Product Claims and Positioning

Researching the use of health & diet, ethical and clean label claims across 11 industries. Our reports apply digital share of shelf analysis on category, company and brand level to explain today's strategic themes.

 
Strategy Briefing

Where to Play and How to Win? Mapping the Opportunity of Sustainability in Packaged Food

Jul 2021

A scorecard approach evaluating survey results, macro environment and claim usage across 40 markets to help companies prioritise where to emphasise sustainability and to which target group. Analysis of brand level claim usage identifies the key…

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Strategy Briefing

Sustainable Eating and the Environmental Cost of Food

Jul 2021

Environmental concerns over the future of the planet are changing the perspectives on food. An increasingly conscious consumer base wants products that are committed to areas like animal welfare, fighting food waste, plastic pollution, organic…

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Strategy Briefing

Mindful Eating and Food as Medicine

Jun 2021

Mindful consumption is on the rise as health has become a top priority in a post-pandemic world. This report highlights emerging trends around functionality, clean label and digital wellness and examines the role of nutritional wellbeing in the…

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Strategy Briefing

From Farm to Fork: Food Tech, Origins and Security

Jun 2021

This report explores how trends in food origins and food security are converging with unprecedented investment in food tech, e-commerce and delivery. The intersection of these trends is creating a new era of transparency across the “farm to fork”…

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Strategy Briefing

Disruption in Sugar and Sweeteners: Consumer Priorities Triggering Change

Mar 2021

While sugar legislation has played a part in reshaping the sugar and sweeteners market, consumer demands are just as important, and look set to transform this industry. This report examines current consumer attitudes towards sugar and sweeteners, as…

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Strategy Briefing

World Market for Product Claims and Positioning

Feb 2021

Most of consumers’ information gathering is made online and internet retailing boomed in 2020. Product Claims and Positioning takes positioning intelligence to the digital space at the most opportune time. Read this global briefing to learn more…

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Strategy Briefing

From Sustainability to Purpose: Mapping the Opportunity in Pet Care

Jan 2021

Sustainability represents a major new growth frontier in pet care. This report explores the primary challenges and drivers that are underlying this global trend. It then develops a proprietary Pet Care Sustainability Index that uses three different…

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Strategy Briefing

The Rise of Vegan and Vegetarian Food

Nov 2020

Demand for vegan and vegetarian food continues to grow. This report analyses drivers behind demand, how manufacturers are marketing these products and the most popular claims featured. It also delves into opportunities for the future and expected…

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Strategy Briefing

From Sustainability to Purpose: Realigning Corporate Priorities in Food and Nutrition

Nov 2020

There are few aspects of how we shop and eat that have not been impacted in some way by the COVID-19 pandemic. The same is true for corporate sustainability efforts in the food industry. With efforts set to accelerate in the long-term, understanding…

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Strategy Briefing

Competitor Strategies in Product Claims and Positioning

Oct 2020

The Coronavirus pandemic has accelerated online sales and increased the relevance of e-commerce as a research and purchase channel. Healthy product positionings, clean formulas and sustainable sourcing/ packaging schemes are among the key strategies…

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Strategy Briefing

Strategic Themes in Food and Nutrition: Coronavirus Update

Sep 2020

Coronavirus (COVID-19) has had an unprecedented impact on food and nutrition, an industry that was already in a continuous pattern of change. Through extensive worldwide research, a series of Strategic Themes reshaping the global market had…

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Strategy Briefing

Claim to Fame: A Cross-industry Perspective on Product Claims During Coronavirus

Aug 2020

Health and hygiene have become top priorities amid the Coronavirus pandemic. As consumers take greater ownership of their health and protect themselves, their families and their homes from the virus, health and efficacy-related claims gain in…

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Strategy Briefing

Wellness Redefined: Healthy Eating in a Post-Coronavirus World

Aug 2020

The emergence of the Coronavirus (COVID-19) pandemic has boosted consumer interest in being healthy. New habits around preventative health including immunity-boosting and mental wellbeing are set to play an even greater role in the pursuit of an…

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Strategy Briefing

Functional Food and Growing Importance of Labelling

Jul 2020

Consumers increasingly demand functionality from their food. The concept of food as medicine is also gaining ground not only in light of coronavirus, but also as a tool to manage chronic disease. With such growing interest comes a greater role for…

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Strategy Briefing

Understanding Consumers’ Behaviour-Led Habits in Health and Nutrition

Feb 2020

Understanding consumer choices and lifestyles through behavioural segmentations can provider deeper analysis and understanding on how to target specific types of consumers. Unlike demographic segmentations, which often provide skewed data,…

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Strategy Briefing

Top Consumer Trends Impacting Health and Nutrition (Part 2)

Nov 2019

Euromonitor’s Health and Nutrition Survey provides insight on consumers’ health behaviour and perceptions in a variety of industries, including consumer health, health and wellness, packaged food and nutrition.

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Strategy Briefing

Disruptors: Harnessing Sustainability to Revolutionise Consumer Markets

Nov 2019

With businesses increasingly investing in sustainable innovation, anticipating disruptive strategies is key to drive growth in the sustainability era. This report uses Euromonitor Renovation? Innovation ? Disruption framework to identify ways to…

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Strategy Briefing

Kosher and Halal Certification in Packaged Food and Drinks

Aug 2019

This report aims to unearth emerging opportunities from obtaining kosher or halal certification, in the context of the broader scope of other ethical values. It explores the infrastructure and ecosystem of halal and kosher, analysing the impact of…

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Strategy Briefing

Driving Forces Behind Plant-Based Diets: Climate Concern and Meat Reduction

Jun 2019

This report examines the drivers of plant-based diets, the limitation current products have and what meat reduction might mean for the meat industry in the coming years. It investigates whether a significant share of consumers may avoid meat intake…

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Strategy Briefing

The Cannabis Index: Where and How Legalisation Will Move Next

Mar 2019

The Euromonitor Cannabis Legalisation Proximity and Attractiveness Index is the first publicly available overview of the current and future dynamism of cannabis regulation and market forces in 100 of the world’s biggest global consumer markets.…

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