Toasting the Digital Era of Alcoholic Drinks
E-commerce and the rise of digital channels have suddenly become headline stories for alcoholic drinks. Necessity has driven some consumers online for the first time during the pandemic, and others have gained new familiarity with the range of options available. Changing legislation has also opened up new possibilities in markets such as the US. Far more than a short-lived spike in interest, this instead represents an overdue paradigm shift for the industry.