Azerbaijan

Tea is a larger category than coffee in Azerbaijan and has maintained positive growth through retail channels during the disruptive time of pandemic restrictions and the Armenia-Azerbaijan conflict. Whilst foodservice sales declined significantly in…

Other hot drinks continues to be a niche category in Azerbaijan, with the slowdown in sales continuing into 2021. Whilst on-trade volume sales crashed in 2020 due to impacts from the pandemic, the increase in retail sales did not compensate overall.…

Despite a growing interest to coffee, tea continues to be the biggest selling hot drink in Azerbaijan in 2021, with other hot drinks remaining niche. Consumers’ confidence has also been impacted by the event of COVID-19 and associated lockdowns, in…

After a year of disruptive activity within the foodservice channel in Azerbaijan in 2020, due to pandemic restrictions, consumers became eager to return to cafés and coffee shops as they reopened. This was further boosted by a return to offices,…

With production of USD967 billion, Asia Pacific was the largest rubber and plastic producer globally in 2020. Regional production of rubber and plastic products remains highly concentrated in China, Japan and South Korea. Over 2021-2030, Asia Pacific…

Asian Pacific economies were hard hit by COVID-19, leading to setback in construction activities in the first half of 2020. Robust Chinese recovery, however, boosted construction output in the second half of the year. Heavy infrastructure…

Asia Pacific, with a value of USD916 billion, is the largest forestry, wood and paper goods producer in the world. Forecasts for the region’s industry remain positive for 2021-2030, due to developing economies and rising population. However, the…

Sales of wound care saw no major impact from the pandemic in 2020, although demand lifted briefly at the start of the crisis as some consumers stockpiled essentials. The category remains in growth in 2021, although growth has slowed as consumption…

Weight management saw limited impact from pandemic related issues in 2020 than other consumer health categories, despite the well-publicised links between obesity and negative COVID-19 outcomes. Sales in 2021 are set to see broadly similar growth…

Sales of vitamins are set to negative growth in 2021, as sales normalise following the boom in demand created by COVID-19 in 2020. This spike was driven by a mix of panic buying and consumers following medical advice to try and boost immunity. Sales…

Sales of sports nutrition were hit hard in 2020 by the closure of gyms and other sports facilities as part of the pandemic lockdown. The gradual relaxation of these measures through 2021 is set to help the category regain momentum, although sports…

Paediatric consumer health products are set to see a recovery in momentum in 2021, after the shutdown of schools and other lockdown restrictions weakened demand for products like paediatric analgesics and paediatric allergy remedies in 2020. The lack…

Sales value in constant terms is set to dip marginally in 2021 for herbal/traditional products in Azerbaijan. This is a result of a return to normal patterns of consumption. Consumer interest in these products delivered growth in 2020 as a result of…

Digestive remedies is one of the categories that was least affected by COVID-19, and as a result growth in 2021 is set to broadly reflect long-standing historic trends. Traditional Azerbaijani cuisine is full-fat, and the country is also seeing more…

Dietary supplements benefited slightly from pandemic-related anxiety in 2020, as consumers sought to improve their dietary health and strengthen immunity. The category saw nothing like the explosive growth seen by vitamins, which benefited from…

Sales of dermatologicals contracted sharply in 2020 as a result of the pandemic. Much of this decline can be linked to restrictions on socialisation – the closure of schools, for example, meant that demand for antiparasitics/lice (head and body)…

Sales of cough, cold and allergy (hay fever) remedies dropped in 2020, as restrictions on social distancing, the shutdown of schools and other quarantine measures in response to the pandemic reduced the incidence of transmittable respiratory…

Consumer health in Azerbaijan has undergone a significant impact from the COVID-19 pandemic in both 2020 and 2021. Products positioned as strengthening the immune system saw explosive growth in 2020 that has collapsed in 2021 as consumer habits…

Sales of analgesics saw strong growth in 2020 as a result of COVID-19. Consumers bought and stockpiled analgesics in response to the pandemic, and the return to normal levels of consumption and the end of stockpiling in 2021 is seeing sales growth…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…