Vietnam

    Jan 2019

    In 2018, variety stores achieved the most robust value growth among all store-based retailing channels in Vietnam. The appearance of international brands such as Miniso and Ilahui since 2016 has changed the Vietnamese variety store retail landscape ...

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    Country Report

    Country Report

    Vending in Vietnam

    Jan 2019

    In 2018, vending remained negligible in Vietnam although vending machines exist. It is not a habit for consumers to purchase from vending machines, due to the widespread availability of street vendors which also sell drinks and food at cheap prices. ...

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    Country Report

    Country Report

    Warehouse Clubs in Vietnam

    Jan 2019

    Warehouse clubs is not present in Vietnam. There are no prospects for this channel to emerge in the country in the forecast period....

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    Country Profile

    Country Profile

    Australasia: Regional Profile

    Dec 2018

    Real GDP growth in New Zealand and Australia will be healthy in 2018. Unemployment fell in both New Zealand and Australia in 2017 and it will decrease again in 2018. Much of the region's past growth was due to China's voracious demand for ...

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    Strategy Briefing

    Strategy Briefing

    Manufacturing Industries Most Ready to Expand B2B E-Commerce

    Dec 2018

    Although the growth of B2B e-commerce is expected to accelerate over the coming years, not all industries are equally suitable and prepared for embracing digital selling. The manufacturers most ready to launch their digital selling activities include...

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