Product Claims and Positioning

Researching the use of health & diet, ethical and clean label claims across 11 industries. Our reports apply digital share of shelf analysis on category, company and brand level to explain today's strategic themes.

Strategy Briefing

Strategy Briefing

Where to Play and How to Win? Mapping the Opportunity of Sustainability in Packaged Food

Jul 2021

A scorecard approach evaluating survey results, macro environment and claim usage across 40 markets to help companies prioritise where to emphasise sustainability and to which target group. Analysis of brand level claim usage identifies the key ...

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Strategy Briefing

Strategy Briefing

Sustainable Eating and the Environmental Cost of Food

Jul 2021

Environmental concerns over the future of the planet are changing the perspectives on food. An increasingly conscious consumer base wants products that are committed to areas like animal welfare, fighting food waste, plastic pollution, organic ...

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Strategy Briefing

Strategy Briefing

Mindful Eating and Food as Medicine

Jun 2021

Mindful consumption is on the rise as health has become a top priority in a post-pandemic world. This report highlights emerging trends around functionality, clean label and digital wellness and examines the role of nutritional wellbeing in the ...

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Strategy Briefing

Strategy Briefing

Disruption in Sugar and Sweeteners: Consumer Priorities Triggering Change

Mar 2021

While sugar legislation has played a part in reshaping the sugar and sweeteners market, consumer demands are just as important, and look set to transform this industry. This report examines current consumer attitudes towards sugar and sweeteners, as ...

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Strategy Briefing

Strategy Briefing

World Market for Product Claims and Positioning

Feb 2021

Most of consumers’ information gathering is made online and internet retailing boomed in 2020. Product Claims and Positioning takes positioning intelligence to the digital space at the most opportune time. Read this global briefing to learn more ...

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