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Inside the AI Recommendation Shelf: How Brands Get Discovered
7 Oct 26Two in three consumers globally are using ChatGPT to search for products, according to Euromonitor International's Voice of the Consumer: Digital Shopper Survey, fielded March 2026. Unlike traditional search, where shoppers navigate pages of results, AI assistants narrow the consideration set to a smaller selection of products. Understanding how a brand enters and exits a recommendation is therefore becoming a crucial new dimension of digital visibility. To explore this, Euromonitor tested 1,000 shopper-style scalp care prompts across ChatGPT and Gemini in the UK and US, varying persona, tone, and writing style. Every response was coded for the brands mentioned, the language used to describe them, and the sources cited.
Rabia Yasmeen
The Invisible Marketplace: What Amazon’s Perplexity Setback Means for the Future of E-Commerce
24 Sep 26For two decades, e-commerce has been built around destinations. Consumers searched, browsed and transacted inside retailer websites, marketplaces and apps. GenAI challenges that model, illustrated by Amazon’s legal battle with Perplexity.
Rabia Yasmeen
GenAI Search Is Disrupting Brands - But Not All Brands Equally
30 Jul 26Generative AI is changing how consumers discover, compare and choose products. Globally, AI-driven referrals grew 302% in 2025, while every other source combined grew 40% - according to Euromonitor International, E-Commerce. ChatGPT, Google Gemini and Perplexity are reshaping search, while retailer-led assistants such as Amazon’s Rufus, now integrated into Alexa for Shopping are bringing conversational and intent led discovery directly into commerce.
Rabia Yasmeen
Latin America’s Beauty Consumers Are Digital First, but Not Digital Only
1 Jul 26Latin America’s beauty and personal care e-commerce channel has expanded at a rapid pace, the fastest globally. While growth is beginning to moderate, one thing is clear: the strategic focus is evolving. Winning is no longer about simply building an online presence. Brands must aim for omnichannel presence, seamlessly integrating across every consumer touchpoint, from discovery to purchase, to remain relevant in an increasingly competitive landscape.
Carmen Silva
The World Cup as a Digital Commerce Funnel
8 Jun 26The FIFA World Cup has long been one of the biggest stages for brands. It brings together mass audiences, national pride and shared cultural attention in a way few global events can. But the nature of that attention and the commercial infrastructure beneath it is fundamentally changing.
Rabia Yasmeen
GenAI Discovery and the Changing Shopper Funnel
23 Mar 26AI is no longer just influencing how consumers discover products, it is beginning to mediate decisions and shape purchases before shoppers even reach a retailer. The trend is shaping commerce across markets globally. From AI-assisted search and recommendation engines to emerging agent-led discovery and checkout journeys, a new commerce model is forming - one that compresses the funnel, redefines shopper trust and visibility for brands and retailers
Rabia Yasmeen