South Africa

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Tobacco in South Africa

Jul 2022

Following a challenging 2020 for the tobacco industry in South Africa, 2021 witnessed dynamic growth with current value sales surpassing pre-pandemic levels. Much of the declines during the previous year were a knock-on effect of both COVID-19…

USD 2,450
Country Report

Womenswear in South Africa

Apr 2022

COVID-19 and measures put in place by the government to curb its spread have negatively impacted the economic situation in the country. Lockdowns have placed restrictions on movement, trade and gatherings, which have all contributed to a depressed…

USD 1,195
Country Report

Menswear in South Africa

Apr 2022

The COVID-19 pandemic has led to a notable increase in digitalisation within apparel and footwear. Major retailers have been heavily investing in their e-commerce platforms as this channel has seen accelerated growth, including within menswear.…

USD 1,195
Country Report

Hosiery in South Africa

Apr 2022

Retail volume and current value sales for hosiery declined in both 2020 and 2021 in South Africa. With tough economic conditions, high unemployment rates, and the impact of the pandemic leading to home seclusion, non-essential purchases experienced a…

USD 1,195
Country Report

Dishwashing in South Africa

Feb 2022

In 2020, sales of dishwashing were significantly boosted by the pandemic, as households were forced to remain on lockdown for several months of the year and restaurants and fast food outlets were ordered to close their doors to minimise the spread of…

USD 1,195
Country Report

Coffee in South Africa

Jan 2022

While the impact of COVID-19 led to varying levels of lockdown measures being enforced throughout 2021 in South Africa, evidence of a partial recovery through foodservice was faster than expected. Furthermore, at-home consumption has continued due to…

USD 1,195
Country Report

Vegetables in South Africa

Jan 2022

The pandemic resulted in countries around the world entering different stages of lockdown to control the spread of the virus, meaning that many consumers were only able to leave their homes to purchase essential items. The South African government…

USD 1,195
Country Report

PEST Analysis: South Africa

Jul 2022

South Africa’s economic freedom is deteriorating, whilst corruption has destabilised governance. Although the economy recovered well in 2021, social unrest and power supply constraints could weigh on future growth prospects, as could inflation. The…

USD 300
Country Report

Fragrances in South Africa

May 2022

The emergence of the pandemic in South Africa and subsequent restrictions introduced by the government in an attempt to control its spread, resulted in prolonged home seclusion including remote working. Government restrictions limited social…

USD 1,195
Country Report

Footwear in South Africa

Apr 2022

Similar to other countries, South Africa experienced the emergence of new COVID-19 variants and waves of infections in 2021, which had a further impact on local economic growth. As a result of further waves, the government continued to introduce…

USD 1,195
Country Report

Childrenswear in South Africa

Apr 2022

Consumers have seen their budgets constrained given the unstable economic situation as a result of the pandemic, and have been more cautious with their spending due to uncertainty over their immediate future. Despite the tough economic conditions and…

USD 1,195
Country Report

Hypermarkets in South Africa

Feb 2022

Hypermarkets continued to gain traction across mid- and high-income groups as the channel consolidated its positioning as a one-stop shopping destination during the pandemic. Hypermarkets also benefit from diversified offers, with retailers expanding…

USD 1,195
Country Report

Meat in South Africa

Jan 2022

Meat performed well through retail channels during the COVID-19 pandemic in 2020, despite economic pressures resulting from measures aimed at limiting the spread of the disease. However, distribution between retail and foodservice has normalised in…

USD 1,195
Country Report

Sunglasses in South Africa

Oct 2022

Sales of sunglasses in South Africa were heavily impacted by the COVID-19 outbreak in 2020 with demand collapsing. The government’s measures to contain the pandemic forced consumers to spend more time at home and thus they had less need for…

USD 990
Country Report

Booking in South Africa

Oct 2022

One of the largest trends in 2022 is GOAT – a term coined by Expedia meaning the Greatest Of All Trips. There is generally a renewed excitement for travel, whether it is local or international, as long as it is the trip of a lifetime, and people are…

USD 1,195
Country Report

Cigarettes in South Africa

Jul 2022

While direct regulatory restrictions on tobacco trade had subsided by the beginning 2021, cigarettes in South Africa continued to feel the lagging effects of COVID-19 restrictions on a macro level. One impact of the pandemic which continued to…

USD 1,195
Country Report

Dermatologicals in South Africa

Apr 2022

The increasing focus on skin care and consumers seeking professional advice on how to treat skin problems is boosting sales of dermatologicals. However, this type of consumer behaviour is still generally restricted to middle- and high-income…

USD 990
Country Report

Microwaves in South Africa

Mar 2022

The demand for microwaves significantly improved in 2021, registering double-digit retail volume and current value growth, as the economy began to reopen and many employees returned to their places of work. As a result, the pace of life picked up…

USD 1,195
Country Report

Pulses in South Africa

Jan 2022

Pulses, especially beans and other pulses, is continuing to perform well through retail in 2021. During the challenging economic conditions resulting from measures aimed at limiting the spread of COVID-19, pulses benefited from being perceived as an…

USD 1,195
Country Report

Eyewear in South Africa

Oct 2022

The eyewear market in South Africa has continued to build on the growth seen in 2021, with sales of eyewear seeing steady growth in current value and retail volume terms. Consumer demand for eyewear has increased since the government started easing…

USD 1,210
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