Passport Connect

One source of intelligence, three ways to access it. Passport Connect extends your subscription beyond the platform – into your own systems through the API and into your AI assistants through MCP. Same data, same licence, with the source named every time.

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How you reach our data

Three routes to one trusted source

The same Euromonitor data, entitlements and licence underpin every journey. Your Passport Connect license opens access to both API and AI assistant integrations, with no extra platform requirements.

Passport platform

Browse, compare and export. No technical set-up. Passport AI built in for plain-language questions and summaries.

Explore the platform

Direct API for your systems

Scheduled, programmatic pulls into BI, planning models and in-house systems. Model- and stack-agnostic. 

Explore the API

AI assistants

Works in AI assistants such as Microsoft Copilot and Claude – also available in Microsoft 365 apps. Every answer includes Passport citations.

Explore AI integrations

How it fits together

Your tools. Our evidence.

One Passport intelligence core, two connection routes 

Where your teams work

In-house agents | Business apps, portals and planning tools | BI and data pipelines

Your AI assistants

MCP for AI assistants and agents: live, cited answers in the tools your teams already use.

Passport Connect

How it helps you

From question to cited answer

Step 1: Trusted Euromonitor intelligence in your own tools 

Market sizes · Forecasts · Company and brand shares · Voice of the Consumer · Pricing and menu data – on one global taxonomy, verified by analysts on the ground in 100+ countries 

Step 2: Passport answers, cited every time

A market size, forecast or share, with the Passport source, edition and data references named. Add the MCP URL and receive a cited market size in under a minute. 

Step 3: Add your own data

Continue in the same conversation or the same model to set your own performance against the Passport benchmark – one connected answer, source named. 

Value

Passport in the tools where decisions happen

Extending your subscription across people, systems and AI brings five practical benefits. 

01

Automation

Scheduled, programmatic retrieval replaces manual exports and rekeying, giving analysts more time to interpret the data.

02

Frequency

Dashboards and models update with each Passport data release, keeping category and channel views current.

03

Grounding

AI answers draw on globally comparable, expert-verified market data and cite Passport – trusted evidence in place of unsupported model output.

04

Flexibility

Model- and stack-agnostic: works with Microsoft Copilot and Claude today and the technology you choose next.

05

Governance

Entitlement-based, auditable access with clear AI usage rights and no Euromonitor content stored outside our systems.

Governance

One control layer, whichever route

Entitlements applied at source – every request is checked against the user’s Passport entitlements 

Entitlements applied at source

Every request is checked against the user’s Passport entitlements.

Users only see what you license

Across the platform, API and MCP.

Usage you can audit

Activity is visible and reportable to your administrators.

Clear AI usage rights

Set out in your licence agreement, with no Euromonitor content indexed or stored outside our systems.

Which route do we need?

Most clients use more than one. The question isn’t which is best, but which fits the job. 

  Direct API MCP connector
Best when You know which data you need and will need it again on a schedule The question changes every time and speed of answer matters most
Set up by Your data or engineering team Your IT or AI platform administrator, once
Used by Systems, pipelines, dashboards and models People and agents, in conversation
Returns Structured, versioned data you store and model A cited answer with the figures and their Passport source
Refreshes On each Passport data release Live, at the moment of the question

FAQs

Your questions, answered

Still have questions or want to learn more? Speak to our team. 

Request a demo

Passport Connect is an optional addition to a Passport subscription. One Connect licence opens access to both the API and MCP routes, serving the content you already licence. 

The Passport intelligence core in your subscription: market sizes, forecasts, company and brand shares, Voice of the Consumer, and pricing and menu data. The Stats API covers the statistics; the Insights API covers report content and analysis. 

Passport data remains in our systems. No content is indexed or stored outside them, the connection is read-only, and your queries aren’t used to train Euromonitor or third-party models.

The MCP connector works in Microsoft Copilot, Claude and Excel today, and with in-house agents built on MCP. The Passport AI agent is available in the Microsoft 365 Agent Store. A federated Copilot connector is in development for H2 2026. 

For the API, yes, it’s a documented, versioned HTTP API and most data teams are productive within a day. For MCP, no: an administrator adds the MCP URL once and teams use it through their assistant. 

Yes. Through the API in your warehouse and models, and through the MCP connector in an assistant, where the same conversation can set your own numbers against the Passport benchmark. 

Endpoints are versioned, so changes are announced and nothing breaks unexpectedly. 

Authentication details are issued within 48 hours of a request being logged. Pre-sales technical support is available while you scope, and the Euromonitor Digital team supports you after go-live. 

Let's discuss your next route to Passport

Tell us where your teams work and we’ll confirm what your subscription covers, which route fits, and what set-up looks like. 

  • A demo of Passport Connect in your assistant or your stack
  • Technical and security documentation on request
  • Credentials within 48 hours of approval