Home and Garden

Market research on the home and garden industry. Standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
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Strategy Briefing

Strategy Briefing

Baby Boomers: Old is Gold in Home and Garden

Aug 2018

Baby boomers are homeowners with DIY-knowledge, cooking skills and higher average incomes, making this generation attractive to home and garden players. Baby boomers are also transitioning into a new stage in their lives through retirement, ...

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Strategy Briefing

Strategy Briefing

Is DIY Defunct? How Hyperconnectivity, Do-It-For-Me and Urbanisation are Transforming Home Improvement

Jul 2018

Hyperconnectivity, Do-It-For-Me behaviour and urbanisation will impact the home improvement and gardening industry in the future. Hyperconnectivity demands an omnichannel response from manufacturers and retailers, while urbanisation will lead to ...

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Country Report

Country Report

Home and Garden in Australia

May 2018

Although growth in home and garden is typically associated with the housing market performance, in 2017, home and garden demonstrated that the aggregate impact of other drivers can also help produce growth for the industry. Home renovations, strong ...

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Country Report

Country Report

Home and Garden in Brazil

May 2018

In 2017, the Brazilian economy finally recorded GDP growth, after years of decline during the economic crisis that began in 2014. This fact, which was closely linked to record-low inflation rate and interest levels, helped support the most important ...

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Country Report

Country Report

Home and Garden in Thailand

May 2018

Home and garden continued to record steady growth in current value terms in 2017, backed by a growing economy, low unemployment and rising urbanisation. Home furnishings remains by far the largest category and it continued to drive growth, with ...

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Country Report

Country Report

Home and Garden in the US

May 2018

In 2017, macroeconomic recovery saw real wages and consumer confidence improve and the housing market build on gains made in 2016. As a result, home and garden recorded an eighth consecutive year of retail value sales growth. Despite the overall ...

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Country Report

Country Report

Home and Garden in Switzerland

May 2018

After five consecutive years of decline, total home and garden current value sales increased slightly in 2017. Factors contributing to this modest recovery included a slowdown in cross-border shopping, stable average unit prices and improved ...

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Country Report

Country Report

Home and Garden in Spain

May 2018

2017 was another positive year for home and garden sales in Spain, the third consecutive one after the slowdown registered during the 2008-2014 economic crisis. The main drivers were the reactivation of the property market as well as Spaniards ...

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Country Report

Country Report

Home and Garden in France

May 2018

Home and garden continued to record retail value growth in 2017 and at a stronger rate than the average of the review period. It was also the third consecutive year of growth, confirming the healthy state of the market in France. At a macro level, ...

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Country Report

Home and Garden in the Netherlands

May 2018

Ongoing solid economic growth in the Netherlands in 2017, coupled with a vibrant housing market, continued to drive home and garden sales. The Dutch economy grew at an unexpected average rate of 3%, while unemployment continued to fall. Although the ...

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Strategy Briefing

Strategy Briefing

Home Improvement in Western Europe

May 2018

Home improvement in Western Europe returned to modest value growth, following depressed sales during the European economic crisis. High levels of maturity in leading markets, housing affordability challenges and increasing competition among players ...

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Country Report

Country Report

Home and Garden in Hong Kong, China

May 2018

Rising property prices and limited living space continued to affect the performance of the home and garden industry in 2017. For gardening, small potted plants are prevalent among consumers in Hong Kong because these can help relieve eye strain after...

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Country Report

Country Report

Home and Garden in Russia

May 2018

The crisis had quite a severe impact on Russia, and 2017 did not bring a positive performance for home and garden. Consumer incomes continued to decline, leading to increasing price sensitivity. Home furnishings recorded one of the steepest retail ...

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Country Report

Country Report

Home and Garden in Malaysia

May 2018

Retail value sales in home and garden continued to grow in 2017, boosted by stronger economic conditions and higher private consumption, although macroeconomic indicators like stagnant real wages and unsold residential units checked growth a little. ...

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Country Report

Country Report

Home and Garden in Italy

May 2018

Home and garden in Italy returned to growth in 2017 after several years of sales and margins trending downwards for all major retailers and brands. As the economy is slowly improving after recession, government stimulus continues to make purchases ...

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Country Report

Country Report

Home and Garden in China

May 2018

Thanks to the robust economic environment and the good performance of the housing market, home and garden in China continued to experience solid current value growth in 2017. Increasing residential needs drove consumers’ growing demand for home ...

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Country Report

Country Report

Home and Garden in Singapore

May 2018

Despite international companies having resources and financial capabilities, trends such as digitalisation, demographic changes and a shift in consumers’ preferences have created opportunities for trailing and new companies. The rise of internet ...

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Country Report

Country Report

Home and Garden in the United Kingdom

May 2018

Despite political and economic uncertainty produced by the decision to leave the EU, home and garden in the UK continues to grow in 2017, recording the highest growth in value terms in the last five years, driven by the trend of higher quality ...

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Country Report

Country Report

Home and Garden in Turkey

May 2018

Following a dramatic slowdown in economic growth and sharp depreciation of the Turkish lira against the euro and the US dollar, home and garden recorded modest current value growth between 2013 and 2016. However, in 2017, although there was no ...

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Country Report

Country Report

Home and Garden in Ukraine

May 2018

In 2017, home and garden’s retail current value sales growth was below the country’s high inflation rate. This is partly because consumers are not ready to shift towards pricier options because of their low purchasing power. In addition, most ...

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