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Consumer demographics dashboard
Gain deeper insights into consumer demographics and preferences to enhance your targeted marketing strategies.
For an optimal user experience, this interactive dashboard is best viewed on screens with a width of at least 1190px.
Use our consumers research to better understand customer preferences and expand your reach across diverse markets. Dive into the effects of shifting demographics and explore how megatrends are influencing behaviour and purchasing decisions.
Latest Content
Three Key Trends Defining Consumer Spending
16 Sep 26The pressure on household budgets is not easing in 2026. Consumers are not spending less so much as spending differently, reallocating with intent and resetting category hierarchies as they go. Three major shifts will define where the money moves this year: macro shocks, that now hit wallets in days; the consumer pool, which is splitting in two; and time becoming the currency brands compete for.
Jana Rude
Five Ways Pet Parents Buy Sustainability
10 Sep 26Pet parents care more about the planet than other consumers do, and that concern pays off. But it is not one concern. For example, sustainable pet parents fall into five types, each acting on the environment differently and needing a different reason to buy. For brands, this niche rewards precise segmentation over a single green message.
Jana Rude
Infographic: Impact of Iran War on Industries and Consumers
26 May 26The US/Israel-Iran war has delivered a dual shock to global supply chains through production decline and transit disruption, with Gulf crude oil output down approximately 60% (at time of writing). Infrastructure destruction prolongs recovery, while commodity shortages impacting packaging, fertilisers and electronics accelerate ally-shoring and alternative energy adoption. Consumers face price increases and volume decline, with stagflation posing the most significant structural risk.
Zora Milenkovic
Next Asian Wave: Strategies influencing global markets
7 May 26 | SGT: 11:00 AMJoin our experts as we break down the expansion playbooks of leading Chinese and Korean brands, revealing how they adapt to local markets, build ecosystem advantages and leverage authenticity to capture new demand.
Euromonitor International
Five Consumer Shifts Redefining Value, Connection and Loyalty in 2026
27 Apr 26As economic pressures and digital fatigue reshape priorities, the Euromonitor International Voice of the Consumer: Lifestyles Survey 2026, reveals where value, connection and aspiration are being redefined, and how brands can respond.
Jana Rude
[Opportunity Minded] Your Quick Guide for a Strategic Market Assessment
23 Apr 26Opportunity Minded—a series about business growth for forward thinkers. Grab your quick guide for a strategic market assessment to get started.
Euromonitor International