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The Normalisation of Mobile Money in Sub-Saharan Africa
Christele Chokossa
As the world gravitated toward a cashless society over the past decades, Africa was continuously delayed by the relatively high level of the unbanked population. Nevertheless, the banking sector’s failure to address the issue gave a unique opportunity for telecommunication companies to introduce mobile money services. This article will explore opportunities created by mobile money across payments, retailing, travel and sustainability in Africa.
Four Ways Tech is Transforming Social Media
Rabia Yasmeen
Evolution across technology, consumer behaviour and business strategies, in ways that support commerce on social media platforms, have led to the uptake of digital engagement and social commerce. Here, we discuss key technologies such as Ai, AR/VR, new payment methods, and integration of web 3 technologies on social media platforms.
Mastering E-Commerce Growth: How to Win Online Amid Uncertainty
Euromonitor International
E-commerce growth is coming down from pandemic-driven highs and achieving a new level of maturity. Join our panel discussion to discover winning online strategies of retailers and brands. Hear from leading FMCG business executives about how to grow sales online. Register now.
Three E-Commerce Trends That Will Change Retail In 2023
Michelle Evans
E-commerce is no longer a rising tide for all categories and brands. As such, retailers and brands need to become savvier when searching for the next opportunity, including tapping into emerging digital shopper trends.
Super Bowl LVII: What Do Social Media Numbers Tell Us?
Justas Gedvilas
Euromonitor International is taking a deeper look at the two Super Bowl LVII contestants, Kansas City Chiefs and Philadelphia Eagles, in terms of social media strategies, fanbase size and the platforms driving fanbase growth to understand the attention generated around the two franchises online and what this means within the broader league context.
Top Consumer Trends That Will Change Retail In The Year Ahead
Michelle Evans
Economic shocks, record-high inflation and supply shortages continue to drive up the cost of living. At the same time, Gen Z is coming of age, forcing retailers and brands to rethink marketing strategies. Plus, tech advances continue to influence purchase habits. These are some of the forces that will shape our lives this year.