Editor's Choice
Latest Content
No claim, no gain: Winning your category with irrefutable data
28 Oct 26 | GMT: 03:00 PMJoin this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.
From Social Commerce to Phygital Collectibles: Five Trends Reshaping Toys and Games
21 Sep 26The toys and games industry is shifting from a focus on ownership to engagement, as consumers increasingly seek products that deliver social connection, self-expression, wellbeing and ongoing experiences. Social commerce, phygital ecosystems, kidult demand, localisation and mindful play are creating new opportunities for brands to extend engagement beyond the initial purchase and generate recurring revenue. Companies that successfully blend physical and digital play, build communities and create emotionally relevant experiences will be best positioned to capture future growth.
Foldables Finally Find Their Purpose in an Era of Selective Premiumisation
14 Sep 26For a category that many had written off as a fad, foldable phones are enjoying an unexpected renaissance. Samsung, Xiaomi and Apple have all converged on a new design philosophy in 2026, and the result is the first wave of foldables that genuinely feel like products rather than prototypes.
Chart of the Month: From Video Discovery to Instant Purchase
25 Aug 26A key trend in toys and games is the rise of the social media drop, where discovery, engagement and purchasing increasingly take place online. Our latest Chart of the Month looks at how toy companies are leveraging these platforms to turn attention into sales.
Heat Pumps Need Policy Certainty to Unlock Growth
30 Jul 26Heat pumps are moving from niche heating technology to a central part of residential electrification. As governments push to decarbonise homes, the category is gaining momentum, but adoption is not progressing evenly. Policy clarity, regional heating infrastructure, upfront costs and installer capacity are now shaping which markets grow fastest and which risk slowing down.
Top Trends Shaping the Consumer Appliances Industry in 2025
1 Jun 26As the global market for consumer appliances grows, it undergoes transformation driven by AI, modular ecosystems, and shifts towards energy-efficient climate solutions. Euromonitor highlights leading trends shaping change in 2025.