The introduction of cold tea infusions has resulted in the introduction of a new type of packaging in tea. Twinings launched In’fuse, a variety of fruit flavoured infusions, in a 30g PET jar.
Flexible plastic is rapidly losing share in tea as brands move away from plastic. Players have increasingly realised that consumers not only demand improvements in primary packaging but also in secondary packaging.
Small folding cartons are increasing their presence in tea the shelves of supermarkets. With portion control gaining more significance as a trend in hot drinks, tea brands have adjusted their sizes to smaller versions.
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Understand the latest market trends and future growth opportunities for the Hot Drinks Packaging industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Hot Drinks Packaging research and analysis database.
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