The third in a series that explores how hybrid working has impacted several industries across Western Europe. In this episode we turn our attention to what it means for industries like consumer electronics and appliances, home improvement & gardening, toys & video games, and hygiene. Euromonitor’s Alexandre Loeur is joined by Veronika Kandusova, Per Brandberg and Miles Agbanrin. They discuss how the music and sports industry turned to gaming to engage with consumers, how people transformed their homes into workspaces, gyms or entertainment hubs and assess if these changes are here to stay.
Businesses are in a constant state of flux, evolving to be organisations adapted to ‘of the time’; often this involves structures designed to mitigate for future challenges and change. There are a litany of examples of where this has failed, sometimes spectacularly, but for every Kodak, for every Nokia, there is an Apple or a Google suggesting, at times, adaptation can be world-conquering. For the vast majority, the reality of business model adaptation and development lies in the multitude of grey shades found in between graveyard and high earth orbit.
Only 55 companies have remained on the Fortune 500 list continuously since its inception in 1955. In that year, GM was the biggest company in the world. 70 or so years later, Wal-Mart, a discount store, is the biggest, while GM filed for bankruptcy in 2009. A generation ago, a “Kodak moment” referred to a picture-worthy moment. Today, it is widely used to describe companies that failed to adapt to market disruptions. Clearly, companies need to innovate their products and business models to survive.
Sales of toys and games enjoyed a strong revival in 2020 and 2021, as most of the world was embroiled in COVID-19 lockdowns. As consumers were mainly home-bound, with nowhere to go, there was stronger demand for both video games and traditional toys and games.
Demand for electric toothbrushes is rising in India, with consumers increasingly embracing electric toothbrushes due to their improving affordability and better functionality.
疫情爆发两年后,随着在家做饭成为常态、家电购置基本完成,许多人把目光转向了家庭的其他区域。因而高增长品类也从大型家电转向小型家电,主要是在备餐和卫生板块。 长远来看,欧睿预测五大趋势将对该行业产生重大影响