Mexico

The United States-Mexico-Canada Agreement (USMCA) is the new trade agreement between the US, Mexico and Canada. The new trade deal is expected to supersede the North American Free Trade Agreement (NAFTA). This briefing analyses USMCA’s impact on the ...

Charge cards continued growing at a moderate pace in 2019 in terms of the number of cards in circulation and current value and volume sales, mainly driven by high-income consumers. These consumers like to differentiate from others with a premium ...

Consumers in Mexico saw price increases at the end of the review period, whilst salaries remained fairly flat. As a result, many people tried to maintain the same level of spending using credit cards. Rising prices, along with a lack of basic ...

Despite debit cards exceeding credit cards in Mexico by far in volume and value terms, as debit cards are easier to obtain than credit cards, the average spend per card is much lower. As a result, the potential for growth in debit cards is huge. In ...

Despite major changes made in processes and government after the election in 2018, along with rising unemployment, interest rate hikes and rising prices, card payment transactions saw slightly higher current value growth in 2019 than seen the ...

The working population in Mexico, which stands at approximately 50 million people, represents the primary potential market for companies that offer open loop pre-paid cards. Most Mexican workers are employed by small and medium-sized businesses, ...

The arrival of new commercial centres featuring apparel stores and department stores in cities across Mexico is a huge opportunity for the expansion of store cards. In contrast to the overriding retail narrative in some other regions of the world, in...

In 2018, the Mexican economy underwent a slowdown in growth resulting from the uncertainty of the Presidential elections held in July and the ongoing renegotiation of the trade agreement between Mexico, the US and Canada. These uncertainties led to ...

Sales of unpackaged bread were far higher than packaged alternatives in both the flat and leavened formats in 2019. A wide range of products are available within artisanal bread, with many options offering lower prices than packaged bread. The ...

Convenience is one of the main attributes of breakfast cereals, as they only need mixing with milk or water to be ready to eat. This was the main driver of growth over the review period. However, growing health awareness amongst consumers has ...

Despite the investment in refrigerated spaces by modern grocery retailers, frozen processed fruit and vegetables recorded lower retail volume growth in 2019 than in the previous year, and a significant slowdown on the average growth witnessed over ...

In March 2019 the Federal Attorney's Office of the Consumer (Procuraduría Federal del Consumidor – PROFECO) released a study of canned tuna brands which revealed that 18 out of 57 contained soy. The brands ranged from 1% soy to 62%. This obviously ...

Sales of noodles observed a tough couple of years during the early part of the review period, when the Mexican government implemented a strategy to decrease the level of obesity amongst the population. This strategy involved taxing sugar-sweetened ...

Steep price hikes caused butter retail volume sales to decline sharply in 2018, despite the global trend towards recognising butter as a healthier fat. The category witnessed retail volume sales recover strongly in 2019 as unit prices stabilised, ...

Product innovation, together with the entrance of new brands and companies, supported growth of ready meals in 2019 and these trends are set to continue over the forecast period. New product launches are expected to expand the price range of ready ...

Mexican dishes are varied, and locals are used to differentiating between types of food and preferred mixes of flavours. Chili sauces and pickled products, which are usually chili or mixes of chili with vegetables, are an essential part of Mexican ...

The reputation of shelf stable soup deteriorated somewhat over the review period as consumers perceive it as a highly processed product with a high content of preservatives. Dehydrated soup is widely preferred and recorded slightly higher retail ...

Honey is becoming increasingly popular globally as consumers seek alternatives to reduce their consumption of processed sugar. Honey is regarded as a healthier and natural substitute for sugar and is increasingly seen as a healthy ingredient that can...

Tea and coffee packaging showed positive growth during the review period, favoured by the fashion for drinking these beverages. Specialist coffee shops maintain their popularity and the number of outlets keeps growing. Customers are attracted to ...

Consumers in Mexico are better informed, more analytic and more demanding when making beverage purchasing decisions. In particular, customers in the cities are more interested in and informed on health and wellness trends as well as environmental ...