Azerbaijan

Azerbaijan’s proximity to both Ukraine and Russia has created a lot of uncertainty and while Azerbaijan benefitted from increasing global energy prices in 2022 as a result of the war - on the flip side, Azerbaijan is heavily dependent on trade and…

Modern grocery retailers continued to outperform traditional retailers in terms of growth in Azerbaijan in 2022, gaining value share in a trend that is set to persist. This expansion is supported by ongoing urbanisation and investment in the…

Savoury snacks is expected to register healthy volume and constant value growth in 2023, despite continuing economic uncertainty. That being said, inflation is expected to still be an issue, though its growth is expected to ease slightly in 2023. As…

Azerbaijan’s proximity to both Ukraine and Russia has created a lot of uncertainty and while Azerbaijan benefitted from increasing global energy prices in 2022 as a result of the war - on the flip side, Azerbaijan is heavily dependent on trade and…

Wipes registered high current value growth in 2022, though volume growth was muted, largely due to soaring inflation. Azerbaijan’s proximity to both Ukraine and Russian has created a lot of uncertainty and while Azerbaijan benefitted from increasing…

Sanitary protection registered high current value growth in 2022. Constant value growth was significantly lower, though still healthy, as was volume growth, which was supported by a growing population. That being said, Azerbaijan’s proximity to both…

Air care was expected to see its performance deteriorate in 2022 because of consumers returning to familiar lifestyles involving more time spent outside the home as the COVID-19 crisis waned. However, the category saw its volume growth accelerate…

Sugar confectionery is expected to register moderate volume and constant value growth in 2023, despite continuing economic uncertainty. Azerbaijan’s high energy export revenue should protect the economy to an extent. That being said, inflation is…

Ice cream is expected to register moderate constant value growth and modest volume growth in 2023. The extent of volume growth will also be dependent on high temperatures are during the summer. Inflation is expected to still be an issue, though its…

While gum is expected to register a slight increase in constant value sales, in spite of high inflation, volume sales are expected to fall. Gum is gradually losing popularity and it increasingly gets bad press. It is seen as being bad for the…

Azerbaijan’s proximity to both Ukraine and Russia has created a lot of uncertainty and while Azerbaijan benefitted from increasing global energy prices in 2022 as a result of the war - on the flip side, Azerbaijan is heavily dependent on trade and…

Oral care was one of the best performing beauty and personal care products in 2022, in spite of soaring inflation, with volume sales increasing significantly. Inflation was caused by the war in Ukraine. Azerbaijan’s proximity to both Ukraine and…

Azerbaijan’s proximity to both Ukraine and Russia has created a lot of uncertainty and while Azerbaijan benefitted from increasing global energy prices in 2022 as a result of the war - on the flip side, Azerbaijan is heavily dependent on trade and…

Retail tissue registered high current value growth in 2022. Constant value growth was significantly lower, though still healthy, as was volume growth, which was supported by a growing population. That being said, Azerbaijan’s proximity to both…

In 2022, there was no drop in volume sales in home care, despite the resumption of normal social and economic activity, consumers spending more time outside their homes, and a less intense focus on addressing the threat from germs. International…

In addition to being a staple at large social gatherings such as weddings and parties, wine is traditionally among the alcoholic drinks most commonly consumed when Azerbaijanis come together with friends and family in smaller numbers in private…

In 2022, beer showed a positive trend, with total volume sales recording a modest increase, driven by a strong performance in the on-trade. The recovery of the market due to the restoration of tourist flows as well as a generally more stable…

There was a slight decline in volume sales of cigarettes in Azerbaijan in 2022. The decline after stable dynamics in recent years can be attributed to increasing competition from alternative product types, which subdued retail demand for cigarettes.…

The polishes category in Azerbaijan is dominated by shoe polish, with the other categories holding fairly niche positions in the market. Shoe polish has a strong cultural basis in the country due to a tradition of a more formal dress style, which is…

Retail prices for other dairy products have moderated in 2023 after the sharp hikes seen in 2022. Current value sales remain positive for most essential other dairy products, including cream and fromage frais. The latter is by far the most popular…