Estonia

The pandemic has had a positive impact on this category thanks to the virus raising consumers concerns about their diets, immunity, and general health and wellbeing. Yoghurt and sour milk products tend to be rich in good bacteria that boost the…

The pandemic did not have a significant impact on overall category growth or sales due to few products being linked to health or immunity. Most categories continued growing steadily, with consumers focusing on practical products, such as chilled…

Like in most other categories, the pandemic had positive impact on retail sales of drinking milk products. During and following the lockdown, consumers worked and studied at home, meaning that they prepared and consumed more food and drink at home.…

During the pandemic, retail sales of cheese have remained comparatively stable, with the volume growth remaining similar to the rate seen in 2019. As the first wave of COVID-19 was relatively mild in Estonia, consumers did not stockpile or panic buy…

Butter experienced a boon in popularity in the first year of the pandemic thanks to growing interest in dietary health among Estonians and increased need to prepare meals at home. Having historically been used as a spread for sandwiches, unsalted…

In 2021, baby food will see a slowdown in retail current value and a decline in retail volume, due to consumers using up the supplies they stockpiled during the first year of the pandemic. Another reason for the decline is the trend towards…

Sales of wound care slow down significantly in 2021 mainly due to the decline in the largest category of sticking plasters/adhesive bandages as a result of market saturation. The category grew significantly over the historic period, with market…

Although available in Estonia, weight management products continue to have a low base as they are not the first choice of consumers to tackle their weight problems as the main advice from both doctors and dieticians is a combination of sports and a…

Vitamins records further strong double-digit growth in Estonia in 2021 as consumers continue to purchase products to strengthen their immunity and boost their general health in response to the COVID-19 pandemic. Increased education about diets and…

Sales of sports nutrition bounced back to double-digit growth in 2021, following decline in 2020, due to the reopening of gyms in the year following their closure as part of the COVID-19 prevention measures. However, sports nutrition remains a…

Paediatric consumer health sales are expected to register double-digit value decline in 2021 as children continue to learn from home during the year. With the closure of schools and social distancing measures, as well as increased personal hygiene,…

Sales of herbal/traditional products were not significantly affected by the COVID-19 pandemic as consumers neither avoided them through expense nor perceived them as products that would strongly boost immunity to the virus. The products have a long…

Sales of digestive remedies recorded strong double-digit growth in 2020 as consumers’ lifestyles became less healthy during the lockdowns resulting from the COVID-19 pandemic. Many Estonians were also afraid of catching the virus, which caused…

Sales of dietary supplements benefited from the COVID-19 pandemic in 2020 as Estonians sought to boost their immunity to remain healthy. Growth was not, however, on the scale of that recorded by vitamins or even multivitamins. As a result, dietary…

Dermatologicals is expected to see stagnation in current value terms in 2021 following strong double-digit growth in 2020. Some categories benefited from the COVID-19 pandemic and consumers staying at home in 2020. For instance, growth in medicated…

Sales of cough, cold and allergy (hay fever) remedies continue to be impacted by COVID-19 in 2021, registering further double-digit current value decline. Consumers continue to take precautions due to the pandemic and disinfection, mask wearing and…

Consumer health in Estonia stagnates in 2021 following a spike in 2020 when sales benefited from the COVID-19 pandemic. Also, some categories are impacted by changes in the daily routines of Estonians. In general, the Estonian consumer health market…

In 2021, sales of analgesics are returning to their usual performance following record growth in 2020 when consumers stockpiled analgesics during the COVID-19 pandemic. Adult naproxen remains the fastest growing category in 2021 as consumers are…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

The landscape in which businesses operate has an impact on the supply chain and regulatory matters while offering scope for innovation and new ways of doing business. Insights on key sectors directly related to the environmental sustainability of a…