Denmark

Western Europe sees sales decline for menswear over the review period due macroeconomic challenges, aggressive competitive environment and weakened demand. Athleisure and casual clothing trends favour the cheapest categories, such as jeans and tops. ...

In 2020, cigarettes, cigars, cigarillos and smoking tobacco are expected to record a significant rise in constant value growth, boosted by tax increases that were implemented in April 2020, during the COVID-19 lockdown in Denmark. However, despite ...

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After several years of current value sales decline, bath and shower bounced back in 2019, although registering only slight growth. What sale growth the category recorded in 2019 was attributable in large part to the performance of intimate hygiene, ...

Value sales of baby and child-specific beauty and personal care products continued to grow in 2019, albeit at a slower rate than prior year. When considering products for their children, Danish parents continued to focus on health and safety rather ...

After several years of decline, current value sales of deodorants bounced back slightly in 2019, with that growth due in large part to the continued positive performance of deodorant roll-ons. Consumers preferred roll-ons to other deodorants formats,...

The strong Danish economy and resultant rising disposable incomes fuelled the ongoing premiumisation trend in 2019 and drove value sales growth of premium beauty and personal care, albeit at a slightly slower rate than seen during the year prior. ...

Both mass and premium fragrances recorded value sales growth in 2019, but it was the solid performance in premium fragrances, in particular the strong growth of premium men’s and unisex fragrances, that drove overall category growth. Wearing premium ...

Pressured by the burgeoning premiumisation trend and the growing demand amongst more affluent and more discriminating consumers for innovative, value-added products, mass beauty and personal care saw only moderate value sales growth in 2019. On the ...

Despite declines in several product areas, including a decline in the large area of shampoo, value sales of hair care recorded marked growth in 2019, in large part a result of the strong growth of salon professional hair care. With rising disposable ...

Colour cosmetics overall suffered from muted growth in 2019, but the category did boast several bright spots, including premium products. In particular, the robust growth of premium BB/CC creams boosted facial make-up and highlighted the ongoing ...

After several years of decline, men’s grooming re-entered positive value growth territory in 2018 and that trend continued in 2019. In large part, that growth in 2019 was driven by solid performances in the premium men’s grooming categories, ...

Value sales of skin care products increased in 2019 in line with the growth trend observed during the most recent years of the review period. Indeed, in 2019 Danish consumers continued to focus on maintaining a youthful and healthy appearance and ...

Although retail volume sales of sun care increased in 2019, the growth rate was nevertheless lower than that recorded in prior year, following a trend seen in the most recent years of the review period. At the same time, current value sales of sun ...

Hair removal continued to be a concern amongst a growing number of Danish women in 2019, reflected by the rise (albeit slight) in value sales of depilatories over prior year. Following grooming trends they saw online or via social media, many women ...

The declining demand for beauty and personal care products as a result of the COVID-19 pandemic in 2020 has already been dramatic and sales are expected to continue to fall throughout the remainder of the year. Indeed, as a result of the lockdown and...

Following the growth trend recorded during the most recent years of the review period, current value sales of oral care increased in 2019, with nearly all product areas exhibiting growth, albeit at various rates. In particular, value sales of ...

Products considered essential such as sanitary protection and nappies/diapers/pants have seen little impact by the COVID-19 outbreak. While women have been as affected by lockdown restrictions as their male counterparts, this has not diminished their...