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Estonia

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Estonia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Analgesics in Estonia

Sep 2023

Sales of analgesics return to their pre-pandemic performance in 2023. After the pandemic, seasonal colds and flus circulated more in the country as consumers socialised more without wearing masks, and sales of analgesics have returned to their usual…

USD 1,195
Country Report

Savoury Snacks in Estonia

Jun 2023

While savoury snacks is expected to register an increase in current value sales, constant value sales are expected to fall, due to high inflation. Volume growth is also expected to be muted. Savoury snacks with a healthier positioning are expected to…

USD 1,195
Country Report

Gum in Estonia

Jun 2023

While gum is expected to register an increase in current value sales, constant value sales are expected to fall, due to high inflation. Volume growth is also expected to be marginal. Gum is gradually losing popularity and it increasingly gets bad…

USD 1,195
Country Report

Hair Care in Estonia

May 2023

Hair care resumed its usual, pre-pandemic performance in 2022, following a revival in 2021 in most categories. Styling agents was the best-performing category in 2022, recording double-digit value and volume growth in the year. Styling agents was the…

USD 1,195
Country Report

Direct Selling in Estonia

Apr 2023

Growth in direct selling current value sales in 2022 was up significantly on 2021. While this was partly because spiralling inflation caused unit prices to rise, the improvement was primarily explained by reduced concern about community transmission…

USD 1,195
Country Report

Surface Care in Estonia

Feb 2023

As fears surrounding the Coronavirus (COVID-19) pandemic eased and consumers started to spend less time at home, house cleaning routines were often less frequent or rigorous from 2021. As a result, overall retail volume growth continued to slow in…

USD 1,195
Country Report

Baby Food in Estonia

Sep 2023

Baby food is expected to register a fall in constant value sales, but volume growth will be moderate. Consumers are expected to be highly price sensitive and prioritise value for money, with a degree of trading down as inflation still bites, though…

USD 1,195
Country Report

Vitamins in Estonia

Sep 2023

Vitamins recorded strong double-digit growth during the pandemic as consumers purchased products to strengthen their immunity and boost their general health. However, with restrictions lifted and consumers resuming their usual daily activities,…

USD 1,195
Country Report

Snacks in Estonia

Jun 2023

Snacks is expected to register healthy volume and more moderate constant value growth in 2023, despite continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening monetary policy. In…

USD 2,450
Country Report

Sun Care in Estonia

May 2023

Sun care recorded strong double-digit growth in 2022 in both value and volume terms following the lifting of pandemic restrictions and the return of both local and international tourism in Estonia. Aftersun and self-tanning products have very limited…

USD 1,195
Country Report

Air Care in Estonia

Feb 2023

During 2020, consumers were forced to spend more time at home in light of the Coronavirus (COVID-19) pandemic. In addition to lockdown and general home seclusion, more people had to work and study from home. This increased awareness of the home…

USD 1,195
Country Report

Sports Nutrition in Estonia

Sep 2023

In 2023, sales of sports nutrition are benefiting from consumers leading increasingly healthy lifestyles and rising nutrition education. In addition, sports nutrition products are now very well perceived as the scepticism among the general public…

USD 1,195
Country Report

Rtds in Estonia

Jul 2023

Cheaper RTDs are losing ground due to the strong competition from beer and wine, which offer a wide range of products at various price points to meet every budget. Meanwhile, more expensive RTDs are losing sales to cocktails. The Coronavirus…

USD 1,195
Country Report

Cider/Perry in Estonia

Jul 2023

Cider/perry continued to see a dip in off-trade volume sales in 2022. The growing popularity of flavoured/mixed lager had a negative effect on cider/perry. Cider/perry retail unit prices rose in 2022 due to the galloping inflation in the country.…

USD 1,195
Country Report

Sugar Confectionery in Estonia

Jun 2023

While sugar confectionery is expected to register an increase in current value sales, constant value sales are expected to fall, due to high inflation. Volume growth is also expected to be muted. In terms of value growth, mints are expected to be the…

USD 1,195
Country Report

Laundry Care in Estonia

Feb 2023

Laundry care derived some benefit from the Coronavirus (COVID-19) pandemic in 2020. Many consumers had to self-isolate, while those who were able to work from home rather than commute to their places of work. More time spent at home and a strong…

USD 1,195
Country Report

Home Insecticides in Estonia

Feb 2023

Spray/aerosol insecticides remained by far the leading format in home insecticides in Estonia at the end of the review period. Within home insecticides, the spray/aerosol format is perceived to be the most convenient option to use to repel or kill…

USD 1,195
Country Report

Other Dairy in Estonia

Sep 2023

Other dairy continues to be a sizeable product area, largely supported by the popularity of cream and fromage frais and quark. In 2023, it is expected to register minimal constant value growth and moderate volume growth. In 2023, chilled desserts is…

USD 1,195
Country Report

Digestive Remedies in Estonia

Sep 2023

Digestive remedies is one of the smaller OTC categories in Estonia, encouraging less demand than vitamins and dietary supplements and analgesics, which most consumers use during periods of seasonal flu and colds. However, during 2022, the category is…

USD 1,195
Country Report

Beer in Estonia

Jul 2023

As in 2021, ale posted the fastest total volume and value growth in 2022. This performance was connected with the trend for more premium, and expensive, beer, which is perceived to have a richer taste. Moreover, on-trade sales popularised ale more…

USD 1,195
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