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Japan Leads the Sober Curious Culture in Asia Pacific
Tomomi Fujikawa
Sober curious culture is a trend that is about drinkers trying to moderate their consumption levels rather than fully abstaining from alcohol. In Japan, the first signs of the sober curious trend are emerging, as “dry” initiatives are beginning to take place.
Monitoring NPD for Successful Innovation in Soft Drinks
Anna Raje
Tracking and monitoring NPD is a vital part of innovation strategy. Understanding where innovation is happening and who is innovating allows companies to benchmark with their portfolios and identify where opportunities lie. Using the newly developed NPL tool, Euromonitor identified Singapore as a continued hub for innovation in soft drinks.
Soft Drinks in the Americas: How Gen Z is Investing in Health
Rodrigo Mattos
As Gen Z will become the main consumer force in the future, it is important to understand how they are building their habits and preferences. At the same time, there is a fast evolution in the soft drinks industry to move away from the old perception of it being unhealthy, towards more health and wellness products.
Smaller Footprints, Stronger Connections? Sustainability is Gaining Momentum in Alcoholic Drinks
Anna Ward
Environmental issues remain some way from top of mind for the typical alcoholic drinks consumer. Purchasing choices in the industry are governed by an array of factors, often led by brand image and positioning. Yet, expectations are changing. Sustainability is gradually becoming a key part of the picture.
Non-Alcoholic Spirits: Deciphering Online Sales, Diversification and Consumer Ratings
Jared Conway
The pandemic accelerated the shift towards moderation and mindful drinking, leading to an increase in demand for non-alcoholic spirits as a healthier and safer alternative. Using Euromonitor International’s e-commerce tracking tool, Via, online data for stock keeping units (SKUs) can easily identify trends.
Retail Prices for Coffee and Tea Unlikely to See Much Relief in 2023
Matthew Barry
2023 may see more moderate levels of global inflation than 2022, but pricing and supply chains will remain the key challenge for coffee and tea.