Azerbaijan

Sales developments in 2021 were twofold regarding the performance of colour cosmetics. On one hand, sales started recovering and demonstrated a significant growth. On the other hand, the results are still far from the pre-pandemic levels and this…

Savoury snacks are expected to be the best performing snack in 2022, with healthy current value and volume growth. Savoury snacks appeal to both health-conscious consumers and those who want to indulge, thanks to its diverse range of product areas.…

The return to social activities in 2021 re-boosted demand for fragrances, after a significant crash in 2020. This was during the time of lockdowns, work from home diktats and fewer, if any, social occasions. This, alongside a high level of…

Sales of wipes have seen a slowdown in growth in 2021, although the category is still set to generate positive growth in both current and – just – constant terms. There are a variety of reasons for this, but the most important is the return to…

The pandemic has failed to have a significant impact on sanitary protection in Azerbaijan. Volume sales, in fact, showed slightly above average growth in 2020, and sales in 2021 continue to be strong. These are staple products, whose use is not…

Air care sales continued to benefit from lingering lockdown restrictions and consumers working from home in 2021. However, quarantine measures have eased, and as a result volume growth has slowed. This may also reflect shifting consumer habits. There…

2022 is a difficult year for baked goods in Azerbaijan, with volume sales registering decline whilst value sales experience a double-digit increase. The cost of flour, logistics and energy is rising in the country, resulting in significant average…

Vitamins are expected to register moderate current value growth in 2022, but constant value growth is expected to fall significantly. Azerbaijan’s proximity to both Ukraine and Russian is expected to create a lot of uncertainty and while Azerbaijan…

Growth in retail volume sales of cigarettes in Azerbaijan in 2021 was up on 2020. This was partly explained by the ongoing societal fallout of COVID-19, with some people being inclined to smoke more while spending more time at home than usual due to…

In addition to being a staple at large social gatherings such as weddings and parties, wine is traditionally among the alcoholic drinks most commonly consumed when Azerbaijanis come together with friends and family in smaller numbers in private…

After having collapsed in 2020 due to lockdowns and consumer fears of contracting COVID-19, on-trade volume sales of beer rebounded rapidly in 2021 as people in Azerbaijan began regularly frequenting foodservice outlets again following the rollout of…

Polishes in Azerbaijan is predominantly made up of shoe polish. The category is extremely mature and has seen little product development, and as a result, prices in real terms continue to fall as producers struggle to add value.

Jams and preserves is witnessing a strong increase in retail volume sales in 2022 as consumers replenish their stocks of home-made jams and preserves. Local consumers enjoy eating preserves with pieces of fruit, whilst jams are frequently purchased…

Rising inflation continues to drive up prices of edible oils in 2022, spurring some consumers to look for alternatives to cooking oils. Switching to spreads as a replacement to oils has gained popularity despite the widespread knowledge of how…

Dermatologicals are expected to register current value growth in 2022, but constant value growth is expected to fall significantly. Azerbaijan’s proximity to both Ukraine and Russian is expected to create a lot of uncertainty and while Azerbaijan is…

Sugar confectionery has registered minimal volume growth in recent years and the same is expected for 2022. Consumers are increasingly shunning sugar confectionery due to its high sugar content and limited value-added properties. Similar to other…

Ice cream is expected to register a slight increase in volume sales in 2022, after registering a decline in both 2021 and 2020. With society fully opened up, impulse ice cream volume sales start to recover, as on-the-go consumption resumes. However,…

Though value sales are expected to increase in 2022, volume growth will be minimal. In spite of society being fully opened up, there is expected to be little appetite for chewing gum, as consumers increasingly shun gum and consider it to be an…

Skin care in Azerbaijan has been facing polarised benefits and challenges. During the time of the lockdowns in 2020, the home became the wellness hub and consumers brought out-of-home activities into the home. There were increased efforts to recreate…

The lockdown periods of the pandemic in 2020 also resulted in consumers paying less attention to their oral care routines. Whilst oral care is a necessity, especially as compared to categories such as fragrances or colour cosmetics which are easy to…