Home and Garden

Market research on the home and garden industry. Standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.

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Strategy Briefing

Strategy Briefing

The World Market for Home and Garden

Apr 2019

Voice assistants such as Amazon Alexa and Google Assistant will further embed the smart home within consumer lifestyles, while 2018/2019 will be a watershed for direct-to-consumer brands in the home and garden industry. Sustainability will transition...

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Country Report

Home and Garden in the Philippines

Apr 2019

The Philippines faced several policy changes impacting the economy in general in 2018, but despite all this, Filipino spending on household goods continued to grow. The residential property sector is still on a rise, making new home buyers still the ...

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Home and Garden in Singapore

Apr 2019

Total population growth in 2018 was 0.5%, compared to 0.1% in the previous year. This slow growth has also impacted housing completions growth. Growth of housing completions was 3.7% in 2018 – and it is expected to slow over the forecast period. The ...

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Home and Garden in Argentina

Apr 2019

In 2018, the Argentinian economy passed through three stages, each with a negative sales balance. Thus, a currency devaluation shock was followed by a cooling of the economy due to uncertainty and then recession, which reduced production volumes and ...

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Home and Garden in Brazil

Apr 2019

As Brazil leaves behind the worst economic recession it has faced in the last century, retail expenditure has finally shown signs of recovery, albeit slow paced. As a result, there were improvements in unemployment and housing rates, higher consumer ...

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Home and Garden in Spain

Apr 2019

In 2018, home and garden in Spain continued to record steady current value growth, with sales supported by the ongoing recovery of the country’s housing market. Home improvement and home furnishings were the categories which benefited the most as ...

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Home and Garden in Italy

Apr 2019

Home and garden in Italy posted only modest current value growth in 2018 as strong competition between retailers served to lower unit prices on the one hand, while on the other falling household sizes reduced the need to buy products which are not ...

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Home and Garden in the Netherlands

Apr 2019

Home and garden in the Netherlands recorded current value growth in 2018, yet this was the weakest growth registered since 2015. Slow growth was driven by the weakening housing market, whereby the number of new houses decreased and the number of ...

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Home and Garden in the United Arab Emirates

Apr 2019

Despite the economic downturn in the region in general, and in the United Arab Emirates in particular, with the implementation of VAT and other regulations, home and garden continued to record positive growth in current value terms in 2018. The ...

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Home and Garden in Hong Kong, China

Apr 2019

In 2018, Hong Kong property prices continued to soar with the property market seeing more small flats being built. Dubbed “nano” flats in the media, these housing units are less than 200sq ft, cost an average of HKD4 million to buy and are popular ...

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Home and Garden in Indonesia

Apr 2019

In 2018, home and garden in Indonesia recorded a stable growth rate compared with 2017. Despite the optimistic double-digit growth of the furniture industry, that was benchmarked by the Indonesia Furniture and Handicraft Industry Association, the ...

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Home and Garden in Japan

Apr 2019

The Japanese home and garden market presents notable challenges for its participants. As well as being constrained by maturity, the market is seeing its consumer base shrink as a result of population decline. Moreover, Japan is undergoing a ...

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Country Report

Home and Garden in Mexico

Apr 2019

During 2018, growth in the home and garden market and its various categories in Mexico was directly related to the positive performance in the construction industry, with many commercial, industrial and residential projects being developed. Based on ...

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Home and Garden in France

Apr 2019

Home and garden recorded a sluggish performance in 2018 as demand was negatively impacted by the ‘gilet jaunes’ social movement which swept France during the year. Other negative influences on sales were the declining housing, real estate and ...

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Home and Garden in South Korea

Apr 2019

Overall, home and garden continued to grow in retail current value terms in 2018. Despite the slowdown in economic growth in South Korea, home and garden showed a positive performance; therefore, major players extended their traditional business ...

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Home and Garden in Australia

Apr 2019

When the Australian property market started showing signs of cooling down, it was uncertain what potential repercussions this would have on vulnerable consumer goods markets. In 2018, home and garden had not yet seen any negative impact from this ...

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Home and Garden in the United Kingdom

Apr 2019

Home and garden recorded positive growth in 2018 despite the ongoing uncertainties over the UK’s future economic environment, consumers’ reluctance to spend on non-essential projects, and the slowdown in the premiumisation trend for many categories. ...

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Home and Garden in Russia

Apr 2019

Home and garden in Russia posted stable current value growth in 2018 compared to 2017. As with the majority of FMCG markets, home and garden is directly impacted by the general situation of the country’s economy. Real incomes of Russians continued to...

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Home and Garden in Sweden

Apr 2019

A home building boom and rising disposable incomes have fuelled value sales growth in home and garden. However, growth has slowed, with sales hit further by an unusually hot summer in 2018. The number of new home builds has stalled and consumers are ...

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Home and Garden in Taiwan

Apr 2019

Retail value sales in home and garden recorded a slower decline in current terms in 2018 compared with 2016 and 2017. The major driving factors behind the continue decline, however, were economic depression, weakening purchasing power due to stagnant...

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