Drinks From coffee and kombucha to seltzer and champagne, we explore the latest insights on the consumer trends and new products shaping the drinks industry.

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Article

Japan Leads the Sober Curious Culture in Asia Pacific

Tomomi Fujikawa

Tomomi Fujikawa

2 Jun 23

Sober curious culture is a trend that is about drinkers trying to moderate their consumption levels rather than fully abstaining from alcohol. In Japan, the first signs of the sober curious trend are emerging, as “dry” initiatives are beginning to take place.

Article

Monitoring NPD for Successful Innovation in Soft Drinks

Anna Raje

Anna Raje

24 May 23

Tracking and monitoring NPD is a vital part of innovation strategy. Understanding where innovation is happening and who is innovating allows companies to benchmark with their portfolios and identify where opportunities lie. Using the newly developed NPL tool, Euromonitor identified Singapore as a continued hub for innovation in soft drinks.

Article

Soft Drinks in the Americas: How Gen Z is Investing in Health

Rodrigo Mattos

Rodrigo Mattos

22 May 23

As Gen Z will become the main consumer force in the future, it is important to understand how they are building their habits and preferences. At the same time, there is a fast evolution in the soft drinks industry to move away from the old perception of it being unhealthy, towards more health and wellness products.

Article

Smaller Footprints, Stronger Connections? Sustainability is Gaining Momentum in Alcoholic Drinks

Anna Ward

Anna Ward

17 May 23

Environmental issues remain some way from top of mind for the typical alcoholic drinks consumer. Purchasing choices in the industry are governed by an array of factors, often led by brand image and positioning. Yet, expectations are changing. Sustainability is gradually becoming a key part of the picture.

Article

Non-Alcoholic Spirits: Deciphering Online Sales, Diversification and Consumer Ratings

Jared Conway

Jared Conway

28 Apr 23

The pandemic accelerated the shift towards moderation and mindful drinking, leading to an increase in demand for non-alcoholic spirits as a healthier and safer alternative. Using Euromonitor International’s e-commerce tracking tool, Via, online data for stock keeping units (SKUs) can easily identify trends.

Article

Retail Prices for Coffee and Tea Unlikely to See Much Relief in 2023

Matthew Barry

Matthew Barry

14 Apr 23

2023 may see more moderate levels of global inflation than 2022, but pricing and supply chains will remain the key challenge for coffee and tea.

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