Vietnam

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Briefing

Income and Expenditure: Vietnam

Oct 2021

Vietnam’s consumer income is expected to more than double by 2040, facilitated by robust economic growth. Purchasing power will be largely concentrated in the hands of younger generations. Generations Y and Z are expected to shape luxury-spending…

USD 250
Country Report

Wound Care in Vietnam

Sep 2021

In 2021, several cities and provinces had to implement further COVID-19 restrictions such as social distancing measures due to a spike in the virus. This had a limiting impact on the growth rate of wound care in the country. Indeed, during this…

USD 990
Country Report

Weight Management and Wellbeing in Vietnam

Sep 2021

In the review period, there was an increasing awareness of fitness and body image amongst Vietnamese consumers, especially amongst the younger generation living in big cities such as Hanoi and Ho Chi Minh City, due to peer pressure stemming from…

USD 990
Country Report

Vitamins in Vietnam

Sep 2021

Vitamins experienced strong double-digit current value growth in 2021 in a continuation of most years of the review period. Due to the COVID-19 pandemic, there was a dramatic increase in demand for vitamins, as many people believed that their…

USD 990
Country Report

Sports Nutrition in Vietnam

Sep 2021

In 2021, sports nutrition returned to positive if slow growth after a steep decline in 2020. Although the growth rates were already slowing down due to the rising level of maturity prior to the pandemic, the slower increases in 2021 stemmed from the…

USD 990
Country Report

Sleep Aids in Vietnam

Sep 2021

Sleep aids remains a small OTC category in Vietnam, as sales of these products are strictly controlled by the Ministry of Health. Although consumers can still buy small amounts of sleep aids in chemists/pharmacies without a prescription, the…

USD 990
Country Report

Paediatric Consumer Health in Vietnam

Sep 2021

In 2021, the COVID-19 pandemic continued to contribute to the rapid growth rate of paediatric consumer health due to high concern among Vietnamese parents as children were considered vulnerable to the virus. Hence, both value and volume sales of…

USD 990
Country Report

NRT Smoking Cessation Aids in Vietnam

Sep 2021

In 2021, NRT smoking cessation aids remained a highly niche category in Vietnam mainly due to low awareness and limited product availability in the country. Most products are imported and offered in retail at high prices. They tend to be found only…

USD 990
Country Report

Herbal/Traditional Products in Vietnam

Sep 2021

Consumers in Vietnam, like many people in other countries in Asia Pacific, feel that herbal/traditional and/or natural remedies of all kinds are safer, healthier, more sustainable and have fewer potential side-effects than products made with…

USD 990
Country Report

Eye Care in Vietnam

Sep 2021

In 2021, similar to all other years of the review period, eye care witnessed a healthy double-digit current value growth rate. However, the current value growth rate is expected to be marginally slower than in earlier years of the review period.…

USD 990
Country Report

Digestive Remedies in Vietnam

Sep 2021

In 2021, the number of COVID-19 cases became more serious for a few months during the year leading several cities and provinces such as Bac Giang, Hanoi and Ho Chi Minh to implement social distancing measures. During this period, people were asked to…

USD 990
Country Report

Dietary Supplements in Vietnam

Sep 2021

According to the General Statistics Office, Vietnam's population is ageing at an unprecedented rate. In 2020, the country had 11.4 million elderly people aged 60 and above, with this cohort accounting for 11.86% of the total population. The ageing…

USD 990
Country Report

Dermatologicals in Vietnam

Sep 2021

In 2021, the level of COVID-19 became more serious compared to the previous year in several cities and provinces such as Bac Giang, Hanoi and Ho Chi Minh all of which have had to implement social distancing measures for several months during the…

USD 990
Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Vietnam

Sep 2021

In 2021, cough, cold and allergy (hay fever) remedies witnessed a strong growth rate in both value and volume sales due to the impact of COVID-19. Consumers believed that it was necessary for them to keep these products at home in case government…

USD 990
Country Report

Consumer Health in Vietnam

Sep 2021

In 2021, as several cities and provinces continue to be subject to lockdown and social distancing measures, large numbers of people are buying medicines for storage purposes due to ongoing fears of further long periods of home seclusion. Vitamin and…

USD 2,650
Country Report

Analgesics in Vietnam

Sep 2021

In 2021, the COVID-19 pandemic has boosted demand for analgesics as people believe that it is necessary to keep analgesics at home to reduce fever symptoms from Coronavirus in case the pandemic resurges and results in further and more stringent…

USD 990
Country Report

Yoghurt and Sour Milk Products in Vietnam

Sep 2021

Yoghurt is predicted to record further stable growth during 2021, with the product continuing to benefit not only from its versatility in terms of cooking and snacking, but also its positive perception amongst local consumers in terms of protein…

USD 990
Country Report

Other Dairy in Vietnam

Sep 2021

Other dairy, consisting of condensed milk, coffee whiteners and cream, is often used for preparing drinks in Vietnam, but with increasing price sensitivity as a result of the pandemic, experienced slowing demand during 2020 due to competition from…

USD 990
Country Report

Drinking Milk Products in Vietnam

Sep 2021

Demand for the largest value category within dairy products and alternatives, drinking milk products, has remained fairly stable throughout the pandemic in Vietnam, albeit recording slower volume growth rates compared to 2019. Restrictions on…

USD 990
Country Report

Cheese in Vietnam

Sep 2021

Like butter and spreads, cheese remains one of the smaller categories within dairy products and alternatives in Vietnam as it is not traditionally used in local cuisine. A low level of awareness amongst the population is evident due to a lack of…

USD 990
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