Latin America

In 2022, lower levels of time spent at home directly impacted retail volume sales of toilet care products, with a marginal drop in sales. People spent much more time out of their houses in 2022 than in the previous two years putting less emphasis on…

In-cistern devices is experiencing positive growth in Guatemala. Consumers are adopting new formats of in-cistern devices in gel presentations while also maintaining sales of traditional formats. The presence of economy brands, including Flash, Bref,…

The use of surface care receded in 2022 compared to the previous two years, as consumers spent more time outside of the home. Government recommendations to avoid crowded places and avoid closed spaces subsided leading to greater socialising and less…

Colgate-Palmolive Centroamerica continued as the outright leader in surface care in 2022, thanks to its three leading brands, Fabuloso, Ajax and Azistin. As competition is fierce in surface care, the company's brands even compete against each other,…

Polishes was the weakest performer in 2022 compared to all home care categories. Floor polish, furniture polish and metal polish all witnessed double-digits declines in retail volume sales. Shoe polish also faced decline but fared slightly better…

Even though Guatemala is a country with high poverty rates, estimating that 6 out of 10 Guatemalans face deprivation, housing has seen certain improvements. This has been supported by a substantial increase in remittances from the US since 2021 and…

Laundry care witnessed solid growth in 2022 as more clothes required washing or treatments due to the rise in outdoor activities, as well as the return to school, universities and offices, which increased for the second year in a row. Concerns…

Fabric softeners experienced a growing share in laundry care in 2022. Brands in this category are available via both supermarkets and small local grocers in a wide variety of presentations. The smallest of these are 80ml sachets that sell via small…

Cold temperatures started earlier in 2022 than normal with a shorter summer season as a result. Lower average temperatures attracted fewer numbers of mosquitoes leading to a sharp decrease in volume sales of home insecticides. Although there are…

Spray/aerosol insecticides continued to account for the overwhelming majority of value and volume sales in home insecticides in 2022. Guatemalan consumers consider these products to be safe and effective, and they are found in homes throughout the…

Retail volume sales of home care saw a decline in 2022 as consumers reduced demand following the peaks of the COVID-19 pandemic. In Uruguay, other dynamics are also in play due to the high proportion of home care purchases made in Argentina and also…

The home care market in Guatemala in 2022 developed under unusual and somewhat complex circumstances. For instance, 2022 was the first year after the pandemic had peaked (in 2020 and 2021), which impacted consumer spending habits and in some cases…

In 2022, the number of people doing outdoor activities, going to school/universities or to their offices increased for the second year in a row. With the fear of COVID-19 also greatly reduced in line with the falling number of deaths, fewer people…

While value and volume sales continued to be healthy in 2022, growth slowed from the previous year. The full reopening of society meant people spent less time at home and created less demand to wash dishes. At the end of the review period, value…

In 2022, bleach saw a second year of strong decline in retail volume terms, pushing consumption levels back to pre-pandemic levels. As with other surface care products containing disinfecting properties, bleach has lost popularity since the COVID-19…

Grupo PDC maintained an outright lead in bleach in 2022 with its Magia Blanca brand. The brand has an extensive product portfolio appealing to a broad consumer base, offering a variety of aromas available in different sizes and pack types. Towards…

Disinfection home care products soared during the first year of the COVID-19 pandemic. Of the most successful products, disinfectant aerosols – Lysoform or similar – were among the biggest winners. However, in line with the increasing number of…

Air care registered healthy current value and volume growth in 2022 although value growth was slightly lower than in 2021. With more people spending time outside their homes as society gradually reopened, growth in air care fell slightly.…

As the pandemic began to wane there was a slowdown in sales of home care products associated with disinfection and cleaning in 2022. Less time spent at home led to lower usage of products such as dishwashing and toilet care. High and rising inflation…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…