Latin America Euromonitor publishes comprehensive data and analysis with five-year forecasts on products, industries, demographics and consumer lifestyles in Latin America.

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Article

Diapers, Periods and Dignity: Latin America's Hygiene Shift

1 Oct 26

Few categories reveal as much about Latin American consumers as those that accompany some of life’s most intimate stages: baby diapers, menstrual care and adult incontinence. Their development across the region is being reshaped by demographic shifts, evolving lifestyles, new consumer priorities and cultural barriers that still limit access. In a challenging environment for the industry, these categories invite us to look beyond the product and open a much-needed conversation about wellbeing, access and dignity.

Jorge Araya

Jorge Araya

Article

Beyond the Roll: Latin America's Tissue Reset

1 Oct 26

Abstract for Preview tab: With more cautious consumers, changing households and a growing search for value, tissue in Latin America must find new growth sources. Retail and away-from-home (AFH) tissue are evolving amid category shifts, market pressure and new expectations around value, performance and efficiency.

Jorge Araya

Jorge Araya

Article

What Latin America's Home Care Market Demands

24 Sep 26

Latin American home care is evolving in response to economic pressure, global uncertainty and changing consumer habits. Like elsewhere in FMCG, brands are being challenged to deliver value in relevant and compelling ways for today’s consumers. What matters most when it comes to household cleaning? What drives product choice? And are current value propositions keeping pace with consumer needs? In this context, affordability, scent and time-saving performance are increasingly important in shaping demand across the region.

Jorge Araya

Jorge Araya

Article

El Niño's Potential Impact on Latin American Consumer Goods

31 Jul 26

A very strong El Niño event, very likely to occur in late 2026 and/or early 2027, could affect agriculture, food prices, energy demand and supply chains across Latin America. Heavy rains can disrupt crops and logistics, reduced harvests can increase food prices, heat can lift cooling needs, and damage to transport routes or production lines can affect product availability. The last major El Niño event, in 2023-2024, brought record global heat, severe droughts, wildfires and extreme rainfall, generating economic and food security impacts.

Carmen Silva

Carmen Silva

Article

Inflation Fatigue: Latin America's Smarter Shoppers

17 Jul 26

The post-pandemic price spikes have eased across much of Latin America, but 2026 is no clean recovery: inflation has settled near 4% and prices keep rising. Years of stacked increases have changed how people shop. This is inflation fatigue – consumers are not just spending less, they have become tactical, and the winners will adapt to it.

Ivan Salazar

Ivan Salazar

Article

US Immigration Policies are Further Destabilising Consumer Foodservice Operators

20 Feb 26

2025 was a particularly challenging year for restaurant owners from both an operations and business perspective. An uncertain economic landscape complicated by ongoing US trade policy reforms is impacting consumer foodservice.

Benjamin Bahena

Benjamin Bahena