South Africa

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

South Africa StatisticsConsumer Lifestyles in South AfricaSouth Africa Country BriefingsFuture Demographics: South Africa in 2030

Filters
Industry
    Product Type
    Country Report

    Country Report

    Colour Cosmetics in South Africa

    Aug 2020

    Despite the difficult economic circumstances, colour cosmetics maintained dynamic current value growth in 2019. Although eye make-up remained the largest category, lip products saw by far the strongest current value growth in this year. Highlighting ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Fragrances in South Africa

    Aug 2020

    Fragrances maintained strong current value growth in 2019, although the growth rate growth was nowhere near the double-digit levels seen earlier in the review period. Cash-strapped South African consumers had to adjust to the weak economic ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Sun Care in South Africa

    Aug 2020

    Sun care maintained current value growth in 2019, although this was at a lower level than seen in any other year of the review period, and volume sales turned to decline. It also remained one of the smallest categories within beauty and personal ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Baby and Child-Specific Products in South Africa

    Aug 2020

    Baby and child-specific products continued to see strong current value growth in 2019. The population aged 0-11 continued to grow, which helped to maintain a dynamic performance. However, due to decreasing disposable incomes and greater economic ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Skin Care in South Africa

    Aug 2020

    Skin care maintained dynamic current value growth in 2019, thanks to the addition of many new brands, as well as private label products. Facial care remained the dominant category within skin care in 2019. Facial skin is sensitive and can be ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Premium Beauty and Personal Care in South Africa

    Aug 2020

    Although premium beauty and personal care continued to see current value growth in 2019, this was lower than in any other year of the review period. Continued economic downturn was seen at the end of the review period, with decreasing GDP growth, ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Depilatories in South Africa

    Aug 2020

    Depilatories remained the smallest category within beauty and personal care in 2019. Nevertheless, it saw strong current value growth throughout the review period, including in 2019. This was partly due to the increasing number of new brands on ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Mass Beauty and Personal Care in South Africa

    Aug 2020

    Mass beauty and personal care continued to see strong current value growth in 2019, although some of this was attributable to price rises, with much lower growth in volume terms. However, the continued economic downturn and the increasing cost of ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Deodorants in South Africa

    Aug 2020

    In 2019, deodorants maintained a similar current value growth rate to the rates seen in the review period. Deodorants are considered essential for South African consumers to maintain hygiene, which continued to drive sales, with such products also ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Men's Grooming in South Africa

    Aug 2020

    Men’s grooming maintained dynamic current value growth in 2019, thanks to the entry of a wide range of such products. This shows the capacity of industry players to embrace beauty trends that do not just cater to women, but to all genders, despite ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Beauty and Personal Care in South Africa

    Aug 2020

    Overall in 2020, COVID-19 is expected to have a slight negative impact on sales of beauty and personal care products. However, the impact on different categories is expected to vary according to the types of products and whether they are considered ...

    US$2,650
    Add to cart View details
    Country Report

    Country Report

    Bath and Shower in South Africa

    Aug 2020

    In 2019, bath and shower maintained a similar dynamic current value growth rate to that seen in the previous couple of years. Bar soap remained by far the dominant category in terms of value and volume sales. The category also continued to see ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Hair Care in South Africa

    Aug 2020

    In 2019, hair care maintained a similar current value growth rate to that seen in the previous few years. The continued poor economic situation drove the demand for affordable hair care products within mid- to high-priced hair care product ranges. ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Oral Care in South Africa

    Aug 2020

    Oral care maintained dynamic current value growth in 2019, with growth seen across all categories. Despite its dominance, toothpaste saw the strongest increase. Towards the end of the review period there were a number of new brands in toothpaste in ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Traditional Toys and Games in South Africa

    Aug 2020

    The weak economy, which culminated in a recession in mid-2018, was accompanied by increased cost of living, and VAT and fuel rises, challenging the disposable income of South African parents. Therefore, in 2019, parents had reduced budgets for ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Video Games in South Africa

    Aug 2020

    Mobile gaming drove the highest value growth in 2019, as in-game purchases and digital games continued to gain popularity. The rapid growth of mobile games is driving the video games industry forward, with rising internet penetration, the roll-out of...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Toys and Games in South Africa

    Aug 2020

    The COVID-19 outbreak in South Africa is expected to hinder the demand for traditional toys and games during 2020, with sales especially impacted during Q1 of 2020, when a lockdown was in place. During the lockdown period, specialists stores were ...

    US$2,100
    Add to cart View details
    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in South Africa

    Jul 2020

    Cigars, cigarillos and smoking tobacco saw another year of current value decline in 2019. However, whilst cigars, cigarillos and pipe tobacco continued to see volume and current value declines, fine cut tobacco saw another year of growth. This is ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Cigarettes in South Africa

    Jul 2020

    Cigarettes maintained both current value and volume declines in 2019, continuing a trend seen for several years. An increase in government campaigns to warn smokers of the health dangers of smoking contributed to the decline. Rising health concerns ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in South Africa

    Jul 2020

    Smokeless tobacco, e-vapour products and heated tobacco continued to see double-digit current value growth in 2019, although the rate of increase was slower than that seen in the previous three years. Heated tobacco saw a strong performance. This was...

    US$990
    Add to cart View details

    Market Research Solutions

    Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.

    Learn More