Vietnam

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Vietnam StatisticsConsumer Lifestyles in VietnamVietnam Country BriefingsFuture Demographics: Vietnam in 2030

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    Retail Tissue in Vietnam

    Mar 2021

    Demand for retail tissue increased significantly due to the onset of COVID-19, related lockdowns and social distancing measures, as toilet paper and other tissue products were frequently sold out in supermarkets and some stockpiling ensued, resulting...

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    Away-From-Home Tissue and Hygiene in Vietnam

    Mar 2021

    Away-from-home hygiene sales experienced contraction in light of the COVID-19 pandemic in 2020. Demand for AFH adult incontinence also dropped overall despite higher demand for the products from the rising numbers of elderly consumers being treated ...

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    Nappies/Diapers/Pants in Vietnam

    Mar 2021

    Social distancing restrictions and lockdowns in many parts of the country were lifted earlier in Vietnam than elsewhere due to the relative rapid containment of COVID-19. While there was a tendency among some parents to stockpile ...

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    Retail Adult Incontinence in Vietnam

    Mar 2021

    Vietnam’s elderly population is increasing and in the large cities, healthcare for this demographic has been growing. The newer generations of older people are more active and also have a stable source of income including higher retirement pensions ...

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    Tissue and Hygiene in Vietnam

    Mar 2021

    COVID-19 had a slightly positive impact on tissue and hygiene overall in 2020. While all categories of away-from-home tissue suffered sales declines due to the closure of public places as well as the imposition of travel restrictions and social ...

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    Wipes in Vietnam

    Mar 2021

    While wipes were introduced in Vietnam more than a decade ago, the category accounted for the smallest share of value sales in Vietnam’s retail tissue and hygiene market in 2020. Baby wipes and general purpose wipes are the only categories that ...

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    Sanitary Protection in Vietnam

    Mar 2021

    All sanitary protection products maintained steady value sales growth in 2020, although pantyliners, slim/ultra-thin towels with wings and tampons were the best performers, with the pandemic stimulating little change in the levels of growth over the ...

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    Limited-Service Restaurants in Vietnam

    Mar 2021

    While Vietnam managed to contain COVID-19 better than many other markets during 2020, the measures introduced to contain the virus nonetheless had a huge impact on sales of limited-service restaurants. The government limited the opening of ...

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    Consumer Foodservice in Vietnam

    Mar 2021

    Despite swift measures being taken to contain the spread of COVID-19, Vietnam’s consumer foodservice industry took a heavy hit in 2020, with value sales plummeting across most channels. In the early stages of COVID-19 there was widespread panic with ...

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    Street Stalls/Kiosks in Vietnam

    Mar 2021

    While sales were not as hard hit as those of limited-service restaurants and full-service restaurants, street stalls/kiosks nonetheless still witnessed a sharp decline in sales due to COVID-19. These outlets typically rely on areas with high foot ...

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    Full-Service Restaurants in Vietnam

    Mar 2021

    Eat-in orders account for most sales in full-service restaurants and therefore the government’s efforts to control COVID-19 had a huge impact on the channel in 2020. During the lockdown non-essential services, including full-service restaurants, were...

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    Consumer Foodservice By Location in Vietnam

    Mar 2021

    Consumer foodservice through retail fared better than other non-standalone locations in 2020, with these outlets able to continue attracting sales from those out making essential grocery shopping trips. Many busy shoppers made use of the convenient ...

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    Cafés/Bars in Vietnam

    Mar 2021

    Bars/pubs was the hardest hit area of consumer foodservice in Vietnam with these outlets forced to close for a longer period than many other channels. While some foodservice outlets were able to reopen with limited services bars/pubs suffered from ...

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    Discounters in Vietnam

    Feb 2021

    The discounters channel has a negligible presence in Vietnam, as the difference between manufacturing price and retailing price is already quite small in the market, leaving little room for discounters to make use of an aggressive pricing strategy. ...

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    Convenience Stores in Vietnam

    Feb 2021

    In 2020, the combination of national lockdown and ongoing social distancing put strong pressure on the physical growth of the convenience stores channel. Earlier in the review period, key players in convenience stores had been able to increase their ...

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    Food and Drink E-Commerce in Vietnam

    Feb 2021

    In 2020, food and drink e-commerce accelerated as the threat of COVID-19 fuelled consumers’ desire to limit their visits to physical grocers or avoid going altogether. Also, grocery items took precedence over non-grocery products in the year, as the ...

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    Homeshopping in Vietnam

    Feb 2021

    In 2020, homeshopping was able to register strong growth given consumers’ home seclusion from COVID-19 in Vietnam. The extended time at home paved the way for a greater number of products to be purchased from TV channels, especially those from the ...

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    Variety Stores in Vietnam

    Feb 2021

    Similar to department stores, variety stores, which is another channel that mostly sells non-grocery products, was hit hard by the COVID-19 effects on trade in 2020. Due to national lockdown and ongoing social distancing, which led to outlets closing...

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    Apparel and Footwear Specialist Retailers in Vietnam

    Feb 2021

    In general, apparel and footwear specialist retailers in Vietnam was hit hard by COVID-19 in 2020. National lockdown and ongoing social distancing made consumers worried about shopping in physical stores. In addition, the Vietnamese tended to save ...

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