South Africa

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

South Africa StatisticsConsumer Lifestyles in South AfricaSouth Africa Country BriefingsFuture Demographics: South Africa in 2030

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    Cat Food in South Africa

    May 2020

    As was the case with dog food, economic recession and rising prices ensured the issue of value for money played a highly influential role in cat food purchasing decisions for many South Africans over 2019-2020. Increased budget-consciousness led more...

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    Pet Care in South Africa

    May 2020

    Despite challenging economic conditions, pet care in South Africa showed an improved performance in 2020. Current value sales growth for the market as a whole was up on 2019, as was growth in total pet food volume sales. These results were ...

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    Other Pet Food in South Africa

    May 2020

    Despite challenging economic conditions, other pet food showed a marginal improvement in total volume sales growth in 2020, while current value growth was only slightly slower than that recorded in 2019. Overall volume and current value growth rates ...

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    Dog Food in South Africa

    May 2020

    Dogs are still primarily kept for security purposes in many South African households. However, in line with the wider trend towards pet humanisation, owners are becoming more inclined to treat dogs as family members and increase spending on their ...

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    Pet Products in South Africa

    May 2020

    Other pet products accounted for the largest share of total pet products current value sales in 2020, and remained one of the chief beneficiaries of pet humanisation in South Africa. The growing tendency of owners to treat dogs and cats like family ...

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    Digital Landscape in South Africa

    May 2020

    2019 was a controversial year for South Africa’s digital landscape. The controversy stemmed from the South African government’s withdrawal of the proposed 2018 Amendment to the Electronic Communications Bill, which aimed to replace telecoms ...

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    Digital Commerce in South Africa

    May 2020

    Although e-commerce had achieved a certain level of development in South Africa at the end of the review period, there is still a long way to go before the country catches up with more developed nations in this respect. Indeed, the ongoing ...

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    Digital Consumer in South Africa

    May 2020

    At the end of the review period, it was becoming increasingly apparent that South Africa’s digital consumer market was entering a new phase of development. The country’s mobile-led digital consumer market has until now largely been confined to major ...

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    Hosiery in South Africa

    May 2020

    Sales of hosiery are driven largely by the weather, the back-to-school season and fashion trends, with price promotions being less common than in other areas of apparel. Tights and stockings are part of the school uniform and experience a spike in ...

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    Womenswear in South Africa

    May 2020

    Despite seeing slight economic improvements in 2019, South Africa continues to face economic problems, with low incomes and high unemployment. This continues to negatively impact womenswear, which registered a decline in retail volume terms in 2019. ...

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    Apparel Accessories in South Africa

    May 2020

    For economy brands, impulse purchases and fashion trends drive demand for apparel accessories, with consumers purchasing these products to add variety and interest to their outfits. These products are typically strategically positioned close to ...

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    Sportswear in South Africa

    May 2020

    Fashion trends remain hugely influential in shaping sales of sportswear. Sports apparel has increasingly evolved from traditional stretch leggings and loose shorts and shirts. With the influence of Western fashion trends, celebrity sportswear trends ...

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    Childrenswear in South Africa

    May 2020

    Although the birth rate fell over the review period, spending on childrenswear actually increased overall, boosted in part by the growing number of women joining the workforce. However, the weak economy coupled with the rise in VAT took its toll ...

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    Footwear in South Africa

    May 2020

    Sneakers remain popular, given the popularity of streetwear in South Africa and many consumers’ preference for casual clothing. The country’s hot climate also supports stronger demand for casual footwear. Demand for formal footwear is mostly driven ...

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    Apparel and Footwear in South Africa

    May 2020

    The South African economy continued to struggle at the end of the review period, with increasing unemployment and rising living expenses. Apparel and footwear thus experienced difficulties in maintaining sales, with many retailers resorting to price ...

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    Menswear in South Africa

    May 2020

    South Africa’s economy continued to see weak growth at the end of the review period. This, coupled with rising unemployment and falling incomes, had a negative impact on menswear, with current value growth solely due to inflation. With consumers ...

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    Jeans in South Africa

    May 2020

    Fashion trends continue to have a strong influence on sales of jeans. Fashion trends are generally driven by international or local celebrities and the jeans that they wear, with these having an especially strong influence among younger consumers. ...

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    Country Briefing

    Country Briefing

    Households: South Africa

    Apr 2020

    South African households are facing some significant challenges, such as poorly administrated rural regions, a weak education system, and a recessionary period. Nonetheless, the overall number of homes continues to grow and the country’s property ...

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    Consumer Foodservice in South Africa

    Apr 2020

    Consumer foodservice in South Africa continued to be affected by economic constraints in 2019. Although there were signs of a slight improvement in the economy, unemployment remained high and disposable incomes remained constrained. As a result, some...

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    Limited-Service Restaurants in South Africa

    Apr 2020

    Higher rental, labour, petrol and electricity costs continued to add pressure onto the operating costs of limited-service restaurants, pushing them to seek strategic ways to sustain their businesses. Such conditions opened the door to the emergence ...

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