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Captivating a Cautious Consumer: Xiaomi’s Guide to Conquer Latin America
Felipe Carreirão
Xiaomi has managed to grow fast and conquer Latin American consumers’ minds and pockets over the last few years, turning from a new entrant with no brand awareness back in 2015 into a lingering threat to all consumer electronics competitors. Read on as we examine the company's growth strategy, understand how it matches with the regional consumer electronics consumption profile in the current scenario, and what actions should be taken to cope with this menace, that is only expected to grow, given the investments being made by the Chinese manufacturer.
Top Three Trends for Appliances and Electronics Brands from CES 2023
Lauren Acker
With intense competition within the consumer appliances and electronics space, companies must find ways to differentiate themselves. Euromonitor International walked the halls of CES and identified key trends for appliances and electronics brands to help them navigate amidst a weak economic climate.
Kidults in Southeast Asia Are Driving Sales of Toys and Games
Jason Tjiptadi
The pandemic has impacted the traditional toys industry unfavourably in Southeast Asia, except for Singapore. This is a striking difference from other regions where a prolonged stay at home period and travel restrictions have is due mainly to economic strain which stopped consumers from purchasing non-essential goods, and the exponential rise of free-to-play video games. Despite the challenging environment, the toy industry in the region remains afloat and can look forward to the future, because of ‘kidults’.
Connectivity, Smart Home and Sustainability at IFA2022 Berlin
Valeriya Sorokina
IFA 2022 Berlin took place in a physical space for the first time after a three-year break. The conference featured the latest product innovations and industry hot topics, and also allowed experts to get back together. The 2022 IFA conference revolved around three themes, as expressed by IFA’s Senior Vice President David Ruetz in his opening speech – connectivity, smart home and sustainability.
Tracking Price Dynamics of Blenders at Best Buy in the US
Jared Conway
Via, Euromonitor International’s e-commerce tracking tool for online prices, availability and ratings for stock keeping units (SKUs), can easily identify trends in the market and provide strategic and tactical recommendations. In this piece, we will take a granular look at how blenders have performed at the US’s largest electronics and appliance specialist retailer, Best Buy.
Sony’s Future is More than Game Consoles: The Metaverse Could Prove to be its Golden Goose
Isam Arshad
Overall retail sales of video games increased by 14% in 2021, while sales of games published by Sony Corporation increased by 43%. One of the drivers behind Sony's plan to further expand its gaming empire is the increased demand for video games, brought about by COVID-19 and the launch of the PlayStation 5 console in late 2020.