Latin America

In 2023, the release of the Barbie film in the middle of the year had an astounding impact on womenswear, giving rise to the “Barbiecore” trend, whereby enthusiasts sought to emulate the iconic dolls’ outfits and colour palettes. This trend endured…

Recycling and reducing plastic and water use is well-established in Mexico, with 40% of consumers being Zero Wasters, half of whom are willing to pay more for sustainable food, beverages and apparel. As such, implementing the recycled claims would be…

Over half of consumers in Argentina have established recycling habits and are wary of their impact on the planet, shaping sustainable shopping decisions. With almost a third of consumers identifying as Zero Wasters, opportunities exist to utilise…

In 2022, buoyed by post-pandemic recovery optimism, sportswear giants such as adidas and Nike significantly ramped up their import volumes. However, by 2023, the import volumes for these two brands were seeing a sharp decline, especially when…

The landscape of men’s fashion has undergone notable changes in response to evolving workplace dynamics. Initially, the pandemic fostered a shift towards hybrid work models, allowing men to embrace less formal attire. The smart-casual style, blending…

Jeans is set to experience near statis in volume sales in Mexico in 2023, following a pronounced rebound during 2021 and 2022, when post-pandemic trends favoured more casual styles, particularly for workplace attire. In anticipation of a full return…

After the post-pandemic years, a shift back towards more formal attire in the workplace has been emerging in 2023, despite the persistence of hybrid work models. While many employees continue to work remotely for part of the week, the days spent in…

The year 2023 has marked a period of robust value growth for Mexican companies, yet the national footwear industry faces critical economic challenges that threaten its progress. A key concern is labour shortages, as the younger workforce is exploring…

Films targeted towards children, or those featuring iconic childhood characters, significantly influence childrenswear trends. Licensing has always been essential to boost sales in this category, especially with the regular release of children’s…

In 2023, categories within apparel and footwear in Mexico are set to experience diverse trajectories in terms of current value growth. While the overall trend is expected to be positive, apparel accessories is anticipated to continue to see a…

In the evolving world of fashion, current trends indicate a notable shift away from apparel accessories, underscoring a preference for a more casual and minimalistic aesthetic. Modern dress styles increasingly favour elements such as jewellery,…

In the midst of Peru's complex economic landscape, further exacerbated since December 2022 due to social protests and interruptions following the unconstitutional attempt to close the congress by former president Pedro Castillo, coupled with the…

Chile is by far the leading market in Latin America in terms of per capita consumption of tea. Demand for this hot drink recorded impressive growth in the early 2010s. Furthermore, it is usually an essential item in every Chilean household. However,…

Tea is expected to register moderate constant value and volume growth in 2023, with continuing population growth partly supporting this growth. While coffee still accounts for more value sales, tea sales are also significant and tea is expected to…

The year 2023 saw a significant rise in average temperatures nationwide, attributed to coastal El Niño and an intensified global El Niño. This surge in heat compelled individuals to prioritise hydration, leading to increased consumption of soft…

2022 in Chile was a year characterised by a 30-year high inflation rate. At first glance, the effects of inflationary pressures should have had more of an impact on demand for various non-essential goods, including other hot drinks, but the lingering…

Flavoured powder drinks continue to account for most volume sales, and in particular chocolate-based flavoured powder drinks. However, other variants of other hot drinks are also popular, such as other plant-based hot drinks and this segment is…

Amidst a tumultuous period, 2023 was a challenging year for hot drinks in Peru. The upheaval began with the ousting of President Castillo's government following a failed coup in December 2022. This led to widespread disruptions, prolonged protests,…

While retail demand for hot drinks was starting to fall in line with a challenging scenario in late 2022, mainly driven by inflation and a worsening economic context, 2023 has been experiencing a deeper decline for most hot drinks in Chile. Tea is a…

Bolivia has managed to protect itself to a large extent from inflation by continuing to have a fixed exchange rate against the dollar. However, there has been challenges for the economy in 2023, with sharp falls in foreign currency reserves and this…