Israel

As with dog food, cat food is benefiting from premiumisation, with owners showing a growing willingness to invest in better quality products for their pet. Therapeutic cat food has also received growing interest with brands such as Royal Canin and ...

Consumers continued to switch to premium wet and dry dog food in 2019 with economy and mid-priced products seeing a decline in both current value and retail volume terms. This trend towards premium dog food is being driven by a growing awareness of ...

The other pet population continued to shrink in 2019. This had a negative impact on sales of other pet food which stagnated in retail volume terms. Many pet shops have stopped selling birds, small mammals and reptiles as there is a growing perception...

The population of cats and dogs in Israel continued to grow in 2019 and alongside this, awareness and care for the needs of these pets also grew. Online articles and advertising, along with the advice of vets and specialist sales staff, has helped to...

The pet humanisation trend has seen consumers increase their bond with their pets and as a result they have become more concerned about their health and wellbeing. This has driven demand for other pet products such as toys and sports products which ...

In 2018, baby wipes remained the largest category within baby and child-specific products in value terms, accounting for two thirds of sales. This is due to the convenience of these products, which are now considered essential by parents. Although ...

The self-indulgence trend continues to affect the behaviour of both consumers and companies. Consumers nowadays seek an exciting experience from even the most practical and mundane products, such as soap and body wash. This results in consumers’ ...

Consumers continue to become more knowledgeable about colour cosmetics and the variety of brands available in the market, using a greater number of products as part of their regular routine. Personal make-up courses are offered by a growing number of...

The prices in many personal care categories are very high in comparison with the same products and brands overseas. Aiming to decrease this gap and lower the price of living in Israel, the Ministry of Economy imposed a new regulation at the beginning...

Depilatories faces growing competition from the booming permanent hair removal market. Permanent hair removal has been offered for years by chains of professional clinics such as American Laser and Proportion, with prices also declining, making the ...

Fragrances suffered a major blow from the change in pricing policy implemented in 2017 by health and beauty specialist retailers, which went from offering high prices and deep seasonal discounts to offering lower prices on a steady basis. With ...

Shampoos and conditioners are considered necessities by most consumers, whereas hair masks and oils are considered less basic and are not necessities. However, as the quality of life continues to rise and there is growing awareness of masks and oils ...

Mass brands dominate colour cosmetics, and are growing to account for a larger share of sales in the category. This is being driven by several factors; first is the affordability of mass brands for a wide consumer audience, especially young girls, ...

Men’s grooming is still underdeveloped. Whilst male consumers are increasingly aware of their choice of personal care products, their grooming routine remains basic, with few steps. The most popular products are men’s deodorants and men’s fragrances,...

Sales of toothpaste continue to expand, thanks to innovation and the consumer shift towards more specialised products. Most toothpastes on the shelves today are designed to treat various conditions, and the variety of toothpastes which aim to whiten ...

In 2018, beauty and personal care recovered from the current value decline seen in 2017. Leading beauty and personal care retailers implemented a new pricing policy at the beginning of 2017, with fewer discounts offered on high prices; instead, ...

Premium brands face growing competition from mass brands. Innovations introduced by premium brands are being taken up by mass brands within a shorter period of time, so consumers do not have to wait long for a low-cost alternative to become available...

Companies are targeting younger audiences in both skin care and colour cosmetics. They are focusing on raising awareness amongst younger consumers by emphasising the importance of early skin care and well-nourished skin, with promotions aiming to ...

Ultra Sol (Dr Fischer) and Skin Guard (Cosmopharm) were the leading sun care brands in 2018; however, private label has gained a significant share of sales. Therefore, more supermarkets and chemists/pharmacies are launching private label sun care ...

As nutrition-orientated trends dominate, operators have adjusted their menus to offer healthier options. Furthermore, many establishments include increasingly demanded vegan items on their menus. In 2018 an opposite trend was the transition to fast ...