Azerbaijan

Sales of wipes have seen a slowdown in growth in 2021, although the category is still set to generate positive growth in both current and – just – constant terms. There are a variety of reasons for this, but the most important is the return to…

The pandemic has failed to have a significant impact on sanitary protection in Azerbaijan. Volume sales, in fact, showed slightly above average growth in 2020, and sales in 2021 continue to be strong. These are staple products, whose use is not…

Air care sales continued to benefit from lingering lockdown restrictions and consumers working from home in 2021. However, quarantine measures have eased, and as a result volume growth has slowed. This may also reflect shifting consumer habits. There…

Overall, retailing in Azerbaijan continued to see positive retail current value growth in 2021. Indeed, the overall growth was slightly higher than over 2020, as many non-essential retailers reopened as the threat of Coronavirus (COVID-19) and…

Sales of laundry in Azerbaijan have not been significantly impacted by the pandemic; it is, after all, a staple category in most households. Growth in 2021 is down from that seen in 2020, although many people still continue to work and study at home,…

Volume sales of home insecticides continue to see positive growth in 2021, although the relaxation of lockdown restrictions has meant that demand has weakened as many consumers return to the workplace. Sales of these products are also intensely…

Surface care is set to see another year of solid growth in Azerbaijan in 2021. This is a result of lingering consumer concerns about personal care and environmental hygiene as a result of the pandemic. Volume growth across the category is down on…

2021 has seen growth in volume sales of dishwashing products slow, following the spike seen in 2020 as result of the stricter lockdown. Housebound consumers were eating more at home, and as a result doing more dishwashing at home. However, volume…

Direct selling followed a sharp leap in retail current value growth in 2019 with another, yet stronger, one in 2020 as the exigencies of the pandemic boosted the channel’s performance. After the boom in 2020, direct selling continued to see strong…

Sales of toilet care in 2021 have continued to benefit from the effects of lockdown; consumers are still spending more time at home and therefore are spending more on daily household hygiene. At the same time, consumer concern about sanitary hygiene…

In many respects, attitudes to household care in Azerbaijan are more old fashioned. Bleach, which is often perceived as an unnecessarily aggressive cleaning product in many regional markets, doesn’t have the same negative reputation in Azerbaijan.…

Polishes in Azerbaijan is predominantly made up of shoe polish. The category is extremely mature and has seen little product development, and as a result, prices in real terms continue to fall as producers struggle to add value.

The pandemic should have triggered an uptick in volume sales for retail tissue, as lockdown measures and self-isolation have meant that consumers have spent more time at home, driving demand for products such as toilet paper. In fact, this impact has…

Home care in Azerbaijan has been upturned by the COVID-19 pandemic in both 2020 and 2021. The most important factor has been the extended periods of restriction on socialisation and other lockdown measures that confines people to their homes. This…

Sales of nappies/diapers/pants saw a slight decline in 2020, although as these are products that consumers cannot do without sales remained positive. Nonetheless, restrictions on store entry and a other lockdown measures meant that consumer access to…

Traditional formats remained very strong in grocery retailing in 2021, although traditional grocery retailers’ value share continued to be ceded to modern grocery retailers. Changing consumer shopping habits during the pandemic accelerated a shift…

The Coronavirus (COVID-19) pandemic fuelled e-commerce growth in Azerbaijan. Lockdown and other restrictions on consumer movement, remote working, few opportunities for social interaction and the closure of non-essential retailers saw consumers look…

Tissue and hygiene in Azerbaijan have, broadly speaking, been positively affected by the COVID-19 pandemic in both 2020 and 2021. Newly formed hygiene habits have managed to add momentum to some specific categories, such as personal wipes, and the…

2021 volume sales have slowed for retail adult incontinence, although the category still remains in positive growth. Sales growth over the review period has been erratic, demonstrating the relative immaturity of these products, and their emergence…

Leading players like Oba Market LLC (Oba), AL Market LLC (AL Market), Azretail MMC (Araz) and Azerbaijan Supermarket LLC (Bravo) have implemented strong expansion strategies focused on opening new outlets, mostly smaller formats like convenience…