Having seen a resurgence against the backdrop of the pandemic, and having served as an antidote to newly emergent health and economic anxieties, wellness has reestablished itself a strong commercial pivot across business. Wellness has resonated…
By 2040, 16% of the population in Asia Pacific will be aged over 65. Yet, age-specific, non-prescription food which targets this increasingly health-conscious demographic is still limited in Asia Pacific. At the same time, consumers tend to shift away from thinking strength and fitness are key factors of health as they age.
The beverages industry, as with most areas of consumer goods, retail, and our wider society, has experienced the most tumultuous year that anyone can remember. According to Euromonitor International, total volume growth across all channels tracked was down 3% globally in 2020. While this may not sound like a lot, this is a significant figure in an industry where some degree of volume growth continued even during the Great Recession of 2008-2009.
In this webinar, we look at trends influencing the flexitarian or plant-based consumer. We highlight plant-based and other alternative protein products coming to market, products that allow consumers to enjoy the same tastes, textures, and versatility as animal-derived foods.
Mindful consumption is on the rise as personal health, diet and healthy living have become priorities for consumers in our post-pandemic world. This article explores how food and beverage companies can adapt innovation strategies to succeed in the growing health space.