Denmark

Retail volume sales of packaged food registered slow growth in 2019, with stronger dynamism in retail current value terms. Danes are increasingly educating themselves about nutrition, which is leading to greater expectations of quality, for which ...

Given the growing levels of health awareness in the country, Danish consumers are increasingly choosing more natural and organic food and beverages. This behaviour is especially visible in coffee, where demand for organic products remained strong in ...

Only chocolate-based flavoured powder drinks are available within other hot drinks in Denmark. These products are widely perceived as being high in sugar and lacking in nutritional value, which puts them at odds with the prevailing trend towards ...

After three consecutive years of decline, hot drinks again recorded a retail volume decline in 2019, albeit to a slightly lower level than in 2018. This was mainly due to declines for fresh ground coffee, by far the most important category, where ...

Overall retail volume sales of tea continued to decline in 2019 due to the strong coffee culture in Denmark. Many younger people view coffee as a fashionable drink and tea as an old-fashioned beverage which is popular among their grandparents. This ...

Soup continued to see current value growth in all categories in 2019, as it creates a warm feeling from inside when the weather is cold and wet outside, and is easy to prepare. Frozen soup maintained its leading position in terms of value sales in ...

Olive oil remained by far the biggest category within edible oils in value terms in 2019. The price of olive oil continued to rise in this year, as consumers moved to better-quality products. Product quality came under scrutiny towards the end of the...

Despite continued growth in overall sweet spreads, jams and preserves saw a slight current value decline in 2019. This was due to increasing consumer concern about the high sugar and calorie content of such products, which makes it difficult for them...

The increasingly hectic lifestyles of Danish consumers continued to shape consumption patterns and fuelled strong current value and volume growth in ready meals in 2019. The concept of ready meals experienced a significant transformation in Danes’ ...

Consumers’ tastes are changing in leavened bread. Whilst the overall category produced only low volume growth in 2019, structural transformation was ongoing. Danish consumers are increasingly getting a taste for white bread, whilst they are ...

Frozen processed potatoes saw minimal volume movement in 2019, as different factors impacted the category. On the positive side was convenience. As these products are pre-fried during production, they require only minimal preparation, saving a great ...

Gluten-free pasta is one of the most dynamic products, and is driving sales of pasta. As Danes like to experiment with a gluten-free diet, and because consumers often connect gluten-free with health in their minds, there is good growth potential. The...

Although breakfast cereals continued to see increases in both current value and volume terms in 2019, the growth rates were slower than in 2018. Due to consumers’ busy lives, the first meal of the day is coming under the most significant time ...

Overall processed meat and seafood saw negligible current value growth in 2019. However, the meat-free days trend and meat-free diets drove strong growth in meat alternatives. As Danes are increasingly aware of the environment, sustainability, animal...

The positive performance of financial cards in Denmark, in terms of growth in number of cards in circulation and transactions, was driven by increasing private consumption due to robust economic growth, a low unemployment rate, and higher disposable ...

Pre-paid cards continued to record a positive performance in 2019, growing in number of cards in circulation, number of transactions and stronger current value growth in sales terms in 2019. Pre-paid cards are popular with various demographics in the...

Debit card cards experienced stable growth in current value terms in 2019, although the growth rate was marginally slower than 2018 and was outperformed by credit cards. However, debit cards remain the most popular type of financial card in Denmark ...

In line with increasing demand for easy and convenient payment methods and further digitalisation in the form of mobile payments in Denmark, store cards continued to lose favour with local consumers. The category experienced another year of decline ...

Credit cards recorded a much improved performance in current value terms in 2019, driven by the stronger growth experienced by both personal credit card transactions and to a lesser extent, commercial credit card transactions, although the number of ...

No charge cards were present in Denmark at the end of the review period. They are not predicted to enter over the forecast period....