Home and Garden

Market research on the home and garden industry. Standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.

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Strategy Briefing

Strategy Briefing

Sustainability, The Smart Home and Millennials in Cookware, Dining and Kitchenware

Nov 2019

Kitchen competition continues to heat up, as direct-to-consumer brands emerge and well-established players like Villeroy & Boch endeavour to target Millennials. Alongside appliances, the smart home has permeated the cookware category, with the likes ...

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Strategy Briefing

Strategy Briefing

Going Green: Sustainability in Singapore

Nov 2019

Households in Asia have been slow to adopt ethical consumerism, as Asian markets face their own hurdles in responding to sustainability imperatives. This briefing investigates sustainability in Singapore. In the future, Singapore is likely to rely on...

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Strategy Briefing

Strategy Briefing

Digital Disruption in Home Improvement and Gardening

Nov 2019

Digitalisation is transforming the home improvement and gardening industry. The emergence of direct-to-consumer brands is putting the power of choice back into the hands of consumers. The prevalence of do-it-for-me behaviour, even in Western markets,...

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Strategy Briefing

Strategy Briefing

DIY Index: Market Prospects, DIY Potential and Retail Disruption

Oct 2019

Euromonitor’s DIY Index gives home improvement and gardening retailers and suppliers the ability to gauge DIY market attractiveness. The Index covers three key themes, Market Prospects (Baby Boomers, Gen X, home owners, growth factors and house ...

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Strategy Briefing

Strategy Briefing

Homewares in Asia Pacific

Sep 2019

Asia Pacific is the largest and fastest growing region in homewares, supported by an increasing number of households, rising disposable incomes and a growing middle class. Consumer demand shaped by the pursuit of healthy lifestyles, convenience and ...

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Strategy Briefing

Strategy Briefing

Home Furnishings in Western Europe

Sep 2019

The home furnishings market in Western Europe recorded stability over the period 2013-2018. Within indoor living, mattresses performed the best, outdoor living was driven by gas barbecues, while light-emitting diode lamps (LED) was the main driver in...

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Company Profile

Company Profile

Husqvarna AB in Home and Garden

Aug 2019

Second ranked global gardening player, Husqvarna AB, is well positioned to take advantage of key megatrends, including connected consumers (via smart home products) and ethical living/sustainability (via battery powered gardening products). The ...

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Company Profile

Company Profile

Groupe SEB in Home and Garden

Aug 2019

Groupe SEB is a leading homewares provider, with most of its business focused in Western Europe and Asia Pacific. The company is in a good position to gain from market momentum in emerging Asia Pacific markets, such as China and Indonesia, where ...

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Country Report

Country Report

Home and Garden in Switzerland

Jul 2019

After several years of current value decline, home and garden returned to growth in 2018, and this is expected to continue in the forecast period. Strong performances were seen by LED lamps, robotic lawn mowers and electric barbecues, due to trends ...

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Country Report

Country Report

Home and Garden in Germany

Jul 2019

Current value growth in home and garden strengthened in 2018, with higher increases seen in all categories than in the previous year. With an overall increase in volume sales and stable unit prices, healthy value growth was seen in 2018. Another ...

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Strategy Briefing

Strategy Briefing

Homewares in Western Europe

Jun 2019

High per capita spend in homewares makes Western Europe an attractive region, especially as economic conditions are set to improve over 2018-2023. The increasing healthy living trend, favouring home-based cooking, is creating growth opportunities for...

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Country Report

Country Report

Home and Garden in Canada

Jun 2019

Economic growth remained strong in Canada in 2018; at a macroeconomic level, the country witnessed increased spending from households and a historically low rate of unemployment, which combined to help build consumer confidence. This, in turn, led to...

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Strategy Briefing

Strategy Briefing

Kingfisher Plc: FY18/19 Update

Jun 2019

Kingfisher Plc is a leading home improvement and gardening retailer with a presence in Western and Eastern Europe. However, the company has gone through major changes in its latest fiscal year FY18/19, from the stepping down of chief executive ...

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Country Report

Country Report

Home and Garden in India

Jun 2019

Despite being cost-conscious, many connected Indian consumers are becoming willing to increase their expenditure on purchases of products and services. This change in consumers’ inclination towards expenditure is fuelled by the increase in the median...

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Country Report

Country Report

Home and Garden in the US

Jun 2019

During 2018, the US economy continued to grow and recover. Rising incomes and higher disposable incomes, combined with growth in the housing market, allowed home and garden to sustain a positive performance for a ninth consecutive year in current ...

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Country Report

Country Report

Home and Garden in South Africa

Jun 2019

South Africa experienced a technical recession in the first quarter of 2018, hampering consumer spending which resulted in moderate growth for the overall home and garden industry. The gardening category showed resilience as some categories were able...

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Strategy Briefing

Strategy Briefing

Renovation Revival in Western Europe: Bathrooms and Kitchens the Top Priorities

Jun 2019

Falling interest rates, the levelling out of house prices and weak forecast construction activity are likely to boost renovation activity in future, representing good news for Western Europe’s DIY industry. Renovations of bathrooms and kitchens are ...

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Strategy Briefing

Strategy Briefing

Winning Strategies for Diy Retailers in the Us and Europe

Jun 2019

The home improvement industry has been slow to adapt to shifts in consumer behaviour and rapid technological change. However, the emergence of online home improvement specialists drives home the message that home improvement retailers must adapt to ...

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Strategy Briefing

Strategy Briefing

The World Market for Home and Garden

Apr 2019

Voice assistants such as Amazon Alexa and Google Assistant will further embed the smart home within consumer lifestyles, while 2018/2019 will be a watershed for direct-to-consumer brands in the home and garden industry. Sustainability will transition...

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Country Report

Country Report

Home and Garden in the Philippines

Apr 2019

The Philippines faced several policy changes impacting the economy in general in 2018, but despite all this, Filipino spending on household goods continued to grow. The residential property sector is still on a rise, making new home buyers still the ...

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