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Electric Toothbrushes Connect US Consumers to Oral Care Ecosystems
Caro Bush
Channeling multifunctionality and digital consumer education, electric toothbrushes catalyse oral care’s holistic development in the beauty space and bring the traditionally offline industry to online platforms.
Top Three Trends Shaping Home Care in Southeast Asia
Sahiba Puri
In 2022, Southeast Asia accounted for 19% of home care sales in Asia Pacific, second only to China. It is a dynamic region, which offers immense growth potential. Southeast Asia is home to high growth economies such as Indonesia, Philippines and Vietnam which, as per Euromonitor International’s data, are expected to grow faster than China over the forecast period.
Captivating a Cautious Consumer: Xiaomi’s Guide to Conquer Latin America
Felipe Carreirão
Xiaomi has managed to grow fast and conquer Latin American consumers’ minds and pockets over the last few years, turning from a new entrant with no brand awareness back in 2015 into a lingering threat to all consumer electronics competitors. Read on as we examine the company's growth strategy, understand how it matches with the regional consumer electronics consumption profile in the current scenario, and what actions should be taken to cope with this menace, that is only expected to grow, given the investments being made by the Chinese manufacturer.
Top Three Trends for Appliances and Electronics Brands from CES 2023
Lauren Acker
With intense competition within the consumer appliances and electronics space, companies must find ways to differentiate themselves. Euromonitor International walked the halls of CES and identified key trends for appliances and electronics brands to help them navigate amidst a weak economic climate.
Kidults in Southeast Asia Are Driving Sales of Toys and Games
Jason Tjiptadi
The pandemic has impacted the traditional toys industry unfavourably in Southeast Asia, except for Singapore. This is a striking difference from other regions where a prolonged stay at home period and travel restrictions have is due mainly to economic strain which stopped consumers from purchasing non-essential goods, and the exponential rise of free-to-play video games. Despite the challenging environment, the toy industry in the region remains afloat and can look forward to the future, because of ‘kidults’.
Connectivity, Smart Home and Sustainability at IFA2022 Berlin
Valeriya Sorokina
IFA 2022 Berlin took place in a physical space for the first time after a three-year break. The conference featured the latest product innovations and industry hot topics, and also allowed experts to get back together. The 2022 IFA conference revolved around three themes, as expressed by IFA’s Senior Vice President David Ruetz in his opening speech – connectivity, smart home and sustainability.