The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Oman.
? The COVID-19 pandemic continued to have a mixed impact on sales across consumer health in 2021. Many OTC categories saw higher demand as they were used to treat the symptoms of the COVID-19 virus as well as side-effects of the vaccine, while some…
The population in the Middle East and Africa region is growing rapidly, unlocking high levels of unmet potential and making the region an exciting prospect. Nevertheless, the fastest growing income segment is set to remain the lowest income class,…
Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…
The landscape in which businesses operate has an impact on the supply chain and regulatory matters while offering scope for innovation and new ways of doing business. Insights on key sectors directly related to the environmental sustainability of a…
The ongoing pandemic situation continues to shape consumers’ purchasing patterns in 2021. Notably, restrictions on international travel and distribution negatively impacted imported products. Indeed, local snacks were more readily available while the…
The briefing examines how Pharmaceuticals and Medical Equipment industry performs globally and in the largest countries in terms of pharmaceuticals and medical equipment output. The report also provides data for production, market size, imports,…
Global shifts in gender, ageing, migration, housing and education are transforming the size, location and general make-up of households around the globe, with diverse implications for governments and companies. Households insights can help identify…
Global shifts in gender, ageing, migration, housing and education are transforming the size, location and general make-up of households around the globe, with diverse implications for governments and companies. Households insights can help identify…
Oman’s absolute rule prevents democracy from advancing, whilst high debt levels are a risk to sovereign credit ratings. In the short term, weak oil prices are expected to weigh on economic recovery, whilst the undiversified export base could hinder…
Economies that offer an efficient, fast and inexpensive path to starting a business enjoy great dynamism and high FDI intake. A country with a competitive business environment is has sound transport and ICT infrastructure; an effective juridical…
Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will…
The Muscat in Oman report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…
Oman’s economy will decline slightly in 2021. An expected rise in oil prices should help improve the economy, but as the country is still struggling to tackle the pandemic, the return of domestic demand will be slowed until the Coronavirus (COVID-19)…
The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…
The COVID-19 pandemic has prompted the implementation of unprecedented measures in Oman, such as a ban on incoming and outgoing travel for residents. Oman has made a strong concerted effort over the review period to boost tourism and arrivals and…
This report analyses the market for alcoholic drinks in Oman. For the purposes of the study, the market has been defined as follows:
This report analyses the market for tobacco in Oman. For the purposes of the study, the market has been defined as follows:
Population growth in Oman will be driven by a combination of natural increase and net migration up to 2040. While ageing will accelerate, it will not have a huge impact on the consumer landscape as older groups remain relatively small as a proportion…
This report analyses the market for tissue and hygiene in Oman. For the purposes of the study, the market has been defined as follows: