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Latin America

Read our latest reports on Latin America here, with analyses and market statistics that explore the evolving consumer preferences, market environment and inherent growth potential in individual countries, or briefings that assess key strategic themes and developing retail trends from a broader regional perspective.

 
Country Report

Womenswear in Chile

Jan 2022

Most areas of womenswear are set to recover in 2021 to pre-pandemic sales levels in both retail volume and current value terms. However, perceptions have changed in the country, as the pandemic has encouraged many Chileans to reconsider their…

USD 990
Country Report

Tea in Mexico

Jan 2022

As a consequence of the disruption to the foodservice channel and consumers spending more time at home, tea continued to see healthy growth in retail volume and current value terms in 2021. Furthermore, the ongoing concerns around COVID-19 continued…

USD 1,195
Country Report

Tea in Chile

Jan 2022

A second wave of COVID-19 cases hit Chile between March and July 2021, which meant a new set of lockdown measures for the country. Consumers were better prepared to face this new wave from previous experience, particularly with financial support in…

USD 1,195
Country Report

Tea in Brazil

Jan 2022

After several years of continual and impressive growth through retail, tea producers must consider how to drive this category forward in terms of longer term development. The next step is to sustain these growth rates through precise strategies and…

USD 1,195
Country Report

Sportswear in Chile

Jan 2022

COVID-19 has significantly changed consumers’ behaviour towards healthy living, a trend that has become top-of-mind in every aspect of their lives in 2021. Despite gym closures and severe lockdowns, an increasing number of Chileans are turning to…

USD 990
Country Report

Other Hot Drinks in Mexico

Jan 2022

The new standard NOM 051 labelling rule came into force on 1 October 2020, impacting labelling on all packaged food and non-alcoholic beverages. The objective of this standardised labelling is to provide the final consumer with commercial and health…

USD 1,195
Country Report

Other Hot Drinks in Chile

Jan 2022

Due to a successful vaccination campaign that has been extended to children older than six years of age, schools have been able to partially reopen in Chile during 2021. However, the reopening process has also been slowed down by new spikes in…

USD 1,195
Country Report

Other Hot Drinks in Brazil

Jan 2022

Other hot drinks in Brazil is mainly driven by chocolate-based flavoured powder hot drinks. Although some fortification and functionality can be identified within the category, it continues to be heavily associated with high sugar content and…

USD 1,195
Country Report

Menswear in Chile

Jan 2022

Despite the opening of the local economy from March 2021, much of the population has continued to live in an “in between” situation as schools struggled to fully return to in-person learning, and most women remained at home for childcare duties. On…

USD 990
Country Report

Jeans in Chile

Jan 2022

Jeans has become an essential apparel item, together with underwear, whereby retailers view this category as non-seasonal. Brands tend to advertise throughout the year, with jeans often marketed as the most suitable item of wear to complement many…

USD 990
Country Report

Hot Drinks in Mexico

Jan 2022

Hot drinks witnessed a better performance in 2021 in total volume terms having seen a decline in 2020. While in retail volume terms sales of hot drinks remained relatively stable in 2020 and 2021, the big difference was seen in terms of foodservice…

USD 2,450
Country Report

Hot Drinks in Chile

Jan 2022

2021 is a transition year for Chile due to the reopening and recovery of the local economy. The country went through a new lockdown phase that affected most of Chile after a spike in COVID-19 cases in March 2021 which lasted until July, when a…

USD 2,450
Country Report

Hot Drinks in Brazil

Jan 2022

Hot drinks in Brazil is starting to recover from the impact of COVID-19, although at a much slower rate than previously anticipated. As the crisis lessens its grip on the country, it leaves behind socioeconomic consequences that challenge local…

USD 2,450
Country Report

Hosiery in Chile

Jan 2022

Hosiery is an inelastic category and, consequently, has not suffered from such significant declines or increases in sales during the pandemic. Hosiery continues to be purchased relatively frequently because socks, tights and stockings are subject to…

USD 990
Country Report

Footwear in Chile

Jan 2022

Demand for footwear in Chile remains below pre-pandemic levels in 2021, despite the greater return of employees, particularly men, to the workplace, resulting in stronger retail volume growth for men’s footwear. Its performance is followed by women’s…

USD 990
Country Report

Coffee in Mexico

Jan 2022

Foodservice sales of coffee were hard hit in 2020 with outlets forced to close as part of Mexico’s lockdown measures between March and May. In addition, once outlets began to reopen in May, ongoing social distancing policies and COVID-19 regulations…

USD 1,195
Country Report

Coffee in Chile

Jan 2022

The pursuit for better quality coffee continues in Chile and is evident in both instant and fresh variants. However, it is the latter that catches the attention as it continues to increase in size at a more rapid pace in both retail value and volume…

USD 1,195
Country Report

Coffee in Brazil

Jan 2022

The cultural roots of coffee in Brazil form one of the most unique and outlying characteristics of the market, meaning that it is present in over 95% of households, ranging from lower-income families to the most affluent. It is also included in the…

USD 1,195
Country Report

Childrenswear in Chile

Jan 2022

While rising import costs were witnessed across the entire industry, a situation aggravated by the local currency devaluation against the US dollar, availability of stock in Chile has been a growing issue. Most childrenswear has been imported from…

USD 750
Country Report

Apparel and Footwear in Chile

Jan 2022

Apparel and footwear is one of the most affected industries as a result of the pandemic in Chile. It is important to highlight that Chile was already experiencing a period of recession that began in 2018, resulting in a fall in local consumption and…

USD 2,450
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