Bosnia and Herzegovina

Gum overall continues to see only negative volume growth in 2022, and minimal current value growth. Gum suffered during and just after the pandemic as impulse buys and consumption outside of the home remained low. Home seclusion trends and face masks…

Retailing in Bosnia and Herzegovina remained affected by the political and economic situation in the country. Bosnia and Herzegovina ended 2021 in its biggest crisis since the Balkan Wars, 2022 is awaited with great uncertainty. Bosnia and…

Polish was one of the few home care products that did not benefit from the pandemic, as consumer prioritised cleaning and disinfecting in the light of COVID-19, rather than polishing. In addition, with much less socialising in homes happening in…

Tea culture in Bosnia and Herzegovina is somewhat underdeveloped meaning unlike coffee, tea performed negatively in response to the pandemic. In 2022, tea is making a recovery in retail volume terms with many consumers moving back to black tea in…

After having declined sharply in 2020 due to the prolonged closure of foodservice outlets during COVID-19 lockdowns, on-trade volume sales of RTDs rebounded at a very impressive pace in 2021 as consumers in Bosnia and Herzegovina began regularly…

Prior to the pandemic, both liquid and powder concentrates were seeing declining volume sales. In 2021, powder concentrates continued to see value growth. With employees working from home during most of 2021 and children receiving online classes,…

The COVID-19 crisis boosted demand for vitamins, with consumers looking for products believed to enhance the working of the immune system, as well as counteracting the potentially harmful impact sedentary lifestyles and poor eating habits, typical of…

Consumer demand for medicated skin care products in Bosnia and Herzegovina remains strong, resulting in solid growth of dermatologicals in 2022. Health and wellness trends also contribute to the category's current value growth. Younger consumers'…

Deodorants records moderate growth in 2021 with the return to work and revival of social contact and a consequent more rigorous approach to personal grooming regimens, including the use of deodorants. Further growth in the year was limited by a…

Analgesics is set to achieve solid retail value growth in 2022, with positive results from areas such as aspirin, ibuprofen and ketoprofen. Consumer demand for analgesics which relieve minor aches and pains, such as headaches, menstrual periods,…

Cheese registered positive volume growth in 2022 as demand continued to increase despite negative population growth narrowing the consumer base. One reason for the rising consumer interest in cheese is that these products are seen as an economical…

Snacks overall is seeing minimal volume growth in 2022, with ice cream positing moderately positive rises, and savoury snacks and chocolate confectionery recording only marginal growth. Sweet biscuits, snack bars and fruit snacks has so far not…

In keeping with the pattern witnessed across alcoholic drinks in Bosnia and Herzegovina, wine witnessed a strong return to growth in on-trade volume sales in 2021 as the easing of the COVID-19 pandemic and related restrictions encouraged people to…

Given its longstanding presence, juice is a highly saturated product area. As such, it failed to grow in 2021, achieving limited retail current value and volume growth. Toward the end of the review period juice, much like carbonates, was facing…

Retail volume sales of cigarettes in Bosnia and Herzegovina declined in 2021, maintaining the negative trajectory witnessed throughout the review period. The main reason for the persistent contraction of the category in this regard over recent years…

Low public debt and a flat tax rate enhance Bosnia and Herzegovina’s (BiH) economic freedom, but the rule of law is weak and corruption is pervasive. Energy import dependence is substantial and high inflation is likely to scupper economic recovery in…

After having collapsed in 2020, on-trade volume sales of beer rebounded at a double-digit rate in 2021 as consumers in Bosnia and Herzegovina started regularly socialising in bars/pubs and similar establishments again thanks to the rollout of…

All fragrances categories achieve solid positive value growth in 2021, although they fall short of their pre-COVID-19 sales levels, thanks to increasing social contact as consumers return to workplaces and the easing of restrictions on retail…

Depilatories continues to record solid growth in 2021, remaining largely unaffected by COVID-19 as depilation has a strongly established role in female consumers’ daily lives in Bosnia and Herzegovina. Women’s pre-shave outperformed other…

The pandemic has been a boon for wipes. With the pandemic still lingering in 2021, there was still strong demand for wipes. In addition, with society opening up and many workers returning to offices, consumers were leading busy lives once again and…