Home and Garden

Market research on the home and garden industry. Standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.

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Home and Garden in Turkey

May 2020

Home and garden recorded stronger current value growth in 2019 than a year earlier, but failed to match the double-digit percentage growth seen in 2017, as the overall market performance continued to be largely governed by home furnishings, which ...

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Home and Garden in India

May 2020

While GDP growth remained positive, it continued to slow in 2019. With this slowdown in economic growth came increasing cost-consciousness among a number of Indian consumers. As a result, home and garden sales growth slowed in current value terms in ...

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Home and Garden in Mexico

May 2020

The positive performance in the construction industry in 2018, with many residential projects being developed, helped home and garden to record growth in this year. More residential complexes, ie houses and apartments, continued to appear in the most...

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Home and Garden in Japan

May 2020

Social and demographic developments exerted a notable influence on the Japanese home and garden market in 2019. Both manufacturers and retailers had to work to try to build their consumer bases and, particularly, to generate sales amongst younger ...

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Home and Garden in Brazil

Apr 2020

Home and garden in Brazil continued to show signs of recovery in 2019 amidst an improving economy, with the year marked by cautious optimism following a year of uncertainty in 2018 with the country electing a new president, Jair Bolsonaro, and a ...

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Home and Garden in the Netherlands

Apr 2020

In 2019, home and garden in the Netherlands recorded steady value growth; however, growth was weaker than it had been over the review period. The main driver of this reduced growth was the weakened housing market, with a slowdown on new homes being ...

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Home and Garden in Germany

Apr 2020

Home and garden posted positive value growth in Germany in 2019. Rising disposable incomes, combined with growth in the housing market, allowed home and garden to sustain a positive performance for a sixth consecutive year in current value terms. ...

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Home and Garden in Australia

Apr 2020

In 2019, the combination of the cooling housing market, tighter lending conditions and water restrictions in Australia made it difficult for the home and garden industry to record growth at the same level as the previous years in the review period. ...

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Home and Garden in the United Arab Emirates

Apr 2020

Despite the economic downturn in the region in general towards the end of the review period, and in the United Arab Emirates in particular, with the implementation of VAT and other regulations, home and garden saw continued positive growth in 2019. ...

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Strategy Briefing

Strategy Briefing

The Impact of Coronavirus on Home and Garden

Apr 2020

With the Coronavirus (COVID-19) response seen across global markets, the home and garden industry saw a spike in demand in Q1 2020 in categories that cater to the needs of stay-at-home mandates and food supply concerns. Full-year 2020 industry sales ...

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Home and Garden in South Korea

Apr 2020

In 2019, the home and garden industry recorded a slowly increasing current value growth rate on the back of the personalisation and premiumisation trends. Changing lifestyles thanks to the government’s recent 52-hour working week regulation improved ...

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Home and Garden in Hong Kong, China

Apr 2020

Home and garden sales in Hong Kong recorded slower current value growth in 2019 than a year earlier. This slowdown in value growth stemmed from the less vibrant overall retail environment in Hong Kong, in which consumers found less time and ...

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Home and Garden in Sweden

Apr 2020

The home and garden industry in Sweden continued to record a positive performance in 2019. After the unusually hot summer in 2018, which negatively impacted several areas of the market, most categories recovered in 2019, as the weather was much ...

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Home and Garden in Indonesia

Apr 2020

In 2019, home and garden in Indonesia recorded strong growth as the property industry continued to grow at a stable rate, according to Indonesia’s Real Estate Association. The strong growth in home and garden was also supported by urbanisation, with ...

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Home and Garden in Singapore

Apr 2020

A growing number of millennial and Generation Z consumers are becoming increasingly aware of the environment and the impact their choices have on the world around them. They are mindful of their choices and are shifting their focus towards a more ...

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Home and Garden in Spain

Apr 2020

In 2019, home and garden saw healthy current value growth in line with 2018 and the review period CAGR. Despite economic and political uncertainty, the industry witnessed development and growth. Higher purchasing power, innovation and a buoyant ...

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Home and Garden in the Philippines

Apr 2020

The home and garden market in the Philippines again saw strong value growth in 2019, as it continued to be driven by increased new home buying, a rising number of younger consumers setting up their first households and higher interest in growing ...

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Home and Garden in Romania

Apr 2020

Following the trend observed during the review period, home and garden recorded another year of considerable value sales growth in 2019. In large part, this growth has been a result of the rising purchasing power of Romanian consumers. Indeed, ...

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Country Report

Home and Garden in Poland

Apr 2020

Poland’s home and garden market continued to generate positive sales growth over the course of 2019 as economic stability and the country’s booming housing market spurred growth across all categories. In addition, with consumers becoming more ...

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Country Report

Country Report

Home and Garden in Switzerland

Apr 2020

Home and garden saw a further improvement in 2019 after a difficult review period when sales stagnated. Limited growth in the economy has been a burden but low unemployment and low inflation have supported spending. Technological advancements have ...

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