Denmark

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Denmark. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Denmark StatisticsConsumer Lifestyles in DenmarkDenmark Country BriefingsFuture Demographics: Denmark in 2030

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    Asian Speciality Drinks in Denmark

    Mar 2019

    There were no sales of Asian speciality drinks in Denmark at the end of the review period, and there are currently no expectations of any notable sales over the forecast period....

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    Bottled Water in Denmark

    Mar 2019

    Danish tap water is very high quality, and some tests have even found the tap water to be superior quality to many of the bottled water products sold in Denmark. Despite this, Danish consumers continue to buy bottled water, although the growth rates ...

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    Carbonates in Denmark

    Mar 2019

    The Danish summer was unusually sunny and warm in 2018, recording amongst the highest average temperatures and number of hours of sunshine on record. This remarkable summer weather had a positive impact on carbonates, and was a factor contributing to...

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    Concentrates in Denmark

    Mar 2019

    Organic concentrates continued to be the fastest growing segment within concentrates in Denmark in 2018, and was the driving force behind the solid overall growth rates seen in this year. The demand for organic products in Denmark seems to be ...

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    Energy Drinks in Denmark

    Mar 2019

    Energy drinks in Denmark saw continued strong retail volume and current value growth in 2018. One of the key drivers behind the continued growth was the wide variety of brands available and the solid pace of innovation. As a result, energy drinks ...

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    Juice in Denmark

    Mar 2019

    As Danish consumers are leading increasingly busy and on-the-go lifestyles, the demand for more convenient products is also growing. The response to this growing demand can be seen not only in convenience stores such as 7-Eleven, which offer a wide ...

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    Soft Drinks in Denmark

    Mar 2019

    Soft drinks in Denmark saw moderate growth in both retail current value and volume terms in 2018. Energy drinks and RTD coffee continued to lead the way, with both seeing strong growth rates. Juice continued to struggle with limited growth, as the ...

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    RTD Coffee in Denmark

    Mar 2019

    As Danish consumers are leading increasingly busy, on-the-go lifestyles, the demand for more convenient products is also growing. The response to this growing demand can be seen not only in convenience stores such as 7-Eleven, which offer a wide ...

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    RTD Tea in Denmark

    Mar 2019

    RTD tea in Denmark saw a stagnant performance in both retail current value and volume terms over the review period, with sluggish growth and very little product innovation. Previously, there were no products made from real tea available in Denmark, ...

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    Sports Drinks in Denmark

    Mar 2019

    Sports drinks in Denmark saw retail current value and volume declines in the review period, as there was little consumer interest in the category. Given this performance, there was very little activity in terms of product innovation and marketing in ...

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    Coffee in Denmark

    Mar 2019

    In line with rising health-consciousness, Danish consumers are increasingly choosing more natural and organic food and beverages. Such behaviour is especially visible in coffee, where demand for organic products remained strong in 2018. This trend ...

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    Other Hot Drinks in Denmark

    Mar 2019

    Other hot drinks posted a slight decline in retail volume sales in 2018, maintaining the negative trend observed throughout the review period. The primary reason for the poor performance of this category in recent years is that other hot drinks ...

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    Hot Drinks in Denmark

    Mar 2019

    After two consecutive years of decline, hot drinks in Denmark recorded growth in retail volume and current value terms in 2018. This was mainly due to a modest recovery by fresh ground coffee, by far the most important category, where retail volume ...

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    Tea in Denmark

    Mar 2019

    Green tea was the most dynamic tea category in Denmark in retail volume and current value growth terms in 2018. This performance was underpinned by the health and wellness trend, which is exerting a growing influence over the consumption habits of ...

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    Apparel Accessories in Denmark

    Mar 2019

    Scarves and ties saw the strongest growth rates during 2018, while belts, gloves and hats/caps saw slightly weaker, but still positive, growth. The cold Danish winter weather always results in some demand for scarves, as Danish consumers try to ...

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    Childrenswear in Denmark

    Mar 2019

    Childrenswear saw growth in value sales in the latter part of the review period. The strongest growth was seen in baby and toddler wear, as this was the fastest growing child population segment in Denmark. While the population aged below three years ...

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    Footwear in Denmark

    Mar 2019

    One of the main trends within footwear over the review period was the health and exercise trend, which continues to increase in importance. In 2018, sports footwear accounted for a significant share of value sales, indicating the strength of the ...

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    Hosiery in Denmark

    Mar 2019

    Non-sheer hosiery saw stronger growth than sheer hosiery in 2018, although the difference in growth rates was minimal. One of the reasons for the slightly better performance of non-sheer hosiery was the trend towards sportswear and more casual ...

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    Jeans in Denmark

    Mar 2019

    Economy jeans was the fastest growing category in jeans in 2018, driven by the growing trend towards fast fashion, with apparel giant H&M Hennes & Mauritz leading the way. While both economy men’s and women’s jeans saw solid growth in 2018, the ...

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    Menswear in Denmark

    Mar 2019

    While several other trends continued to develop in menswear in Denmark, demand for fast fashion remained strong and helped support growth in menswear. Apparel giant H&M Hennes & Mauritz dominates the fast fashion category in Denmark, and the brand’s ...

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