Increasing awareness of health and the environmental challenges facing the planet have led to accelerated action and investments by companies and governments. This is no different in the Asia Pacific region.
The traditional Aussie beer drinker is on the wane. With a plethora of choice, in terms of both brands and flavours, the Aussie consumer is focusing on three key demands – ease of drinking and flavour, interest in locally-sourced products, and wellness, whether through lower-strength drinks or abstention.
The pandemic has turned eating patterns and habits upside down for many Australians. With more people staying at home more often and adopting a more hybrid lifestyle, Australians seem to be shifting towards a more flexible pattern of eating at times that are convenient, bringing about a wave of changes in the snacking industry.
Inflation is likely to become a challenge for Australians. This is due to supply chain constraints caused by border closures, as well as the more recent impact of the Russia-Ukraine war, which has caused a significant spike in oil prices, that will have a knock-on effect on all aspects of the economy, such as freight and production costs, ultimately leading to higher prices for consumers and increasing operating costs for businesses.
Changing lifestyles and societal values are shaping what beauty now means to consumers. The Australian beauty and personal care market is a clear illustration of this, identifying trends and themes that business leaders need to understand in order to succeed.
Using Euromonitor's Top 10 Global Consumer Trends 2022 analysis as a framework, this article explores two trends driving consumer behaviour in Australia. It also highlights impacts on the apparel industry and how companies are responding to these trends.