Digital From emerging digital shopping behaviours to the promise of a better connected shared world known as the metaverse, experts from across the globe explore the impact of technological advances on consumer-facing markets.

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Generational Attitudes and Actions Around Data Privacy

Lisa Holmes

Lisa Holmes

7 Dec 22

Technology has become interwoven with commerce, making it much more important for companies and brands to understand consumers' perceptions and digital habits. To better explore this topic, Euromonitor leverages the expertise of in-house analysts and key stakeholders across impacted industries to launch the annual Voice of the Consumer: Digital Survey.

Article

Why Walmart Could Win On-Demand Delivery Race in the US

Michelle Evans

Michelle Evans

29 Nov 22

While headlines have focused on quick commerce players and their VC-backed pocketbooks, large retailers such as Walmart should not be counted out.

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「レス・イズ・モア」な体験を

Euromonitor International

Euromonitor International

22 Nov 22

急速なインフレの高まりや、食料品やエネルギー価格の上昇などの要因で出費の抑制を余儀なくされつつも、消費者のコト消費(体験)への欲求は衰えていません。 本レポートでは、ブランドが余分なオプションを省いたり、選択肢を減らしたりなど、「レス・イズ・モア(少なくすることでより多くを得る)」というアプローチを採用することで、いかに消費者と長期的なつながりを築くための新しい機会をつかむことができるかを解説しています。

Article

Travel in the Metaverse to Reach New Audiences and Revenue Streams

Caroline Bremner

Caroline Bremner

11 Nov 22

Despite much controversy and skepticism, the metaverse is the next iteration of the internet, promising to be as disruptive to travel brands and destinations as online booking and mobile web. Already, travel companies are testing the waters, offering fun and immersive travel experiences, launching brand campaigns in the metaverse to reach new audiences.

Article

Consolidation Appears Likely as Competition in On-Demand Delivery Intensifies

Bob Hoyler

Bob Hoyler

10 Nov 22

With competition in the on-demand delivery space growing fiercer just as the short-term outlook for on-demand delivery is worsening, the stage is set for an intense round of consolidation in the industry that has already been trending towards greater consolidation over the last few years.

Article

Revamping Digital Engagement in Fragrances

Carmen Silva

Carmen Silva

4 Nov 22

Fragrances, a highly sensorial category, was one of the winning beauty and personal care categories of the COVID-19 pandemic. In addition, e-commerce helped propel growth globally in 2021, but digital engagement beyond transactions will drive future momentum.

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