South Africa

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

South Africa StatisticsConsumer Lifestyles in South AfricaSouth Africa Country BriefingsFuture Demographics: South Africa in 2030

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    Apparel Accessories in South Africa

    Mar 2019

    For economy brands, impulse purchases and fashion trends drives demand for apparel accessories, with consumers purchasing these products to add variety and interest to their outfit. These products are typically strategically positioned close to ...

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    Childrenswear in South Africa

    Mar 2019

    Although the birth rate fell over the review period spending on childrenswear actually increased, boosted in part by the growing number of women joining the workforce. However, the weak economy coupled with the rise in VAT took its toll in 2018 with ...

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    Country Report

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    Footwear in South Africa

    Mar 2019

    Consumers cut down on non-essential spening during 2018 and also looked for cheaper alternatives with this trend also impacting footwear. Promotional sales became more frequent in retailers, especially at the end of the month, while some consumers ...

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    Hosiery in South Africa

    Mar 2019

    Sales of hosiery are driven largely by the weather, the back-to-school season and fashion trends, with price promotions being less common than in other areas of apparel. Fashion trends seen in 2018 included bold patterned tights and socks, with a nod...

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    Country Report

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    Jeans in South Africa

    Mar 2019

    With the rise of fast fashion retailers over the review period, such as H&M, Zara and Cotton On, there is now a growing range of choice when it comes to jeans. Retailers offer a wide range of styles, washes and fits to meet demand, while the large ...

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    Menswear in South Africa

    Mar 2019

    South Africa’s economy continued to see weak growth in 2018 and this coupled with rising unemployment and falling incomes had a negative impact on menswear, with current value growth largely only down to inflation. With consumers looking to limit ...

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    Country Report

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    Apparel and Footwear in South Africa

    Mar 2019

    South Africa’s economy remained under a cloud in 2018 with high unemployment and only slow growth in GDP. With disposable income shrinking and the cost of living rising many consumers restricted their non-essential spending. This continued to have a ...

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    Sportswear in South Africa

    Mar 2019

    The athleisure trend continued to develop in 2018 with consumers appreciating the comfort and practicality of this look. While international brands such as Nike and adidas have been the main beneficiaries of this trend there has also been a growing ...

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    Womenswear in South Africa

    Mar 2019

    South Africa continues to face economic problems with falling incomes and high unemployment which has negatively impacted womenswear which registered a decline in retail volume terms in 2018. With tighter budgets consumers have become more price ...

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    Future Demographic

    Future Demographic

    South Africa in 2030: The Future Demographic

    Mar 2019

    Population growth in South Africa up to 2030 will be driven by positive natural change and moderate net migration. Despite rapid rises in older age groups and falling birth rates, South Africa will remain an overwhelmingly young country with children...

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    Asian Speciality Drinks in South Africa

    Mar 2019

    There was no presence of Asian speciality drinks in South Africa at the end of the review period. There is no data to suggest its entry over the forecast period....

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    Bottled Water in South Africa

    Mar 2019

    The water crisis caused by the ongoing drought and water-borne disease will continue to boost demand for still bottled water. During the review period, local consumers were alarmed by microplastics found in tap water in Gauteng and the North West ...

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    Country Report

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    Carbonates in South Africa

    Mar 2019

    With the sugar tax coming into effect on 1 April 2018, a number of carbonates manufacturers continued to opt for reformulation to curb costs imposed by the National Treasury. This move has also allowed smaller brands to retain their price ...

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    Concentrates in South Africa

    Mar 2019

    The dilution ratio of concentrates is expected to become a key tool to avoid additional charges derived from the sugar tax which came into effect on 1 April 2018 (set at ZAR0.21/100ml of sugar added above 4g/100ml). Increasing the dilution ratio will...

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    Country Report

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    Energy Drinks in South Africa

    Mar 2019

    Energy drinks is expected to continue expanding during the forecast period. The trend will be supported by a change in lifestyles, with manufacturers benefitting from a rising urbanisation rate and higher product awareness. As the trend unfolds, ...

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    Country Report

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    Juice in South Africa

    Mar 2019

    Improved weather conditions are expected to ease pressure on manufacturers affected by shortage of key ingredients such as fruit and water. This will be particularly true for those players based in the Western Cape and negatively impacted by a severe...

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    Country Report

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    Soft Drinks in South Africa

    Mar 2019

    South Africa continued to be challenged by economic constraints during the review period. As the government’s deficit widened, the National treasury opted in February 2018, to increase the value added tax from 14% to 15%. The situation further ...

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    RTD Coffee in South Africa

    Mar 2019

    There was no presence of RTD coffee in South Africa at the end of the review period. There is no data available to suggest its entry over the forecast period....

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    RTD Tea in South Africa

    Mar 2019

    RTD tea is expected to benefit from improved market conditions, partly driven by demand for RTD green tea. The move will be supported by the prevailing health and wellness trend, with middle to high LSM consumers shifting to what they believe to be a...

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    Country Report

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    Sports Drinks in South Africa

    Mar 2019

    Demand for sport drinks continued to steadily increase despite challenging market conditions. Manufacturers were affected by the increased price-sensitivity demonstrated by consumers, with many opting for cheaper substitutes such as bottled water. In...

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