Consumer expectations for holistic care are growing, and businesses are setting sights on new opportunities, accelerating industry convergence within women’s wellness. This article explores how this is unfolding in North America across five prominent industries—sanitary protection, adult incontinence, skin care, sexual health and gut health— and discusses opportunities and challenges ahead.
A more deeply entrenched penchant for self-care, increased adoption of digital technology and higher expectations of efficacy among consumers will continue to underpin business strategy at the intersection of wellness and technology. Investment in accessible personalised self-care solutions forms a central part in sustaining relevance, both in the realm of physical wellbeing and emotional health.
The US women’s underwear market is relatively stable in market sizes, while there have been considerable fluctuations in market shares mainly caused by Victoria’s Secret’s unstable performance, changes in consumers’ purchase patterns, and the emergence of new players. This article discusses the recent trends in the US women’s underwear market and demonstrates the key drivers of underwear brands’ success through the lens of Savage X Fenty and Skims.
With growing prices of energy, commodities, and end products, many consumers’ financial stability is more vulnerable than ever before. This raises attention to cost-saving solutions, with private label coming into focus. However, modern consumers have demanding expectations of the products they buy, which has driven the transformation of private label and, in turn, changed perceptions.
Organic product penetration in Europe is facing challenges, that start at the current economic uncertainty and price sensitivity, and continue through the rising popularity of various competing claims. This article discusses what should be the way forward for organic claims to appeal to consumers in Europe.
A follow up to an earlier piece on The Rise of Ingredient-Led Beauty, we continue the conversation, focusing on two specific areas: botanicals and functional fragrance ingredients.