Home and Garden

Market research on the home and garden industry. Standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.

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Strategy Briefing

Strategy Briefing

Shopping Reinvented in Home and Garden

Oct 2020

Today’s consumer is shopping across multiple platforms and looking to engage with players across a variety of platforms. The internet is fuelling this trend and also giving rise to direct-to-consumer brands. Store-based retailers are taking note and ...

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Company Profile

Company Profile

Kohler Co in Home and Garden

Oct 2020

This briefing analyses Kohler’s performance in home and garden, diving into the American manufacturer’s growth in the home improvement category and how the company can expand its presence in a post-Coronavirus world where consumers are likely to ...

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Strategy Briefing

Strategy Briefing

Gardening in Western Europe

Sep 2020

The second largest retail market for gardening in the world, Western Europe has recorded a muted growth performance over 2014-2019. During the Coronavirus pandemic industry sales, led by horticulture products, are expected to record a significant ...

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Country Report

Country Report

Home and Garden in South Africa

Jun 2020

In 2019, home and garden in South Africa recorded steady levels of growth, albeit slightly lower than growth the previous year. Growth in the industry was driven by home paints, horticulture and hardware, with the rise of urbanisation and apartment ...

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Country Report

Country Report

Home and Garden in Canada

Jun 2020

There is a distinct trend of urbanisation in Canada, as consumers seek more regular and better-paid work in the cities. Similarly, an increasing number of households are multi-generational. While many people are moving to smaller residences in the ...

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Country Report

Country Report

Home and Garden in the US

Jun 2020

In 2019, the home and garden market grew yet again in current value terms, as American house prices appreciated, younger generations entered the home buyers’ market, and American lifestyles continued to change. Current value growth within home ...

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Country Report

Country Report

Home and Garden in Turkey

May 2020

Home and garden recorded stronger current value growth in 2019 than a year earlier, but failed to match the double-digit percentage growth seen in 2017, as the overall market performance continued to be largely governed by home furnishings, which ...

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Country Report

Country Report

Home and Garden in India

May 2020

While GDP growth remained positive, it continued to slow in 2019. With this slowdown in economic growth came increasing cost-consciousness among a number of Indian consumers. As a result, home and garden sales growth slowed in current value terms in ...

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Country Report

Country Report

Home and Garden in Mexico

May 2020

The positive performance in the construction industry in 2018, with many residential projects being developed, helped home and garden to record growth in this year. More residential complexes, ie houses and apartments, continued to appear in the most...

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Country Report

Country Report

Home and Garden in Japan

May 2020

Social and demographic developments exerted a notable influence on the Japanese home and garden market in 2019. Both manufacturers and retailers had to work to try to build their consumer bases and, particularly, to generate sales amongst younger ...

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Country Report

Country Report

Home and Garden in Brazil

Apr 2020

Home and garden in Brazil continued to show signs of recovery in 2019 amidst an improving economy, with the year marked by cautious optimism following a year of uncertainty in 2018 with the country electing a new president, Jair Bolsonaro, and a ...

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Country Report

Country Report

Home and Garden in the Netherlands

Apr 2020

In 2019, home and garden in the Netherlands recorded steady value growth; however, growth was weaker than it had been over the review period. The main driver of this reduced growth was the weakened housing market, with a slowdown on new homes being ...

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Country Report

Country Report

Home and Garden in Germany

Apr 2020

Home and garden posted positive value growth in Germany in 2019. Rising disposable incomes, combined with growth in the housing market, allowed home and garden to sustain a positive performance for a sixth consecutive year in current value terms. ...

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Country Report

Country Report

Home and Garden in Australia

Apr 2020

In 2019, the combination of the cooling housing market, tighter lending conditions and water restrictions in Australia made it difficult for the home and garden industry to record growth at the same level as the previous years in the review period. ...

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Country Report

Country Report

Home and Garden in the United Arab Emirates

Apr 2020

Despite the economic downturn in the region in general towards the end of the review period, and in the United Arab Emirates in particular, with the implementation of VAT and other regulations, home and garden saw continued positive growth in 2019. ...

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Strategy Briefing

Strategy Briefing

The Impact of Coronavirus on Home and Garden

Apr 2020

With the Coronavirus (COVID-19) response seen across global markets, the home and garden industry saw a spike in demand in Q1 2020 in categories that cater to the needs of stay-at-home mandates and food supply concerns. Full-year 2020 industry sales ...

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Country Report

Country Report

Home and Garden in South Korea

Apr 2020

In 2019, the home and garden industry recorded a slowly increasing current value growth rate on the back of the personalisation and premiumisation trends. Changing lifestyles thanks to the government’s recent 52-hour working week regulation improved ...

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Country Report

Country Report

Home and Garden in Hong Kong, China

Apr 2020

Home and garden sales in Hong Kong recorded slower current value growth in 2019 than a year earlier. This slowdown in value growth stemmed from the less vibrant overall retail environment in Hong Kong, in which consumers found less time and ...

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Country Report

Country Report

Home and Garden in Sweden

Apr 2020

The home and garden industry in Sweden continued to record a positive performance in 2019. After the unusually hot summer in 2018, which negatively impacted several areas of the market, most categories recovered in 2019, as the weather was much ...

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Country Report

Country Report

Home and Garden in Indonesia

Apr 2020

In 2019, home and garden in Indonesia recorded strong growth as the property industry continued to grow at a stable rate, according to Indonesia’s Real Estate Association. The strong growth in home and garden was also supported by urbanisation, with ...

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