Israel

The COVID-19 crisis led to a marked shift in consumers’ relationships with their pets, particularly dogs and cats. The greater amount of time spent at home due to restrictions on movement and the shift to remote working and distance learning resulted…

Due to global increases in the cost of raw materials, energy and transportation, as well as shortages of workers, manufacturers of pet food and pet products announced significant price increases early in 2022. These price increases affected all the…

Having seen retail volume and current value sales decline in 2020, due to the limitations on travel and tourism and outdoor activities during the Coronavirus (COVID-19) pandemic, sun care rebounded to exceed 2019 sales levels from summer 2020, as…

The longer-term trend of rising awareness of oral health was accelerated by the Coronavirus (COVID-19) pandemic over 2020-2021. The obligation to wear masks and fear of infection enhanced awareness of the importance of oral hygiene and sustained oral…

Fragrances registered strong retail volume and current value growth in Israel in 2020 and 2021. On the one hand, the measures to stem the spread of Coronavirus (COVID-19) saw consumers spend more time at home and away from the office and social…

Although jeans are considered a basic piece of clothing and form part of many Israelis’ wardrobes, the category suffered a severe blow in terms of demand in 2020. The pandemic-induced lockdowns and movement restrictions that continued into 2021 meant…

Tea recorded strong growth in 2020 and at the beginning of 2021 due to home seclusion as a result of the COVID-19 pandemic. As consumers spent more time at home, either working from home or in general during the quarantine periods, many often turned…

The fact that consumers spent more time at home and, therefore, with their pets during the COVID-19 crisis served to enhance the pet humanisation trend. This, in turn, increased consumers’ willingness to pay higher prices for better quality cat food…

Homeshopping was losing sales prior to the pandemic in Israel due to the increasing popularity of e-commerce, which many local consumers deem to be more convenient. Consumers are now more educated and sophisticated; they often seek product…

Although some direct selling categories were negatively affected by the pandemic in 2020, including beauty and personal care, which traditionally benefits from the interaction between customer and sales consultant, the overall channel witnessed…

Womenswear suffered from many disruptions in 2020, especially during the two lengthy closures, as the industry was not considered essential under the Israeli government officials. Furthermore, consumers spent less time outside their homes and…

Despite the pandemic, sportswear was one of the stronger performers within overall apparel and footwear at the end of the review period, as consumers looked to comfortable options whilst they were confined to their homes. Furthermore, consumers are…

Demand for footwear decreased in 2020 and the start of 2021 as consumers spent more time at home and therefore had less need for new shoes. Furthermore, many consumers did not see the need to invest in new footwear, particularly more formal footwear,…

Surface care responded well to the pandemic as current value sales increased rapidly in 2020. The main reason for this was due to the increased concern regarding hygiene and sanitation, with many consumers spending more time cleaning, likely using…

Following strong double-digit growth in 2020, further, more moderate volume growth was recorded in 2021 with more consumers shifting to organic beverages, in particular juices. The COVID-19 pandemic has boosted overall health awareness in Israel and…

Overall, colour cosmetics witnessed a strong decline in retail volume and current value sales in 2020, due to the exigencies of the Coronavirus (COVID-19) pandemic. The measures introduced to stem the tide of the virus, such as lockdown and social…

Because sanitary protection products are a basic need, their retail volume consumption was little affected by the COVID-19 pandemic, with slow and steady growth continuing unabated in both 2020 and 2021 due to pre-existing trends in the category.…

Vending recorded significant declines in 2020 due to pandemic-induced lockdown periods and greater at-home consumption, resulting in limited footfall in public areas where vending machines tend to be located such as universities, train stations, and…

There were no hypermarkets operating in Israel at the end of the review period, and there are currently no expectations of any entering the market over the forecast period.

Convenience stores had particularly benefited from the pandemic in 2020 and subsequent restrictions, which led to greater time spent at time at home for many local consumers. During this time, many Israelis preferred to shop closer to home for basic…