Denmark

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Denmark. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Denmark StatisticsConsumer Lifestyles in DenmarkDenmark Country BriefingsFuture Demographics: Denmark in 2030

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    Cafés/Bars in Denmark

    Apr 2019

    Chained outlets dominate juice/smoothie bars and specialist coffee and tea shops in number as well as in foodservice value. By contrast, independent outlets dominate bars/pubs and cafés in number and foodservice value. Chained brands The Old Irish ...

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    Country Report

    Country Report

    Consumer Foodservice By Location in Denmark

    Apr 2019

    Consumer foodservice outlets in standalone locations are the most important in terms of foodservice value sales, outlets and transactions. Other locations have a specific aim and target group according to their use: lodging locations are mainly ...

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    Country Report

    Country Report

    Full-Service Restaurants in Denmark

    Apr 2019

    There is growing interest in convenience among foodservice trends and it is relevant for full-service restaurants. An increase in online ordering and takeaway has been observed, manifested by the possibility offered by many full-service restaurants ...

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    Country Report

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    Limited-Service Restaurants in Denmark

    Apr 2019

    Various international reports by climate experts and scientists warn about the effects of climate change and the possible outcomes of intensified global warming. The significant impact of the meat industry has been highlighted and therefore some ...

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    Country Report

    Country Report

    Self-Service Cafeterias in Denmark

    Apr 2019

    Growth in 2018 was slightly less solid, especially among chained self-service cafeterias. This might be explained by the strong competition among chained brands. Despite this, new outlets opened in 2018 at The Grill, Cafe Dalle Valle, Quick food, ...

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    Country Report

    Country Report

    Street Stalls/Kiosks in Denmark

    Apr 2019

    The Danish sausage is still the number one snack in the country. It is found in sausage rolls (pølsehorn) and in hot dogs, the top two snacks offered in easy-access foodservice such as food trucks, convenience stores and petrol stations. Even though ...

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    Country Profile

    Country Profile

    Denmark: Country profile

    Apr 2019

    Denmark’s growth will accelerate slightly in 2019. Private consumption, exports and investments will be the primary drivers of growth, along with private sector investment. There are signs that the housing market is beginning to cool. Risks are the ...

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    Country Report

    Country Report

    Away-From-Home Tissue and Hygiene in Denmark

    Mar 2019

    Municipalities in Denmark, which are responsible for the operation of Danish nursing homes, have been instructed by the government to save an additional DKK2.5 billion a year, with one of the focus areas for such savings being care homes. This is ...

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    Country Report

    Country Report

    Nappies/Diapers/Pants in Denmark

    Mar 2019

    After reaching a low in 2017, the population of 0-5-year-olds recovered strongly in 2018, with newspapers talking about a Danish baby boom based on a socioeconomic forecast from Statistics Denmark. According to senior researcher Mogens Nygaard ...

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    Country Report

    Country Report

    Tissue and Hygiene in Denmark

    Mar 2019

    Tissue and hygiene in Denmark posted stable volume growth in 2018 as a result of the continuation of trends seen throughout the review period. Danish consumers are becoming more educated about products which come into contact with their bodies. They ...

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    Country Report

    Country Report

    Retail Adult Incontinence in Denmark

    Mar 2019

    Despite various activities from industry players, adult incontinence in Denmark is still a topic that is somewhat uncomfortable to discuss in public. The Danish Incontinence Organisation (Kontinensforeningen) has shared several success stories, ...

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    Country Report

    Country Report

    Retail Tissue in Denmark

    Mar 2019

    The retail tissue category in Denmark is rather mature, with volume sales mainly driven by population growth. On the other hand, there are several ongoing trends which are transforming consumption behaviour in the country. For instance, in 2018, the ...

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    Country Report

    Country Report

    Rx/Reimbursement Adult Incontinence in Denmark

    Mar 2019

    In Denmark, municipalities are responsible for the adult incontinence reimbursement system. The availability of reimbursement adult incontinence is very well documented, with even search engines having been optimised to help consumers find ...

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    Country Report

    Country Report

    Sanitary Protection in Denmark

    Mar 2019

    The debate about whether women in Denmark should get free (or subsidised) sanitary protection products peaked back in 2016. At that time, however, no changes to legislation were made. In 2018, this topic again hit the headlines and appears to have ...

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    Country Report

    Country Report

    Wipes in Denmark

    Mar 2019

    Personal hygiene from a toilet perspective is becoming a much discussed topic in Denmark. Experts have highlighted the fact that dry toilet paper does not have the ability to provide the level of hygiene which is expected nowadays, while also ...

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    Country Report

    Country Report

    Better For You Beverages in Denmark

    Mar 2019

    As the health and wellness trend continued to sweep through Denmark throughout the review period, a growing number of Danish consumers sought to minimise their sugar consumption as part of a healthier lifestyle. Although the trend has resulted in ...

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    Country Report

    Country Report

    Better For You Packaged Food in Denmark

    Mar 2019

    A high sugar intake is still one of the main causes of obesity in Denmark. Younger age groups are strongly affected. The problem is also widely recognised in society; however, snacking and low sugar intake cannot go hand in hand. When Danes snack, ...

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    Country Report

    Country Report

    Fortified/Functional Beverages in Denmark

    Mar 2019

    FF energy drinks accounted for the majority of total FF beverages value sales throughout the forecast period and in 2018 continued to achieve strong growth. The growth in FF energy drinks is partly driven by the strong demand from younger consumers ...

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    Country Report

    Country Report

    Fortified/Functional Packaged Food in Denmark

    Mar 2019

    Denmark has very strict rules regarding the sale and marketing of fortified/functional packaged food. A new law has come into effect, with a new list of fortified and functional foods that can be marketed without prior permission from the Danish ...

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    Country Report

    Country Report

    Free From in Denmark

    Mar 2019

    Free from gluten and lactose diets became somewhat a synonym for healthy lifestyle in Denmark in 2018. The main reason behind the growing popularity of free from products is that Danes, to an increasing degree, want to decide what to put into their ...

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