Denmark

Manufacturers are adding extra features to their ovens to promote greater versatility in meeting changing household demands. These features respond to consumers’ keenness to explore and test out new cooking techniques. Therefore, ovens are ...

Denmark is traditionally a coffee drinking nation, although the consumption of coffee and use of coffee making products is constantly evolving. The traditional preference for filter coffee, which is perceived to be the “healthiest” or least harmful ...

The health and wellness and convenience trends continue to have a strong influence on food preparation appliances in Denmark. This is reflected in new product development in the category. For example, in 2019, Procter & Gamble Danmark launched Braun ...

Overall, consumer appliances is seeing a moderate, but faster increase in retail volume sales in 2019, compared with 2018. A number of key developments and trends are pushing sales of new consumer appliances in Denmark. Higher disposable incomes and ...

Air treatment products, especially cooling, sales are strongly susceptible to the weather. The very hot summer of 2018 provided a strong boost to cooling retail volume sales. However, growth in cooling volume sales was marginal in 2019, as a hot ...

Due to hectic lifestyles, and the subsequent value placed on convenience and time, dishwashers are increasingly perceived as an essential rather than optional household appliance. Convenience, expense and sustainability are the key drivers of the ...

Personal care appliances, especially hair care and oral care products, remain popular among Danish consumers. The strong consumer interest in their appearance supports volume sales in a mature category. Beards have become trendy in Denmark and hair ...

The move towards a smart home is still more likely to begin with small rather than major appliances, with robotic vacuum cleaners a prime choice. The growth in retail volume sales of robotic vacuum cleaners remains very strong in 2019. Robotic vacuum...

In 2019, refrigeration appliances rebounded from a decline in retail volume sales in 2018, supported by positive economic indicators. The stagnation in sales in 2017 and 2018 also suggests more households were approaching the end of their replacement...

While convenience and speed underpin the demand for microwaves, households are seeking greater adaptability and functionality in their choice of appliance. This is reflected in new product developments, which encompass the attributes of innovative ...

In 2019, home laundry appliances is seeing a rebound from the dip in retail volume sales in 2018. Automatic dryers is posting strong volume sales growth after a heavy decline in 2018, while automatic washers dryers continues to perform well. ...

Off-trade sales of RTD coffee maintained strong growth in Denmark in 2019 as consumer awareness and interest continued to rise. RTD coffee is still a relatively new concept for many Danish consumers but as distribution and availability increase, ...

Soft drinks in Denmark saw moderate volume growth in 2019. Most categories saw positive volume growth in 2019, but juice saw a minor decline as consumers turned away from reconstituted 100% juice in search of healthier alternatives. Energy drinks and...

Danish consumers are obsessed with organic products in all areas of food and beverages, with per capita consumption among the highest in the world. Demand for organic products is also driving growth in concentrates. While many consumers in Denmark ...

A small segment of consumers in Denmark use sports drinks in connection with physical activities. In 2019, sports drinks witnessed positive growth as more people in the country took up physical activities such as exercise and sports; however, growth ...

Carbonates continues to dominate total volume sales of soft drinks in Denmark. However, the strong health and wellness trend in the country is seeing consumers slowly shifting their preferences away from carbonates. The total volume share of ...

RTD tea in Denmark demonstrated a more positive performance in 2019 although growth remained somewhat sluggish due to a relatively low level of product innovation. Consumers have historically considered RTD tea to be unhealthy, artificial and high in...

Still bottled water continued to dominate volume sales of bottled water in 2019 and to witness positive volume growth. Danish consumers continue to select still bottled water over carbonated products when they require it for pure hydration purposes. ...

The health and wellness trend in Denmark continued to have an impact on juice sales in 2019, limiting overall volume growth as consumers demonstrated an ongoing shift away from reconstituted 100% juice. As a result, volume sales of reconstituted 100%...

The continued strong growth in energy drinks in Denmark, in both volume and value terms and in both on-trade and off-trade channels, is largely driven by promotional campaigns from the leading players, notably Royal Unibrew A/S, Red Bull Denmark ApS ...