Bosnia and Herzegovina

In 2023, gum saw minimal decline in retail volume terms due to diminishing consumer demand for products in this category. Health and wellness trends and changing consumer preferences are diverting consumers away from gum and towards healthier snack…

Performance was muted for retailers in Bosnia and Herzegovina in 2022. Though there was double-digit growth in current value sales, there was only a minimal increase in constant value sales, as inflation dampened volume sales significantly.…

In 2022, though current value increased, constant value fell and volume sales were stagnant. Several factors led to this muted performance. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring inflation. In…

RTDs witnessed negligible volume growth in 2022 as demand stagnated amid higher prices. Inflationary pressures drove up the unit price of RTDs in both the on-trade and off-trade in 2022, with both channels suffering as a result. RTDs are already…

Vitamins is witnessing one of the highest growth rates within consumer health in 2023, thanks to robust consumer demand driven by health and wellness trends. Vitamin intake and supplementation is gaining importance in Bosnia and Herzegovina, with…

Dermatologicals continues to achieve strong growth in 2023 driven by health and wellness trends and premiumisation in some product categories. Rising unit prices in response to inflation, which has impacted the entire consumer health category, has…

Deodorants witnessed steady retail volume growth in 2022 driven by stable consumer demand and a gradual shift from more expensive mass and premium deodorants with fragrances towards cheaper options. Amidst rising inflation and growing economic…

Retail volume growth of spirits remained strong in 2022, as consumer demand continued to bounce back in the on-trade following the steep declines caused by closures during the pandemic. Nevertheless, rising inflation has impacted spirits resulting in…

Bleach is not a popular home care product in Bosnia and Herzegovina, as there is a myriad of other products available that are just as effective but not as toxic. There is also constant innovation in other home care products, whereas there is also…

Despite the demographic challenges present in Bosnia and Herzegovina, consumer demand for cheese remains stable. One reason for the rising consumer interest in cheese is that these products are seen as an economical and nutritious source of protein,…

Analgesics achieved strong double-digit growth in 2023 amidst stable consumer demand and rising unit prices caused by inflation. Systemic analgesics is outperforming topical analgesics in 2023, a trend that has been prevalent throughout the review…

Snacks continues its strong recovery in 2023, thanks to a period of stable consumer demand in Bosnia and Herzegovina in the post-pandemic period. Despite the rising costs of living, snacks have remained a popular option on the household shopping…

Consumption of wine remains robust in Bosnia and Herzegovina, with strong total volume growth in 2022. Red wine remains a firm favourite among locals as red wines are considered the best accompaniment to traditional meals in Bosnia and Herzegovina.…

Candidacy for European Union (EU) membership could improve Bosnia and Herzegovina’s (BiH) economic freedom, although corruption is pervasive. The country has a relatively diversified economic base and whilst inflation is moderating, the economy is…

Despite price hikes, beer continued to witness volume growth in 2022 supported by the recovery of the on-trade. Significant unit price increases were visible across all product categories as rampant inflation pushed up costs and producers were forced…

The smoking prevalence in Bosnia and Herzegovina continued to decline in 2022 under the continued influence of health and wellness trends. Moreover, the rising unit prices of cigarettes and tobacco products in general played a significant role in the…

After a solid recovery from the pandemic in 2021, retail volume growth slowed in 2022 as consumers were confronted with rising costs of living. Consumers have returned to wearing fragrances with social contact largely back to normal levels in Bosnia…

Demand for depilatories remains very stable despite the lower consumer confidence caused by high inflation and the uncertainties due to the ongoing war in Ukraine. Retail value sales was largely driven by the significant unit price increases…

Wipes are greatly benefitting from a bigger focus on personal and home hygiene following the pandemic. Strong inflation has also been a key factor driving current value sales into double-digit growth in 2022. Both personal and home care wipes are…

In 2022, smoking prevalence in Bosnia and Herzegovina experienced a moderate decline. Despite this, the tobacco industry saw positive value growth primarily driven by price increases.