Denmark

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Denmark. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Denmark StatisticsConsumer Lifestyles in DenmarkDenmark Country BriefingsFuture Demographics: Denmark in 2030

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    Strategy Briefing

    Strategy Briefing

    Metal Products in Western Europe

    Jul 2018

    With production of USD890 billion, Western Europe is the world’s second-largest metal producer, after Asia Pacific. Western Europe’s metal industry is highly developed with production per capita of USD1,777. Despite output plunging in the major ...

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    Strategy Briefing

    Strategy Briefing

    Opportunities for Halal Beauty in Western Europe

    Jul 2018

    Muslim consumers increasingly seek beauty products that align with their religious beliefs while not compromising their modern Western European values. Lack of halal certification standards, and low consumer awareness of the benefits of halal ...

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    Country Report

    Country Report

    Cigarettes in Denmark

    Jul 2018

    Cigarettes volume sales in Denmark continued to fall in 2017 in line with the ongoing decline in smoking prevalence in the country. One of the main drivers of this decline is the health and wellness trend, which remained strong throughout the review ...

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    Country Report

    Country Report

    Tobacco in Denmark

    Jul 2018

    Most tobacco categories in Denmark continued to see retail volume sales decline in 2017. This was mainly due to a further decrease in smoking prevalence as the health and wellness trend continued to sweep the nation. Cigars and cigarillos was also ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Denmark

    Jul 2018

    A new tax on cigars and cigarillos was introduced in Denmark in January 2015. The tax increases at an indexed 1.8% per year until 2020, and this was the main factor behind the steep decline in cigarillos volume sales in 2017. The tax was introduced ...

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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in Denmark

    Jul 2018

    Other chewing tobacco took off in Denmark in 2016 after Swedish snus was banned in the country, and continued to perform strongly in 2017. Since this ban came into effect, a number of new other chewing tobacco brands in bags have been introduced to ...

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    Strategy Briefing

    Strategy Briefing

    Sportswear in Western Europe

    Jun 2018

    The trends for healthy living and wellness continue to encourage sales of sportswear across Western Europe, with consumer preference shifting towards performance apparel and footwear as more people integrate exercise into their daily routine. The top...

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    Future Demographic

    Future Demographic

    Denmark in 2030: The Future Demographic

    Jun 2018

    In 2030, the population of Denmark will reach 6.1 million, an increase of 5.3% from 2017. Net migration will be the driving force behind population growth in 2017-2030, however the rate of natural change will also be strong, with both indicators ...

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    Country Briefing

    Country Briefing

    Business Dynamics: Denmark

    Jun 2018

    A sound regulatory environment, well developed infrastructure, flexible labour market and extremely low levels of corruption make Denmark an attractive destination for business activities and place it amongst the easiest places to do business ...

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    Strategy Briefing

    Strategy Briefing

    Consumer Lifestyles in Western Europe

    Jun 2018

    Income growth in Western Europe overall is the slowest among all regions, but Turkey will see robust 40% growth in per capita income between 2017 and 2030. Rural residents continue to move to cities to find work, although they face rising house ...

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    Country Report

    Country Report

    Better For You Beverages in Denmark

    Jun 2018

    BFY reduced sugar beverages recorded moderate sales growth in 2017, following ups and downs in the review period. The health and wellness trend has impacted the category in two opposite ways. Favourably, there has been a move away from soft drinks ...

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    Country Report

    Country Report

    Better For You Packaged Food in Denmark

    Jun 2018

    In 2017, better for you packaged food was the second largest health and wellness category after naturally healthy and is, therefore, susceptible to a rising degree of maturity and competition. Modest value growth was evident compared to free from and...

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    Country Report

    Country Report

    Fortified/Functional Beverages in Denmark

    Jun 2018

    FF energy drinks continued to perform strongly throughout the review period, including 2017, as manufacturers kept launching new products and expanding product availability. While both regular energy drinks and reduced sugar energy drinks performed ...

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    Country Report

    Country Report

    Fortified/Functional Packaged Food in Denmark

    Jun 2018

    While most Danish consumers are highly sceptical of “miracle solutions” that claim to address a wide range of ailments, high protein packaged food is widely accepted. Furthermore, following rising activity levels, with Danes increasingly partaking in...

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    Country Report

    Country Report

    Free From in Denmark

    Jun 2018

    Free from has moved from smaller designated sections in larger grocery retailers, to major branded players and private label launching or expanding their assortment of free from options. This resulted in continued strong value growth in 2017, and a ...

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    Country Report

    Country Report

    Naturally Healthy Beverages in Denmark

    Jun 2018

    The strong health and wellness trend continued to sweep through Denmark over the review period, including 2017, and resulted in a growing number of consumers searching for products with a healthy lifestyle positioning. One of the NH beverages ...

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    Country Report

    Country Report

    Naturally Healthy Packaged Food in Denmark

    Jun 2018

    Naturally healthy packaged food is the most mature category within health and wellness in Denmark. Contrary to other categories, such as free from and fortified/functional, naturally healthy is growing mainly due to a rising desire to eat more ...

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    Country Report

    Country Report

    Organic Beverages in Denmark

    Jun 2018

    Organic coffee remains one of the most popular categories among Danish consumers, with strong growth rates being recorded in the latter part of the review period including 2017. The growth in organic coffee has resulted in a strong manufacturing ...

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    Country Report

    Country Report

    Organic Packaged Food in Denmark

    Jun 2018

    Arla Foods held strong stable value share in organic packaged food in 2017. As such, initiatives and new launches by Arla have a great effect on the category’s overall performance. In 2017, the company announced an ambitious strategy to increase ...

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    Country Report

    Country Report

    Health and Wellness in Denmark

    Jun 2018

    Health and wellness in Denmark continued to perform positively in 2017, with strong growth rates registered in many categories. Danish consumers continued to demand products that they perceive as containing ingredients with positive health effects, ...

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