Editor's Choice
Latest Content
Global CBD Market 2023: Opportunities Across FMCG
Erwin Henriquez
As cannabis starts to appear in the headlines around the world, both consumers and companies have started to show interest in experimenting with cannabis products.
Manufacturer Strategies to Mitigate Inflation in African Soft Drinks Market
Christopher Day
The Sub-Saharan African (SSA) soft drinks industry has been subject to high rates of inflation in 2022, causing a shift in manufacturer strategies to offset rising input costs. This article will provide an overview of rising prices of soft drinks in SSA, with a focus on carbonates, water and energy drinks. Thereafter, several key strategies – such as shrinkflation, localisation, price point management and promotions – will be discussed, to show how manufacturers can reduce the impact of inflation on their profit margins.
Caffeine and Anxiety: Will Anxious Consumers Ever Actually Cut Back?
Matthew Barry
Anxiety is on the rise and yet, consumers can't get enough of their favorite stimulant: Caffeine. In this episode, EMI Insights Manager, Matt Barry, talks us though "The Caffeine Paradox," one aspect of his recent report on the future of coffee, in which anxious consumers counterintuitively refuse to give up their triple shot lattes despite their well understood negative side effects.
Four Key Drivers of Consumer Need States
Shane MacGuill
What are need states, and why do they matter? Read on to understand the concept, its impact on product development, and crucially, why it cannot be ignored.
Inflation Surge in Asia Pacific: How is the Soft Drinks Industry Responding?
Nathanael Lim
With price inflation impacting almost all consumer packaged goods globally in 2022, including in Asia Pacific, this report seeks to examine how soft drinks companies and consumers have been impacted. By looking at the median price movements of leading soft drinks categories across various markets, we are able to analyse and evaluate varying company strategies in light of growing inflationary pressures.
Will the Metaverse Emerge as a Key Destination in Alcoholic Drinks’ Digital Journey?
Anna Ward
The alcoholic drinks industry will be happy to consign many pandemic era adjustments to the past, but the rise of online channels is an exception. Brands are exploring the array of emerging opportunities in the digital space now that its importance to the industry is fully apparent. Venturing into the virtual world of the metaverse is the next step along the path of digital transformation.