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How Gamification is Reshaping Loyalty Programmes in the Middle East
Mehrnoush Shafiei
Gamification is set to significantly influence loyalty programmes in the Middle East, primarily due to the evolving demographics and spending habits of Generation Z (Gen Z), who favour experiences over material possessions.
Forecast Model for Consumer Appliances and Consumer Electronics
Loo Wee Teck
The durables (Consumer Appliances and Consumer Electronics) market is changing rapidly and the environment in which it operates is more turbulent than ever. Euromonitor International is delighted to introduce a new tool, the Forecast Model Durables (FM Durables), that can assist in plotting a course through this disruption and navigate future market evolution.
Science-based Skin Care Takes Centre Stage with Beauty Devices in China
Yang Hu
In China, as consumer demand for skin care has become increasingly sophisticated and science-based, home-use beauty devices have gradually become an important step in the skin care routine. With the introduction of new regulations for beauty devices in 2024, the market landscape is poised for a significant reshuffle.
Playing on the Big Screen: The Convergence of Toys, Games and Cinema
Isam Arshad
In the ever-evolving landscape of entertainment, a notable trend has emerged: the convergence of toys and video games with the cinematic world. This blog post unpacks the journey of toys and games from their traditional platforms to the celluloid world, exploring the financial boons, emotional connections, and the challenges faced. As we stand at the cusp of this entertainment renaissance, "From Playrooms to Silver Screens" offers a comprehensive look into the future of this intriguing intersection.
Key Trends in Toys and Games: Focus on Asia Pacific and Western Europe
Jeremy Roberts
In Western Europe, high inflation is having a negative impact on sales of toys and games, with a similar situation prevailing in Asia Pacific, notably Japan, as rising prices in many areas of the economy are putting pressure on consumers’ disposable incomes. Despite this negative influence, Western Europe saw sales growth increase in 2022. In contrast, sales declined in Asia Pacific, due to losses in the region's highest value markets, China and Japan.
Smart Personalisation at the Core of Establishing Brand Loyalty
Valeriya Sorokina
The concept of a smart home has transformed from a futuristic dream to a reality that many households now embrace. At the heart of this smart home vision is the ability to provide personalised services and experiences to consumers. This could include services such as personalised diets, smart home energy management, health monitoring, and many more.