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Home Improvement

Market research on the home improvement industry. Our reports feature standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Home Improvement in Germany

Jun 2021

Unlike in many other countries, in Germany the pandemic led to more money to spend for consumers in 2020 as the economic situation remained relatively stable, while consumers had higher saving rates given the restrictions on travel, events and ...

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Home Improvement in Canada

Jun 2021

The rate of growth in retail current value sales of home improvement rose at its fastest rate in a decade during 2020. Locked-down consumers had more time to spend on DIY projects, with more consumers becoming involved in DIY for the first time. ...

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Home Improvement in Switzerland

Jun 2021

In 2020, home improvement posted unusually strong current value growth as the COVID-19 pandemic rapidly changed consumer priorities. Although the government-imposed lockdown that led to store closures in March and April 2020 initially mitigated ...

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Home Improvement in South Africa

Jun 2021

The rate of growth in home improvement retail current value sales accelerated to a four-year high during 2020. With consumers spending much more time at home during the year, they were better positioned to do maintenance work and take on DIY ...

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Home Improvement in the US

Jun 2021

Home improvement benefitted greatly from the designation of home improvement and gardening stores as essential businesses. Because these retailers were still open when many other stores were closed, home improvements saw an increase in value sales in...

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Home Improvement in Turkey

May 2021

In 2020, home improvement saw a double-digit current value growth, thanks to the stay-at-home trend resulting from the COVID-19 pandemic. With more time to spend at home and, in some cases, increased disposable income, many Turkish consumers had both...

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Home Improvement in South Korea

May 2021

Following the outbreak of COVID-19 in South Korea, consumers followed government advice to spend more time at home in order to prevent the spread of the COVID-19 virus as much as possible in the country. As consumers spent more time at home, many ...

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Home Improvement in Japan

May 2021

Home improvement saw only insignificant movements in its current value sales during the review period, in most years either remaining static or seeing a slight decline. However, this changed in 2020 due to the impact of COVID-19, with the category ...

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Home Improvement in the Netherlands

May 2021

Lockdown encouraged many consumers to take on home improvement projects, both large and small, in 2020. Even after the spring lockdown, this trend persisted throughout the year in the Netherlands. As consumers spent much more time at home, they were ...

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Home Improvement in Sweden

May 2021

Home improvement benefitted from people spending more time at home in 2020, due to COVID-19. Consumers with more time on their hands turned to renovating and products such as home paint, floor coverings, carpets and power tools performed well in ...

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Home Improvement in Ukraine

May 2021

Current value increased in 2020, but growth was not quite as high as in 2019. With people spending large amounts of time at home and also having more time on their hands, many took to painting their homes. As a result, decorative paint performed well...

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Home Improvement in Poland

May 2021

Prior to the COVID-19 pandemic, Polish people had a well-deserved reputation for being handy with a variety of tools and although this is something of a generalisation, it is certainly not uncommon for local people to undertake all types of ...

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Home Improvement in the United Arab Emirates

May 2021

Home improvement retail current value sales declined for the first time in more than a decade during 2020. The economic shock of the pandemic weighed on consumer confidence, leading some to postpone home improvement projects. The ongoing decline in ...

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Home Improvement in Romania

May 2021

Home improvement will respond well to the COVID-19 pandemic in 2020 overall as current value sales rise impressively. Due to lockdown and the ongoing restrictions, Romanians have been spending more time at home throughout 2020 and have therefore been...

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Home Improvement in Mexico

May 2021

Coronavirus (COVID-19) supported retail current value sales of almost all home improvement categories in 2020, although growth rates were slower than in 2019. Nonetheless, the measures introduced to stem the spread of the virus forced consumers to ...

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Home Improvement in Russia

May 2021

2020 was a year of further value growth for the category as many people decided to make the most of their time in lockdown by investing in home improvement. However, overall, consumers have not been undertaking large construction or renovation ...

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Home Improvement in India

May 2021

After seeing solid current value growth throughout the review period, home improvement turned to significant decline in 2020. However, 2020 saw a W-shaped performance in the category. After a reasonable performance at the start of the year, sales ...

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Home Improvement in Thailand

May 2021

COVID-19 had a significant adverse impact on home Improvement during 2020. Most Thais prefer "do it for me" to “do it yourself” i.e. hiring professionals to do the work for them, but restrictions on movement temporarily halted these projects. Even ...

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Home Improvement in Indonesia

May 2021

In Indonesia, most home improvements are still done by do-it-for-me (or hiring services) rather than do-it-yourself (DIY), as the cost of hired workers is still affordable by most middle- and higher-income consumers. Nonetheless, consumers remain the...

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Home Improvement in Hong Kong, China

May 2021

The entire industry suffered as a consequence of the outbreak of COVID-19 in 2020. Due to social distancing and the uncertainty of various waves of the virus during the year, many homeowners delayed their home improvement plans. This was especially ...

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