Denmark

Televisions received a huge boost in 2020 due to the home seclusion trend as a result of the pandemic, with many Danes increasing their spending on at-home entertainment whilst they were unable to travel or socialise. Many households also purchased ...

2020 had been a more positive year for home audio and cinema sales, driven by soundbars under home cinema and speaker systems as consumers spent longer in their homes during the lockdown, which also resulted in greater expenditure on at-home ...

Following stagnation in 2020 in terms of overall demand, wearable electronics is predicted to experience a further mixed performance in 2021, with polarising trends within the category. Despite its higher price points compared to digital models, ...

Compared to the boom experienced by consumer electronics in 2020 at the height of the pandemic and the home seclusion trend, demand for the market is set to weaken in 2021, despite ongoing restrictions in the first half of the year. Greater time ...

Moving into 2021, imaging devices is continuing to be negatively impacted by the fallout from the pandemic, with the home seclusion trend, and movement and travel restrictions resulting in fewer opportunities for photography and filming using digital...

Wireless speakers is predicted to record a second consecutive year of volume decline in 2021. Pre-pandemic, demand for these devices was gaining momentum due to their portability, and connectivity to smartphones which allows for music streaming ...

Computers and peripherals had enjoyed a notable boost to demand in 2020 as a result of the pandemic, due to the number of employees moving to work from home policies during the lockdown. The closure of educational establishments also resulted in ...

Demand for in-car entertainment has been heavily impacted by the pandemic and subsequent related restrictions, due to home isolation resulting in less movement and travel, and ultimately curtailing longer distance travel in cars. This resulted in ...

Overall volume sales of mobile phones are set to continue to record declines in 2021, a trend which is mainly being driven by the ongoing drop in demand for feature phones; the latter is becoming increasingly obsolete with feature phones in Denmark ...

Headphones is predicted to experience further rising demand over 2021. The category has significantly benefited from the home seclusion trend as a result of the pandemic, with many Danes forced to work or study remotely. Telephone calls or video ...

The briefing examines how automotive industry performs globally and in the largest countries in terms of automotive output. The report also provides data for production, market size, imports, exports, industry’s costs, industry’s profitability and ...

Denmark remains a country fully focused on sustainability. This is heavily influencing the country’s approach towards promoting zero- and low-emission vehicles with a recently prolonged implementation of a full-base tax system for zero- and ...

Current value growth is anticipated to return to positive in 2021. During the pandemic, demand for gum declined due to the disruption to consumers’ routines caused by the lockdown. As chewing gum is often used whilst travelling, demand has fallen as ...

Sugar confectionery is likely to see a decline in current value and retail volume terms in 2021, as consumers return to their usual dietary habits post lockdown, meaning they will be snacking less. Sugar confectionery benefited from the pandemic, as ...

Savoury snacks is anticipated to see a stagnation in current value growth rate in 2021. The lockdown caused a surge in Danes’ snacking habits and a spike in demand for savoury snacks in 2020. As lockdown restrictions are eased in 2021 and social ...

Chocolate confectionery is anticipated to see a marginal decline in current value and volume terms in 2021 overall, after the significant growth observed in the previous year. In the previous year, the snacking culture rocketed due to the extended ...

In 2021, as the vaccine programme is rolled out and the lockdown restrictions are gradually eased, current value sales of both unpackaged ice cream and impulse ice cream are predicted to perform better than in the previous year. As the lifting of the...

Despite performing well in response to the COVID-19 pandemic, sweet biscuits, snack bars and fruit snacks is expected to see a slowdown in current value growth rate in 2021. This is due to consumers returning to their pre-pandemic routines and ...

Low corruption and peace characterise Danish society and its business landscape, whilst state finances remain robust despite the Coronavirus (COVID-19) pandemic. Economic recovery is forecast to outpace peers, but an open economy is a risk for its ...

The popularity of nicotine pouches rose considerably in 2020. This was mainly because producers took advantage of a legal loophole which only forbids marketing activities on products that actually contain tobacco. As nicotine pouches do not contain ...