Home Improvement

Market research on the home improvement industry. Our reports feature standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Home Improvement in Switzerland

Jul 2019

Home improvement saw modest current value growth in 2018, as Swiss consumers are becoming increasingly familiar with the concept of DIY. This trend affected floor covering and wall covering, amongst others. The categories which saw the strongest ...

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Home Improvement in Germany

Jul 2019

Home improvement continued to see current value growth in Germany in 2018. Growth was favoured by the performance of the German economy, and despite facing changing consumer behaviour from do-it-yourself (DIY) to do-it-for-me (DIFM), due to ...

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Home Improvement in Canada

Jun 2019

The unsteady situation in the Canadian real estate market led Canadians to renovate their homes, rather than turning towards their real estate agent. Their focus shifted towards do-it-yourself (DIY) home improvement, as it was more lucrative for ...

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Home Improvement in India

Jun 2019

As Indian consumers look for the benefits of tiles, they have started preferring to use tiles in areas other than the kitchen and bathroom. They are open to using tiles too in other parts of the house such as the living room and bedroom. This demand ...

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Home Improvement in the US

Jun 2019

Consumers in the US switched to hard surfaces over the last few years. This is important, as it affects the way consumers clean. This has already been seen, with consumers switching to multipurpose cleaners and all-purpose cleaning wipes; both ...

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Home Improvement in South Africa

Jun 2019

South African consumers are more prone to DIY activities when disposable incomes are under strain. They expect and demand products that have a strong brand heritage based on trust, quality, durability and reliability. Private label offerings are not ...

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Home Improvement in the Philippines

Apr 2019

Amongst all the home improvement staples, floor covering clocked the fastest growth in 2018, driven by floor tiles and primarily due to the robust construction market, underpinning rapid urbanisation. Much of the demand is due to the increased number...

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Home Improvement in Singapore

Apr 2019

Compared to Western counterparts, Singapore continues to have a weak Do-It-Yourself (DIY) culture. Locals still prefer to engage external help in getting their homes repaired as they lack the expertise, tools and time themselves. Most of this repair ...

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Home Improvement in Argentina

Apr 2019

Home tutorials shared on Instagram represent a new source of inspiration when undertaking renovation in the home. Some influencers specialise in demonstrations of cheap and easy to perform tasks. In the context of recession and constant price ...

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Home Improvement in Brazil

Apr 2019

Macroeconomic volatility and uncertainty regarding the country’s future drove Brazilians to double their carefulness when purchasing home improvement products in 2018. As major categories such as paints and tiles are expensive and generally require ...

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Home Improvement in Spain

Apr 2019

2018 saw strong growth in sales of both new and existing homes, as well as many Spaniards seeking to renovate their properties. Higher disposable incomes as a result of an improved economic climate enabled Spaniards to increase their spending on ...

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Home Improvement in Italy

Apr 2019

Italy has a large number of independent home improvement stores, usually located in city centres and which are easy to reach without a car. With the Italian population ageing, many consumers appreciate having stores located close to where they live....

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Home Improvement in the Netherlands

Apr 2019

Home improvement recorded a positive performance in current value terms in 2018, thanks to the growth of the Dutch economy. The weakening housing market put a limit on sales growth, however, due to fewer consumers changing houses. Home improvement ...

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Home Improvement in the United Arab Emirates

Apr 2019

In the United Arab Emirates consumers are always on the look-out for extra added value with their purchases. This provides the opportunity for retailers to spoil customers with added benefits with the current decline in the housing and real estate ...

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Home Improvement in Hong Kong, China

Apr 2019

Due to the rapid pace of life in Hong Kong, the popularity of do-it-yourself (DIY) is limited. Inhabitants of Hong Kong generally prefer to use professional services instead of DIY for interior renovation, which therefore limits the growth of home ...

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Home Improvement in Indonesia

Apr 2019

Many consumers in Indonesia prefer to engage the services of professional repairpersons and contractors for home improvement tasks. This is because they prefer someone knowledgeable to carry out these tasks, and also due to their hectic lifestyles. ...

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Home Improvement in Japan

Apr 2019

Natural disasters exerted a significant influence on demand in home improvement in Japan in 2018. Amongst the several extreme natural events seen in the year were an earthquake in Hokkaido that led to a large-scale blackout, heavy rain in the west of...

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Home Improvement in Mexico

Apr 2019

The construction industry in Mexico continued to record a positive performance, including both the commercial and residential sectors, helping to ensure organic growth for increasing sales of home improvement products. With new places to live and ...

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Home Improvement in France

Apr 2019

2018 was not the best year for DIY and things are set to deteriorate during the forecast period. Various social, political and climatic factors are likely to have a strong influence over the category and this was evident in a particularly volatile ...

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Home Improvement in South Korea

Apr 2019

Home improvement companies mainly focus on the B2B market, even though the number of newly constructed apartments will be over 400,000, according to the Ministry of Land, Infrastructure and Transport. However, the Korean government made a strong ...

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