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Strategy Briefing
Baby Boomers: Old is Gold in Home and Garden
Aug 2018
Baby boomers are homeowners with DIY-knowledge, cooking skills and higher average incomes, making this generation attractive to home and garden players. Baby boomers are also transitioning into a new stage in their lives through retirement, ...
Strategy Briefing
Is DIY Defunct? How Hyperconnectivity, Do-It-For-Me and Urbanisation are Transforming Home Improvement
Jul 2018
Hyperconnectivity, Do-It-For-Me behaviour and urbanisation will impact the home improvement and gardening industry in the future. Hyperconnectivity demands an omnichannel response from manufacturers and retailers, while urbanisation will lead to ...
Country Report
Home and Garden in Australia
May 2018
Although growth in home and garden is typically associated with the housing market performance, in 2017, home and garden demonstrated that the aggregate impact of other drivers can also help produce growth for the industry. Home renovations, strong ...
Country Report
Home and Garden in Brazil
May 2018
In 2017, the Brazilian economy finally recorded GDP growth, after years of decline during the economic crisis that began in 2014. This fact, which was closely linked to record-low inflation rate and interest levels, helped support the most important ...
Country Report
Home and Garden in Thailand
May 2018
Home and garden continued to record steady growth in current value terms in 2017, backed by a growing economy, low unemployment and rising urbanisation. Home furnishings remains by far the largest category and it continued to drive growth, with ...
Country Report
Home and Garden in the US
May 2018
In 2017, macroeconomic recovery saw real wages and consumer confidence improve and the housing market build on gains made in 2016. As a result, home and garden recorded an eighth consecutive year of retail value sales growth. Despite the overall ...
Country Report
Home and Garden in Switzerland
May 2018
After five consecutive years of decline, total home and garden current value sales increased slightly in 2017. Factors contributing to this modest recovery included a slowdown in cross-border shopping, stable average unit prices and improved ...
Country Report
Home and Garden in Spain
May 2018
2017 was another positive year for home and garden sales in Spain, the third consecutive one after the slowdown registered during the 2008-2014 economic crisis. The main drivers were the reactivation of the property market as well as Spaniards ...
Country Report
Home and Garden in France
May 2018
Home and garden continued to record retail value growth in 2017 and at a stronger rate than the average of the review period. It was also the third consecutive year of growth, confirming the healthy state of the market in France. At a macro level, ...
Country Report
Home and Garden in the Netherlands
May 2018
Ongoing solid economic growth in the Netherlands in 2017, coupled with a vibrant housing market, continued to drive home and garden sales. The Dutch economy grew at an unexpected average rate of 3%, while unemployment continued to fall. Although the ...
Strategy Briefing
Home Improvement in Western Europe
May 2018
Home improvement in Western Europe returned to modest value growth, following depressed sales during the European economic crisis. High levels of maturity in leading markets, housing affordability challenges and increasing competition among players ...
Country Report
Home and Garden in Hong Kong, China
May 2018
Rising property prices and limited living space continued to affect the performance of the home and garden industry in 2017. For gardening, small potted plants are prevalent among consumers in Hong Kong because these can help relieve eye strain after...
Country Report
Home and Garden in Russia
May 2018
The crisis had quite a severe impact on Russia, and 2017 did not bring a positive performance for home and garden. Consumer incomes continued to decline, leading to increasing price sensitivity. Home furnishings recorded one of the steepest retail ...
Country Report
Home and Garden in Malaysia
May 2018
Retail value sales in home and garden continued to grow in 2017, boosted by stronger economic conditions and higher private consumption, although macroeconomic indicators like stagnant real wages and unsold residential units checked growth a little. ...
Country Report
Home and Garden in Italy
May 2018
Home and garden in Italy returned to growth in 2017 after several years of sales and margins trending downwards for all major retailers and brands. As the economy is slowly improving after recession, government stimulus continues to make purchases ...
Country Report
Home and Garden in China
May 2018
Thanks to the robust economic environment and the good performance of the housing market, home and garden in China continued to experience solid current value growth in 2017. Increasing residential needs drove consumers’ growing demand for home ...
Country Report
Home and Garden in Singapore
May 2018
Despite international companies having resources and financial capabilities, trends such as digitalisation, demographic changes and a shift in consumers’ preferences have created opportunities for trailing and new companies. The rise of internet ...
Country Report
Home and Garden in the United Kingdom
May 2018
Despite political and economic uncertainty produced by the decision to leave the EU, home and garden in the UK continues to grow in 2017, recording the highest growth in value terms in the last five years, driven by the trend of higher quality ...
Country Report
Home and Garden in Turkey
May 2018
Following a dramatic slowdown in economic growth and sharp depreciation of the Turkish lira against the euro and the US dollar, home and garden recorded modest current value growth between 2013 and 2016. However, in 2017, although there was no ...
Country Report
Home and Garden in Ukraine
May 2018
In 2017, home and garden’s retail current value sales growth was below the country’s high inflation rate. This is partly because consumers are not ready to shift towards pricier options because of their low purchasing power. In addition, most ...
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