South Africa

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

South Africa StatisticsConsumer Lifestyles in South AfricaSouth Africa Country BriefingsFuture Demographics: South Africa in 2030

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    Country Briefing

    Income and Expenditure: South Africa

    Oct 2020

    Consumer income in South Africa is expected to increase by 2040, driven by the Gauteng region’s economic expansion. Purchasing power will be concentrated in present-day Millennials’ hands, yet seniors will be the major spenders on luxury items. ...

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    Country Report

    Country Report

    Home Video in South Africa

    Oct 2020

    Home video, having posted strong growth in 2019 thanks to LCD TVs, is poised for decline in 2020 amidst tough trading conditions arising from the government’s response to the COVID-19 outbreak. On 26 March, a hard lockdown was imposed on the country,...

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    Country Report

    Country Report

    Mobile Phones in South Africa

    Oct 2020

    Sales of mobile phones are set to decline in 2020 as a whole on account of consumer electronics stores being forced to closed and sales being limited to “essential” products during national lockdown, in order to curb the spread of COVID-19. However, ...

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    Country Report

    Country Report

    Portable Players in South Africa

    Oct 2020

    Thanks to the ascending popularity of wireless speakers, sales of the portable players category continue to grow in 2020, despite the government’s ban on the sale of non-essential goods during lockdown. All other types of portable players remain in ...

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    Country Report

    Country Report

    Wearable Electronics in South Africa

    Oct 2020

    While the government ban on the sale of non-essential goods during lockdown stalled the progress of wearable electronics, the category is still poised for moderate volume sales growth in 2020 as a whole. The product formats within wearable ...

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    Country Report

    Country Report

    In-Car Entertainment in South Africa

    Oct 2020

    In 2020, demand for in-car entertainment declined as the COVID-19 lockdown greatly reduced the number of vehicles on the road in South Africa. Between 26 March and 1 May, residents were allowed out of their homes only for essential travel, with ...

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    Country Report

    Country Report

    Consumer Electronics in South Africa

    Oct 2020

    The government’s response to COVID-19 involved, as part of the hard nationwide lockdown, deprioritising the consumer electronics industry to ensure the supply and sale of essential goods such as processed food and drink, medicine and cleaning ...

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    Country Report

    Country Report

    Computers and Peripherals in South Africa

    Oct 2020

    Retail sales of computers and peripherals have been heavily impeded by the quarantine-period ban on sales of non-essential goods in 2020. Despite South Africans being able, and encouraged, to carry on working or studying from home and therefore ...

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    Country Report

    Country Report

    Imaging Devices in South Africa

    Oct 2020

    While demand for imaging devices in South Africa already in long-term decline before the arrival of COVID-19, the situation was exacerbated from late March as electronics stores closed given the ban on selling non-essential products in lockdown. ...

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    Country Report

    Country Report

    Home Audio and Cinema in South Africa

    Oct 2020

    As part of its lockdown measures, the government placed a ban on sales of non-essential products including consumer electronics, resulting in significant loss of revenue for home audio and cinema players. Conditions only began to improve from 1 May ...

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    Country Profile

    Country Profile

    South Africa: Country Profile

    Sep 2020

    South Africa’s economy will improve in 2019. Private consumption will expand on the back of moderate increases in real wages and disposable household income. Policy uncertainty around the land reform should fade with a clarification of the reform ...

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    Country Report

    Country Report

    Cider/Perry in South Africa

    Sep 2020

    Like beer and spirits, craft ciders were being embraced by consumers curious of the production processes behind their alcoholic drinks, as well as the impact on their wellbeing. With craft ciders being produced by small players, 2019 saw strong focus...

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    Country Report

    Country Report

    Wine in South Africa

    Sep 2020

    Sparkling wine remained buoyant in 2019 as the premiumisation trend boosted the category’s appeal, with Champagne performing particularly well. There was also a wider variety of offerings at different price points to capture a larger consumer base. ...

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    Country Report

    Country Report

    Spirits in South Africa

    Sep 2020

    In 2019 the spirits category, like beer, was stimulated by the increasing popularity of craft products. Craft gin was gaining momentum as smaller craft producers entered traditional retail outlets. There was widespread expansion of the range of gin ...

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    Country Report

    Country Report

    Alcoholic Drinks in South Africa

    Sep 2020

    COVID-19 has resulted in a move away from premium products to more affordable, economical alternatives irrespective of category, as consumers face economic and expenditure constraints. Furthermore, interest in craft non-alcoholic beer and gin has ...

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    Country Report

    Country Report

    Beer in South Africa

    Sep 2020

    In 2019 flavoured beer revitalised millennials’ interest in the category, and led to stability in declining beer volumes. While beer volumes were declining by 4% to 5% annually on the global stage, this was not as severe in South Africa, as craft ...

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    Country Report

    Country Report

    Eyewear in South Africa

    Sep 2020

    Demand for eyewear in South Africa was already slowing prior to the emergence of COVID-19 and the subsequent lockdown measures introduced by the government in an attempt to reduce the spread of the virus. The country had already been experiencing ...

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    Country Report

    Country Report

    Spectacles in South Africa

    Sep 2020

    Prior to the emergence of COVID-19 in South Africa, the country was already experiencing economic instability and declining disposable incomes, resulting in general slowing demand for spectacles in the country. These products require an initial ...

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    Country Report

    Country Report

    Sunglasses in South Africa

    Sep 2020

    Demand for sunglasses was already declining in South Africa prior to the emergence of COVID-19, due to an unstable economy, rising unemployment and decreasing disposable incomes, particularly amongst low- to mid-income consumers. While more educated ...

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    Country Report

    Country Report

    Contact Lenses and Solutions in South Africa

    Sep 2020

    Contact lenses in South Africa had already started to experience a slowdown in volume growth pre-COVID-19 due to increasing economic instability and price sensitivity amongst mid- and even higher-income consumers, although demand continued to be ...

    US$990
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