Vietnam

In 2023, digestive remedies in Vietnam continues to record a strong performance in line with rising consumer awareness of the importance of digestive health. The prevailing health and wellness trend has made Vietnamese consumers more conscious of…

Wearable electronics continues to see dynamic double-digit growth in retail volume terms in 2023, supported by rising health awareness among consumers and improving living standards. The COVID-19 pandemic provided further fuel to the growing health…

Ice cream saw a second year of positive volume growth in 2023, albeit at a slower rate than the previous year. As in 2022, Foodservice sales saw a more buoyant demand, thanks to the return of international tourism to Vietnam, following several years…

Although still a relative niche in the market, dog treats and mixers looks set to remain the most dynamic category in dog food in 2023 in current value terms. While there has been a steady shift from non-prepared to prepared dog food there has also…

Skin care in Vietnam continued to record current value growth in 2022, driven mostly by younger consumers, who have started to take care of their skin earlier than previous generations, and are actively seeking skin care knowledge due to the impact…

The reopening of society in Vietnam, following the pandemic restrictions, has boosted sales in consumer foodservice across all channels. It is noted that the fourth COVID-19 wave in 2021 had further negative impacts, with restrictions loosening from…

The Vietnamese government continues its efforts to prevent the spread of malaria, which threatens the health of people throughout the country due to the prevalence of mosquitoes, that carry and spread the virus. However, another mosquito-borne…

Jeans are flexible garments which make up a part of most consumers’ wardrobes – they can be dressed up or dressed down, depending on the occasion, thus are flexible and also robust. However, jeans are not the most comfortable form or apparel and are…

The post-pandemic landscape heralds polarised trends for apparel accessories. On the one hand, the return to out-of-home activities boosts sales for accessories such as belts, hats, gloves, and the like. On the other hand, the fact that consumers no…

Having already recovered to pre-pandemic levels the previous year, demand for sleep aids in Vietnam continues to grow in 2023. Although both retail volume and value growth rates are slower compared to 2022, demand remains healthy. The waning impact…

Despite another positive performance by dermatologicals in 2023, the category is recording significantly slower growth rates compared to 2022. The dynamic growth in 2022 was due to the fact that after the lifting of restrictions in Vietnam, local…

Following the event of the COVID-19 pandemic, there has been a noticeable increase in the number of Vietnamese people who are prioritising their health, actively seeking ways to reduce stress, and taking care of their mental wellbeing. Recognising…

Smartphones recorded a significant drop in demand in 2022 after peaking in 2020/2021 due to the switch to online working and studying. This steep decline was despite brands and retailers offering deep discount programmes. Mid-priced models saw…

In 2022, volume sales of alcoholic drinks registered a strong rebound in growth, with double-digit increases in both the off-trade and on-trade channels. with a more buoyant economic outlook, following two years of social distancing and lockdown…

The end of the COVID-19 era and the removal of associated restrictions led to a boost in cigarettes sales in 2022. Vietnamese consumers have re-embraced their out-of-home lifestyles and social activities, which has ultimately led to higher incidences…

Fragrances saw two consecutive years of current value decline in 2020 and 2021 due to the COVID-19 pandemic. People worked from home where possible, while few social occasions took place during lockdown periods, and consumers tended to stay at home…

After a year of slow decline in 2021, deodorants in Vietnam returned to current value growth in 2022, as activities outside the home gradually resumed after the pandemic. However, sales were unable to see full recovery, not quite reaching the level…

The habit of staying at home, that was formed during 2021 during the pandemic, also continued in 2022. The demand for air care products to help create an attractive home environment therefore increased, driving retail volume and current value sales.…

Footwear is back on the front-foot with the reopening of society following the pandemic lockdowns and restrictions. Footwear, like jeans, tends to have a longer lifecycle and purchases are made either when the item is worn out and needs replacing, or…

During the review period, low-cost carriers experienced a more significant increase in both sales value and the number of passengers compared to full-service carriers. This growth can be primarily attributed to the more rapid recovery of domestic…