The turbulence of the last few years has left on-trade alcoholic drinks in a precarious state. The rise of retail was already underway prior to the pandemic, but the shift is becoming increasingly entrenched in much of the world. On-trade volumes are still notably below 2019 levels, while retail continues to climb. That partly reflects still-incomplete pandemic recovery, but also likely indicates a more structural adjustment. What do the changing patterns mean for on-trade engagement?
Consumers in Asia Pacific have a wide range of health priorities ranging from mental wellbeing to getting enough sleep to maintaining a healthy immune system. There are increasing opportunities across both physical and emotional/mental health spaces, creating potential for beverage companies to look into various functional ingredients and map these to consumers’ rising health priorities.
One of the most noticeable features of beverages in the last decade has been the dramatic growth in popularity of the metal beverage can. While proponents of the can like to tout features like sustainability and portability as the driving forces behind this, what has really happened is that the can has aligned itself well with some of the most dynamic growth categories in beverages. It is this category alignment that has been the key to cans’ success.
Amidst the cost of living crisis and an inflationary environment, tea in Asia Pacific remains a resilient category, owing to its inelastic demand. Nevertheless, stiff competition from other beverages remains, and this report seeks to analyse the various innovation strategies adopted by tea players to thrive in the long term. This includes responding to consumers’ health concerns, such as stress relief, mental wellbeing and boosting the immune system.
As explored in Euromonitor International’s recent food-focused article, the Institute of Food Technologist’s (IFT) annual conference highlights the newest developments in food and ingredient production, research, and innovation. While the primary focus of the conference was on trends and breakthroughs in the food industry, the implications of the findings and concerns in the edible space hold relevance in the potable space. The nutritional trends and expansive academic studies warrant a closer look.
Within fast-moving consumer goods (fmcg), the shift to e-commerce accelerated during the pandemic, and now the majority of fmcg categories have elevated levels of e-commerce sales. However, the rate and penetration of e-commerce sales differs by category and country, and prioritising where opportunities are most significant can help companies win online. Utilising Euromonitor’s new e-commerce system, we will use Australia as an example to show how wine is performing online, and who is winning from a retailing and brand perspective.