Vietnam

Sales of hot drinks in Vietnam registered a downturn in demand during the height of the COVID-19 crisis in 2020 and 2021. This was mainly due to a significant declines in foodservice sales, as pandemic-related restrictions forced the closure of all…

The COVID-19 pandemic created significant disruption to the global economy and consumer lending. However, the impact has not been so destructive in Vietnam. Rather, in Vietnam, consumer finance companies have continued to operate with relative…

Having declined sharply between 2019 and 2021, retail constant value sales (2022 prices) of dermatologicals began to rebound in 2022 but remained well below the levels seen during the early part of the review period. During 2020 and 2021, social…

Wearable electronics continues to see dynamic double-digit growth in retail volume terms in 2022, supported by rising health awareness among consumers and improving living standards. The COVID-19 pandemic provided further fuel to the growing health…

Following declines seen in total volume sales for ice cream over the last couple of years, the category will start to make a recovery in 2022. The decline was driven by foodservice, with the channel witnessing double-digit declines in both years of…

Despite signs of recovery, the tough economic climate in the wake of Coronavirus (COVID-19) exerted strong downward pressure on consumer spending on non-essential and premium products across many categories. According to the General Office of…

Dog food continues to see dynamic retail volume and current value growth rates in 2022, following on from a strong performance in 2021. COVID-19 has had only a minor negative impact on the growth rate of dog food, with a significant increase in dog…

In summer 2021, Vietnam was hit by a fourth wave of COVID-19, which was much larger in scale and impact compared with all previous waves. In this wave, more than a million people were infected, and there were over 20,000 deaths by the time of report…

Jeans sales continued to decrease in 2021. As a result of COVID-19, consumers have been spending most of their time at home and thus paying less attention to getting dressed, instead focusing on comfort. Many consumers thus opted to buy loungewear…

In the initial stages of the COVID-19 pandemic there was a surge in demand for fabric face masks. This led other apparel accessories to record the highest growth rate in 2020. However, in 2021, we observed a different dynamic. The new COVID variant,…

Starting in May 2021, Vietnam saw a surge in the number of COVID-19 cases, which led the government to impose another lockdown in Ho Chi Minh and in more than 20 provinces in Vietnam, obliging people to stay home and only go out for basic necessities…

Demand for home insecticides continue to rise during 2021, which was reflected in positive sales growth in both volume and value terms, although growth rates were slower than what was registered in 2021. Rising sales in the category are being driven…

Free from meat was expected to be amongst the fastest-growing areas of health and wellness packaged food in 2021. In Vietnam, free from meat is comprised almost entirely of tofu and derivatives. These products are not used just as meat alternatives…

In May 2021, Vietnam witnessed the next surge in COVID-19 cases, with the Delta variant becoming the main source of transmission. With rising cases and death tolls, the government re-introduced safety measures across cities and provinces, depending…

The emergence of the pandemic in Vietnam in 2020 led to the introduction of various restrictions by the government to control the spread of the virus, including the closure of foodservice establishments, schools and places of work, and leading to…

Egg production increased in Vietnam in 2020, meeting the higher demand as a result of home seclusion as consumers switched to retail from foodservice and institutional channels. However, local production was unable to meet the higher demand in 2021…

Sales of hot drinks in Vietnam registered a downturn in demand during the height of the COVID-19 crisis in 2020 and 2021. This was mainly due to a significant declines in foodservice sales, as pandemic-related restrictions forced the closure of all…

Retail constant value sales (2022 prices) of eye care will continue to expand at a robust pace during 2022. Increased time spent with smartphones and laptops remained a key driver of growth, in addition to rising levels of pollution. Much of the…

Having seen double digit-growth in 2021, retail constant value sales (2022 prices) of analgesics declined for the first time in well over a decade during 2022. In 2021, the COVID-19 pandemic boosted demand for analgesics, as people believed that it…

Like butter and spreads, cheese remains one of the smaller categories within dairy products and alternatives in Vietnam as it is not traditionally used in local cuisine. A low level of awareness amongst the population is evident due to a lack of…