With price inflation impacting almost all consumer packaged goods globally in 2022, including in Asia Pacific, this report seeks to examine how soft drinks companies and consumers have been impacted. By looking at the median price movements of leading soft drinks categories across various markets, we are able to analyse and evaluate varying company strategies in light of growing inflationary pressures.
The alcoholic drinks industry will be happy to consign many pandemic era adjustments to the past, but the rise of online channels is an exception. Brands are exploring the array of emerging opportunities in the digital space now that its importance to the industry is fully apparent. Venturing into the virtual world of the metaverse is the next step along the path of digital transformation.
Still enjoying the post-pandemic momentum of the fundamental need to socialise, lockdown-driven savings and ‘revenge conviviality’, alcoholic drinks has been witnessing a strong bounce-back across all its key channels and markets.
Qatar, a small conservative Islamic Arab emirate, is set to host the FIFA World Cup in December 2022. This has implications for consumers who want to consume alcohol, as at present access to alcoholic drinks is restricted to tourists and non-Muslim expatriates. Qatari law stipulates that only liquor license holders can buy and consume alcohol within the emirate.