Israel

In 2019, positive growth continued in retail volume and current value sales of hot drinks in Israel, supported by premiumisation trends in coffee and tea but tempered by the ongoing decline in other hot drinks. Consumers continue to seek higher ...

The health and wellness trend continues to impact other hot drinks in Israel. Other hot drinks is comprised of chocolate-based flavoured powder drinks, sugary hot chocolate drinks that are mostly consumed by children. As such, sales are negatively ...

Sales of green tea continued to grow fastest among all tea categories in Israel in 2019. The claimed benefits of drinking green tea continue to attract consumers as the health and wellness trend spreads in the country. A wide variety of green tea ...

In Israel, the premiumisation trend has become highly significant in coffee, allowing sales of fresh ground coffee pods to rise rapidly year-on-year, distributed through internet retailing, forecourt retailers and, increasingly, supermarkets and ...

Following a relatively sluggish performance earlier in the review period, packaged food current value growth is now picking up, mainly due to average unit price increases. Whereas, in previous years, expansion was restricted by price-sensitivity ...

Rising consumer health awareness continues to fuel a shift towards wholegrain products, resulting in the creation of new grain trends every few years. The most recent of these is spelt, with spelt bread and cakes gaining popularity due to low gluten ...

While the 2016 salmonella crisis is now in the past, breakfast cereals sales continue to be affected by the ongoing health trend. This is true for both children’s breakfast cereals and flakes. Awareness of the large amounts of sugar contained in ...

As healthy lifestyles become an important aspect in the daily lives of many consumers, food consumption patterns are changing accordingly. This is reflected in consumers’ attempts to limit their sugar intake, eat less processed food and refrain from ...

Processed meat was affected by two major trends over the review period. Firstly, at the end of 2015, the World Health Organisation recommended to limit processed red meat consumption, claiming it is harmful to health, resulting in an immediate ...

Rice and pasta are basic ingredients that can be found in every household. Therefore, demand is stable, with volume sales growing in line with the overall population. Nevertheless, the trend of adopting healthier nutrition is encouraging many ...

Consumers have long since realised the negative health attributes of high fat intake, with this trend impacting edible oils in two ways. Firstly, there has been a continuous decline in volume sales, with consumers refraining from frying and cooking ...

Two main trends are affecting the performance of ready meals. On the one hand, consumers are more aware of their food intake and have a greater preference for fresher and less-processed food and more natural ingredients. Although many consumers fail ...

In recent years, culinary standards have improved due to exposure to cooking TV shows, more unique flavours and fresher and higher-quality ingredients. This trend is boosting demand in areas such as sauces, dressings and condiments and encouraging ...

Soup sales are expected to continue to decline over the forecast period. This poor performance can be partly attributed to higher culinary standards. Consumers are cooking more frequently at home and also being more creative, using more unique ...

Honey has posted relatively stable growth in recent years. Sales in this area are highly seasonal, peaking around September-October, before Rosh Hashana (Jewish New Year holiday). Two ongoing trends are impacting growth within honey. Firstly, ...

With credit cards continuing to struggle in Israel, 2019 saw charge cards still by far the most popular deferred payment option in in financial cards and payments. The appeal of charge cards can be attributed to several factors. First, the fact that ...

The strong declines seen in credit card transactions and the dip seen in the number of credit cards in circulation in 2019 can be attributed mainly to the category becoming less attractive in the face of stiff competition. This competition that comes...

Very strong growth was recorded in debit card transactions in 2019 and this very positive performance came in the back of a significant increase in the number of debit cards in circulation. Debit cards are becoming more attractive to a wider range of...

2019 saw further strong growth recorded in financial cards and payments in Israel, although much of this growth was due to the significant uptake of debit cards among the population. Credit cards and pre-paid cards each recorded negative growth over ...

With pre-paid gift vouchers comprising a substantial amount of the pre-paid cards and circulation in Israel, the increasing availability of digital vouchers through a variety of websites continued to place pressure on the category during 2019. These ...