Vietnam

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Vietnam StatisticsConsumer Lifestyles in VietnamVietnam Country BriefingsFuture Demographics: Vietnam in 2030

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    Sweet Biscuits, Snack Bars and Fruit Snacks in Vietnam

    Jul 2021

    Consumption of sweet biscuits, snack bars and fruit snacks suffered during 2021 due to the cancellation of the majority of major public events and festivals as a crucial plank of government efforts to control the spread of the COVID-19 virus. ...

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    Country Report

    Country Report

    Sugar Confectionery in Vietnam

    Jul 2021

    Sugar confectionery registered a remarkably stable performance during 2021 as the impact of the COVID-19 pandemic was not enough to put strong limits on the category’s sales potential. One factor to take into consideration is that the low unit price ...

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    Country Report

    Country Report

    Gum in Vietnam

    Jul 2021

    2021 saw gum record a moderate positive sales performance in Vietnam as the impact of the COVID-19 pandemic had some impact on category sales. However, strong sales declines were avoided due to the ubiquity of gum and the very wide availability of ...

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    Country Report

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    Savoury Snacks in Vietnam

    Jul 2021

    Although the COVID-19 pandemic did not have a negative impact on demand for savoury snacks generally, the uncertain and somewhat unfavourable economic environment that remained in effect throughout 2020 and into 2021 led many of the category’s ...

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    Country Report

    Country Report

    Chocolate Confectionery in Vietnam

    Jul 2021

    The COVID-19 pandemic reappeared in Vietnam during January 2021, rearing its ugly head in the midst of the Lunar New Year celebrations. The social restrictions that were imposed in response to the presence of the COVID-19 virus in Vietnamese society ...

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    Country Report

    Country Report

    Ice Cream and Frozen Desserts in Vietnam

    Jul 2021

    Home consumption of ice cream increased substantially in Vietnam during 2020 and 2021 as the strict approach taken to home seclusion and social distancing among the population meant that there were far more opportunities to eat ice cream and frozen ...

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    Country Report

    Country Report

    Mobility in Vietnam

    Jun 2021

    Vietnam is largely dominated by two-wheelers with motorcycles and mopeds accounting for 94% of all vehicles used as of 2020. Over 2020-2025, the number of motorcycles and mopeds in Vietnam will grow by 19%. The passenger car market is dominated by ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Vietnam

    Jun 2021

    The Vietnamese government was perceived to have done a good job of containing COVID-19, but the measures taken to control its spread nonetheless had negative consequences for many products, including cigars and smoking tobacco. Cigars and cigarillos ...

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    Country Report

    Country Report

    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Vietnam

    Jun 2021

    E-vapour products and heated tobacco still lacked necessary and clear legalisation and instruction from the Vietnamese government in 2020, despite setting out proposals for a ban on these products. As e-cigarettes are still quite new products in the ...

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    Tobacco in Vietnam

    Jun 2021

    Vietnam was able to contain COVID-19 much better than many other markets, with the government taking swift and decisive action to control its spread, including closing the country’s borders to inbound arrivals. While these measures were effective in ...

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    Country Report

    Cigarettes in Vietnam

    Jun 2021

    Following the outbreak of COVID-19 in Vietnam the government moved swiftly to try and contain it and stop it from spreading. While these measures were commended by some global health authorities, they nonetheless took their toll on the Vietnamese ...

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    Country Report

    Country Report

    Alcoholic Drinks in Vietnam

    May 2021

    After seeing strong growth for most of the review period, alcoholic drinks recorded a double-digit decline in total volume terms in Vietnam in 2020. There were two main reasons for the fall in sales – new legislation and COVID-19, both of which ...

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    Country Report

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    Wine in Vietnam

    May 2021

    After seeing solid growth for most of the review period, wine turned to total volume decline in 2020, with sales falling more strongly on-trade than off-trade. The new law on Alcohol Harm Prevention bans all drivers from drinking altogether, with any...

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    Country Report

    Country Report

    Rtds in Vietnam

    May 2021

    Sales of RTDs in Vietnam remained negligible in 2020, due to low consumer awareness of such products and a lack of traditional consumption by local consumers, along with low consumption amongst tourists. The popularity and ubiquity of beer in the ...

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    Country Report

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    Spirits in Vietnam

    May 2021

    After seeing slow but solid growth in the previous couple of years, in 2020 spirits turned to significant double-digit total volume decline. The new Law on Alcohol Harm Prevention, which became effective on 1 January 2020, bans all motorcyclists and ...

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    Country Report

    Country Report

    Beer in Vietnam

    May 2021

    Beer saw strong growth rates during most of the review period, but turned to double-digit decline in 2020. This was for two main reasons. The new Law on Alcohol Harm Prevention, which bans all motorcyclists and car drivers from having any level of ...

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    Country Report

    Country Report

    Cider/Perry in Vietnam

    May 2021

    Cider/perry is a relatively new alcoholic drinks category in Vietnam, with notable sales only from 2016, and remains very small in terms of total volume sales. Cider has attracted attention due to the variety of flavours available, with women ...

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    Country Briefing

    Country Briefing

    Households: Vietnam

    May 2021

    Hanoi and Ho Chi Minh City will continue to dominate Vietnam’s urban landscape, as the country’s economic development is concentrated mainly in these cities. Rapid urbanisation, increasing divorce rates and evolving lifestyles of Vietnamese society ...

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    Country Profile

    Country Profile

    PEST Analysis: Vietnam

    May 2021

    Vietnam’s Economic Freedom ranking has been improving. However, individual freedoms continue to be repressed and corruption is widespread. Strong economic performance will be powered by a growing manufacturing sector. Increasing incomes are forecast ...

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    Country Report

    Country Report

    Bath and Shower in Vietnam

    May 2021

    Bath and shower benefitted from the event of COVID-19 in 2020, thanks to the strong rise in sales of liquid soap and, to a lesser degree, bar soap. There was also a shortage of these products recorded in the beginning of 2020, as consumers ...

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