Denmark

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Denmark. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Denmark StatisticsConsumer Lifestyles in DenmarkDenmark Country BriefingsFuture Demographics: Denmark in 2030

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    Denmark: Country profile

    Dec 2018

    Denmark’s trade-dependent economy will decelerate in 2018. Consumer spending and exports will increase at a solid pace. A secular decline in North Sea oil and gas production is a drag. High levels of household debt make any increase in interest rates...

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    Strategy Briefing

    Strategy Briefing

    Manufacturing Industries Most Ready to Expand B2B E-Commerce

    Dec 2018

    Although the growth of B2B e-commerce is expected to accelerate over the coming years, not all industries are equally suitable and prepared for embracing digital selling. The manufacturers most ready to launch their digital selling activities include...

    US$1,325
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    Strategy Briefing

    Strategy Briefing

    Economies in 2019

    Dec 2018

    Euromonitor International predicts that the global economy will slow in 2019 with annual growth of 3.6% in real terms. We offer key insights from economy, finance and trade; cities; business dynamics; industrial; and natural resources perspectives. ...

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    Country Report

    Country Report

    Packaged Food in Denmark

    Dec 2018

    Retail volume sales of packaged food registered marginal growth in 2018, with stronger dynamics in retail value. Danes are increasingly educating themselves about nutrition, which is leading to greater expectations of quality, for which they are ...

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    Strategy Briefing

    Strategy Briefing

    Top 10 Energy-Producing Countries in 2030

    Dec 2018

    The energy sector is the key provider for many integral sectors in every economy, such as chemical products, utilities, transport, metal products manufacturing, etc. Over the 2017-2030 period, the energy industry is expected to experience stable ...

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    Country Report

    Country Report

    Baked Goods in Denmark

    Nov 2018

    Free from gluten products in Denmark have slowly gained popularity. Growth was steady during the review period due to consumers’ increasing self-awareness and care over what they eat. If people experience stomach pain, they may start to avoid gluten ...

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    Country Report

    Country Report

    Breakfast Cereals in Denmark

    Nov 2018

    2018 was a great year for hot cereals in Denmark, with the positive health effects of the Danish oat meal, “havregryn”, being widely covered in media. Research highlights that the high level of beta glucan fibre helps decrease cholesterol levels in ...

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    Country Report

    Country Report

    Processed Fruit and Vegetables in Denmark

    Nov 2018

    Meat-free days and meat-free diets are gaining popularity in Denmark due to rising environmental and health awareness. Generally, the diets of Danish people became greener in 2018, driving the growth of processed fruit and vegetables. As Danes tend ...

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    Country Report

    Country Report

    Processed Meat and Seafood in Denmark

    Nov 2018

    Meat-free days and following a meat-free diet continue to gain popularity in Denmark, for three main reasons that Danish people care about. Firstly, environmental reasons: the production of 1kg of beef requires 15,000 litres of water. Secondly, ...

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    Country Report

    Country Report

    Rice, Pasta and Noodles in Denmark

    Nov 2018

    Italian food is very popular in Denmark, with famous cooks preparing different pasta dishes on television and the internet full of recipes and recommendations. Danes are also aware that pasta contains many calories and, mainly for this reason, 85% of...

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    Country Report

    Country Report

    Edible Oils in Denmark

    Nov 2018

    2017 brought historically high olive oil unit prices to Denmark, because of a disease called Xylella Fastidiosa that infected Spanish olive trees. The disease was so significant, it has been referred to as “olive ebola” in the Danish media. Unit ...

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    Country Report

    Country Report

    Ready Meals in Denmark

    Nov 2018

    The busy lifestyles of Danes shape their consumption patterns together with their eating habits. As meal preparation is one of the most time-consuming duties at home, it is a natural consequence that consumers try to save time on this task. The ...

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    Country Report

    Country Report

    Sauces, Dressings and Condiments in Denmark

    Nov 2018

    There have been several articles published discussing the positive health effects of herbs and spices. There is ongoing research for instance with saffron to prove its destructive effects against certain types of cancer cells, while cinnamon is ...

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    Country Report

    Country Report

    Soup in Denmark

    Nov 2018

    Soup continued its stable and moderate volume growth in 2018, where the most significant contributor was the convenience trend. Most types of soup are considered to be a healthy part of a diet and at the same time, easy and convenient to prepare for ...

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    Country Report

    Country Report

    Sweet Spreads in Denmark

    Nov 2018

    Denmark has one of the smallest honey production capabilities in the EU; however, Danish honey repeatedly wins international competitions, and therefore the government has created a plan that would see an increase in the number of organic beekeepers ...

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    Country Report

    Country Report

    Credit Cards in Denmark

    Nov 2018

    On 1 January 2018, the EU’s Payment Services Directive 2 took effect in Denmark. This legislation has improved credit card payment conditions for private consumers. The new law ensures the continued development of an internal market for payment ...

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    Country Report

    Country Report

    Debit Cards in Denmark

    Nov 2018

    Contactless payment function was introduced into Denmark in 2016 and immediately experienced huge success. The popularity of contactless payment continued to increase during 2018. Until recently, the limit for contactless payment was DKK200, before ...

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    Country Report

    Country Report

    Financial Cards and Payments in Denmark

    Nov 2018

    Financial cards and payments saw healthy growth in current value terms in 2018, with further growth anticipated over the forecast period. The main reason behind this strong performance is robust economic growth, which is supporting the low ...

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    Country Report

    Country Report

    Pre-Paid Cards in Denmark

    Nov 2018

    The category’s ongoing strong performance is based mainly on the success of closed loop pre-paid cards, particularly the Danish public transportation card Rejsekort. This card was initially not used nationwide but has been introduced gradually on ...

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    Country Report

    Country Report

    Store Cards in Denmark

    Nov 2018

    Easy and convenient payment solutions are rapidly gaining ground in Denmark. 2018 saw increasing demand for easy payment solutions and mobile payment applications and this has had a negative effect on the use of store cards. Carrying extra cards ...

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