Mexico

Surface care performed well in Mexico in 2022, continuing the positive growth trend registered throughout the review period. Demand was driven by specialised products for the kitchen and bathroom, as well as multipurpose cleaners, which were valued…

Dishwashing continued to see a positive growth trajectory in volume terms in 2022. While pandemic-related restrictions on movement had been lifted, the continued popularity of remote working, at least on a hybrid basis, meant that many Mexicans…

Overall, retail volume growth in 2022 was higher than in 2019 and 2021, but slower than in Coronavirus (COVID-19)-spiked 2020. While stockpiling or bulk buying had largely come to an end and restrictions on consumer mobility eased, consumers…

Laundry care saw an improved performance in volume terms in 2022. Growth was boosted by a return of pre-pandemic lifestyles, following the easing of COVID-19 related restrictions, which saw many Mexicans returning to their physical offices and…

Demand for home care saw an upturn in 2022, following the static performance of previous year. Growth was boosted by the improving fortunes of laundry care, which accounted for a relatively high proportion of overall retail volume sales. This was due…

Wipes, in general, continued to register positive retail volume and current value growth in 2022, as consumers were more aware of the products and options available in the market, and the potential benefits to be derived from their usage. Categories…

Toilet care continued to record a positive performance in 2022, in line with heightened hygiene awareness as a result of the pandemic. Many consumers have significantly increased their cleaning and disinfecting routines throughout the home, including…

Demand for home insecticides continued to its path of steady volume growth in 2022, as consumers continued to maintain high standards of sanitation and cleanliness in their homes, including eradicating potentially disease-carrying insects. Moreover,…

The cannabis market in Mexico is estimated to be valued at MXN24,125 million with 95% of the market being sold through the illicit market.

In 2022, the foodservice industry in Mexico was characterised by transformation in terms of remodelling, openings, the integration of technology, the development of delivery systems and menu renewal. Consumer habits have changed, and the industry is…

Bleach saw modest growth in volume terms in 2022, in contrast to the decline seen in the previous year. Despite this sluggish performance, it remained a very popular product in Mexico due to its low prices, which made it affordable to low-income…

Sanitary protection continued to be highly advertised and promoted in hypermarkets and supermarkets throughout Mexico. In response to heightened price-sensitivity in the wake of the economic fallout of COVID-19, players used discounts, bundles and…

Polishes recorded modest volume growth for a second consecutive year in 2022, with sales returning to pre-pandemic levels. This was driven largely by shoe polish, the largest subcategory, supported by the revival of pre-pandemic lifestyle patterns,…

Air care recorded positive volume growth in 2022, albeit at a slower pace than the previous two years. The largest subcategory of spray/aerosol air fresheners saw a healthy performance, due to these products’ affordability and ease of use. This…

In line with the review period trend, including the Coronavirus (COVID-19) crisis in 2020 and 2021, retail volume sales continued to drop in 2022. This was largely due to the declining 0-3-year-old population in the country. Despite the Ministry of…

The trend for the use of natural ingredients in the preparation of food and drinks in Mexico became even stronger in 2022. The growing interest in natural ingredients is underpinned by the prominent health and wellness trend, which received a…

Despite the declining birth rate, Mexico is still a “young country” with the median age of the population at 29-years-old in 2022. The population of Mexico reached very close to 127 million in 2022, with over one half of people below 34-years-old.…

Although the eat-in format in limited-service restaurants dominated value sales pre-pandemic, it was already losing ground to takeaway and home-delivery options in Mexico in the review period. This was largely due to the increasing popularity of…

Since the COVID-19 crisis and with the new regulations for social co-existence in restaurants issued by the authorities, the boom in installing spaces outside restaurants has grown. In 2022, this trend has become a fashion and even though it is no…

Mexican consumers are displaying a growing interest in sustainability and taking care of the environment. This is encouraging large chain operators such as Alsea to promote the actions they are taking to address climate change and develop a circular…