South Africa

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

South Africa StatisticsConsumer Lifestyles in South AfricaSouth Africa Country BriefingsFuture Demographics: South Africa in 2030

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    Strategy Briefing

    Top 10 Energy-Producing Countries in 2030

    Dec 2018

    The energy sector is the key provider for many integral sectors in every economy, such as chemical products, utilities, transport, metal products manufacturing, etc. Over the 2017-2030 period, the energy industry is expected to experience stable ...

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    Country Report

    Country Report

    Analgesics in South Africa

    Nov 2018

    The South African economy is in recession, with it facing falling disposable incomes and high unemployment, as well as declining consumer confidence, with the retail environment remaining very challenging in 2018. Consumers are cutting down on ...

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    Country Report

    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in South Africa

    Nov 2018

    Cough, cold and allergy (hay fever) remedies continues to record double-digit current value growth in 2018. Category growth continues to be fuelled by new product development and increasing self-medication. Economic uncertainty – characterised by ...

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    Country Report

    Country Report

    Dietary Supplements in South Africa

    Nov 2018

    Dietary supplements, which are primarily purchased by mid- and high-income groups, continue to perform well in 2018, with slightly higher growth than in the previous year. Consumers are increasingly researching their symptoms online and choosing to ...

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    Country Report

    Country Report

    Digestive Remedies in South Africa

    Nov 2018

    Digestive remedies continues to benefit from the self-medication trend in 2018 with consumers increasingly researching their ailments, especially online, and the remedies that are available locally. Urbanisation and sedentary jobs are causing a rise ...

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    Country Report

    Country Report

    Eye Care in South Africa

    Nov 2018

    Average screen time in South Africa is increasing as more people gain access to smartphones and computers. With increasing urbanisation and more white-collar jobs, South Africans are spending more time on computers and laptops, with this often ...

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    Country Report

    Country Report

    Herbal/Traditional Products in South Africa

    Nov 2018

    Towards the end of 2013, amendments were made to the legislation covering Complementary and Alternative Medicines (CAMs), increasing the requirements in terms of registration and labelling. The new rules were met with severe criticism from industry ...

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    Country Report

    Country Report

    NRT Smoking Cessation Aids in South Africa

    Nov 2018

    Vapour products are growing in popularity among South Africans, with some using them as an alternative to cigarettes to eventually quit smoking. The logic behind this is the fact that vapers can control the amount of nicotine going into e-juices, ...

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    Country Report

    Country Report

    Paediatric Consumer Health in South Africa

    Nov 2018

    Although there is a general trend towards self-medication when it comes to treating adults, this tendency is less prevalent with regard to children. Parents are wary about giving their children medicine and thus prefer to seek medical advice first. ...

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    Country Report

    Country Report

    Sleep Aids in South Africa

    Nov 2018

    OTC sleep aids remains the smallest category in consumer health in value terms in 2018. Despite the fact that OTC sleep aids are readily available in a range of channels, they are not perceived by consumers to be as effective as prescription ...

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    Country Report

    Country Report

    Weight Management and Wellbeing in South Africa

    Nov 2018

    Excess weight has for a long time been associated with beauty, wealth and health in some local cultures. While female curves have been seen as a sign of health and beauty, slim people have traditionally been perceived in some cultures as being sick ...

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    Country Report

    Country Report

    Wound Care in South Africa

    Nov 2018

    Wound care is a mature category in South Africa, with these products not being purchased particularly frequently. Middle- and higher-income groups consider wound care products as essential items in first aid kits, while lower-income groups only buy ...

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    Country Report

    Country Report

    Dermatologicals in South Africa

    Nov 2018

    Greater access to information online is making it easier for consumers to research symptoms, with this trend having been heavily supported by the widening ownership of smartphones. As a result, consumers who were previously embarrassed to discuss ...

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    Country Report

    Country Report

    Consumer Health in South Africa

    Nov 2018

    Consumer health in South Africa has continued to record strong growth in current value terms in 2018. Increased access to information and a widening product range continues to fuel demand for self-medication, with it also being the cheapest and most ...

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    Country Report

    Country Report

    Sports Nutrition in South Africa

    Nov 2018

    In line with the growing focus on health and wellness, consumers are trying to lead more active lifestyles. The public health authorities are actively promoting the importance of physical exercise through health campaigns and investment in free ...

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    Country Report

    Country Report

    Vitamins in South Africa

    Nov 2018

    Vitamins and dietary supplements have for a long time been sold in South Africa without any government intervention. However, since the end of 2013, amendments have been made to the legislation governing the sale of such products, which fall under ...

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    Country Report

    Country Report

    Baked Goods in South Africa

    Nov 2018

    Consumers’ income in 2018 was under pressure from inflationary increases mainly caused by fuel price rises and an increase in VAT for the first time since 1994. Although baked goods products such as brown bread are zero-rated VAT products, most baked...

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    Country Report

    Country Report

    Breakfast Cereals in South Africa

    Nov 2018

    South African consumers have increasingly busy lifestyles, which leads to rising demand for convenient on-the-go meals and snacks. The middle and upper LSM groups continue to seek on-the-go breakfast solutions that conveniently cater to their ...

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    Country Report

    Country Report

    Processed Fruit and Vegetables in South Africa

    Nov 2018

    Consumers still prefer fresh fruit and vegetables over processed fruit and vegetables because of the products’ affordability and the negative perceptions of processed variants. Except for shelf stable beans, processed fruit and vegetables carries ...

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    Country Report

    Country Report

    Processed Meat and Seafood in South Africa

    Nov 2018

    In March 2018, the second biggest player in processed meat and seafood at that time, Tiger Brands Ltd, had to cease operations at three of its factories and recall all Enterprise brand products after the Department of Health traced a listeriosis ...

    US$990
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