South Africa

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Cities

South Africa Cities Review

Dec 2021

Gauteng region, which includes Johannesburg, Pretoria and Cape Town, holds more wealth than the rest of the country combined, and is set to lead economic growth in South Africa over 2021-2025. The region is home to robust industrial, financial,…

USD 725
Consumer Lifestyle

Megatrends in South Africa

Nov 2021

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends, and insights as to how each trend has manifested in South…

USD 1,325
Consumer Lifestyle

Consumer Values and Behaviour in South Africa

Nov 2021

This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in South Africa.

USD 1,325
Consumer Lifestyle

Consumer Types in South Africa

Nov 2021

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this, Euromonitor International’s Survey team has looked beyond standard…

USD 1,325
Country Report

Packaging Industry in South Africa

Nov 2021

The economic impact of COVID-19 and the measures taken to contain it have been severe in South Africa, with widespread job losses, leading to falling purchasing power for already cash-strapped consumers. One result of this has been increased demand…

USD 2,100
Strategy Briefing

Economy, Finance and Trade in the Middle East and Africa

Nov 2021

Economies in the Middle East and Africa experienced a downturn in 2020 after continuous expansion since 2015. The COVID-19 pandemic, coupled with slumping oil prices, has disturbed countries’ economic development and distorted public finances.…

USD 1,325
Country Report

Store Cards in South Africa

Oct 2021

Despite some improvements in the TransUnion consumer credit index, local consumers’ credit health remains above the break-even score of 50-59, down from a score of 62 recorded in Q1 2021. In response to the volatility in household finances, retailers…

USD 990
Country Report

Pre-Paid Cards in South Africa

Oct 2021

South African Postbank (SAPO) continues to lead pre-paid cards due to the social grant contract signed with the South African Social Security Agency (SASSA) in 2017, which allows the agency to make payments to over 8.1 million SASSA cards recipients.…

USD 990
Country Report

Financial Cards and Payments in South Africa

Oct 2021

The number of financial cards in circulation is set to post a steady increase as the South African economy slowly reopens. However, transaction volume and value growth remain more dynamic, with credit card spending reflecting combined effects of the…

USD 2,100
Country Report

Debit Cards in South Africa

Oct 2021

The number of debit cards is set to continue to steadily increase in South Africa in 2021, as new entrants bet on affordability, convenience, and accessibility to expand their consumer base. For instance, TymeBank, a digital bank that launched in…

USD 990
Country Report

Credit Cards in South Africa

Oct 2021

With the pandemic persisting beyond expectations in South Africa, an increasing number of struggling mid-income households are using their credit cards to meet the demand for rising costs of living and lower disposable incomes. The shift is supported…

USD 990
Country Report

Consumer Lending in South Africa

Oct 2021

The South African economy benefited from the increased demand in global commodities which boosted overall price levels, and therefore stimulated growth across key sectors such as mining. However, with the country battling new waves of infections due…

USD 2,100
Country Report

Consumer Credit in South Africa

Oct 2021

With the pandemic exposing and reinforcing wealth inequality in south Africa, an increasing number of financial operators are developing strategies targeting lower-income groups. In line with this trend, Nedbank introduced flexible short-term loan…

USD 990
Country Report

Charge Cards in South Africa

Oct 2021

With personal charge cards often associated with world-class leisure and lifestyle membership, the category remains subject to relatively weak recovery across hospitality and entertainment due to the government maintaining restrictive policies on…

USD 990
Strategy Briefing

Income and Expenditure in Middle East and Africa

Oct 2021

The population in the Middle East and Africa region is growing rapidly, unlocking high levels of unmet potential and making the region an exciting prospect. Nevertheless, the fastest growing income segment is set to remain the lowest income class,…

USD 1,325
Country Report

Yoghurt and Sour Milk Products in South Africa

Oct 2021

Yoghurt continues to show strong growth in 2021, with flavoured yoghurt accounting for the largest share of sales in both retail value and volume terms. During the 2020 COVID-19 pandemic, flavoured yoghurt saw a significant increase in current value…

USD 990
Country Report

Other Dairy in South Africa

Oct 2021

Nestlé South Africa (Pty) Ltd continues to maintain its overall lead in value sales of other dairy, thanks to its strong portfolio of well-known and successful brands, along with ongoing innovations and promotions across its whole dairy portfolio.…

USD 990
Country Report

Drinking Milk Products in South Africa

Oct 2021

Drinking milk is a staple in the South African diet with both fresh and shelf stable variants available. Since 2019, shelf stable milk has had stronger annual value sales than fresh milk and growing demand for shelf stable milk continues to push…

USD 990
Country Report

Cheese in South Africa

Oct 2021

Despite active cases still being recorded and waves of infections resulting in stricter lockdown rules in some areas, most South African workers returned to work in 2021. As consumers return to some form of normalcy, consumers have become more…

USD 990
Country Report

Butter and Spreads in South Africa

Oct 2021

2021 will see moderate growth in current value terms but declines in retail volume terms for butter and spreads. The decline in retail volume will be due to a decline in cooking/baking at home as consumers return to their “new normal” in 2021.…

USD 990
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