Home Improvement
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Strategy Briefing
Home Improvement in Western Europe
Mar 2019
The generational shift taking place in recent years, together with recovering economies, has posed a threat to the home improvement industry in Western Europe which has seen players forced to find new ways to reach consumers. Led by mature markets ...
Strategy Briefing
Distribution Channels in Home and Garden
Oct 2018
Home and garden’s main distribution channel is home and garden specialist retailers. Internet retailing, however, continues to gain importance as the digital landscape develops rapidly across the globe. This report discusses the factors driving both ...
Company Profile
Akzo Nobel NV in Home and Garden
Aug 2018
Sustainability takes centre stage in Akzo Nobel NV’s global operations, from its new manufacturing facility in Ashington, UK to its commitment to offering its customers eco-premium products (e.g. water-based, lower VOC and energy conserving etc.). ...
Strategy Briefing
Baby Boomers: Old is Gold in Home and Garden
Aug 2018
Baby boomers are homeowners with DIY-knowledge, cooking skills and higher average incomes, making this generation attractive to home and garden players. Baby boomers are also transitioning into a new stage in their lives through retirement, ...
Strategy Briefing
Is DIY Defunct? How Hyperconnectivity, Do-It-For-Me and Urbanisation are Transforming Home Improvement
Jul 2018
Hyperconnectivity, Do-It-For-Me behaviour and urbanisation will impact the home improvement and gardening industry in the future. Hyperconnectivity demands an omnichannel response from manufacturers and retailers, while urbanisation will lead to ...
Country Report
Home Improvement in Australia
May 2018
Home renovations in Australia continue to sustain growth in home improvement. Home paint products, hardware and power tools have been positively influenced by the wave of consumers seeking to perform improvement tasks at home. Consumers have focused ...
Country Report
Home Improvement in Brazil
May 2018
The home improvement industry had two positive factors driving sales in 2017: house renovations and new households. Particularly in the second half of 2017, there were new launches within home improvement, although at a low rate and coming from a ...
Country Report
Home Improvement in Thailand
May 2018
DIY is becoming increasingly popular in Thailand, especially when it comes to tasks such as painting walls, hanging wallpaper and small repairs. However, for bigger renovation projects, Thai householders still prefer to hire local contractors, ...
Country Report
Home Improvement in the US
May 2018
Renovation and remodelling sales broke records in 2017. The growing shortage of affordable new housing forced many consumers to either improve their existing homes or buy older homes that require substantial repair, instead of purchasing new homes. ...
Country Report
Home Improvement in Switzerland
May 2018
While home improvement and gardening stores remained the dominant distribution channel in home improvement in Switzerland in 2017, it saw current value sales stagnate for the second consecutive year. To attract more consumers, over the forecast ...
Country Report
Home Improvement in Spain
May 2018
With the stabilisation of the economic situation in the country, in 2017 Spaniards started to invest again in their home by purchasing a new or second-hand house or by renovating their house. As a result, home improvement sales registered growth. Two...
Country Report
Home Improvement in France
May 2018
The rebound in the housing and real estate market which had a positive effect on French home improvement is likely to tone down over the second half of the forecast period, primarily due to saturation and rising interest rates....
Country Report
Home Improvement in the Netherlands
May 2018
Home improvement in the Netherlands in 2017 continued to benefit from ongoing economic growth and a vibrant housing market. Dutch consumers like to renovate their homes to make them their own. For this reason, other floor covering recorded the ...
Country Report
Home Improvement in Hong Kong, China
May 2018
DIY is not very popular in Hong Kong as people are too busy to do it. Consumers in Hong Kong instead prefer the convenience of using professional services when doing interior design. The limited popularity of DIY therefore restricts the growth of ...
Country Report
Home Improvement in Russia
May 2018
Home improvement performed well in 2017 as consumers avoided significant purchases, preferring to improve their living conditions in a period of crisis, leading to strong growth for home paint, wall and floor covering. Domestic decorative paint ...
Country Report
Home Improvement in Malaysia
May 2018
In 2017, spending on home improvement continued to increase, boosted by rising income levels in Malaysia and the growing middle class. According to Euromonitor International’s socioeconomic data, consumer expenditure on maintenance and repair of ...
Country Report
Home Improvement in Italy
May 2018
In 2017 home improvement in Italy returned to positive sales results after several years of difficulties. Cordless power tools and drills showed the strongest growth, thanks to improved performance and usability compared to corded items. Positive ...
Country Report
Home Improvement in China
May 2018
Home improvement registered current value growth in 2017, but the increase was lower than the review period CAGR, as Chinese consumers preferred to hire professionals to carry out home improvement tasks. Hectic lifestyles leave consumers with limited...
Country Report
Home Improvement in Singapore
May 2018
Due to busy lifestyles and inadequate technical skills, consumers in Singapore have generally preferred to engage professionals when working on home improvement tasks such as repair work, plumbing and painting. With some additional but affordable ...
Country Report
Home Improvement in the United Kingdom
May 2018
The confidence of UK consumers has suffered in 2017 due to the Brexit vote and ongoing uncertainty regarding the future UK-EU relationships. This fall in confidence, however, did not affect sales of home improvement. Only home paint sales recorded ...
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