South Africa

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Womenswear in South Africa

Apr 2022

COVID-19 and measures put in place by the government to curb its spread have negatively impacted the economic situation in the country. Lockdowns have placed restrictions on movement, trade and gatherings, which have all contributed to a depressed…

USD 1,195
Country Report

Menswear in South Africa

Apr 2022

The COVID-19 pandemic has led to a notable increase in digitalisation within apparel and footwear. Major retailers have been heavily investing in their e-commerce platforms as this channel has seen accelerated growth, including within menswear.…

USD 1,195
Country Report

Hosiery in South Africa

Apr 2022

Retail volume and current value sales for hosiery declined in both 2020 and 2021 in South Africa. With tough economic conditions, high unemployment rates, and the impact of the pandemic leading to home seclusion, non-essential purchases experienced a…

USD 1,195
Country Report

Dishwashing in South Africa

Feb 2022

In 2020, sales of dishwashing were significantly boosted by the pandemic, as households were forced to remain on lockdown for several months of the year and restaurants and fast food outlets were ordered to close their doors to minimise the spread of…

USD 1,195
Country Report

Coffee in South Africa

Jan 2022

While the impact of COVID-19 led to varying levels of lockdown measures being enforced throughout 2021 in South Africa, evidence of a partial recovery through foodservice was faster than expected. Furthermore, at-home consumption has continued due to…

USD 1,195
Country Report

Vegetables in South Africa

Jan 2022

The pandemic resulted in countries around the world entering different stages of lockdown to control the spread of the virus, meaning that many consumers were only able to leave their homes to purchase essential items. The South African government…

USD 1,195
Country Report

Sportswear in South Africa

Apr 2022

Prior to the pandemic, demand for sports-inspired apparel and footwear was already rising. It had been driven by the emerging trends of sporty chic and sporty couture. This changed the traditional attitudes of consumers towards sportswear who…

USD 1,195
Country Report

Jeans in South Africa

Apr 2022

Within jeans, brands are broken into four price segments – economy, standard, premium, and super premium. All price segments in both menswear and womenswear recorded current value growth in 2021. While all four price brands recorded value growth,…

USD 1,195
Country Report

Wipes in South Africa

Apr 2022

Wipes continued to register strong value growth in 2021, as consumers sought to protect themselves from the spread of COVID-19. At the height of the pandemic, consumer focus shifted strongly towards heightened levels of personal and home hygiene.…

USD 1,195
Country Report

Dishwashers in South Africa

Mar 2022

While dishwasher penetration remains low in South Africa, demand for these appliances continued to grow in 2021. Following a strong year for dishwashers in 2020, when the category recorded double-digit retail volume and value growth, the positive…

USD 1,195
Country Report

Retailing in South Africa

Feb 2022

Despite an overall recovery in terms of value sales in 2021, the South African retailing landscape remained subject to slow economic recovery across labour-intensive sectors such as tourism and hospitality, a trend translating into a stagnating…

USD 2,450
Country Report

Dermatologicals in South Africa

Apr 2022

The increasing focus on skin care and consumers seeking professional advice on how to treat skin problems is boosting sales of dermatologicals. However, this type of consumer behaviour is still generally restricted to middle- and high-income…

USD 990
Country Report

Microwaves in South Africa

Mar 2022

The demand for microwaves significantly improved in 2021, registering double-digit retail volume and current value growth, as the economy began to reopen and many employees returned to their places of work. As a result, the pace of life picked up…

USD 1,195
Country Report

Pulses in South Africa

Jan 2022

Pulses, especially beans and other pulses, is continuing to perform well through retail in 2021. During the challenging economic conditions resulting from measures aimed at limiting the spread of COVID-19, pulses benefited from being perceived as an…

USD 1,195
Country Report

Polishes in South Africa

Feb 2022

At the height of the pandemic in 2020, demand for polishes fell significantly, largely driven by the two largest categories by value, namely floor and shoe polish. The core reason for poor sales performance is that polishes are viewed as luxuries by…

USD 1,195
Country Report

Bleach in South Africa

Feb 2022

Bleach witnessed unprecedented demand in 2020, as the pandemic drove many consumers to stock up on this product which is used to clean multiple surfaces in the home, including toilets. However, growth stabilised in 2021, as lockdown restrictions…

USD 1,195
Country Report

Tea in South Africa

Jan 2022

The term rooibos, a type of tea that has been exclusively grown in the country for centuries, has officially been included on the EU's register of iconic geographic indicators. The product has seen increased appeal amid the global pandemic that…

USD 1,195
Country Report

Nuts in South Africa

Jan 2022

Taking into consideration the economic challenges that have persisted in South Africa at the end of the review period, local consumers are continuing to search for different ways to save money, especially low- to mid-income consumers who frequently…

USD 1,195
Country Report

Vitamins in South Africa

Apr 2022

As a result of the COVID-19 pandemic, consumer demand for immune-boosting vitamins and minerals has received a boost, with the demand for vitamins and dietary supplements with immunity-boosting claims continuing to grow in 2021. Increasing private…

USD 1,195
Country Report

Analgesics in South Africa

Apr 2022

With the ongoing COVID-19 pandemic, demand for immune-boosting products was continuing to rise, which consequently helped increase demand for analgesics. This has meant that analgesics has been able to continue recording strong growth during the…

USD 1,195
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