Vietnam

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Vietnam StatisticsConsumer Lifestyles in VietnamVietnam Country BriefingsFuture Demographics: Vietnam in 2030

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    Cigarettes in Vietnam

    Jul 2019

    Despite campaigns and activities from the Vietnamese government to improve public awareness of the negative effects of smoking, cigarettes recorded stronger retail volume growth in 2018 than in 2017. This was because Vietnamese consumers were ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Vietnam

    Jul 2019

    Due to their higher prices compared with cigarettes, sales of cigars and cigarillos remained negligible in Vietnam at the end of the review period. The main smokers of such products tend to be high-income earners, for example businessmen and ...

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    Country Report

    Country Report

    Tobacco in Vietnam

    Jul 2019

    Tobacco continued to see strong current value growth in 2018. This was partly attributed to volume growth, and partly due to price rises on cigarettes and smoking tobacco. The retail volume growth of cigarettes was higher in 2018 than in 2016 and ...

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    Country Report

    Country Report

    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Vietnam

    Jul 2019

    Sales of smokeless tobacco remained negligible in Vietnam in 2018, with local consumers generally being unaware of such products. Chewing tobacco with betel is the only product with a presence, but is available only in tobacco specialists in large ...

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    Country Briefing

    Country Briefing

    Business Dynamics: Vietnam

    Jun 2019

    Vietnam’s business environment is improving, due to major reforms imposed by the state. However, businesses still face significant regulatory challenges, due to a high regulatory burden that leads to lack of transparency. The nation is emerging as a ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Vietnam

    Jun 2019

    In 2018, baby and child-specific products continued to experience slower value and volume growth. It is mainly because Vietnam’s birth rate has dropped to the lowest in the world whereas its infertility rate jumped to the highest rate, according to ...

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    Country Report

    Country Report

    Bath and Shower in Vietnam

    Jun 2019

    In the review period, interest in herbal and naturally positioned products continued to increase strongly due to strong awareness of the benefits of using these products to protect skin from toxic chemicals. This, together with strong development of ...

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    Country Report

    Country Report

    Colour Cosmetics in Vietnam

    Jun 2019

    Over the review period, demand for colour cosmetics increased significantly, especially amongst the young generation. It is mainly due to strong penetration of Western and Korean culture through social networks and media. Indeed, more female ...

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    Country Report

    Country Report

    Deodorants in Vietnam

    Jun 2019

    In Vietnam, deodorant sprays for both female and male consumers made the strongest (double-digit) value and volume gains in 2018. In response to gradual changes in social etiquette, consumers were more conscious of their hygiene and appearance. ...

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    Country Report

    Country Report

    Depilatories in Vietnam

    Jun 2019

    Towards the end of review period, Vietnamese consumers became more concerned about their appearance and beauty. In 2018, they took greater care of their overall appearance, and thus were more receptive to the benefits of using hair removers. ...

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    Country Report

    Country Report

    Fragrances in Vietnam

    Jun 2019

    Towards the end of review period, growth of fragrances in Vietnam started to experience a slowdown. The key purchasers of fragrance in Vietnam are those working professionals located in big cities such as Ho Chi Minh and Hanoi. In 2018, the majority ...

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    Country Report

    Country Report

    Hair Care in Vietnam

    Jun 2019

    In 2018, both manufacturers and Vietnamese consumers paid great attention to herbal and naturally positioned products due to consumers’ increasing interest in health and wellbeing. Moreover, since air and water pollution has become more serious in ...

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    Country Report

    Country Report

    Mass Beauty and Personal Care in Vietnam

    Jun 2019

    In the review period, mass beauty and personal care lost value share to premium brands such as Shiseido, Estée Lauder and L’Oréal. The first contributing factor is the accelerating level of disposable income, leading to higher living standards. ...

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    Country Report

    Country Report

    Men's Grooming in Vietnam

    Jun 2019

    Towards the end of review period, men’s grooming in Vietnam started to experience a slowdown in growth as the market became more mature. The key purchasers of men’s grooming in Vietnam are usually young people living in major cities across the ...

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    Country Report

    Country Report

    Oral Care in Vietnam

    Jun 2019

    Herbal and naturally positioned products have been receiving huge attention from both manufacturers and Vietnamese consumers due to consumers’ increasing health awareness. Following this trend, a number of new products containing natural or herbal ...

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    Country Report

    Country Report

    Beauty and Personal Care in Vietnam

    Jun 2019

    In 2018, beauty and personal care in Vietnam experienced healthy sales growth, mainly thanks to higher living standards, a gradual increase in the average income and the strong development of social networks. This along with strong GDP improvement ...

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    Country Report

    Country Report

    Premium Beauty and Personal Care in Vietnam

    Jun 2019

    According to the General Statistic Office, Vietnam’s GDP is expected to continue seeing strong growth. The increasingly strong economy in 2018 prompted more consumers to spend money on travelling, apparel and beauty and personal care products, even ...

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    Country Report

    Country Report

    Skin Care in Vietnam

    Jun 2019

    In 2018, premium brands such as Shiseido, Estée Lauder, Nu Skin and Amway experienced strong value growth mainly thanks to the stronger economy, gradual increase in the average income, higher living standards and strong development of social ...

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    Country Report

    Country Report

    Sun Care in Vietnam

    Jun 2019

    During the review period, there was a merging of sun protection with colour cosmetics and facial skin care products in response to higher demand in Vietnam for sun protection. This merging can be seen clearly in the BB/CC cream, foundation and ...

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    Country Report

    Country Report

    Dog Food in Vietnam

    Jun 2019

    Vietnam’s dog owners comprise mostly of students, teenagers and young adults, which suggests that sales of dog food have considerable room for further growth over the forecast period and beyond. As current dog owners mature, they are likely to become...

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