Vietnam

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Hot Drinks in Vietnam

Nov 2022

Sales of hot drinks in Vietnam registered a downturn in demand during the height of the COVID-19 crisis in 2020 and 2021. This was mainly due to a significant declines in foodservice sales, as pandemic-related restrictions forced the closure of all…

USD 2,450
Country Report

Consumer Credit in Vietnam

Oct 2022

The COVID-19 pandemic created significant disruption to the global economy and consumer lending. However, the impact has not been so destructive in Vietnam. Rather, in Vietnam, consumer finance companies have continued to operate with relative…

USD 1,195
Country Report

Digestive Remedies in Vietnam

Oct 2022

Having declined sharply between 2019 and 2021, retail constant value sales (2022 prices) of dermatologicals began to rebound in 2022 but remained well below the levels seen during the early part of the review period. During 2020 and 2021, social…

USD 1,195
Country Report

Wearable Electronics in Vietnam

Aug 2022

Wearable electronics continues to see dynamic double-digit growth in retail volume terms in 2022, supported by rising health awareness among consumers and improving living standards. The COVID-19 pandemic provided further fuel to the growing health…

USD 990
Country Report

Ice Cream in Vietnam

Jul 2022

Following declines seen in total volume sales for ice cream over the last couple of years, the category will start to make a recovery in 2022. The decline was driven by foodservice, with the channel witnessing double-digit declines in both years of…

USD 990
Country Report

Skin Care in Vietnam

May 2022

Despite signs of recovery, the tough economic climate in the wake of Coronavirus (COVID-19) exerted strong downward pressure on consumer spending on non-essential and premium products across many categories. According to the General Office of…

USD 1,195
Country Report

Dog Food in Vietnam

May 2022

Dog food continues to see dynamic retail volume and current value growth rates in 2022, following on from a strong performance in 2021. COVID-19 has had only a minor negative impact on the growth rate of dog food, with a significant increase in dog…

USD 1,195
Country Report

Consumer Foodservice in Vietnam

Mar 2022

In summer 2021, Vietnam was hit by a fourth wave of COVID-19, which was much larger in scale and impact compared with all previous waves. In this wave, more than a million people were infected, and there were over 20,000 deaths by the time of report…

USD 2,450
Country Report

Jeans in Vietnam

Mar 2022

Jeans sales continued to decrease in 2021. As a result of COVID-19, consumers have been spending most of their time at home and thus paying less attention to getting dressed, instead focusing on comfort. Many consumers thus opted to buy loungewear…

USD 1,195
Country Report

Apparel Accessories in Vietnam

Mar 2022

In the initial stages of the COVID-19 pandemic there was a surge in demand for fabric face masks. This led other apparel accessories to record the highest growth rate in 2020. However, in 2021, we observed a different dynamic. The new COVID variant,…

USD 1,195
Country Report

Convenience Stores in Vietnam

Feb 2022

Starting in May 2021, Vietnam saw a surge in the number of COVID-19 cases, which led the government to impose another lockdown in Ho Chi Minh and in more than 20 provinces in Vietnam, obliging people to stay home and only go out for basic necessities…

USD 1,195
Country Report

Home Insecticides in Vietnam

Feb 2022

Demand for home insecticides continue to rise during 2021, which was reflected in positive sales growth in both volume and value terms, although growth rates were slower than what was registered in 2021. Rising sales in the category are being driven…

USD 1,195
Country Report

Free From in Vietnam

Feb 2022

Free from meat was expected to be amongst the fastest-growing areas of health and wellness packaged food in 2021. In Vietnam, free from meat is comprised almost entirely of tofu and derivatives. These products are not used just as meat alternatives…

USD 990
Country Report

Pulses in Vietnam

Feb 2022

In May 2021, Vietnam witnessed the next surge in COVID-19 cases, with the Delta variant becoming the main source of transmission. With rising cases and death tolls, the government re-introduced safety measures across cities and provinces, depending…

USD 1,195
Country Report

Fruits in Vietnam

Feb 2022

The emergence of the pandemic in Vietnam in 2020 led to the introduction of various restrictions by the government to control the spread of the virus, including the closure of foodservice establishments, schools and places of work, and leading to…

USD 1,195
Country Report

Eggs in Vietnam

Feb 2022

Egg production increased in Vietnam in 2020, meeting the higher demand as a result of home seclusion as consumers switched to retail from foodservice and institutional channels. However, local production was unable to meet the higher demand in 2021…

USD 1,195
Country Report

Soft Drinks in Vietnam

Dec 2022

Sales of hot drinks in Vietnam registered a downturn in demand during the height of the COVID-19 crisis in 2020 and 2021. This was mainly due to a significant declines in foodservice sales, as pandemic-related restrictions forced the closure of all…

USD 2,450
Country Report

Eye Care in Vietnam

Oct 2022

Retail constant value sales (2022 prices) of eye care will continue to expand at a robust pace during 2022. Increased time spent with smartphones and laptops remained a key driver of growth, in addition to rising levels of pollution. Much of the…

USD 1,195
Country Report

Analgesics in Vietnam

Oct 2022

Having seen double digit-growth in 2021, retail constant value sales (2022 prices) of analgesics declined for the first time in well over a decade during 2022. In 2021, the COVID-19 pandemic boosted demand for analgesics, as people believed that it…

USD 1,195
Country Report

Cheese in Vietnam

Sep 2022

Like butter and spreads, cheese remains one of the smaller categories within dairy products and alternatives in Vietnam as it is not traditionally used in local cuisine. A low level of awareness amongst the population is evident due to a lack of…

USD 1,195
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