Mexico

The entry of new brands and players in the beer category over the review period is likely to encourage the more dynamic development of new products in the future. Small independent brewers are likely to launch innovations more frequently in an aim to...

Over the forecast period, sparkling wine is expected to gain popularity as a celebratory beverage, which will have a negative impact on sales of cider/perry. Cider is perceived as a seasonal beverage, as it is mostly available for Christmas and New ...

The wider availability of brands and products in the market, together with the continued strength of well-positioned brands, were the main drivers of growth in alcoholic drinks during 2018. Consolidated brands saw an increase in consumption ...

In 2017 and 2018, the growth of whiskies saw a noticeable slowdown compared with the review period. This can mostly be explained by the maturity of the category, and by price increases resulting from the weakening currency. Over the forecast period, ...

Over the forecast period, wine is expected to maintain dynamic growth, as consumers become increasingly curious and knowledgeable about the wine offer. More consumers are likely to develop a more sophisticated palate regarding wine, and recognise the...

Despite economic headwinds in some markets, the toys and games industry continues to see growth globally. However, the continuing adoption of smart devices and digital entertainment at an ever earlier age puts a spotlight on the need for seamless ...

Daily disposable lenses (DD) will remain the most dynamic category due to their convenience and lack of requirement for daily cleaning, while also considered safer for the eye as they reduce the risk of allergies and infections. Expected innovation ...

Eyewear in Mexico continued to demonstrate a positive performance in 2019, supported by new product launches, marketing campaigns implemented by leading brands, and an ageing population, with an increasing number of consumers requiring vision ...

With the Mexican population ageing, demographic shifts are influencing the performance of the spectacles category, given that the likelihood of sight-related problems increases with age. According to a study by Salud Digna, a private health ...

The sunglasses category sees continued healthy growth, favoured by the fact that many Mexicans consider sunglasses to be everyday essentials. They also demonstrate a preference for branded sunglasses to convey a certain level of social status. ...

Handbags’ important share of the category as a whole is underpinned by their importance to women in Mexico. They are ubiquitous products, offering functional attributes in addition to being viewed as social status and style statements. Continued ...

Engagement rings is an important category within fine jewellery, and the fact that the number of marriages is on a continuous decrease in Mexico represents a challenge for players in this environment. As a result, players implemented strategies aimed...

An increasing number of women in the formal workplace, who enjoy higher disposable income levels and seek products offering both practicality and style, contributed to the continued growth of bags in 2019. In luggage, consumers’ growing propensity to...

Quartz analogue watches saw the most dynamic performance in this category in 2019. They are available via a variety of brands, at various qualities and in different price segments. For example, the prices of Citizen watches in Mexico can range from ...

The retail purchases of writing instruments are mainly made by the school population, and even with the introduction of new writing and digital options, students predominantly continue to write in the traditional way, using traditional writing ...

Cigarettes posted a moderate contraction in volume terms in 2018, driven by a mix of trends that include a decline in smoking prevalence and in the average number of sticks smoked per day. There was, however, growth in the volume of illicit trade, ...

Cigarillos and pipe tobacco continued to record contracting volume sales in 2018. This reflected a decline in the number of smokers as a result of a variety of factors, including new regulations on tobacco products under Mexican Tobacco Law. Due to ...

Cigarettes, by far the largest and most significant category in the tobacco market, posted a contraction in volume sales in 2018. The market was affected by a number of trends, not least of which was a decline in smoking prevalence and the average ...

Smokeless tobacco is a small category in Mexico where there are basically two products available: Klondike distributed by Tabasa Import Export and Kayak, distributed by Lieb International, both classified as loose US-style moist snuff, which is ...

Toys and games in Mexico continued to record strong current value growth in 2018, driven by the impressive performance of video games. On the other hand, traditional toys and games experienced slower current value growth compared to previous years ...