Estonia

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Estonia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Sports Nutrition in Estonia

Nov 2022

Sports activity is popular in Estonia, with the number of people actively perusing sports or working out at the gym growing in 2022. Together, consumer education on both sports, fitness and sports nutrition continues to grow, aiding sales in this…

USD 1,195
Country Report

PEST Analysis: Estonia

Sep 2022

Estonia is considered free for economic freedom, with improving corruption perceptions and favourable tax regimes. However, the war in Ukraine and elevated inflation is leading to a moderation in economic activity, which could cause unemployment to…

USD 300
Country Report

Sugar Confectionery in Estonia

Sep 2022

In 2022, sugar confectionery grew in both value and volume thanks to the wider assortment of products on offer and children taking a growing interest in sugar confectionery. Manufacturers are expanding the range of flavours and adding different…

USD 1,195
Country Report

Rtds in Estonia

Aug 2022

RTDs suffered heavy losses in total volume terms in 2020 due to the government’s measures to contain COVID-19 which put a significant dent in on-trade sales of these products as consumers remained at home. Despite restrictions being eased from spring…

USD 1,195
Country Report

Cider/Perry in Estonia

Aug 2022

Sales of cider/perry slumped in 2020, largely due to the restrictions placed on on-trade establishments and the drop in the number of cross-border shopping trips by Finnish “alco-tourists”. Sales saw a noticeable recovery in 2021 as the government…

USD 1,195
Country Report

Laundry Care in Estonia

Apr 2022

Laundry care responded well to the COVID-19 pandemic in 2020. Many consumers had to self-isolate, while those who were able to, worked from home rather than commute to their places of work. More time spent at home and strong focus on maintaining high…

USD 1,195
Country Report

Home Insecticides in Estonia

Apr 2022

Home insecticides is a small product area in Estonia. Ants is one of the main insect problems people face, and many still combat this with natural solutions such as salt. As a result, home insecticide was seeing current value decline over the review…

USD 1,195
Country Report

RTD Tea in Estonia

Feb 2022

Although RTD tea has a carbonated subcategory, in general this type of product is not as popular or well known in Estonia as standard carbonates or hot drinks. The COVID-19 pandemic significantly impacted RTD tea in 2020, with decline recorded across…

USD 1,195
Country Report

Coffee in Estonia

Feb 2022

Coffee remains the most popular hot drink in Estonia. The COVID-19 pandemic and ensuing lockdowns, and continued work-from-home in 2021 have benefited retail sales of coffee, as consumers have been seeking to recreate the café experience at home.…

USD 1,195
Country Report

Staple Foods in Estonia

Nov 2022

In 2022, demand for staple foods has declined as unit prices have soared. Retail volume sales have been under pressure for much of the review period but surging production costs and rising inflation in 2022 have forced prices up, resulting in…

USD 2,450
Country Report

Digestive Remedies in Estonia

Nov 2022

Digestive remedies is one of the smaller OTC categories in Estonia, encouraging less demand than vitamins and dietary supplements and analgesics, which most consumers use during periods of seasonal flu and colds. However, during 2020, demand for…

USD 1,195
Country Report

Tobacco in Estonia

Oct 2022

Overall, the picture was bleak for tobacco in Estonia in 2021, with a fall in current value sales, largely driven by a sizeable drop in volume sales of cigarettes. Several factors led to the volume drop in cigarettes. More people gave up smoking…

USD 2,450
Country Report

Other Dairy in Estonia

Sep 2022

In 2022, plain fromage frais and quark recorded strong growth in both value and volume terms. This product is not only considered to be a healthy snack, but is also used for cooking, as it contains no flavour additives. Domestic manufacturers…

USD 1,195
Country Report

Beer in Estonia

Aug 2022

Lager is the dominant category within beer in Estonia, although there is a growing interest in craft beer. During 2020, many consumers preferred to stockpile lager as it is usually the cheapest type of beer and is often packaged in cans which are…

USD 1,195
Country Report

Fragrances in Estonia

Jun 2022

Fragrances were negatively impacted by the 2020 pandemic lockdowns, as with people spending significant amounts of time at home and not meeting with other people and socialising, there was less demand for fragrances. In 2021, with society gradually…

USD 1,195
Country Report

Wipes in Estonia

May 2022

With the pandemic still lingering in 2021, there was still strong demand for wipes. In addition, with society opening up and many workers returning to offices, consumers were leading busy lives once again and valued convenience. Baby wipes continued…

USD 1,195
Country Report

Polishes in Estonia

Apr 2022

Sales of polishes slowed in 2020 due to the negative impact of COVID-19. Consumers prioritised products that offer disinfecting properties with hygiene becoming paramount in order to avoid catching and spreading the virus. As a result, polishes were…

USD 1,195
Country Report

Soft Drinks in Estonia

Feb 2022

In 2021, retail sales of soft drinks demonstrated positive growth in both volume and current value terms. During the year many Estonians continued to work from home. This benefited retail sales of coffee, as consumers sought to recreate the café…

USD 2,450
Country Report

Tea in Estonia

Feb 2022

Tea is the second most popular choice of hot drink in Estonia and can be described as a moderately developing category with some seasonal peculiarities. Estonians are used to drinking a lot of tea during seasonal flu, and this trend was accelerated…

USD 1,195
Country Report

Vitamins in Estonia

Nov 2022

During the outbreak of COVID-19 and into 2021, vitamins recorded strong double-digit growth in Estonia, as consumers purchased products to strengthen their immunity and boost their general health in response to the outbreak. Increased education about…

USD 1,195
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