Bosnia and Herzegovina

Retailing in Bosnia and Herzegovina remained affected by the political and economic situation in the country. Bosnia and Herzegovina ended 2021 in its biggest crisis since the Balkan Wars, 2022 is awaited with great uncertainty. Bosnia and…

Polish was one of the few home care products that did not benefit from the pandemic, as consumer prioritised cleaning and disinfecting in the light of COVID-19, rather than polishing. In addition, with much less socialising in homes happening in…

After having declined sharply in 2020 due to the prolonged closure of foodservice outlets during COVID-19 lockdowns, on-trade volume sales of RTDs rebounded at a very impressive pace in 2021 as consumers in Bosnia and Herzegovina began regularly…

Tea culture in Bosnia and Herzegovina is somewhat underdeveloped meaning unlike coffee, tea performed negatively in response to the pandemic. As a result, volume sales of tea declined in 2020 overall. With more time being spent at home due to…

Prior to the pandemic, both liquid and powder concentrates were seeing declining volume sales. In 2021, powder concentrates continued to see value growth. With employees working from home during most of 2021 and children receiving online classes,…

Following a steep contraction in 2020, spirits posted double-digit growth in on-trade volume sales in 2021. This impressive turnaround was underpinned by the rollout of COVID-19 vaccines and the easing of pandemic-related restrictions in Bosnia and…

Globally, COVID-19 spurred a surge in sales of disinfection products and in particular bleach, as it was deemed one of the most effective to kill the virus. The same was true in Bosnia and Herzegovina and it registered healthy current value growth in…

Retail volume sales of cigarettes in Bosnia and Herzegovina declined in 2021, maintaining the negative trajectory witnessed throughout the review period. The main reason for the persistent contraction of the category in this regard over recent years…

Low public debt and a flat tax rate enhance Bosnia and Herzegovina’s (BiH) economic freedom, but the rule of law is weak and corruption is pervasive. Energy import dependence is substantial and high inflation is likely to scupper economic recovery in…

After having collapsed in 2020, on-trade volume sales of beer rebounded at a double-digit rate in 2021 as consumers in Bosnia and Herzegovina started regularly socialising in bars/pubs and similar establishments again thanks to the rollout of…

All fragrances categories achieve solid positive value growth in 2021, although they fall short of their pre-COVID-19 sales levels, thanks to increasing social contact as consumers return to workplaces and the easing of restrictions on retail…

Depilatories continues to record solid growth in 2021, remaining largely unaffected by COVID-19 as depilation has a strongly established role in female consumers’ daily lives in Bosnia and Herzegovina. Women’s pre-shave outperformed other…

The pandemic has been a boon for wipes. With the pandemic still lingering in 2021, there was still strong demand for wipes. In addition, with society opening up and many workers returning to offices, consumers were leading busy lives once again and…

Deodorants records moderate growth in 2021 with the return to work and revival of social contact and a consequent more rigorous approach to personal grooming regimens, including the use of deodorants. Further growth in the year was limited by a…

In keeping with the pattern witnessed across alcoholic drinks in Bosnia and Herzegovina, wine witnessed a strong return to growth in on-trade volume sales in 2021 as the easing of the COVID-19 pandemic and related restrictions encouraged people to…

Given its longstanding presence, juice is a highly saturated product area. As such, it failed to grow in 2021, achieving limited retail current value and volume growth. Toward the end of the review period juice, much like carbonates, was facing…

In keeping with the pattern observed over most of the review period, the tobacco market in Bosnia and Herzegovina contracted in total current value sales terms in 2021 due to falling demand in cigarettes, the dominant category. Retail volume sales of…

Dishwashing benefitted from the lockdowns in 2020, with healthy value growth, as more dishes were washed due to people being obliged to spend significant amounts of time at home. In 2021, with society gradually opening up, value growth registered a…

In 2021, coffee performed slightly better than in 2020, recording positive growth in retail current value terms mainly due to rising unit prices and changing preferences among local consumers. Instant coffee mixes recorded highest retail volume and…

In 2021, retail current value and volume sales of carbonates portrayed a decline. With the exception of tonic water/other bitters and lemonade/lime, all other carbonates product areas witnessed a moderate decline due to continued influence of the…