Denmark

Following a wet and cool summer in 2017, which adversely impacted beer volume sales, the 2018 summer proved a pleasant surprise for breweries and consumer alike. It was unusually sunny and warm and recorded some of the highest average temperatures ...

After a disappointing performance in 2017, which was partially due to a wet and cool summer, cider/perry staged a recovery in 2018, which was also partly the result of the summer weather. The 2018 summer in Denmark was sunny and warm and recorded ...

Following a small decline in volume sales in 2017, alcoholic drinks in Denmark posted a marginal increase in 2018. One of the main contributory factors to this increase in volume sales was the summer weather. While the summer in Denmark in 2017 was ...

The health and wellness trend, which has impacted many food and beverage categories in Denmark, is also slowly starting to make its mark on spirits. The most obvious result of this is growing demand and availability of organic products. Danes are the...

The summer of 2018 in Denmark was unusually warm, with this helping to drive sales of lighter/chilled wines. For instance, Salling Group, the entity behind the Bilka, Føtex and Netto grocery chains, observed a strong increase in demand for lighter ...

Denmark’s growth will accelerate slightly in 2019. Private consumption, exports and investments will be the primary drivers of growth, along with private sector investment. There are signs that the housing market is beginning to cool. Risks are the ...

In 2018, retail volume sales of cigarettes in Denmark fell sharply due to an ongoing decline in smoking prevalence. This can be largely attributed to the strong health and wellness trend in the country, which has encouraged many Danes to quit smoking...

Retail volume sales of cigars and cigarillos continued to fall sharply in 2018. This can be largely attributed to the impact of taxation. January 2015 saw the introduction of a new tax regime for the category, with tax per cigar/cigarillo and minimum...

In 2018, the Danish tobacco market witnessed a further heavy decline in the volume sales of cigarettes, cigars and cigarillos and smoking tobacco as a result of an ongoing drop in smoking prevalence among both men and women. This is largely being ...

In 2018, within e-liquids, shake ‘n’ vape, or shortfill, products became increasingly popular among both manufacturers and consumers alike. For manufacturers, they enabled them to get around paying high fees to register every new product. Companies ...

Supported by more casual dress codes and the spread of sport as a status symbol, sportswear in Western Europe is seeing significant value growth, despite fierce price competition. Rising per capita spending on versatile trainers and leggings is ...

As Danish parents become increasingly health-conscious they are less willing to compromise on quality and safety. Subsequently, demand for products containing naturally-derived ingredients is becoming particularly strong within baby and ...

The number of bath and shower products carrying certifications such as the Nordic Swan, increased, with over 300 Nordic Swan certified products by late 2018, largely driven by consumer demand as Danish consumers increasingly seek more natural ...

The moderate growth in colour cosmetics in 2018 was largely driven by a solid performance in facial make-up. The natural look, which is popular among Danish women, led to declining demand for products such as nail polish and lipstick as some ...

Sales of deodorant sprays continued to decline in 2018 as a growing number of Danish consumers view these products as harmful to the environment and therefore prefer to use other deodorant formats such as roll-ons or sticks, which both witnessed ...

Hair removal is becoming increasingly important for a growing number of Danish women, as they associate hairless and smooth skin with a well-groomed and attractive appearance. Many Danish women use hair removal techniques on their legs, armpits and ...

While both mass and premium fragrances witnessed retail value growth in 2018, a solid performance in premium fragrances drove overall retail value growth. Many Danish consumers view fragrances as a long-term investment which help them express who ...

The number of hair care products with certification labels such as the Nordic Swan and the Asthma and Allergy Association’s Blue Wreath again increased in 2018. The health and wellness trend and media focus on chemicals, allergens and other harmful ...

Most mass beauty and personal care categories witnessed more moderate value growth in 2018 than premium categories as the strong Danish economy and changing consumer preferences continued to fuel the premiumisation trend. Quality and performance are ...

The moderate value growth recorded in men’s grooming in 2018 was largely driven by solid performances in the premium categories. Supported by a strong economy, Danish men are increasingly looking to premium products to provide a high level of ...