Denmark

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Denmark. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Denmark StatisticsConsumer Lifestyles in DenmarkDenmark Country BriefingsFuture Demographics: Denmark in 2030

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    Country Briefing

    Economy, Finance and Trade: Denmark

    Mar 2021

    The coronavirus pandemic and imposed containment measures caused a sudden contraction in Denmark’s economic activity over 2020. However, quick and comprehensive macroeconomic policy actions, and a flexible labour market protected the economy, ...

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    Country Report

    Menswear in Denmark

    Feb 2021

    As in other categories of apparel and footwear in 2020, sales of menswear were hit hard by the closure of department stores and retailers in shopping centres from March to May. In addition, many menswear retailers outside shopping centres closed ...

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    Womenswear in Denmark

    Feb 2021

    The COVID-19 pandemic in 2020 prompted far-reaching lifestyle changes as a result of home seclusion and social distancing measures implemented to contain the spread of the virus. As a result, consumers stayed at home for most of their work and ...

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    Hosiery in Denmark

    Feb 2021

    As in all categories across apparel and footwear, sales of hosiery were negatively impacted by the temporary closure of retail stores due to COVID-19 in 2020. For a large part of the year, many consumers worked and studied from home and did not ...

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    Childrenswear in Denmark

    Feb 2021

    Sales of childrenswear were strongly negatively impacted by the forced closure of non-essential stores as well as the periodic closure of both schools and day-care facilities in 2020. However, the decline in childrenswear was slightly less dramatic ...

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    Jeans in Denmark

    Feb 2021

    Sales of jeans fell sharply in 2020 as many apparel stores closed for a period due to COVID-19 restrictions. The decline for jeans was further accentuated by the fact that as consumers spent more time at home, they wanted to wear clothes that were ...

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    Sportswear in Denmark

    Feb 2021

    As in all other apparel categories, sales of sportswear were negatively impacted by the closure of non-essential retail stores in early 2020 to limit the spread of COVID-19. The suspension of most sporting activities and the closure of gyms also ...

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    Country Report

    Country Report

    Apparel and Footwear in Denmark

    Feb 2021

    All categories within apparel and footwear in Denmark recorded significant declines in retail value sales in 2020, predominantly as a result of the COVID-19 pandemic. As one of the industries hardest hit by the pandemic, apparel and footwear suffered...

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    Country Report

    Apparel Accessories in Denmark

    Feb 2021

    With the exception of other apparel accessories, all categories recorded a very sharp fall in value sales in 2020. This was due to the impact of the COVID-19 pandemic in terms of people both working from and generally spending more time at home. ...

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    Footwear in Denmark

    Feb 2021

    Footwear was one of the hardest-hit categories in apparel and footwear in 2020 due to the COVID-19 pandemic, with all areas recording a sharp decline in value sales. Retailers were negatively impacted by mandatory store closures in the spring while ...

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    Country Report

    Country Report

    Surface Care in Denmark

    Feb 2021

    Surface care in Denmark recorded positive value growth in 2020, increasing from 1% in 2019 to 7% value growth in 2020. The bulk of this growth was driven by home care disinfectants, which saw a huge uplift in growth due to consumers stockpiling, ...

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    Country Report

    Polishes in Denmark

    Feb 2021

    While many areas in home care have seen an increase in growth linked to the outbreak of COVID-19, demand for polishes declined in 2020, recording a value decline of 2%, compared to marginal growth in 2019. All areas within polish witnessed a decline,...

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    Laundry Care in Denmark

    Feb 2021

    The lockdown implemented in March 2020 meant that consumers spent more time within the household. With an increased focus on hygiene and sanitation, consumers were keen to ensure that their home and clothing were free from germs and bacteria, leading...

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    Home Care in Denmark

    Feb 2021

    The outbreak of COVID-19 in Denmark led to an increase in value growth for home care in 2020, which moved value growth from 1% in 2019, to 6%. Due to the outbreak of the virus, consumers interest in health, hygiene and sanitation increased, and ...

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    Bleach in Denmark

    Feb 2021

    Due to the outbreak of COVID-19, sales of bleach saw a significant increase in 2020, moving from a decline in 2019 to double-digit value growth of 15%. Consumers concerned about reducing the spread of the virus were stockpiling bleach, through fear ...

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    Dishwashing in Denmark

    Feb 2021

    Working-from-home and the lockdown period, which was installed in March 2020, increased both value and volume growth in dishwashing for 2020. As such, value growth moved from 2% in 2019 to 6% in 2020, reflecting the increasing amount of meals cooked ...

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    Toilet Care in Denmark

    Feb 2021

    The growing concerns for hygiene and sanitation increased consumption of toilet care products, moving from value growth of 1% in 2019 to 7% in 2020. In response to the outbreak, many consumers increased their regular cleaning routines, using toilet ...

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    Country Report

    Air Care in Denmark

    Feb 2021

    In 2020, air care recorded a marginal decline in Denmark, compared to marginal growth in 2019. While candle air fresheners saw growth, gel air fresheners and car air fresheners recorded the deepest declines. Air care sales continue to be challenged ...

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    Country Report

    Country Report

    Home Insecticides in Denmark

    Feb 2021

    COVID-19 did not have a direct impact on the sales of home insecticides in 2020, with a value decline of 1% recorded. However, due to travel restrictions during the year, many households chose to holiday locally or within the home during the summer ...

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    Country Report

    Country Report

    Organic Beverages in Denmark

    Jan 2021

    Danish consumers are the highest consumers of organic products in the world and demand remained strong in 2020 as the health and wellness trend continued to encourage Danish consumers to opt for healthier and more natural products. ‘Organic’ is ...

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