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Generational Attitudes and Actions Around Data Privacy
Lisa Holmes
Technology has become interwoven with commerce, making it much more important for companies and brands to understand consumers' perceptions and digital habits. To better explore this topic, Euromonitor leverages the expertise of in-house analysts and key stakeholders across impacted industries to launch the annual Voice of the Consumer: Digital Survey.
Why Walmart Could Win On-Demand Delivery Race in the US
Michelle Evans
While headlines have focused on quick commerce players and their VC-backed pocketbooks, large retailers such as Walmart should not be counted out.
「レス・イズ・モア」な体験を
Euromonitor International
急速なインフレの高まりや、食料品やエネルギー価格の上昇などの要因で出費の抑制を余儀なくされつつも、消費者のコト消費（体験）への欲求は衰えていません。 本レポートでは、ブランドが余分なオプションを省いたり、選択肢を減らしたりなど、「レス・イズ・モア（少なくすることでより多くを得る）」というアプローチを採用することで、いかに消費者と長期的なつながりを築くための新しい機会をつかむことができるかを解説しています。
Travel in the Metaverse to Reach New Audiences and Revenue Streams
Caroline Bremner
Despite much controversy and skepticism, the metaverse is the next iteration of the internet, promising to be as disruptive to travel brands and destinations as online booking and mobile web. Already, travel companies are testing the waters, offering fun and immersive travel experiences, launching brand campaigns in the metaverse to reach new audiences.
Consolidation Appears Likely as Competition in On-Demand Delivery Intensifies
Bob Hoyler
With competition in the on-demand delivery space growing fiercer just as the short-term outlook for on-demand delivery is worsening, the stage is set for an intense round of consolidation in the industry that has already been trending towards greater consolidation over the last few years.
Revamping Digital Engagement in Fragrances
Carmen Silva
Fragrances, a highly sensorial category, was one of the winning beauty and personal care categories of the COVID-19 pandemic. In addition, e-commerce helped propel growth globally in 2021, but digital engagement beyond transactions will drive future momentum.