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Home Improvement

Market research on the home and garden industry. Standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.

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Strategy Briefing

Home Improvement in Western Europe

Jul 2021

Western European home improvement sales saw a clear spike in 2020. Coronavirus (COVID-19), and the measures taken to control its spread, contributed positively to sales in many countries in the region, given consumers were spending more time at home…

USD 1,325
Industrial
Industrial
Country Report

Home Improvement in Germany

Jun 2021

Unlike in many other countries, in Germany the pandemic led to more money to spend for consumers in 2020 as the economic situation remained relatively stable, while consumers had higher saving rates given the restrictions on travel, events and…

USD 990
Country Report

Home Improvement in Canada

Jun 2021

The rate of growth in retail current value sales of home improvement rose at its fastest rate in a decade during 2020. Locked-down consumers had more time to spend on DIY projects, with more consumers becoming involved in DIY for the first time.…

USD 990
Country Report

Home Improvement in Switzerland

Jun 2021

In 2020, home improvement posted unusually strong current value growth as the COVID-19 pandemic rapidly changed consumer priorities. Although the government-imposed lockdown that led to store closures in March and April 2020 initially mitigated…

USD 990
Country Report

Home Improvement in the US

Jun 2021

Home improvement benefitted greatly from the designation of home improvement and gardening stores as essential businesses. Because these retailers were still open when many other stores were closed, home improvements saw an increase in value sales in…

USD 990
Country Report

Home Improvement in South Africa

Jun 2021

The rate of growth in home improvement retail current value sales accelerated to a four-year high during 2020. With consumers spending much more time at home during the year, they were better positioned to do maintenance work and take on DIY…

USD 990
Country Report

Home Improvement in Turkey

May 2021

In 2020, home improvement saw a double-digit current value growth, thanks to the stay-at-home trend resulting from the COVID-19 pandemic. With more time to spend at home and, in some cases, increased disposable income, many Turkish consumers had both…

USD 990
Country Report

Home Improvement in South Korea

May 2021

Following the outbreak of COVID-19 in South Korea, consumers followed government advice to spend more time at home in order to prevent the spread of the COVID-19 virus as much as possible in the country. As consumers spent more time at home, many…

USD 990
Country Report

Home Improvement in Japan

May 2021

Home improvement saw only insignificant movements in its current value sales during the review period, in most years either remaining static or seeing a slight decline. However, this changed in 2020 due to the impact of COVID-19, with the category…

USD 990
Country Report

Home Improvement in Ukraine

May 2021

Current value increased in 2020, but growth was not quite as high as in 2019. With people spending large amounts of time at home and also having more time on their hands, many took to painting their homes. As a result, decorative paint performed well…

USD 990
Country Report

Home Improvement in the United Arab Emirates

May 2021

Home improvement retail current value sales declined for the first time in more than a decade during 2020. The economic shock of the pandemic weighed on consumer confidence, leading some to postpone home improvement projects. The ongoing decline in…

USD 990
Country Report

Home Improvement in the Netherlands

May 2021

Lockdown encouraged many consumers to take on home improvement projects, both large and small, in 2020. Even after the spring lockdown, this trend persisted throughout the year in the Netherlands. As consumers spent much more time at home, they were…

USD 990
Country Report

Home Improvement in Sweden

May 2021

Home improvement benefitted from people spending more time at home in 2020, due to COVID-19. Consumers with more time on their hands turned to renovating and products such as home paint, floor coverings, carpets and power tools performed well in…

USD 990
Country Report

Home Improvement in Poland

May 2021

Prior to the COVID-19 pandemic, Polish people had a well-deserved reputation for being handy with a variety of tools and although this is something of a generalisation, it is certainly not uncommon for local people to undertake all types of…

USD 990
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