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Denmark

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Denmark. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Snacks in Denmark

Jun 2023

Despite the fact, that inflation in Denmark was not as high as in its Nordic neighbours, the Danish snacks market did see significant increases in price which drove growth in values sales and, at the same time, made consumers more price focused when…

USD 2,450
Country Report

Rtds in Denmark

Jun 2023

On-trade RTD volume sales continued to see solid growth in 2022, while off-trade sales only experienced minor growth. This was due to consumers returning to food service establishments following the lifting of all remaining COVID-19 restrictions in…

USD 1,195
Country Report

Hair Care in Denmark

Apr 2023

Current value growth was largely driven by inflation in 2022 with rising prices contributing to a small decline in retail volume sales. However, the shift back to using hair salons post pandemic was the main cause of lower demand for hair care…

USD 1,195
Country Report

Vending in Denmark

Apr 2023

Vending in Denmark saw declining value sales in 2020 and 2021. This was mainly due to waves of COVID-19, which closed shopping centres, department stores and gyms, and led more people to work from home and spend more time at home in general. Many…

USD 1,195
Country Report

Retail in Denmark

Apr 2023

After two years of solid growth during the COVID-19 pandemic, overall retail saw a slight decline in current value terms in 2022. This was partly due to some normalisation of sales after two strong years, and partly due to the impact of the economic…

USD 2,450
Country Report

Hypermarkets in Denmark

Apr 2023

Consumers tried to save money in 2022, as the impact of the COVID-19-induced economic crisis and the war in Ukraine resulted in lower levels of consumer confidence than seen even during the height of the pandemic. This led some consumers to shift to…

USD 1,195
Country Report

Discounters in Denmark

Apr 2023

The impact of the economic crisis and the war in Ukraine resulted in lower levels of consumer confidence in Denmark in 2022 than were seen even during the COVID-19 pandemic. This meant consumers tried to save money where possible, a factor that…

USD 1,195
Country Report

Consumer Foodservice in Denmark

Feb 2023

The full easing of COVID-19 restrictions led to positive value growth in the consumer foodservice industry in 2022, with particularly solid results seen through lodgings, as tourism returned, and trade is positive. Bars/pubs have also recorded strong…

USD 2,450
Country Report

Wearable Electronics in Denmark

Aug 2023

Volume sales in wearable electronics are on the marginally-positive side of flat in 2023, which is slightly lower than the volume sales seen in 2022. The main trends in the category are connected to the shift from activity wearables to the greater…

USD 990
Country Report

Sugar Confectionery in Denmark

Jun 2023

Liquorice continues to be an important sweet snack in the Danish market, as well as in other Nordic countries. There is a wide choice of chocolate, gummies and other types of confectionery products with liquorice flavour that Danes love. Moreover,…

USD 1,195
Country Report

Pet Care in Denmark

May 2023

Although pet care in Denmark is poised to record robust growth in total current value sales in 2023, its performance in this regard continues to be skewed by price hikes amidst the ongoing surge in inflation fuelled by the global recovery from…

USD 2,450
Country Report

Supermarkets in Denmark

Apr 2023

The impact of the economic crisis and the war in Ukraine resulted in lower levels of consumer confidence even compared with the height of the COVID-19 pandemic. Consumers therefore tried to limit their expenditure and save money where possible. This…

USD 1,195
Country Report

Gum in Denmark

Jun 2023

The health and wellness trend continues to grow in Denmark. Danish consumers are increasingly concerned about sticking to a healthy lifestyle and are looking for healthy snack options. Within the gum category, manufacturers are trying to meet the…

USD 1,195
Country Report

Alcoholic Drinks in Denmark

Jun 2023

In 2022, on-trade alcoholic drinks sales posted positive total volume growth, while off-trade sales saw much lower growth rates. The COVID-19 pandemic strongly impacted sales of alcoholic drinks in Denmark in 2020, with all categories posting a sharp…

USD 2,450
Country Report

Cigarettes in Denmark

Jun 2023

Cigarette sales saw a moderate decline in volume terms in 2022, while smoking prevalence remained steady. A growing number of Danes are now turning to multiple sources of nicotine/tobacco products, leading to a decrease in daily smokers but no…

USD 1,195
Country Report

Oral Care in Denmark

Apr 2023

Demand for oral care fell slightly in 2022 with most categories reporting a small decline in volume sales. Overall value sales growth remained positive as higher inflation pushed prices up, but more price-conscious spending behaviour hampered volume…

USD 1,195
Country Report

Fragrances in Denmark

Apr 2023

Fragrances witnessed a more difficult year in 2022 after the surge in demand in the previous year. Current value growth was partly driven by price increases as inflation rates rose markedly in 2022. Lower consumer confidence became a pressing issue…

USD 1,195
Country Report

Home Care in Denmark

Jan 2023

Retail value sales of home care recorded a noticeable increase in 2022. Inflationary pressures are a key contributor to this strong value increase, while volume sales saw a decline during the year. Overall, increases in the cost of raw materials,…

USD 2,750
Country Report

Dishwashing in Denmark

Jan 2023

Retail value sales of dishwashing products increased in 2022. Inflationary pressures are a key contributor to this strong value increase, while volume sales saw a slight decline during the year. Overall, increases in the cost of raw materials,…

USD 1,195
Country Report

Tourism Flows in Denmark

Sep 2023

In 2022, inbound tourism to Denmark developed exceptionally well, with the number of visitors and visitor spending exceeding the 2019 level, breaking records. Despite the uncertainty of high inflation and the impact it brings, 2023 is again seeing…

USD 1,195
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