South Africa

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

South Africa StatisticsConsumer Lifestyles in South AfricaSouth Africa Country BriefingsFuture Demographics: South Africa in 2030

Filters
Industry
    Product Type
    Country Report

    Country Report

    Cat Food in South Africa

    Jun 2019

    Pet humanisation, which refers to households viewing their pets as family members and adjusting their pets’ preferences accordingly, continues to emerge as a trend among the upper-income groups. Given the financial resilience of these upper-income ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Dog Food in South Africa

    Jun 2019

    Increased value growth in dog food was attributed to a continued rise in the average unit prices of dog food, driven by the increased cost of key ingredients such as grains due to drought in the recent past. South Africa’s stagnating economy combined...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Other Pet Food in South Africa

    Jun 2019

    Generally, consumers fall in one of two categories – either seeking to save money or looking to purchase the products that offer the most nutritional value to their pets. Given the weak South African economy, consumers tend towards the former, ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Pet Care in South Africa

    Jun 2019

    Pet care registered positive value growth, driven by increasing unit prices of pet food and pet products due to inflation and rising commodity prices. However, volume growth declined due to reduced consumption driven by pet ownership trends and poor ...

    US$2,100
    Add to cart View details
    Country Report

    Country Report

    Pet Products in South Africa

    Jun 2019

    Cat owners living in apartments rely on cat litter for their cat’s hygienic needs. Because the cat litter boxes are in the apartments, there is an increasing demand for odour control built into the cat litter. This trend will continue during the ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Baby and Child-Specific Products in South Africa

    Jun 2019

    With a fall in disposable incomes and greater economic uncertainty, consumers are becoming increasingly cautious with their spending. They are reducing the purchase of non-essential products and instead opting for economy brands. As such, private ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Bath and Shower in South Africa

    Jun 2019

    An increasingly informed population has led to growing demand for natural and organic products amongst mid- to high-income consumers, given concerns about health and wellness. An increasing number of health-conscious consumers appear more sensitive ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Colour Cosmetics in South Africa

    Jun 2019

    The review period witnessed the launch of a considerable number of new brands and products across different price points. Economy brands such as Essence remained popular as they were able to launch fashionable products at very competitive prices. The...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Deodorants in South Africa

    Jun 2019

    Personal grooming and hygiene trends are driving demand for deodorants. This is especially the case for a country such as South Africa where deodorants also double up as fragrance for many consumers. The category continued to be dominated by mass ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Depilatories in South Africa

    Jun 2019

    There was growing demand for depilatories that addressed specific health-related issues and companies were inclined to respond to this demand to drive growth. Mandy’s (Lee-Chem Labs) launched a cream hair remover designed to counteract issues related...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Fragrances in South Africa

    Jun 2019

    Fragrances continued to record positive current value growth in 2018, although the growth rate slowed in compared with 2017, primarily because of a challenging consumer environment. Consumers preferred to shop during promotions or looked for the best...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Hair Care in South Africa

    Jun 2019

    Over the review period, there were notable new product launches in the ethnic space. Retailers and beauty specialists have been increasing their brand offering in the ethnic hair range to include a better variety of products. Dedicated floor space is...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Mass Beauty and Personal Care in South Africa

    Jun 2019

    Mass beauty and personal care continued to perform well, driven in part by increasing demand. Consumers are downtrading to more competitively-priced beauty and personal care products, instead of reducing their purchases entirely. This type of ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Men's Grooming in South Africa

    Jun 2019

    The personal grooming trend is influencing men’s grooming, with South African men looking after their health as well as their physical appearance. Social media, access to information and urbanisation are driving this trend. In terms of beauty ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Oral Care in South Africa

    Jun 2019

    New and more creative oral care lines are set to improve growth levels within the category. Most local consumers are becoming increasingly aware of the importance of oral hygiene through different channels. As such, they are constantly searching for ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Beauty and Personal Care in South Africa

    Jun 2019

    The South African economy was characterised by slow growth, declining disposable incomes and low consumer confidence. Consumers reacted by reducing their purchases of perceived non-essential goods across multiple categories. However, beauty and ...

    US$2,650
    Add to cart View details
    Country Report

    Country Report

    Premium Beauty and Personal Care in South Africa

    Jun 2019

    With declining disposable incomes and the rising cost of living, consumers are becoming increasingly cautious with their spending. This is leading to the emergence of new consumer purchasing patterns, with South Africans choosing where and when to ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Skin Care in South Africa

    Jun 2019

    Skin care products containing natural ingredients and claiming to have no harsh chemicals are becoming increasingly available in South Africa. Local consumers on the other hand, are now more informed about the long-term effects of harsh chemicals on ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Sun Care in South Africa

    Jun 2019

    Sun care is not seen as an essential part of the skin care routine for most South Africans. Consumer perception and limited budgets amongst some are the main reasons why sun care is not seen as a priority. There is the misconception amongst some ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Gardening in South Africa

    Jun 2019

    Gardening remains more popular among suburban homeowners, with increased urbanisation aiding the category, but most notably among middle- to higher-income homeowners. However, the majority of South Africans do not have their own gardens, as they ...

    US$990
    Add to cart View details

    Market Research Solutions

    Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.

    Learn More