As Gen Z will become the main consumer force in the future, it is important to understand how they are building their habits and preferences. At the same time, there is a fast evolution in the soft drinks industry to move away from the old perception of it being unhealthy, towards more health and wellness products.
Xiaomi has managed to grow fast and conquer Latin American consumers’ minds and pockets over the last few years, turning from a new entrant with no brand awareness back in 2015 into a lingering threat to all consumer electronics competitors. Read on as we examine the company's growth strategy, understand how it matches with the regional consumer electronics consumption profile in the current scenario, and what actions should be taken to cope with this menace, that is only expected to grow, given the investments being made by the Chinese manufacturer.
Consumers in Latin America are accustomed to the crises the world is seeing. Many Latin American countries have lived with high inflation and political instability for decades, yet at the same time, the region puts high value on celebrations, socialisation and optimism, leading consumers to live with a constant duality: saving and enjoying life. The piece will focus on how these trends translate and discuss their impact.
Las tendencias más relevantes que impactarán en tus resultados. Esto es lo que necesitas saber sobre los consumidores este año.
As maiores tendências que afetarão a performance do seu negócio esse ano. Tudo o que você precisa saber sobre os consumidores.
Este evento de Euromonitor International analiza el panorama macroeconómico de América Latina y los hábitos de consumo de alimentos a través del delivery.