Denmark

Having declined during 2020, off-trade volume sales of sports drinks rebounded strongly in 2021. Sports drinks registered a negative sales performance during 2020 as the category struggled to cope with the impact of COVID-19. All fitness and exercise…

Having exhibited their fastest rate of growth in seven years during 2020, off-trade volume sales of soft drinks declined in 2021. During 2020, demand was temporarily supported by the closure of the country’s southern border, which ended cross-border…

The rate of growth in off-trade volume sales of RTD tea slowed significantly during 2021. During 2020, the closure of Denmark’s southern border with Germany for much of the year as the government sought to control the spread of COVID-19 helped to…

Demand for RTD coffee remains limited in Denmark, but it is expanding rapidly amid rising consumer awareness. Nonetheless, the rate of growth in off-trade volume sales slowed during 2020 and continued to do so in 2021. RTD coffee is perhaps the…

Having exhibited their most rapid rate of growth in well over a decade during 2020, as Danes spent more time at home, off-trade volume sales of juice declined in 2021. Demand for juice benefited from the category’s overall healthy image in 2020, as…

Volume sales growth in energy drinks generally is being driven by a relatively small core group of heavy consumers, with demand among the wider population relatively low. This is because many people are suspicious of the ingredients in energy drinks,…

The rate of growth in off-trade volume sales of concentrates declined for the second consecutive year during 2021. Liquid concentrates dominate off-trade volume sales of concentrates in Demark. Such brands as GlaxoSmithKline Consumer HealthCare’s…

Having exhibited strong growth in 2020, off-trade volume sales of carbonates declined in 2021. During 2020, cross-border shopping was significantly curtailed. Denmark’s borders remained closed for extended periods during the year – a measure taken to…

Having accelerated sharply in 2020, the rate of growth in off-trade volume sales of bottled water slowed significantly during 2021. During 2020, Denmark’s borders remained closed for extended periods – a measure taken to control the spread of…

Copenhagen leads urban trends in Denmark and stands as one of the most iconic Scandinavian cities. Copenhagen accounts for over a half of the country’s GDP and aims to become the first carbon-neutral city in the world, by 2025. The country’s smaller…

The Coronavirus (COVID-19) has resulted in a significant speeding up in the move away from cash, as consumers and retailers tried to avoid handling it, particularly in the early days of the pandemic. This has therefore been providing strong impetus…

Vacuum cleaners saw a boost in sales in 2020, with stick vacuum cleaners and robotic vacuum cleaners experiencing the most robust performance. This growth was underpinned by ongoing innovations and improved efficacy and suction power, a broadening…

Small cooking appliances is seeing variable performance across its sub-categories in 2021, following the overall boom seen in sales during the pandemic lockdowns in 2020. In 2020, consumers were cooking at home with more regularity, which was…

Sales of refrigeration appliances slow down notably in 2021, compared to the spikes in sales seen in 2020 during the time of the COVID-19 lockdowns. That said, growth continues to be boosted to a small degree which is resulting in the category being…

Personal care appliances falls into negative figures overall in 2021, as the event of the pandemic in 2020 meant consumers have been paying less attention to their grooming and appearances during time of lockdown and social distancing. Within this,…

Microwaves is seeing small volume growth in 2021, due to consumers’ appreciation for convenience. Freestanding microwaves is the larger category and also sees the strongest growth, thanks to such appliances being viewed as easing daily life and…

The event of COVID-19 in 2020 had a positive impact on large cooking appliances, as consumers were spending more time at home and cooking at home with greater regularity. Pandemic restrictions also led to consumers curtailing spending on foodservice,…

Despite consumers spending more time at home during 2020, alongside having higher standards of hygiene, both due to COVID-19, this situation did not benefit home laundry appliances. Rather, the overall category fell into negative volume figures in…

Food preparation appliances falls into negative figures in 2021, following a boost seen in 2020 during the time of pandemic lockdowns and an associated uptick in home-cooking. Overall, food preparation appliances benefitted from consumers’ desire to…

Dishwashers saw a sales boost in 2020, due to the pandemic lockdown measures and foodservice closures resulting in consumers spending more time cooking and baking at home. This ultimately resulted in more dishes to wash and, thus, a greater demand…