Azerbaijan

Savoury snacks are expected to be the best performing snack in 2022, with healthy current value and volume growth. Savoury snacks appeal to both health-conscious consumers and those who want to indulge, thanks to its diverse range of product areas.…

The return to social activities in 2021 re-boosted demand for fragrances, after a significant crash in 2020. This was during the time of lockdowns, work from home diktats and fewer, if any, social occasions. This, alongside a high level of…

Sales of wipes have seen a slowdown in growth in 2021, although the category is still set to generate positive growth in both current and – just – constant terms. There are a variety of reasons for this, but the most important is the return to…

The pandemic has failed to have a significant impact on sanitary protection in Azerbaijan. Volume sales, in fact, showed slightly above average growth in 2020, and sales in 2021 continue to be strong. These are staple products, whose use is not…

Air care sales continued to benefit from lingering lockdown restrictions and consumers working from home in 2021. However, quarantine measures have eased, and as a result volume growth has slowed. This may also reflect shifting consumer habits. There…

Sales developments in 2021 were twofold regarding the performance of colour cosmetics. On one hand, sales started recovering and demonstrated a significant growth. On the other hand, the results are still far from the pre-pandemic levels and this…

After declining at a high double-digit rate in 2020, on-trade volume sales of RTDs rebounded strongly in 2021 as the easing of the COVID-19 pandemic and related restrictions saw Azerbaijanis start regularly socialising in bars/pubs, nightclubs and…

Following a double-digit decline in 2020, cider/perry showed a modest recovery in volume sales terms in 2021 as the easing of the COVID-19 pandemic encouraged higher levels of socialising and bolstered confidence and spending power among…

Following a sharp decline in 2020, alcoholic drinks in Azerbaijan saw total volume sales return to positive territory in 2021. This turnaround was driven by a rapid rebound in on-trade consumption as the rollout of COVID-19 vaccines and the gradual…

Surface care is set to see another year of solid growth in Azerbaijan in 2021. This is a result of lingering consumer concerns about personal care and environmental hygiene as a result of the pandemic. Volume growth across the category is down on…

2021 has seen growth in volume sales of dishwashing products slow, following the spike seen in 2020 as result of the stricter lockdown. Housebound consumers were eating more at home, and as a result doing more dishwashing at home. However, volume…

Total current value sales growth for Azerbaijan’s tobacco market in 2021 was up on 2020. Although growth was bolstered by unit price increases resulting from excise tax hikes, the dominant category of cigarettes also saw retail volume sales rise at a…

Chocolate confectionery is expected to register double-digit value growth in 2022, though part of this growth will be driven by high inflation, which is expected to affect chocolate confectionery in particular, as most chocolate is imported. All the…

Mirroring developments in wine, spirits saw off- and on-trade volume sales bounce back into positive territory in 2021 after having posted double-digit declines in 2020 due to COVID-19 lockdowns and social distancing. Overall demand rebounded quickly…

Overall, retailing in Azerbaijan continued to see positive retail current value growth in 2021. Indeed, the overall growth was slightly higher than over 2020, as many non-essential retailers reopened as the threat of Coronavirus (COVID-19) and…

Sales of laundry in Azerbaijan have not been significantly impacted by the pandemic; it is, after all, a staple category in most households. Growth in 2021 is down from that seen in 2020, although many people still continue to work and study at home,…

Volume sales of home insecticides continue to see positive growth in 2021, although the relaxation of lockdown restrictions has meant that demand has weakened as many consumers return to the workplace. Sales of these products are also intensely…

Growth in retail volume sales of cigarettes in Azerbaijan in 2021 was up on 2020. This was partly explained by the ongoing societal fallout of COVID-19, with some people being inclined to smoke more while spending more time at home than usual due to…

In addition to being a staple at large social gatherings such as weddings and parties, wine is traditionally among the alcoholic drinks most commonly consumed when Azerbaijanis come together with friends and family in smaller numbers in private…

After having collapsed in 2020 due to lockdowns and consumer fears of contracting COVID-19, on-trade volume sales of beer rebounded rapidly in 2021 as people in Azerbaijan began regularly frequenting foodservice outlets again following the rollout of…