Estonia
Estonia StatisticsConsumer Lifestyles in EstoniaEstonia Country BriefingsFuture Demographics: Estonia in 2030
Country Report
Apparel and Footwear Specialist Retailers in Estonia
Feb 2019
Attitudes within apparel and footwear specialist retailers continue to change in Estonia, with consumers looking more towards quality and brands. Meanwhile, constantly growing competition is making Estonians more selective in terms of price as people...
Country Report
Direct Selling in Estonia
Feb 2019
Direct selling continues to develop in Estonia, with growth being driven by multiple factors such as the improving economic environment, increasing number of players and the general change in consumer perception towards direct sellers. Previously, ...
Country Report
Health and Beauty Specialist Retailers in Estonia
Feb 2019
The performance of health and beauty specialist retailers is largely dependent on the results of chemists/pharmacies, which continue to dominate overall sales. This brings some stability to the area as there is a constant need for medication. At the ...
Country Report
Internet Retailing in Estonia
Feb 2019
Internet retailing is an actively developing channel. Moreover, considering low entry barriers, small players commonly choose this channel as an entry point. It is also very common for brick and mortar retailers to expand their operations online in ...
Country Report
Mixed Retailers in Estonia
Feb 2019
Mixed retailers currently operate within two different channels: department stores and variety stores. However, these channels are impacted by different trends. Department stores is facing increasing maturity and offers well-established brands, ...
Country Report
Mobile Internet Retailing in Estonia
Feb 2019
In Estonia, mobile internet retailing is still in an early stage of development, with value growth being far higher than for internet retailing. Although this technology has been available in Estonia for some years already, only larger retailers were...
Country Report
Modern Grocery Retailers in Estonia
Feb 2019
Convenience remains the major trend that defines developments within modern grocery retailers in Estonia. Major players continue to expand omnichannel operations and provide more flexibility for customers. In 2018, Coop Estonia introduced new ...
Country Report
Retailing in Estonia
Feb 2019
In 2018, the Estonian economy continued to recover, with consumer purchasing power rising, thus boosting overall retail sales. Indeed, retail sales grew at a faster pace than GDP as a result of improving consumer confidence and a consequent desire to...
Country Report
Traditional Grocery Retailers in Estonia
Feb 2019
Despite recent positive developments among traditional grocery retailers, the total number of such players continued to decline in 2018, with this negative trend expected to continue over the forecast period. This decline can mostly be attributed to ...
Country Report
Analgesics in Estonia
Feb 2019
Despite being a mature and well-established category, analgesics maintained positive development in 2018 which is expected to continue in coming years. Although a decline is expected in the total population, a gradually growing number of people ...
Country Report
Cough, Cold and Allergy (Hay Fever) Remedies in Estonia
Feb 2019
Cough, cold and allergy (hay fever) remedies remained dependent on the flu season by nature and this is expected to remain the core factor behind its performance over the forecast period. Although governments try to increase vaccination against the ...
Country Report
Dermatologicals in Estonia
Feb 2019
Most dermatologicals categories are related to sensitive issues, as people commonly associate the conditions and these products with low hygiene standards. As a result, dermatological issues may cause a lot of discomfort, as people are often ...
Country Report
Dietary Supplements in Estonia
Feb 2019
Dietary supplements remained a very fragmented category at the end of the review period with a high number of players and diverse product range, which commonly varied between channels. Moreover, further active development was observed in this ...
Country Report
Digestive Remedies in Estonia
Feb 2019
Changing lifestyles with an increasing pace of life benefited digestive remedies, as more people tended to eat out or on the go. As the economy continued to grow, more people could afford to eat out. Meanwhile, the faster pace of life left less time ...
Country Report
Herbal/Traditional Products in Estonia
Feb 2019
Herbal/traditional products was on the rise and generally experienced a better performance compared to standard products. Generally, these products were perceived as a health-friendlier option compared to standard products and tended to be a common ...
Country Report
Consumer Health in Estonia
Feb 2019
Despite positive growth for most categories due to the reviving economy and improving purchasing power, the general performance of consumer health products could be defined as stable in terms of regulatory changes and lack of any significant trend or...
Country Report
Paediatric Consumer Health in Estonia
Feb 2019
Paediatric consumer health witnessed further expansion in terms of product assortment and growth despite a declining birth rate. Over the review period, this category underperformed and was represented by a very limited number of products, as ...
Country Report
Sports Nutrition in Estonia
Feb 2019
Sports nutrition remained a developing category in Estonia, but started to shift towards more stability. As a result in 2018 most value growth derived from the consumer shift towards more expensive products, due to improving purchasing power. However...
Country Report
Vitamins in Estonia
Feb 2019
Vitamins is dominated by standard products, with most of the leading brands also considered OTC products, as they maintain a higher than recommended daily dose of vitamins. This applied some restrictions on the distribution, advertising and packaging...
Country Report
Weight Management and Wellbeing in Estonia
Feb 2019
The Estonian government continuously tried to promote healthier lifestyles, motivating people to eat more fruit and vegetables and lower alcohol consumption through social marketing campaigns at a national level. These efforts generated some positive...
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