Denmark
Denmark StatisticsConsumer Lifestyles in DenmarkDenmark Country BriefingsFuture Demographics: Denmark in 2030
Strategy Briefing
Top 10 Energy-Producing Countries in 2030
Dec 2018
The energy sector is the key provider for many integral sectors in every economy, such as chemical products, utilities, transport, metal products manufacturing, etc. Over the 2017-2030 period, the energy industry is expected to experience stable ...
Country Report
Baked Goods in Denmark
Nov 2018
Free from gluten products in Denmark have slowly gained popularity. Growth was steady during the review period due to consumers’ increasing self-awareness and care over what they eat. If people experience stomach pain, they may start to avoid gluten ...
Country Report
Breakfast Cereals in Denmark
Nov 2018
2018 was a great year for hot cereals in Denmark, with the positive health effects of the Danish oat meal, “havregryn”, being widely covered in media. Research highlights that the high level of beta glucan fibre helps decrease cholesterol levels in ...
Country Report
Processed Fruit and Vegetables in Denmark
Nov 2018
Meat-free days and meat-free diets are gaining popularity in Denmark due to rising environmental and health awareness. Generally, the diets of Danish people became greener in 2018, driving the growth of processed fruit and vegetables. As Danes tend ...
Country Report
Processed Meat and Seafood in Denmark
Nov 2018
Meat-free days and following a meat-free diet continue to gain popularity in Denmark, for three main reasons that Danish people care about. Firstly, environmental reasons: the production of 1kg of beef requires 15,000 litres of water. Secondly, ...
Country Report
Rice, Pasta and Noodles in Denmark
Nov 2018
Italian food is very popular in Denmark, with famous cooks preparing different pasta dishes on television and the internet full of recipes and recommendations. Danes are also aware that pasta contains many calories and, mainly for this reason, 85% of...
Country Report
Edible Oils in Denmark
Nov 2018
2017 brought historically high olive oil unit prices to Denmark, because of a disease called Xylella Fastidiosa that infected Spanish olive trees. The disease was so significant, it has been referred to as “olive ebola” in the Danish media. Unit ...
Country Report
Ready Meals in Denmark
Nov 2018
The busy lifestyles of Danes shape their consumption patterns together with their eating habits. As meal preparation is one of the most time-consuming duties at home, it is a natural consequence that consumers try to save time on this task. The ...
Country Report
Sauces, Dressings and Condiments in Denmark
Nov 2018
There have been several articles published discussing the positive health effects of herbs and spices. There is ongoing research for instance with saffron to prove its destructive effects against certain types of cancer cells, while cinnamon is ...
Country Report
Soup in Denmark
Nov 2018
Soup continued its stable and moderate volume growth in 2018, where the most significant contributor was the convenience trend. Most types of soup are considered to be a healthy part of a diet and at the same time, easy and convenient to prepare for ...
Country Report
Sweet Spreads in Denmark
Nov 2018
Denmark has one of the smallest honey production capabilities in the EU; however, Danish honey repeatedly wins international competitions, and therefore the government has created a plan that would see an increase in the number of organic beekeepers ...
Country Report
Credit Cards in Denmark
Nov 2018
On 1 January 2018, the EU’s Payment Services Directive 2 took effect in Denmark. This legislation has improved credit card payment conditions for private consumers. The new law ensures the continued development of an internal market for payment ...
Country Report
Debit Cards in Denmark
Nov 2018
Contactless payment function was introduced into Denmark in 2016 and immediately experienced huge success. The popularity of contactless payment continued to increase during 2018. Until recently, the limit for contactless payment was DKK200, before ...
Country Report
Financial Cards and Payments in Denmark
Nov 2018
Financial cards and payments saw healthy growth in current value terms in 2018, with further growth anticipated over the forecast period. The main reason behind this strong performance is robust economic growth, which is supporting the low ...
Country Report
Pre-Paid Cards in Denmark
Nov 2018
The category’s ongoing strong performance is based mainly on the success of closed loop pre-paid cards, particularly the Danish public transportation card Rejsekort. This card was initially not used nationwide but has been introduced gradually on ...
Country Report
Store Cards in Denmark
Nov 2018
Easy and convenient payment solutions are rapidly gaining ground in Denmark. 2018 saw increasing demand for easy payment solutions and mobile payment applications and this has had a negative effect on the use of store cards. Carrying extra cards ...
Country Report
Charge Cards in Denmark
Nov 2018
There are no charge cards in Denmark. They are not expected to appear in the forecast period...
Country Briefing
Income and Expenditure: Denmark
Nov 2018
Danish consumer market has a high potential as the country contains large middle class which ensures that income inequality is restrained and kept low. Average gross income in Denmark is one of the highest in the world, therefore providing ...
Strategy Briefing
Commerce 2040: Revolutionary Tech Will Boost Consumer Engagement
Oct 2018
Explore how underlying drivers could change different consumer worlds over the next 20 years. In this report, Euromonitor outlines a vision for commerce in 2040, highlighting the new formats, business models and experiences that consumers of tomorrow...
Country Report
Consumer Credit in Denmark
Oct 2018
In 2018, consumer lending recorded healthy growth as more Danes tended to take loans for housing. Housing prices in late 2017 and during 2018 increased which supported value growth in mortgages/housing. In Denmark, a borrower can finance up to 80% of...
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