South Africa

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

South Africa StatisticsConsumer Lifestyles in South AfricaSouth Africa Country BriefingsFuture Demographics: South Africa in 2030

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    Strategy Briefing

    Strategy Briefing

    Major Appliances in Middle East and Africa

    Oct 2019

    The region has recovered from economic uncertainties. Over the forecast period, improved stability is expected to continue driving consumer spending. Store-based retailing maintained dominance. Nonetheless, online retail has been gaining importance, ...

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    Country Briefing

    Country Briefing

    Income and Expenditure: South Africa

    Sep 2019

    Income and expenditure growth rate is forecasted to be modest. High unemployment and stagnating economic development hinders consumer income and spending growth. Nevertheless, the middle class is slowly growing and drives demand for discretionary ...

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    Country Briefing

    Country Briefing

    Business Dynamics: South Africa

    Sep 2019

    South Africa continues to suffer from bureaucratic hurdles that make doing business difficult. Additionally, businesses in South Africa have to cope with a poor rule of law, excessively high unemployment as well as inequality rates and widespread ...

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    Country Report

    Country Report

    In-Car Entertainment in South Africa

    Sep 2019

    Despite comprising the largest proportion of in-car entertainment, traditional in-car navigation is registering low growth. The main drivers of this decline are the rapid growth of smartphones and the trend towards connected devices with Bluetooth or...

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    Country Report

    Country Report

    Computers and Peripherals in South Africa

    Sep 2019

    Laptops has shown modest growth, despite the increased adoption of smartphones, which has the potential to hinder category performance. Smartphones fulfil most of the same functions as laptops that modern consumers require: browsing social media, ...

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    Country Report

    Country Report

    Home Audio and Cinema in South Africa

    Sep 2019

    The rise in popularity of Bluetooth-enabled, wireless speakers continues to threaten home audio and cinema growth. For example, the growth of digital media player docks is severely threatened by the emergence of wireless speakers, as consumers prefer...

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    Country Report

    Country Report

    Home Video in South Africa

    Sep 2019

    TV screens are fast becoming larger and more advanced, as the category remains resilient to sluggish economic conditions and rising living costs. This trend is aiding in creating a true cinematic feel at home, which facilitates high-quality ...

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    Country Report

    Country Report

    Imaging Devices in South Africa

    Sep 2019

    The continued rise in smartphone penetration is adversely impacting the imaging devices industry in South Africa. As smartphones become more advanced, consumers are switching to using them for photography as opposed to purchasing cameras and other ...

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    Country Report

    Country Report

    Mobile Phones in South Africa

    Sep 2019

    Smartphone availability at different price points is proving to be a crucial factor in the increased uptake of smartphones across the country. This is evident in the large volume sales of mid- and low-tier smartphones, that are priced below ZAR6,000....

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    Country Report

    Country Report

    Consumer Electronics in South Africa

    Sep 2019

    The consumer electronics industry experienced steady growth in the review period, despite a low-growth economic environment. Growth is mainly attributed to increased innovation from players to distinguish themselves and gain market share from their ...

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    Country Report

    Country Report

    Portable Players in South Africa

    Sep 2019

    Wireless speakers is the only product that is registering growth in the portable players category in South Africa. This growth originates from consumers seeking to become increasingly “connected”, which is driven by rapid smartphone penetration. ...

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    Country Report

    Country Report

    Wearable Electronics in South Africa

    Sep 2019

    Having recently overtaken activity watches (digital) in volume sales, smart wearables continued to register strong growth over the review period. The trend towards connected, multifunctional devices is driving the category’s improved performance - ...

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    Country Report

    Country Report

    Airlines in South Africa

    Sep 2019

    2019 saw South Africa Airways (SAA) continue to struggle to meet its financial commitments to its debtors. This continues to put pressure on the government of South Africa, which is partially funding the national flag carrier through subsidies, with ...

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    Country Report

    Country Report

    Car Rental (Destination) in South Africa

    Sep 2019

    Over the forecast period, the economy of South Africa is expected to see major improvements. This is likely to result in higher spending on domestic travel, with car rental set to be one of the categories to benefit from greater demand due to more ...

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    Country Report

    Country Report

    Lodging in South Africa

    Sep 2019

    The forecast period is set to see lodging in South Africa record strong growth, with the entire category benefiting from improvements in inbound arrivals and the strong performance of the travel industry generally. The combined effects of greater ...

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    Country Report

    Country Report

    Online Travel Sales and Intermediaries in South Africa

    Sep 2019

    The increasingly intense competitive landscape seen in intermediaries in South Africa in 2019 led several major travel agencies to engage in corporate activity to improve their market position and improve their value shares in the category. One ...

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    Country Report

    Country Report

    Travel in South Africa

    Sep 2019

    Positive sales growth was registered in almost all categories in South Africa’s travel industry in 2019. Inbound arrivals saw growth as the introduction of new routes made the country more accessible to consumers in important source markets, notably ...

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    Country Report

    Country Report

    Tourism Flows in South Africa

    Sep 2019

    Greater flexibility in visa requirements supported growth in inbound arrivals in 2019. After the successful trial of e-visas for New Zealand passport holders in 2019, the scheme is likely to be extended. The effective implementation of the scheme for...

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    Megatrends

    Megatrends

    Shifting Market Frontiers: State of Play 2019

    Sep 2019

    The report examines how the Shifting Market Frontiers megatrend has evolved over the last 12 months. It provides analysis on how shifting economic power, technology, and population changes are impacting core Shifting Market Frontier megatrends, and ...

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    Country Briefing

    Country Briefing

    Households: South Africa

    Sep 2019

    South African households are facing some significant challenges, such as poorly administrated rural regions, a weak education system, and a recessionary period. Nonetheless, the overall number of homes continues to grow and the country’s property ...

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