Denmark

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Denmark. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Denmark StatisticsConsumer Lifestyles in DenmarkDenmark Country BriefingsFuture Demographics: Denmark in 2030

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    Country Report

    Country Report

    Beer in Denmark

    Jul 2019

    Following a wet and cool summer in 2017, which adversely impacted beer volume sales, the 2018 summer proved a pleasant surprise for breweries and consumer alike. It was unusually sunny and warm and recorded some of the highest average temperatures ...

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    Country Report

    Country Report

    Cider/Perry in Denmark

    Jul 2019

    After a disappointing performance in 2017, which was partially due to a wet and cool summer, cider/perry staged a recovery in 2018, which was also partly the result of the summer weather. The 2018 summer in Denmark was sunny and warm and recorded ...

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    Country Report

    Country Report

    Alcoholic Drinks in Denmark

    Jul 2019

    Following a small decline in volume sales in 2017, alcoholic drinks in Denmark posted a marginal increase in 2018. One of the main contributory factors to this increase in volume sales was the summer weather. While the summer in Denmark in 2017 was ...

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    Country Report

    Country Report

    Spirits in Denmark

    Jul 2019

    The health and wellness trend, which has impacted many food and beverage categories in Denmark, is also slowly starting to make its mark on spirits. The most obvious result of this is growing demand and availability of organic products. Danes are the...

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    Country Report

    Country Report

    Wine in Denmark

    Jul 2019

    The summer of 2018 in Denmark was unusually warm, with this helping to drive sales of lighter/chilled wines. For instance, Salling Group, the entity behind the Bilka, Føtex and Netto grocery chains, observed a strong increase in demand for lighter ...

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    Country Profile

    Country Profile

    Denmark: Country profile

    Jul 2019

    Denmark’s growth will accelerate slightly in 2019. Private consumption, exports and investments will be the primary drivers of growth, along with private sector investment. There are signs that the housing market is beginning to cool. Risks are the ...

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    Country Report

    Country Report

    Cigarettes in Denmark

    Jul 2019

    In 2018, retail volume sales of cigarettes in Denmark fell sharply due to an ongoing decline in smoking prevalence. This can be largely attributed to the strong health and wellness trend in the country, which has encouraged many Danes to quit smoking...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Denmark

    Jul 2019

    Retail volume sales of cigars and cigarillos continued to fall sharply in 2018. This can be largely attributed to the impact of taxation. January 2015 saw the introduction of a new tax regime for the category, with tax per cigar/cigarillo and minimum...

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    Country Report

    Country Report

    Tobacco in Denmark

    Jul 2019

    In 2018, the Danish tobacco market witnessed a further heavy decline in the volume sales of cigarettes, cigars and cigarillos and smoking tobacco as a result of an ongoing drop in smoking prevalence among both men and women. This is largely being ...

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    Country Report

    Country Report

    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Denmark

    Jul 2019

    In 2018, within e-liquids, shake ‘n’ vape, or shortfill, products became increasingly popular among both manufacturers and consumers alike. For manufacturers, they enabled them to get around paying high fees to register every new product. Companies ...

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    Strategy Briefing

    Strategy Briefing

    Sportswear in Western Europe

    Jun 2019

    Supported by more casual dress codes and the spread of sport as a status symbol, sportswear in Western Europe is seeing significant value growth, despite fierce price competition. Rising per capita spending on versatile trainers and leggings is ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Denmark

    Jun 2019

    As Danish parents become increasingly health-conscious they are less willing to compromise on quality and safety. Subsequently, demand for products containing naturally-derived ingredients is becoming particularly strong within baby and ...

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    Country Report

    Country Report

    Bath and Shower in Denmark

    Jun 2019

    The number of bath and shower products carrying certifications such as the Nordic Swan, increased, with over 300 Nordic Swan certified products by late 2018, largely driven by consumer demand as Danish consumers increasingly seek more natural ...

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    Country Report

    Country Report

    Colour Cosmetics in Denmark

    Jun 2019

    The moderate growth in colour cosmetics in 2018 was largely driven by a solid performance in facial make-up. The natural look, which is popular among Danish women, led to declining demand for products such as nail polish and lipstick as some ...

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    Country Report

    Country Report

    Deodorants in Denmark

    Jun 2019

    Sales of deodorant sprays continued to decline in 2018 as a growing number of Danish consumers view these products as harmful to the environment and therefore prefer to use other deodorant formats such as roll-ons or sticks, which both witnessed ...

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    Country Report

    Country Report

    Depilatories in Denmark

    Jun 2019

    Hair removal is becoming increasingly important for a growing number of Danish women, as they associate hairless and smooth skin with a well-groomed and attractive appearance. Many Danish women use hair removal techniques on their legs, armpits and ...

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    Country Report

    Country Report

    Fragrances in Denmark

    Jun 2019

    While both mass and premium fragrances witnessed retail value growth in 2018, a solid performance in premium fragrances drove overall retail value growth. Many Danish consumers view fragrances as a long-term investment which help them express who ...

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    Country Report

    Country Report

    Hair Care in Denmark

    Jun 2019

    The number of hair care products with certification labels such as the Nordic Swan and the Asthma and Allergy Association’s Blue Wreath again increased in 2018. The health and wellness trend and media focus on chemicals, allergens and other harmful ...

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    Country Report

    Country Report

    Mass Beauty and Personal Care in Denmark

    Jun 2019

    Most mass beauty and personal care categories witnessed more moderate value growth in 2018 than premium categories as the strong Danish economy and changing consumer preferences continued to fuel the premiumisation trend. Quality and performance are ...

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    Country Report

    Country Report

    Men's Grooming in Denmark

    Jun 2019

    The moderate value growth recorded in men’s grooming in 2018 was largely driven by solid performances in the premium categories. Supported by a strong economy, Danish men are increasingly looking to premium products to provide a high level of ...

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