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Home and Garden

Market research on the home and garden industry. Standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.

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Strategy Briefing

Strategy Briefing

Where Consumers Shop for Home and Garden

Mar 2020

Home and garden’s main distribution channel continues to be home and garden specialist retailers that are store based. In the future, internet retailing will grow tremendously as direct-to-consumer players emerge and store-based retailers implement ...

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Strategy Briefing

Strategy Briefing

Home Furnishings in Asia Pacific

Feb 2020

Asia Pacific is the largest global market for home furnishings in terms of value, and was the fastest growing over 2013-2018. The region does, however, have the second lowest per capita expenditure on home furnishings. It is expected to see strong ...

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Strategy Briefing

Strategy Briefing

Home and Garden in 2020: Rise of The Ecosystem Brand

Feb 2020

The rise of ecosystem brands is a key future development. Ecosystem brands offer an interconnected set of products and services, fulfilling customer needs through one holistic experience. A singular focus might have worked in the past, but moving ...

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Strategy Briefing

Strategy Briefing

Direct-to-Consumer Brands Painting DIY Retailers into a Corner

Jan 2020

Direct-to-consumer (D2C) brands such as Clare and Backdrop are convenient, making it easier for consumers to make decisions by supplying curated colour selections. In response, DIY retailers should capitalise on their physical store network, ...

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Strategy Briefing

Strategy Briefing

Sustainability and Digital Disruption Shape the Future of Gardening

Jan 2020

Sustainability drives future opportunities in watering. Ethical consumerism is on the rise and Euromonitor’s Environmental Sustainability Index can be used by manufacturers and retailers to identify pockets of growth in the gardening space. ...

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Strategy Briefing

Strategy Briefing

Top Trends in US Homes

Jan 2020

The report addresses some of the top trends in US homes, analysing changing consumer values and attitudes, and how these are echoed in product development and retailers’ activities. Home multifunctionality, convenience, wellness and tailored ...

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Strategy Briefing

Strategy Briefing

Sustainability, The Smart Home and Millennials in Cookware, Dining and Kitchenware

Nov 2019

Kitchen competition continues to heat up, as direct-to-consumer brands emerge and well-established players like Villeroy & Boch endeavour to target Millennials. Alongside appliances, the smart home has permeated the cookware category, with the likes ...

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Strategy Briefing

Strategy Briefing

Going Green: Sustainability in Singapore

Nov 2019

Households in Asia have been slow to adopt ethical consumerism, as Asian markets face their own hurdles in responding to sustainability imperatives. This briefing investigates sustainability in Singapore. In the future, Singapore is likely to rely on...

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Strategy Briefing

Strategy Briefing

Digital Disruption in Home Improvement and Gardening

Nov 2019

Digitalisation is transforming the home improvement and gardening industry. The emergence of direct-to-consumer brands is putting the power of choice back into the hands of consumers. The prevalence of do-it-for-me behaviour, even in Western markets,...

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Strategy Briefing

Strategy Briefing

DIY Index: Market Prospects, DIY Potential and Retail Disruption

Oct 2019

Euromonitor’s DIY Index gives home improvement and gardening retailers and suppliers the ability to gauge DIY market attractiveness. The Index covers three key themes, Market Prospects (Baby Boomers, Gen X, home owners, growth factors and house ...

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Strategy Briefing

Strategy Briefing

Homewares in Asia Pacific

Sep 2019

Asia Pacific is the largest and fastest growing region in homewares, supported by an increasing number of households, rising disposable incomes and a growing middle class. Consumer demand shaped by the pursuit of healthy lifestyles, convenience and ...

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Strategy Briefing

Strategy Briefing

Home Furnishings in Western Europe

Sep 2019

The home furnishings market in Western Europe recorded stability over the period 2013-2018. Within indoor living, mattresses performed the best, outdoor living was driven by gas barbecues, while light-emitting diode lamps (LED) was the main driver in...

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Company Profile

Company Profile

Husqvarna AB in Home and Garden

Aug 2019

Second ranked global gardening player, Husqvarna AB, is well positioned to take advantage of key megatrends, including connected consumers (via smart home products) and ethical living/sustainability (via battery powered gardening products). The ...

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Company Profile

Company Profile

Groupe SEB in Home and Garden

Aug 2019

Groupe SEB is a leading homewares provider, with most of its business focused in Western Europe and Asia Pacific. The company is in a good position to gain from market momentum in emerging Asia Pacific markets, such as China and Indonesia, where ...

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Country Report

Country Report

Home and Garden in Switzerland

Jul 2019

After several years of current value decline, home and garden returned to growth in 2018, and this is expected to continue in the forecast period. Strong performances were seen by LED lamps, robotic lawn mowers and electric barbecues, due to trends ...

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Country Report

Country Report

Home and Garden in Germany

Jul 2019

Current value growth in home and garden strengthened in 2018, with higher increases seen in all categories than in the previous year. With an overall increase in volume sales and stable unit prices, healthy value growth was seen in 2018. Another ...

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Strategy Briefing

Strategy Briefing

Homewares in Western Europe

Jun 2019

High per capita spend in homewares makes Western Europe an attractive region, especially as economic conditions are set to improve over 2018-2023. The increasing healthy living trend, favouring home-based cooking, is creating growth opportunities for...

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Country Report

Country Report

Home and Garden in Canada

Jun 2019

Economic growth remained strong in Canada in 2018; at a macroeconomic level, the country witnessed increased spending from households and a historically low rate of unemployment, which combined to help build consumer confidence. This, in turn, led to...

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Strategy Briefing

Strategy Briefing

Kingfisher Plc: FY18/19 Update

Jun 2019

Kingfisher Plc is a leading home improvement and gardening retailer with a presence in Western and Eastern Europe. However, the company has gone through major changes in its latest fiscal year FY18/19, from the stepping down of chief executive ...

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Country Report

Country Report

Home and Garden in India

Jun 2019

Despite being cost-conscious, many connected Indian consumers are becoming willing to increase their expenditure on purchases of products and services. This change in consumers’ inclination towards expenditure is fuelled by the increase in the median...

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