South Africa

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

South Africa StatisticsConsumer Lifestyles in South AfricaSouth Africa Country BriefingsFuture Demographics: South Africa in 2030

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    Warehouse Clubs in South Africa

    Mar 2020

    Warehouse clubs saw strong value growth during the review period and this can be attributed to Makro, the only player present in the channel, operating a strong low-price strategy. The company targets low-income mass consumers, thanks to an ...

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    Food and Drink E-Commerce in South Africa

    Mar 2020

    Having been slow to develop food and drink e-commerce is beginning to take off with leading grocery retailers Woolworths and Pick ‘n’ Pay now both offering online shopping, as well as mobile apps and a variety of delivery and collection options. ...

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    Health and Beauty Specialist Retailers in South Africa

    Mar 2020

    With the internet transforming retailing in South Africa, an increasing number of international brands are expected to directly tap into the South African market through online stores rather than going through physical stores. The trend was already ...

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    Retailing in South Africa

    Mar 2020

    South Africa’s economy saw a slight improvement in 2019 but consumer confidence remains depressed due to recent tax changes, including an increase in the rate of VAT in 2018, greater restrictions on credit and low employment levels. Grocery retailers...

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    Direct Selling in South Africa

    Mar 2020

    Direct selling saw a decline in current value terms in 2019 as consumers’ disposable income was put under pressure and unemployment remained high. With sales dropping , the sales force declined by almost a quarter according to South Africa’s Direct ...

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    Hypermarkets in South Africa

    Mar 2020

    Despite seeing a small improvement in the economy in 2019, hypermarkets continued to be challenged by the difficult economic conditions within the country with high unemployment and limited movement in wages. Nevertheless, this trend was mitigated by...

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    Home and Garden Specialist Retailers in South Africa

    Mar 2020

    Black Friday, which takes place on the last Friday of November each year, grew to become one of the biggest shopping holidays over the review period. Due to its success the holiday was expanded to include Cyber Monday, with many retailers now ...

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    Department Stores in South Africa

    Mar 2020

    Like most channels, department stores witnessed slower value growth in 2019 compared to the previous year, with low- and middle-income consumers finding their budgets constrained by a rise in VAT, a hike in fuel prices and limited economic growth. As...

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    Traditional Grocery Retailers in South Africa

    Mar 2020

    Traditional grocery retailers remained the leading grocery retailers channel in South Africa in term of outlets. These stores benefit from their close proximity to lower income groups, extended opening hours as well as the relationships they have ...

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    E-Commerce in South Africa

    Mar 2020

    E-commerce is expected to continue seeing dynamic growth during the forecast period. This should be supported by improved internet penetration in South Africa, innovations in online payment systems, momentum gained by retailers taking an omnichannel ...

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    Homeshopping in South Africa

    Mar 2020

    Homeshopping registered a decline in current value terms in 2019. Despite a slight improvement in the economy consumer confidence remained low while rising fuel costs put pressure on homeshopping companies. Furthermore, the channel was also ...

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    Supermarkets in South Africa

    Mar 2020

    With the rise of convenience stores and discounters, supermarkets are under pressure to find ways of differentiating their offer. In this vein, private label is expected to continue gaining momentum during the forecast period. The move will allow ...

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    Apparel and Footwear Specialist Retailers in South Africa

    Mar 2020

    Apparel and footwear specialist retailers continued to be challenged by the economic situation in the country. With consumer confidence subdued there was slower growth in current value terms in 2019 as consumers reduced their discretionary spending. ...

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    Mobile E-Commerce in South Africa

    Mar 2020

    Growth in mobile e-commerce should continue to benefit from an influx of affordable smartphones and data prices, which should result in an increased number of South Africans spending time on smartphones. Better access should encourage more retailers ...

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    Vending in South Africa

    Mar 2020

    Vending remained a niche channel within retailing during the review period, with it recording slow growth in 2019 in line with the challenging economic situation. In response to this challenge, some operators opted to relocate their machines to more ...

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    Discounters in South Africa

    Mar 2020

    With South Africa’s economy struggling many consumers remained price conscious and so looked for the most affordable options when grocery shopping. This helped support the rapid rise of the discounters channel in the country during the review period,...

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    Variety Stores in South Africa

    Mar 2020

    While some retailers struggled during the review period due to uncertainty within South Africa’s economy, variety stores continued to see healthy growth. Consumers appreciate the value these stores offer, with prices often lower than those available ...

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    Electronics and Appliance Specialist Retailers in South Africa

    Mar 2020

    Consumers in South Africa are becoming increasingly attracted to e-commerce, including for consumer electronics and appliances. This is being driven in part by the rising penetration of smartphones, which has provided internet access to a much a ...

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    Convenience Stores in South Africa

    Mar 2020

    Despite the positive performance of convenience stores over the review period the channel has faced growing competition from forecourt retailers. Over the review period leading grocery retailers increased their investment in small format stores ...

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    Country Profile

    South Africa: Country Profile

    Mar 2020

    South Africa’s economy will improve in 2019. Private consumption will expand on the back of moderate increases in real wages and disposable household income. Policy uncertainty around the land reform should fade with a clarification of the reform ...

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