Consumer Trends We analyse income, spending, behaviour, demographics, and household makeup. Using an established framework, we evaluate long-term megatrends and annual global consumer trends that shape industries and drive product development.
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Take a look at our global consumer trends for the year

Editor's Choice

E-book

[Opportunity Minded] Your Quick Guide for a Strategic Market Assessment

23 Apr 26

Opportunity Minded—a series about business growth for forward thinkers. Grab your quick guide for a strategic market assessment to get started.

Euromonitor International

Euromonitor International

White Paper

Top Global Consumer Trends 2026

5 Nov 25

How can you respond to lifestyle shifts and evolving consumer expectations in 2026? Read this report—equipped with our data analytics and expert insights to help you make strategic decisions that drive growth.

Euromonitor International

Euromonitor International

E-book

Trending Topics: Cross-Industry Shifts Into 2026

4 Sep 25

What are trending topics? Read about the five you should prioritise to remain competitive in this report.

Euromonitor International

Euromonitor International

Assessment

Trend Analysis: A Formula to Guide Innovation

30 Jan 25

Find the right trends for your business with our workbook. Your next opportunity could be a few clicks away.

Euromonitor International

Euromonitor International

White Paper

Top Global Consumer Trends 2025

14 Nov 24

How can you respond to lifestyle shifts or evolving consumer expectations in 2025? Read this report—equipped with our global data and expert insights to help you make strategic decisions that drive growth.

Euromonitor International

Euromonitor International

White Paper

Top Global Consumer Trends 2024

16 Nov 23

The biggest trends that’ll impact your business strategy. Here’s what you need to know about consumers this year.

Euromonitor International

Euromonitor International

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