Latin America Euromonitor publishes comprehensive data and analysis with five-year forecasts on products, industries, demographics and consumer lifestyles in Latin America.

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Article

The Relentless Growth of the Aluminum Beverage Can in the Americas

Matthew Barry

Matthew Barry

14 Sep 23

One of the most noticeable features of beverages in the last decade has been the dramatic growth in popularity of the metal beverage can. While proponents of the can like to tout features like sustainability and portability as the driving forces behind this, what has really happened is that the can has aligned itself well with some of the most dynamic growth categories in beverages. It is this category alignment that has been the key to cans’ success.

Article

Unlocking the Power of Loyalty Programmes in Latin America

Carmen Silva

Carmen Silva

28 Jun 23

How does loyalty build in Latin America? After defining what makes the region a unique market, Euromonitor deep dives into how loyalty programmes evolve and are perceived among consumers.

Article

Soft Drinks in the Americas: How Gen Z is Investing in Health

Rodrigo  Mattos

Rodrigo Mattos

22 May 23

As Gen Z will become the main consumer force in the future, it is important to understand how they are building their habits and preferences. At the same time, there is a fast evolution in the soft drinks industry to move away from the old perception of it being unhealthy, towards more health and wellness products.

Article

Captivating a Cautious Consumer: Xiaomi’s Guide to Conquer Latin America

Felipe  Carreirão

Felipe Carreirão

20 Mar 23

Xiaomi has managed to grow fast and conquer Latin American consumers’ minds and pockets over the last few years, turning from a new entrant with no brand awareness back in 2015 into a lingering threat to all consumer electronics competitors. Read on as we examine the company's growth strategy, understand how it matches with the regional consumer electronics consumption profile in the current scenario, and what actions should be taken to cope with this menace, that is only expected to grow, given the investments being made by the Chinese manufacturer.

Article

Top Five Consumer Trends in Latin America

Rodrigo  Mattos

Rodrigo Mattos

13 Mar 23

Consumers in Latin America are accustomed to the crises the world is seeing. Many Latin American countries have lived with high inflation and political instability for decades, yet at the same time, the region puts high value on celebrations, socialisation and optimism, leading consumers to live with a constant duality: saving and enjoying life. The piece will focus on how these trends translate and discuss their impact.

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Las 10 tendencias globales de consumo en 2023

Euromonitor International

Euromonitor International

17 Jan 23

Las tendencias más relevantes que impactarán en tus resultados. Esto es lo que necesitas saber sobre los consumidores este año.

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