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South Africa

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

South Africa StatisticsConsumer Lifestyles in South AfricaSouth Africa Country BriefingsFuture Demographics: South Africa in 2030

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    Small Cooking Appliances in South Africa

    Jan 2020

    In South Africa, coffee drinkers are building a ‘coffee culture’ which is boosted by consumers drinking high-quality coffee and spending more time in coffee shops and cafes. This growing ‘coffee culture’ has driven growth in most coffee-related ...

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    Country Report

    Country Report

    Microwaves in South Africa

    Jan 2020

    Consumers continue to be attracted to the convenience that microwaves offer, which has led to steady growth in the current year. The desire for convenience is evident in the growing popularity of ready-made meals, which can simply be heated and ...

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    Country Report

    Country Report

    Consumer Appliances in South Africa

    Jan 2020

    The South African economy is still struggling, as it recovers from slumping into a technical recession in 2018. Additionally, rising fuel prices and taxes have not aided consumer buying power. Furthermore, growth is not expected to improve ...

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    Country Report

    Country Report

    Air Treatment Products in South Africa

    Jan 2020

    In the air treatment category, product differentiation remains both a key driver of growth and a means for companies to distinguish themselves from their competitors. Convenience and aesthetics are two core factors that companies harness to drive ...

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    Country Report

    Country Report

    Refrigeration Appliances in South Africa

    Jan 2020

    Amidst rising electricity costs and growing consumer awareness surrounding sustainability, industry players continue to prioritise investing into the energy-efficiency of their refrigeration appliances. Coupled with this, retailers are making greater...

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    Country Report

    Country Report

    Home Laundry Appliances in South Africa

    Jan 2020

    The drought of 2017-2018 has left its mark on the behaviour of consumers and manufacturers alike. The efforts of government and other independent bodies to instil awareness in the minds of consumers to decrease water usage is reflected in the growth ...

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    Country Report

    Country Report

    Vacuum Cleaners in South Africa

    Jan 2020

    The demand for vacuum cleaners is typically driven by two key features – design and functionality. Design refers to both the physical appearance as well as the durability of the vacuum cleaner. Often, vacuum cleaners are expected to endure heavy use ...

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    Country Report

    Country Report

    Food Preparation Appliances in South Africa

    Jan 2020

    The perceived convenience attributed to food preparation appliances remains a driving factor in the steady sales of these products. For instance, blenders, food processors and mixers are known for making cooking and baking a seamless task. ...

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    Country Report

    Country Report

    Personal Care Appliances in South Africa

    Jan 2020

    The personal care appliances industry is being driven by product replacement and upgrades as well as the expansion of private label offerings. It is often observed that consumers are not willing to spend excessive amounts of money on these ...

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    Country Report

    Country Report

    Dishwashers in South Africa

    Jan 2020

    Household penetration for dishwashers remains low in South Africa, as hand dishwashing remains the preferred means to wash dishes. This is because dishwashers are unaffordable for most of the population and many households do not have access to clean...

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    Country Report

    Country Report

    Large Cooking Appliances in South Africa

    Jan 2020

    Growth in large cooking appliances has been hindered by the built-in segment, following stagnant growth in the housing market, which has only been growing modestly in the past year. This has resulted in slower growth in home cooking installations in ...

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    Country Report

    Country Report

    Energy Drinks in South Africa

    Dec 2019

    Energy drinks continued to record a strong performance in 2019, supported by changing lifestyles, rising urbanisation and greater product awareness amongst the target audience of millennials. Due to its higher price point compared to sports drinks, ...

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    Country Report

    Country Report

    Juice in South Africa

    Dec 2019

    Off-trade demand for juice in South Africa continued to decline in 2019, as the largest category of not from concentrate 100% juice witnessed a strong increase in unit price. This was despite the fact that the latter was exempt from the sugar tax ...

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    Country Report

    Country Report

    RTD Tea in South Africa

    Dec 2019

    RTD tea experienced an improved performance in off-trade volume terms in 2019 compared to the previous year, despite ongoing price increases. This is being supported by the health and wellness trend in South Africa, with middle to high LSM consumers ...

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    Country Report

    Country Report

    Bottled Water in South Africa

    Dec 2019

    Bottled water continued to experience strong demand in South Africa in 2019, supported by the water crisis caused by the ongoing drought and water-borne diseases. This performance was driven by the most affordable option presented by the largest ...

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    Country Report

    Country Report

    Carbonates in South Africa

    Dec 2019

    Off-trade sales of carbonates continued to record positive growth in 2019, although the implementation of the sugar tax on 1 April 2019, set at ZAR0.21 per gram of sugar added above 4g/100ml by the National Treasury in an attempt to curb excessive ...

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    Country Report

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    Concentrates in South Africa

    Dec 2019

    With a higher than average unit price compared to bottled water and carbonates, demand for the largest value category of liquid concentrates influenced the negative performance recorded by concentrates in 2019. Decreasing demand was due to ...

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    Country Report

    Country Report

    Soft Drinks in South Africa

    Dec 2019

    Soft drinks in South Africa continued to feel the impact of an unstable economic environment, which led to shrinking disposable incomes amongst lower LSM groups, in addition to pressure on imported brands due to a fluctuating Rand. Therefore, both ...

    US$2,100
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    Country Report

    Country Report

    RTD Coffee in South Africa

    Dec 2019

    There was no presence of RTD coffee in South Africa at the end of the review period. There is no data available to suggest its entry over the forecast period....

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    Country Report

    Country Report

    Sports Drinks in South Africa

    Dec 2019

    While sports drinks recorded a positive performance in 2019, volume sales experienced a slowdown in their growth rate, a trend that is predicted to continue into the forecast period. Traditionally, consumers perceive sports drinks as offering the ...

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