Denmark

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Denmark. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Denmark StatisticsConsumer Lifestyles in DenmarkDenmark Country BriefingsFuture Demographics: Denmark in 2030

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    Country Briefing

    Income and Expenditure: Denmark

    Oct 2020

    Danish consumer income could record a solid rise over 2020-2040, driven by stable economic growth, high employment, and generous welfare support. Today’s youngsters will determine future spending trends, while seniors will remain major spenders on ...

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    Country Report

    Country Report

    Car Rental (Destination) in Denmark

    Oct 2020

    Due to border closures, the decline in inbound arrivals had a knock-on impact for car rentals in Denmark, which is predicted to see a double-digit retail value decline in 2020. As many car rental outlets are located at airports, they rely on incoming...

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    Country Report

    Country Report

    Online Travel Sales and Intermediaries in Denmark

    Oct 2020

    All players are set to record a double-digit decline in value sales for 2020, with the outbreak of COVID-19 limiting any form of holiday and travel bookings, online or offline....

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    Country Report

    Country Report

    Lodging in Denmark

    Oct 2020

    In line with the border closures and lack of international travellers, lodgings sales are predicted to see a sharp double-digit decline in 2020, with short-term rentals being hit the hardest, followed by hotels. Hotels are expected to suffer from the...

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    Country Report

    Country Report

    Airlines in Denmark

    Oct 2020

    Due to the outbreak of COVID-19 in the country, the Danish borders were closed from 14 March until 31 May. In addition, even once domestic travel was back in place, many consumers remain fearful of travelling, wary of the virus. Both of these aspects...

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    Country Report

    Country Report

    Travel in Denmark

    Oct 2020

    The Danish travel landscape is set to be severely impacted by the COVID-19 crisis in 2020, with retail value growth moving from 1% in 2019 to a decline of 45% in 2020. The Danish border closures from 14 March until 31 May led to a large decline of ...

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    Country Report

    Country Report

    Tourism Flows in Denmark

    Oct 2020

    The border closure from 14 March until 31 May, is set to seriously impact tourism flows in Denmark in 2020, with inbound arrivals declining by 46% compared to 1% growth in 2019, while outbound departures are predicted to decline by 49% compared to 2%...

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    Country Report

    Country Report

    In-Car Entertainment in Denmark

    Sep 2020

    New car sales were at historically high levels in the latter years of the review period. As new cars are equipped with advanced entertainment systems, the demand for aftermarket in-car entertainment was therefore weakening considerably. However, new ...

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    Country Report

    Country Report

    Wearable Electronics in Denmark

    Sep 2020

    An underlying driver for wearable electronics is the wider health and wellness trend. Consumers are increasingly health-conscious and taking an active interest in their wellbeing. Wearable electronics facilitate the convenient tracking of one’s ...

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    Country Report

    Country Report

    Consumer Electronics in Denmark

    Sep 2020

    Total volume sales of consumer electronics have dropped off strongly in 2020 as the majority of the products are deemed to be discretionary purchases. Amid falling incomes and the narrowing of distribution channels, most Danes have instead been ...

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    Country Report

    Country Report

    Home Audio and Cinema in Denmark

    Sep 2020

    Although consumers are staying at home more in 2020, the economic uncertainty arising from the pandemic has meant that they are generally reluctant to buy “nice to have” items such as home audio and cinema as they would rather save money for a later ...

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    Country Report

    Country Report

    Mobile Phones in Denmark

    Sep 2020

    COVID-19 has had a negative impact on total 2020 volume sales, even though mobile phones were still likely to decline in the year given saturation and longer replacement cycles. Most Danes still prefer to see and touch the smartphone models they are ...

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    Country Report

    Country Report

    Portable Players in Denmark

    Sep 2020

    Despite tightening of belts in 2020 as unemployment rises during the pandemic, a significant number of consumers will still spend money on products that offer convenience and value for money. With quarantine keeping people at home, wireless speakers ...

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    Country Report

    Country Report

    Home Video in Denmark

    Sep 2020

    Although home seclusion has seen consumers watch much more television programmes and films in 2020, video players are increasingly obsolete when there is so much content to watch through internet-smart televisions. Netflix, Amazon Prime and other ...

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    Country Report

    Country Report

    Imaging Devices in Denmark

    Sep 2020

    In 2020 in Denmark, the COVID-19 lockdown has forced people to spend more time at home, as well as restricted travelling, which in turn has reduced opportunities to engage in outdoor photography and filming. As a result, the long-term double-digit ...

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    Country Report

    Country Report

    Computers and Peripherals in Denmark

    Sep 2020

    As a result of the COVID-19 impact, there has been volume growth in home-office-related consumer electronics as the lockdown resulted in people having to work from home where possible. Households therefore increased their spending on these items to ...

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    Future Demographic

    Future Demographic

    Denmark in 2040: The Future Demographic

    Sep 2020

    Population expansion in Denmark will be led by a combination of positive net migration and natural change in 2019-2040. Ageing will be a key trend putting more pressure on state resources, but the country’s relatively high birth rate means that the ...

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    Country Profile

    Country Profile

    Denmark: Country Profile

    Sep 2020

    Denmark’s economy will contract in 2020. The outbreak of the Coronavirus (COVID-19), the measures to contain the infection and the resulting behavioural changes have led to a temporary and very sharp reduction in economic activity, particularly in ...

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    Country Report

    Country Report

    Beer in Denmark

    Sep 2020

    Overall, volume sales growth of beer—whether on-trade or off-trade—was marginal in 2019, while current value sales growth was only modest. These relatively unimpressive results mirrored trends observed in the category over recent years as demand for ...

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    Country Report

    Country Report

    Wine in Denmark

    Sep 2020

    After strong growth recorded in 2018, total volume and total current value sales of wine in 2019 reverted to the declining form, i.e., moderate declines, posted during the earlier years of the review period. Amongst the reasons for the robust sales ...

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