Estonia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Estonia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Estonia StatisticsConsumer Lifestyles in EstoniaEstonia Country BriefingsFuture Demographics: Estonia in 2030

Filters
Industry
    Product Type
    Country Report

    Country Report

    Tea in Estonia

    Nov 2019

    While higher disposable incomes are encouraging Estonians to purchase higher quality more diverse ranges of tea, which supported current value growth in 2019, the maturity of the category and a stagnation in total population growth has led to only ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Coffee in Estonia

    Nov 2019

    Retail volume sales of coffee experienced stable demand in 2019, as the growing popularity of cafés in Estonia, evident in the strong volume growth recorded by foodservice, significantly impacted trends and the development of coffee in the country. ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Other Hot Drinks in Estonia

    Nov 2019

    Other hot drinks remained a fairly small category in Estonia in 2019, in value if not in overall volume size. This is due to its lower unit price per kg compared to tea and coffee. The category continued to be mainly represented by chocolate-based ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Hot Drinks in Estonia

    Nov 2019

    Hot drinks in Estonia is mature with low retail volume growth recorded in 2019, as per capita consumption continued to reach high levels. However, current value sales recorded higher growth due to rising unit prices, a trend that is predicted to ...

    US$2,100
    Add to cart View details
    Country Report

    Country Report

    Ready Meals in Estonia

    Nov 2019

    Ready meals benefit from being the perfect meal solution for the growing demand for convenience, while low price-points and established positions allows for high levels of future development. Middle-aged and older Estonians remember the era when ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Sauces, Dressings and Condiments in Estonia

    Nov 2019

    Pickled products have a robust and traditional positioning in Estonia, with growth coming primarily from inflation, with the traditional appeal and aspect of the products leaving little room or need for innovation. When it comes to table sauces and ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Sweet Spreads in Estonia

    Nov 2019

    In 2019, several domestic and foreign players were successful in launching innovations within sweet spreads, challenging the dominant brands. This was particularly true for chocolate spreads and Nutella, with new entries looking to gain share from ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Soup in Estonia

    Nov 2019

    Soup experienced good sales growth in 2019, although there was only marginal retail volume growth. Over the forecast period, growth for soup will primary be driven by inflation and product development. Adding value to shelf stable soup will boost ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Edible Oils in Estonia

    Nov 2019

    Sunflower and seed oils dominate sales of edible oils in Estonia, predominantly as they are a part of the country’s Soviet heritage. Liquid margarine is also generally absent on store shelves, with Estonians primarily using edible oils in their ...

    US$990
    Add to cart View details
    Country Profile

    Country Profile

    Estonia: Country profile

    Oct 2019

    The economy is gradually becoming more balanced and is performing well. The expansion will be fuelled by domestic demand, as consumer confidence increases. Residential investment has picked up, after a housing downturn, making a sizeable contribution...

    US$150
    Add to cart View details
    Country Report

    Country Report

    Analgesics in Estonia

    Oct 2019

    Despite being a mature and well-established category, analgesics maintained positive development in 2019, which is expected to continue in coming years. Although stagnation is expected in the total population, a gradually growing number of people ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Estonia

    Oct 2019

    Cough, cold and allergy (hay fever) remedies continues to be dependent on the flu season by nature and this is expected to remain the core factor behind its performance over the forecast period. Although the government tries to increase flu ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Dermatologicals in Estonia

    Oct 2019

    Most dermatologicals categories are related to sensitive issues, as people commonly associate the conditions and these products with low hygiene standards. As a result, dermatological issues may cause a lot of discomfort, as people are often ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Dietary Supplements in Estonia

    Oct 2019

    Similar to vitamins, the category of dietary supplements is driven mainly by the health and wellness trend. More people use dietary supplements not only to support their nutrition with microelements, but also to prevent illness. As the wealth of ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Digestive Remedies in Estonia

    Oct 2019

    The increasing pace of life among consumers has benefited digestive remedies, as more people are tending to eat out or on the go, including snacks, given they have less time for cooking at home. As the economy has continued to grow, more people have ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Herbal/Traditional Products in Estonia

    Oct 2019

    Herbal/traditional products is a category on the rise and generally experiencing a better sales performance than standard-medicine equivalents. Generally, these products are perceived as health-friendlier options compared with standard products, ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Consumer Health in Estonia

    Oct 2019

    With solid real GDP growth, lowering inflation and improving disposable incomes, sales of both OTC and non-OTC products are benefiting in Estonia. In 2019, people were more open to buying expensive consumer health items and from a more diverse ...

    US$2,650
    Add to cart View details
    Country Report

    Country Report

    Paediatric Consumer Health in Estonia

    Oct 2019

    Paediatric consumer health witnessed further expansion in terms of product assortment and sales in 2019 despite a declining birth rate. Growth was aided by the number of children aged 0-14 years increasing during the year, and by purchasing power ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Sports Nutrition in Estonia

    Oct 2019

    Sports nutrition remains a developing category in Estonia, but has started to become more stable. As a result, in 2019 most value growth derived from the consumer shift towards more expensive products, due to improving purchasing power. Moreover, ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Vitamins in Estonia

    Oct 2019

    Vitamins is dominated by standard products, with most of the leading brands also considered OTC products, as they maintain a higher than recommended daily dose of vitamins. This implicates some restrictions on the distribution, advertising and ...

    US$990
    Add to cart View details

    Market Research Solutions

    Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.

    Learn More