Vietnam

Despite the lifting of COVID-19 measures many consumers are still spending relatively more time at home in 2022 than before the pandemic. As such, they have been indulging in various entertainment activities such as gaming, listening to music, and…

In 2022, the COVID-19 virus has been brought under greater control in Vietnam thanks to the success of the vaccination programme. Consumers are no longer afraid of becoming seriously and the government is not expected to implement the strict…

Vietnam was faced with a soaring number of COVID-19 cases in April 2021 as it was hit by the Delta variant, with the number of cases being especially high in Ho Chi Minh and southern regions of the country. In response to this crisis, the Vietnamese…

Oral care benefited from the Coronavirus (COVID-19) pandemic to register faster retail volume and current value growth in 2020 and 2021, compared to the earlier years of the review period. In 2020, sales were boosted by a stockpiling trend in the…

The COVID-19 crisis has significantly bolstered consumer hygiene-consciousness in markets around the world, and Vietnam has been no exception. This provided a boost to demand for wipes in 2021, with Vietnamese consumers paying more attention to…

Due to COVID-19, childrenswear value and volume sales plummeted in 2021 as children were required to stay at home by the government for their safety. Indeed, from May onwards schools in Vietnam were closed. Moreover, the rapidly aging population is…

In May 2021, there was a surge in the number of COVID-19 cases in Vietnam, which led the government to impose another lockdown in Ho Chi Minh and in most southern provinces, obliging people to stay at home and only go out for basic necessities such…

In line with the home seclusion trend as a result of the pandemic in 2020, resulting in a shift in demand for fresh vegetables from foodservice and institutional channels towards retail, the stable supply of local produce was able to meet this…

Retail sales in soft drinks have maintained a positive performance over the time of the COVID-19 pandemic in Vietnam, in both 2020 and 2021 and in both value and volume terms. On the other hand, foodservice sales declined significantly in 2020 and…

Wearable electronics continues to see dynamic double-digit growth in retail volume terms in 2022, supported by rising health awareness among consumers and improving living standards. The COVID-19 pandemic provided further fuel to the growing health…

Following declines seen in total volume sales for ice cream over the last couple of years, the category will start to make a recovery in 2022. The decline was driven by foodservice, with the channel witnessing double-digit declines in both years of…

Despite signs of recovery, the tough economic climate in the wake of Coronavirus (COVID-19) exerted strong downward pressure on consumer spending on non-essential and premium products across many categories. According to the General Office of…

Dog food continues to see dynamic retail volume and current value growth rates in 2022, following on from a strong performance in 2021. COVID-19 has had only a minor negative impact on the growth rate of dog food, with a significant increase in dog…

In summer 2021, Vietnam was hit by a fourth wave of COVID-19, which was much larger in scale and impact compared with all previous waves. In this wave, more than a million people were infected, and there were over 20,000 deaths by the time of report…

Jeans sales continued to decrease in 2021. As a result of COVID-19, consumers have been spending most of their time at home and thus paying less attention to getting dressed, instead focusing on comfort. Many consumers thus opted to buy loungewear…

In the initial stages of the COVID-19 pandemic there was a surge in demand for fabric face masks. This led other apparel accessories to record the highest growth rate in 2020. However, in 2021, we observed a different dynamic. The new COVID variant,…

Starting in May 2021, Vietnam saw a surge in the number of COVID-19 cases, which led the government to impose another lockdown in Ho Chi Minh and in more than 20 provinces in Vietnam, obliging people to stay home and only go out for basic necessities…

Demand for home insecticides continue to rise during 2021, which was reflected in positive sales growth in both volume and value terms, although growth rates were slower than what was registered in 2021. Rising sales in the category are being driven…

Free from meat was expected to be amongst the fastest-growing areas of health and wellness packaged food in 2021. In Vietnam, free from meat is comprised almost entirely of tofu and derivatives. These products are not used just as meat alternatives…

In May 2021, Vietnam witnessed the next surge in COVID-19 cases, with the Delta variant becoming the main source of transmission. With rising cases and death tolls, the government re-introduced safety measures across cities and provinces, depending…