Denmark

Men’s economy jeans is seeing the strongest value growth in 2019, closely followed by women’s economy jeans. However, in value terms, the economy women’s jeans segment is around three times that of the economy men’s jeans segment, because women are ...

As seen within other categories in apparel, Danish consumers are highly eco-aware and fond of leading increasingly healthy lifestyles. There are strong health and fitness trends in Denmark, and this is supporting the trend for sportswear and ...

Hosiery in Denmark sees consistent moderate growth, largely supported by a general increase in the population and also supported by a wider selection of hosiery becoming available from many fast fashion players and private label brands. Once again in...

Menswear continues to perform well in Denmark in 2019, partly driven by the strong Danish economy and high consumer confidence in the most popular brands. Men’s outerwear is the largest category in value terms, with men’s jackets and coats showing ...

Sustainability is becoming an increasingly important factor in fashion in Denmark and more so in womenswear than in any other category. In addition to several brands manufacturing apparel using sustainable materials, high-end brand GANNI is now ...

Moderate positive value growth is seen across all apparel and footwear categories in Denmark in 2019, with womenswear clearly the largest category in value terms, and sportswear showing the strongest value growth. Overall growth is supported by a ...

In general, Danish consumers are obsessed with organic products and are cited as one of the world’s most prolific organic consumer groups. In line with trends seen in womenswear for ethical and sustainable clothing, another eco-friendly trend seen is...

Apparel accessories is showing variable performance in Denmark in 2019. Scarves is still seeing the strongest value growth, but ties is now in decline. This is attributed to the fact Danish consumers are starting to dress less formally, so apparel ...

As seen in sportswear, performance footwear is also showing the strongest value growth in footwear. This is attributed to the health and fitness trends seen, where an increasing number of Danish consumers are taking up sports and therefore require ...

Food and drink is set to remain among the most dynamic areas of e-commerce over the forecast period. Increasingly busy lifestyles are pushing demands for efficiency and convenience in grocery shopping, motivating a shift away from regular, ...

Hot drinks continued to hold the highest proportion of current value share in overall vending in 2019. However, hot drinks struggled towards the end of the review period as it came under increasing competitive pressure from the development of ...

Discounters continued to lead modern grocery retailing in 2019, with both the highest current value share and number of outlets. The channel has gained now well-established consumer trust in the quality of its offer and has had a powerful impact on ...

Hypermarkets continues to face a number of significant threats. Danish consumers are increasingly shifting from regular large-scale shopping trips to the out-of-town locations favoured by hypermarkets to more frequent, less regular small-scale local ...

Smartphones have already achieved a high level of penetration in Denmark, and possession rates are expected to continue to over the forecast period, reinforcing an already stable platform for the development of mobile e-commerce. As smartphones ...

The rise of e-commerce is forcing the closure of a growing number of store-based apparel and footwear retailers, and the overall number of outlets continues to decline. Apparel and footwear items are well-suited to the demands of both the channel and...

Increasing disposable income will boost demand for non-essential products, such as kitchenware, stationery and novelty products, which form the core offer of the leading players in variety stores. Such demand will drive growth over the forecast ...

Health and beauty specialist retailers remained dominated by chemists/pharmacies in terms of current value share in 2019. Legislation introduced during the review period enables pharmacies to open up to seven other branches within 75km of their ...

Independent small grocers is likely to suffer an increased negative impact from the intensified competition in grocery retailing as operators adapt formats in response to changing consumer shopping habits. Modern grocery retailers continue to invest ...

Homeshopping is proving to be extremely vulnerable in the face of a rapidly developing e-commerce channel. Like homeshopping, e-commerce provides the convenience of ordering products from home and having them delivered. However, the proliferation of ...

Home and garden specialist retailers remained dominated by homewares and home furnishings in 2019, supported by a continued increase in property sales in Denmark. However, while most store-based retailing channels are having to face up to an ...