Azerbaijan

The report examines how the Shifting Market Frontiers megatrend has evolved over the last 12 months. It provides analysis on how shifting economic power, technology, and population changes are impacting core Shifting Market Frontier megatrends, and ...

2019 saw the further development of the travel and tourism offer of Azerbaijan and in particular its dynamic and bustling capital Baku, which is emerging strongly as a major destination in the region. The reputation of Baku as a vibrant and exciting ...

The stabilisation of the economic situation in Azerbaijan in 2018 continued to support a recovery in total beer volume sales, which had dropped sharply over 2015-2016 due to currency devaluation. Beer consumption was further bolstered by unusually ...

Carlsberg entered cider/perry in Azerbaijan in 2018 with the launch of its Somersby brand. As the company’s flagship cider brand, Somersby already has a strong presence in a number of Eastern European markets. Together with promotional support and ...

Azerbaijan’s economy stabilised in 2018 thanks to growth in oil revenues. This strengthened the national currency and allowed authorities to curb inflation, which had reached double digits in 2016 and 2017. Favourable macroeconomic conditions also ...

The stabilisation of the economic situation in Azerbaijan continued to support a recovery in spirits consumption in 2018. Many categories showed improved performances after having suffered declines earlier in the review period. These included ...

Taxes on wine imports increased in Azerbaijan in 2018. For example, the import tax on still light grape wine and fortified wine rose from AZN2.0 to AZN3.5 per litre, while that on champagne rose from AZN2.5 to AZN5.0 per litre. Price hikes that ...

In January 2018, the excise rate on imported cigarettes was increased threefold from AZN4 to AZN12 per 1,000 units. This led to a price rise of cigarettes and current value growth. A tax increase on cigarettes produced in the country from ASN4 to ...

Cigars, cigarillos and smoking tobacco remained a small category in Azerbaijan during 2018. Cigars, a premium product, are extensively distributed through prestige horeca chains, including restaurants, bars and cigar houses within hotels. Cigars, ...

Tax increases on tobacco products to increase revenues to the state budget and limit the number of smokers raised prices, resulting in volume decline in 2018. The January 2018 ban on smoking in public places was also introduced to reduce smoking ...

Smokeless tobacco was not historically prevalent in Azerbaijan and mainly used by people as a tobacco alternative due to being viewed as offering reduced health risks. However, the introduction of new vapour products boosted sales in the review ...

During 2018, baby and child-specific products continued to grow in Azerbaijan thanks to the positive birth rate, the expanding urban lifestyle and rising consumer knowledge regarding the need for baby and child-specific products. With the ...

In 2018, bath and shower grew both in volume and current value terms in Azerbaijan due to the improved national economy and higher disposable incomes. Consumers were able to trade back up to the standard products they had been using before the ...

Women of all ages and income groups in Azerbaijan use colour cosmetics. Traditionally, eye products were the most popular colour cosmetics used by local women, following eastern beauty trends. Facial make-up items continue to grow with increased skin...

In 2018, deodorants grew in Azerbaijan both in volume and current value terms, reflecting the improved economic situation and growing disposable incomes of local consumers. Busy lifestyles and increased physical activity increased consumer interest ...

In 2018, depilatories steadily grew in volume terms and demonstrated faster growth in current value terms due to a higher average unit price increase during the year. With regained macroeconomic stability, consumers increased their expenditure, ...

In 2018, fragrances grew thanks to increased consumption and a steadily growing unit price due to macroeconomic improvement. Whilst consumer groups of all ages and incomes use fragrances in Azerbaijan, most interest come from mid- and high-income ...

Hair care grew rapidly in 2018 in both volume and value terms. Growth was attributable to improved disposable incomes after the significant downturn during the review period, as well as growing product innovations and rising consumer knowledge about ...

In 2018, the macroeconomic situation in Azerbaijan alleviated, reflected in the rising disposable incomes of local consumers. Although Azerbaijanis increased their expenditure on non-essential products, they remained price-conscious and continued to ...

Men’s beauty and personal care products were traditionally limited to fragrances and shaving products, and local male consumers remained conservative, preferring family products to those created specifically for men’s grooming. During 2018, with the ...