Home Improvement

Market research on the home improvement industry. Our reports feature standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Home Improvement in South Africa

Jun 2020

South Africa continues to be a price-sensitive landscape in 2019. To maintain sales in this environment, the majority of players feel pressurised to offer lower price points to consumers in the lower end. For example, Kansai Plascon and Prominent ...

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Home Improvement in Canada

Jun 2020

Increased immigration has led growth in the number of multi-generation homes, many of which are driving the growth of home renovations in Canada. According to anecdotal evidence from builders, the majority of renovation projects are prompted as the ...

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Home Improvement in the US

Jun 2020

Generally, the home improvement market does significantly better as existing house sales rise - as homeowners generally make improvements before selling, and new home buyers generally make improvements after buying. As existing house sales slow, new ...

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Home Improvement in Turkey

May 2020

Following the dramatic slowdown in current value growth in 2018, there was a rebound in 2019 as popular DIY chains were very cautious with their stock management due to the volatile exchange rates, reaching their sales targets with successful pricing...

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Home Improvement in Mexico

May 2020

Home improvement continued to record a positive performance in all its categories, in spite of the negative construction rates during 2019 and economic deceleration. Because of the previous good years in the construction industry as well as foreign ...

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Home Improvement in India

May 2020

The influence of seasonal demand has been in decline in home improvement. A change in consumer buying behaviour has been observed in India, with the previous sales spikes seen during the festive seasons now transforming into demand that is constant ...

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Home Improvement in Japan

May 2020

Power tools saw ongoing growth in 2019 and is expected to continue to see sales rise over the forecast period. Demand is rising amongst non-professionals as DIY becomes increasingly popular in the market. Japanese consumers have not traditionally ...

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Home Improvement in Brazil

Apr 2020

After recording a weak performance over much of the review period due to the last recession, which forced many Brazilians to postpone renovations or upgrades to their homes, 2019 was a more positive indicator for the forecast period, with local ...

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Home Improvement in the Netherlands

Apr 2020

DIY boosts growth in home improvement in 2019, with the Dutch landscape having a substantial consumer group interested in DIY, who like to renovate, fix and build things around the house. These consumers dedicate their own time while saving costs ...

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Home Improvement in Australia

Apr 2020

Due to the downturn in new residential construction, the home renovation market will experience growth over the forecast period. Homeowners are looking to renovate their current home rather than purchasing a new property due to it representing a ...

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Home Improvement in Germany

Apr 2020

Germany is widely known for being a do-it-yourself country when it comes to home improvement. Home improvement in Germany continued to grow in 2019 due to several factors. German consumers see themselves as significantly more capable of installing ...

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Home Improvement in the United Arab Emirates

Apr 2020

Major home and garden specialist retailers in the UAE seeking to retain customers and offer added value for their purchases have started offering free delivery and assembly/installation services, which were previously provided at extra cost. Such ...

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Home Improvement in South Korea

Apr 2020

The number of newly constructed homes continued to decrease – from 765,000 house in 2015 to 554,000 houses in 2018 – according to Statistics Korea. This is therefore intensifying the competition between major home improvement players. In wall ...

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Home Improvement in Hong Kong, China

Apr 2020

The use of Do-It-For-Me (DIFM) services is becoming increasingly prevalent in Hong Kong owing to the large number of companies that specialise in home improvement and renovation. The intense competition this results in enables consumers to request a ...

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Home Improvement in Indonesia

Apr 2020

Over the forecast period, millennials will be a major target for manufacturers and retailers as they transition to the next stage of life. While some will be starting their full-time job and moving into a new place, many others will be starting a ...

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Home Improvement in Sweden

Apr 2020

Home improvement is performing well in Sweden, carrying on a positive growth trend that has been going on for the last few years. The fastest-growing category in home improvement in 2019 was carpets. Even though floor covering products are to a ...

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Home Improvement in Singapore

Apr 2020

As a growing number of millennials become new homeowners, the demand for home improvement services continues to grow. However, lack of know-how, shortage of time and easy access to help are fostering the DIFM culture in Singapore. This culture is ...

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Home Improvement in the Philippines

Apr 2020

Urbanisation, positive economic prospects and higher disposable income of consumers have driven the growth of do-it-yourself home improvement in the Philippines, where hand tools and power tools saw the highest value growth in 2019. Within floor ...

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Home Improvement in Spain

Apr 2020

Home improvement continued to benefit from a strong housing market in 2019, with purchases of new and existing properties stimulating value sales growth. According to the INE (National Statistics Institute), the vast majority of consumers that ...

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Home Improvement in Romania

Apr 2020

In line with rising disposable incomes in the country, consumers are driving greater demand for home improvement products, reflected by continuing value sales growth. Indeed, higher disposable incomes tend to assure consumers that they can afford to ...

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