Convenient packaging is continuing to gain in popularity in overall hot drinks, especially amongst younger consumers. Flexible packaging, including flexible plastic, flexible paper, flexible aluminium/plastic, stand-up pouches and flexible aluminium/paper, is key to the drive towards greater convenience in hot drinks, as it is easy to carry and store, takes up little storage space and is easy to dispose of.
With family consumption becoming one of the major scenarios for non-alcoholic drinks, large pack types are seeing sales supported by household demand. Affordability is key to maintaining demand for large packaging.
Leading hot drinks players are increasingly using distinctive packaging design to differentiate their brands and products from those of competitors. Packaging is becoming increasingly important in hot drinks as there is relatively limited potential for product innovation.
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Discover the latest market trends and uncover sources of future market growth for the Beverages Packaging industry in China with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Packaging market research database.