Denmark

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Denmark. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Denmark StatisticsConsumer Lifestyles in DenmarkDenmark Country BriefingsFuture Demographics: Denmark in 2030

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    Country Report

    Consumer Credit in Denmark

    Oct 2018

    In 2018, consumer lending recorded healthy growth as more Danes tended to take loans for housing. Housing prices in late 2017 and during 2018 increased which supported value growth in mortgages/housing. In Denmark, a borrower can finance up to 80% of...

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    Country Report

    Country Report

    Consumer Lending in Denmark

    Oct 2018

    Consumer lending maintained healthy growth in 2018 in current value terms, with further growth anticipated over the forecast period. Mortgages/housing has the largest share within consumer lending in value terms and leads growth due to increased ...

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    Country Profile

    Country Profile

    Denmark: Country profile

    Sep 2018

    Denmark’s trade-dependent economy will decelerate in 2018. Consumer spending and exports will increase at a solid pace. A secular decline in North Sea oil and gas production is a drag. High levels of household debt make any increase in interest rates...

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    Country Report

    Country Report

    Car Rental (Destination) in Denmark

    Sep 2018

    Car rental in Denmark is dominated by a handful of large international players with well-known brands. Due to the high level of saturation, the number of cars and transactions grew only slightly in 2018. Among the leading car rental players, key ...

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    Country Report

    Country Report

    Airlines in Denmark

    Sep 2018

    Leading airlines in Denmark in 2018 in terms of passenger numbers were SAS, Norwegian, easyJet and Ryanair. SAS is the biggest player in Denmark and Scandinavia, with the company maintaining its strong position in 2018, opening 11 summer routes to ...

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    Country Report

    Country Report

    Lodging in Denmark

    Sep 2018

    The hotel industry has performed strongly in recent years, posting the highest value sales since the economic crisis. Luxury hotels performed particularly well over the review period. Almost all chained hotels recorded high value sales, with ...

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    Country Report

    Country Report

    Online Travel Sales and Intermediaries in Denmark

    Sep 2018

    Sales of travel intermediaries are higher than ever as Danes are traveling more and more. Both traditional players and online travel agencies saw value sales growth in 2018. With increasing demand, traditional travel destinations face higher ...

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    Country Report

    Country Report

    Travel in Denmark

    Sep 2018

    The strong performance of the Danish economy in 2018 supported both outbound and domestic tourism. Many Danes took holidays inside the country due to plans to visit friends and family, as well as to have holidays in Danish nature or coastline. ...

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    Country Report

    Country Report

    Tourism Flows in Denmark

    Sep 2018

    The number of foreign tourists in Denmark continued to increase during 2018. Growth was fuelled by the increasing number of tourists from Germany due to the better summer season, as well as the Netherlands, the UK and non-European countries such as ...

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    Country Briefing

    Country Briefing

    Natural Resources: Denmark

    Sep 2018

    Given the country’s limited natural resources, Denmark is reliant on raw material imports. Nevertheless, Denmark has developed itself as one of the most energy-efficient and lowest carbon-emission economies in Western Europe. The country aims to ...

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    Country Report

    Country Report

    In-Car Entertainment in Denmark

    Aug 2018

    Phasing out of the Norwegian FM radio system in 2017 led to an explosion of DAB radios in Norway during the year. The Danish government has not yet decided on whether to phase out the FM radio system by 2021 or not. However, it is highly likely that ...

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    Country Report

    Country Report

    Computers and Peripherals in Denmark

    Aug 2018

    In 2018, and similarly to the whole review period, Danish citizens benefitted from having high disposable income, which is only expected to increase. The high disposable income has, along with digitalisation in Danish society, fostered strong ...

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    Country Report

    Country Report

    Home Audio and Cinema in Denmark

    Aug 2018

    In home audio, wireless adaption is growing in importance as streaming services such as Spotify are immensely popular amongst Danes. Most other categories were therefore declining as Danes preferred wireless speakers instead of analogue audio systems...

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    Country Report

    Country Report

    Home Video in Denmark

    Aug 2018

    The strong growth of televisions up to 2016 limited volume growth during 2017 and 2018. This was due to the shift from the analogue system, leading consumers to increase their expenditure on TVs up to 2016, when the change took place. These high ...

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    Country Report

    Country Report

    Imaging Devices in Denmark

    Aug 2018

    The penetration of smartphones is projected to have a continued negative effect on demand for imaging devices, especially demand for digital cameras. Danes are very concerned about the quality of their smartphone cameras as they find it more ...

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    Country Report

    Country Report

    Mobile Phones in Denmark

    Aug 2018

    Smartphones is a very mature category in Denmark as most Danes already own a smartphone. It is considered a necessity as it is used for a range of purposes beyond texting and calling. This includes shopping, banking services and media consumption. ...

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    Country Report

    Country Report

    Consumer Electronics in Denmark

    Aug 2018

    Consumer electronics experienced some difficulties during 2018 that are expected to continue throughout the forecast period, albeit to a lesser degree. The emergence and growth of several product categories is furthermore projected to affect the ...

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    Country Report

    Country Report

    Portable Players in Denmark

    Aug 2018

    The main trend within portable players is convenience, as Danish consumers prefer multifunctionality – ie they like to have all applications available on the same device. Electronic devices that connect to smartphones are therefore strongly ...

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    Country Report

    Country Report

    Wearable Electronics in Denmark

    Aug 2018

    Activity watches (analogue) showed the strongest growth within wearable electronics in 2018 as this category is relatively new and offers strong growth opportunities for manufacturers. The traditional design and data-collecting features make these ...

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    Strategy Briefing

    Strategy Briefing

    Agriculture in Western Europe

    Aug 2018

    With turnover of USD521 billion in 2017, Western Europe is currently the word’s third-largest agricultural producer. However, WE is forecast to stagnate, as production output growth is hampered by unfavourable trade context, decreasing arable land, ...

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