Denmark

Despite the fact, that inflation in Denmark was not as high as in its Nordic neighbours, the Danish snacks market did see significant increases in price which drove growth in values sales and, at the same time, made consumers more price focused when…

On-trade RTD volume sales continued to see solid growth in 2022, while off-trade sales only experienced minor growth. This was due to consumers returning to food service establishments following the lifting of all remaining COVID-19 restrictions in…

Current value growth was largely driven by inflation in 2022 with rising prices contributing to a small decline in retail volume sales. However, the shift back to using hair salons post pandemic was the main cause of lower demand for hair care…

Vending in Denmark saw declining value sales in 2020 and 2021. This was mainly due to waves of COVID-19, which closed shopping centres, department stores and gyms, and led more people to work from home and spend more time at home in general. Many…

After two years of solid growth during the COVID-19 pandemic, overall retail saw a slight decline in current value terms in 2022. This was partly due to some normalisation of sales after two strong years, and partly due to the impact of the economic…

Consumers tried to save money in 2022, as the impact of the COVID-19-induced economic crisis and the war in Ukraine resulted in lower levels of consumer confidence than seen even during the height of the pandemic. This led some consumers to shift to…

The impact of the economic crisis and the war in Ukraine resulted in lower levels of consumer confidence in Denmark in 2022 than were seen even during the COVID-19 pandemic. This meant consumers tried to save money where possible, a factor that…

The full easing of COVID-19 restrictions led to positive value growth in the consumer foodservice industry in 2022, with particularly solid results seen through lodgings, as tourism returned, and trade is positive. Bars/pubs have also recorded strong…

Volume sales in wearable electronics are on the marginally-positive side of flat in 2023, which is slightly lower than the volume sales seen in 2022. The main trends in the category are connected to the shift from activity wearables to the greater…

Liquorice continues to be an important sweet snack in the Danish market, as well as in other Nordic countries. There is a wide choice of chocolate, gummies and other types of confectionery products with liquorice flavour that Danes love. Moreover,…

Although pet care in Denmark is poised to record robust growth in total current value sales in 2023, its performance in this regard continues to be skewed by price hikes amidst the ongoing surge in inflation fuelled by the global recovery from…

The impact of the economic crisis and the war in Ukraine resulted in lower levels of consumer confidence even compared with the height of the COVID-19 pandemic. Consumers therefore tried to limit their expenditure and save money where possible. This…

The health and wellness trend continues to grow in Denmark. Danish consumers are increasingly concerned about sticking to a healthy lifestyle and are looking for healthy snack options. Within the gum category, manufacturers are trying to meet the…

In 2022, on-trade alcoholic drinks sales posted positive total volume growth, while off-trade sales saw much lower growth rates. The COVID-19 pandemic strongly impacted sales of alcoholic drinks in Denmark in 2020, with all categories posting a sharp…

Cigarette sales saw a moderate decline in volume terms in 2022, while smoking prevalence remained steady. A growing number of Danes are now turning to multiple sources of nicotine/tobacco products, leading to a decrease in daily smokers but no…

Demand for oral care fell slightly in 2022 with most categories reporting a small decline in volume sales. Overall value sales growth remained positive as higher inflation pushed prices up, but more price-conscious spending behaviour hampered volume…

Fragrances witnessed a more difficult year in 2022 after the surge in demand in the previous year. Current value growth was partly driven by price increases as inflation rates rose markedly in 2022. Lower consumer confidence became a pressing issue…

Retail value sales of home care recorded a noticeable increase in 2022. Inflationary pressures are a key contributor to this strong value increase, while volume sales saw a decline during the year. Overall, increases in the cost of raw materials,…

Retail value sales of dishwashing products increased in 2022. Inflationary pressures are a key contributor to this strong value increase, while volume sales saw a slight decline during the year. Overall, increases in the cost of raw materials,…

In 2022, inbound tourism to Denmark developed exceptionally well, with the number of visitors and visitor spending exceeding the 2019 level, breaking records. Despite the uncertainty of high inflation and the impact it brings, 2023 is again seeing…