South Africa

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

South Africa StatisticsConsumer Lifestyles in South AfricaSouth Africa Country BriefingsFuture Demographics: South Africa in 2030

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    Beer in South Africa

    Jul 2019

    During the review period, the constitutional court of South Africa decriminalised the private personal use of marijuana. The launch of Durban Poison from Poison City Brewing in 2018 was timed perfectly to coincide with the verdict from the ...

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    Cider/Perry in South Africa

    Jul 2019

    The healthy living trend is creating a new landscape for manufacturers. Smaller breweries catering to demand for gluten-free products or products with no artificial sweeteners are presenting notable competition. Brand loyalty is waning with health ...

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    Alcoholic Drinks in South Africa

    Jul 2019

    South Africa experienced a technical recession in the first three quarters of 2018 which put consumer spending under extreme pressure. During the annual budget speech of 2018, the Minister of Finance, Malusi Gigaba, announced that value added tax ...

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    Spirits in South Africa

    Jul 2019

    Gin remained the most dynamic category within spirits in 2018 and it is showing no signs of slowing down, with further strong growth projected for the forecast period. Millennials are driving demand for craft gin, and indirectly demand for mainstream...

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    Wine in South Africa

    Jul 2019

    Following three years of ongoing drought, farmers are now hopeful that 2019’s harvest will return to normal. The relief is not felt by all though, as regions such as Barrydale, Calitzdorp, Ladismith and Oudtshoorns are still experiencing lower than ...

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    Contact Lenses and Solutions in South Africa

    Jul 2019

    One of the main growth drivers of contact lenses is incomes, with consumers who tend to choose this option of vision correction mainly limited to mid- to upper-income South Africans. The latter income group in particular tends to have a more ...

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    Eyewear in South Africa

    Jul 2019

    Eyewear in South Africa continued to record a positive performance in 2019, although there was a notable slowdown in growth for both current value and retail volume sales, compared to the previous year. This was a prevailing trend in the latter half ...

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    Spectacles in South Africa

    Jul 2019

    Fashion trends are heavily influencing perceptions regarding the wearing of spectacles, replacing some of the stigma associated with wearing glasses for vision correction. Therefore, a wide range of spectacles frames, especially those from designer ...

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    Sunglasses in South Africa

    Jul 2019

    Sunglasses continued to record stable but unimpressive retail volume growth in 2019, with actual sales almost stagnant. The dichotomy of the South African economy means that only a low proportion of affluent consumers can afford to purchase high-end ...

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    Bags and Luggage in South Africa

    Jul 2019

    Younger more affluent South Africans enjoy travelling within and outside of the country, supporting sales of bags and luggage. They appreciate colourful luggage to accompany them, which is more likely to stand out when they collect their bags off the...

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    Jewellery in South Africa

    Jul 2019

    Despite holding dominant retail volume share within overall jewellery in South Africa, demand for costume jewellery declined in line with decreasing disposable incomes for low- to mid-income consumers due to economic instability, who form the main ...

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    Personal Accessories in South Africa

    Jul 2019

    With ongoing economic instability for South Africa, consumers continued to suffer from declining disposable incomes, the rising cost of living and restricted access to credit. This scenario resulted in continual low confidence for low- to mid-income ...

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    Watches in South Africa

    Jul 2019

    Mid mechanical watches recorded the strongest performance in both current value and retail volume growth terms within the overall category in 2019. With aspirational consumers’ disposable incomes continuing to come under pressure, many were forced to...

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    Writing Instruments in South Africa

    Jul 2019

    Overall demand for writing instruments continued to decline in South Africa in 2019, a trend that is predicted to continue into the forecast period. Despite the use of basic pens and pencils at a younger school age, children are becoming increasingly...

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    Toys and Games in South Africa

    Jul 2019

    Growing digital trends in the country have driven steady growth in video games as online and digital games grow due to rapid smartphone penetration and falling data costs. These trends have, however, impacted the slowing growth trend in traditional ...

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    Traditional Toys and Games in South Africa

    Jul 2019

    Children have become more active on video games and mobile devices and are spending more screen-time on television and online platforms such as DStv, Showmax, YouTube and Netflix that have popular child-specific content. 2018 was considered a tough ...

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    Video Games in South Africa

    Jul 2019

    Static consoles remain a popular choice when it comes to gaming, in a market dominated by consumers who remain loyal to their preferred brand. Both Microsoft’s Xbox and Sony’s PlayStation experienced steady growth, despite nearing the end of the ...

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    Cigarettes in South Africa

    Jul 2019

    Cigarettes retail volume sales in South Africa are expected to continue declining over the forecast period. The declining trend will persist as more cigarette smokers, particularly millennials, migrate to e-vapour and heated tobacco products, which ...

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    Cigars, Cigarillos and Smoking Tobacco in South Africa

    Jul 2019

    Cigar smokers in South Africa are showing increasing interest in longer and thicker cigars, hence this is likely to be a key area for innovation over the forecast period. Given that they typically command higher unit prices, the launch of such ...

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    Tobacco in South Africa

    Jul 2019

    Falling consumption of traditional product types was the main factor behind the decline in total current value sales posted by the South African tobacco market in 2018. Cigarettes, cigars and cigarillos continued to see retail volume sales shrink as ...

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