Azerbaijan

The economy will improve in 2019. Growth will be driven by solid gains in private final consumption due to higher wages and increased investment activity, as monetary policy becomes more accommodative and investor confidence improves. Higher natural ...

During the review period, there were no notable changes within other hot drinks in Azerbaijan. The most popular other hot drinks included chocolate-based flavoured powder drinks and non-chocolate-based flavoured powder drinks, which included creamers...

Over the review period, the busier lifestyles of local consumers and better-for-you claims shaped the dynamics of coffee in Azerbaijan. For example, green coffee such as Illy Green Coffee appeared on the shelves of supermarkets and hypermarkets, ...

Hot drinks sales grew in 2019 in Azerbaijan, driven by several factors. Firstly, consumers increasingly busy lifestyles saw them reaching for fast, quick hot drinks during the day, benefiting fresh on-the-go coffee and value sales of tea. As well as ...

In 2019, Azerbaijan was still considered a homeland for tea drinkers, with tea being drunk throughout both the winter and summer. Tea is a hot drink which has been traditionally enjoyed in Azerbaijan for decades. Due to its long-standing tradition ...

Boosted by steady volume sales growth, packaged food a posted healthy value sales rise in Azerbaijan in 2019. With consumers pursuing a better standard of living, aided by growth in disposable incomes, the transition from unpackaged to packaged food ...

Breakfast cereals remained immature in Azerbaijan in 2019, since local citizens continue to have settled, traditional breakfast habits. After a series of currency devaluations in the first half of the review period, breakfast cereals returned to ...

During 2019, processed meat and seafood remained immature and characterised by a significant amount of processed meat and seafood sold unpackaged or over the counter. Processed meat in Azerbaijan continued to be represented mainly by sausage products...

Being represented by bread, cakes and pastries, baked goods is saturated in Azerbaijan; however, traditionally the most used baked goods product remains bread. With it being considered an essential food, during the review period the government gave ...

Shelf stable fruit and vegetables are traditionally popular in Azerbaijan, rooted in historical national tastes and food preferences. The products include cucumber, eggplant, tomato, cherry, corn, beans, pineapple and others. The majority were ...

During 2019, rice, pasta and noodles grew in Azerbaijan in both volume and current value terms. Whilst rice is traditionally consumed by local citizens, pasta and noodles continued to emerge in the country over the review period, driven by growing ...

Sauces, dressings and condiments grew in Azerbaijan during 2019 in retail value and volume terms, benefiting from the emergence of the products and growing awareness of international cuisine, as well as a shift from unpackaged to packaged formats of ...

Soup sales increased in 2019, in both retail value and volume terms, driven by an increasing number of consumers looking for convenient, easy and time-efficient food preparations. In light of the increased employment rate, especially the growing ...

During 2019, edible oils grew in Azerbaijan, attributed to macroeconomic restoration and improved living conditions among local consumers. Accelerated value sales growth in 2019 was also supported by the penetration of major oils, including olive ...

During 2019, ready meals posted growth in both retail value and volume terms, attributed to the growing employment rate, specifically with the increasing number of female employees. However, after a series of currency devaluations in the first half ...

During 2019, sweet spreads posted healthy growth in Azerbaijan, supported by the stabilised economic position of local consumers and the development of the modern retailing landscape. Sweet spreads available in Azerbaijan include both mature ...

Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2018. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

Insight into income and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment or household type to ...

Weak purchasing power following the devaluation of the local currency in 2016 led to Azerbaijani consumers becoming more rational in their purchasing decisions towards the end of the review period. Consequently, categories including products ...

A growing trend towards self-medication contributed the most to cough, cold and allergy remedies’ performance in 2019. Previous advice from doctors, advertising in a variety of channels, and the ability to check information on the internet has led to...