Israel

Bleach sales continued to decline in 2022 after the COVID-19 lockdowns. Prior to the pandemic, bleach was seeing declining current value sales due to the perception that it is outdated and hazardous. Millennials and Generation Z, in particular, tend…

The air care category saw rising value sales in 2022 despite an ongoing fall in volumes, largely due to the increasing prices in the local market. Many brands in the market increased their prices in 2022, including Sano.

The return to physical workplaces and educational establishments since COVID-19 related restrictions were eased has led to reduced use of toilets in the home and lower use of toilet care products. At the same time, the return to busy lifestyles has…

The fifth largest player in laundry care, Unilever Israel, stopped offering discounts on its products in August 2022, essentially causing an increase in the prices of its products. Following this move, Osher Ad stopped selling Unilever products that…

As in many other areas of consumer products, both within home care and beyond, prices were forced upwards by the rising cost of raw materials, energy and transportation. However, manufacturers had to tread carefully as, with prices rising across the…

Surface care responded well to the COVID-19 crisis as current value sales increased rapidly in 2020. The main reason for this was the increased concern regarding hygiene and sanitation, with many consumers spending more time cleaning and often using…

The combination of modern fashion trends, interior design trends and the growing demand for convenience are all militating against the use of polishes. In terms of interior design, trends are increasingly moving towards styles of floor and furniture…

Having seen a drop in sales in 2021 following the dynamic expansion generated by the early stages of the COVID-19 crisis, home care returned to growth in 2022. While current value growth was considerably bolstered by the significant increase in unit…

On 1 November 2021, a considerable tax was placed on disposable plasticware: NIS11 per kg of single-use plastic plates and utensils. This tax nearly doubled the price of single-use plasticware overnight, as the Israeli Government sought to reduce the…

Following the lift of lockdown measures in the first quarter of 2021, many consumers resumed their pre-pandemic lifestyles and started buying jeans again, leading to robust retail value sales growth during the year. The trend continued in 2022,…

During the COVID-19 lockdowns, at-home tea consumption grew significantly. Therefore, as the market reopened in 2021, there was a slight decrease in tea purchases, as consumers were able to return to work, whether hybrid or fully in offices, while…

In 2022, honey will witness reasonable retail volume growth thanks to an increase in health and wellness. During the COVID-19 pandemic, people experienced much higher health consciousness and sought food items that would boost their immunity. Honey…

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…

Sports nutrition was negatively impacted by COVID-19 in what had been a fast-growing product area. With a significant portion of value sales sold through gyms and with gyms closed for much of 2020, it led to a severe slump. The category recovered in…

Prices in Israel continue to rise, and raw milk prices have increased, which has led the government to increase the cost cap on many price-controlled products. However, this strategy has not always worked in the past. After cottage cheese was removed…

Due to salmonella being found in Strauss’ chocolate factory, the company had the biggest recall of chocolate in Israel's history in April 2022. The recall was for all the chocolate that Strauss had made in the previous two months. All the chocolate…

The COVID-19 crisis led to a marked shift in consumers’ relationships with their pets, particularly dogs and cats. The greater amount of time spent at home due to restrictions on movement and the shift to remote working and distance learning resulted…

Due to global increases in the cost of raw materials, energy and transportation, as well as shortages of workers, manufacturers of pet food and pet products announced significant price increases early in 2022. These price increases affected all the…

Having seen retail volume and current value sales decline in 2020, due to the limitations on travel and tourism and outdoor activities during the Coronavirus (COVID-19) pandemic, sun care rebounded to exceed 2019 sales levels from summer 2020, as…

The longer-term trend of rising awareness of oral health was accelerated by the Coronavirus (COVID-19) pandemic over 2020-2021. The obligation to wear masks and fear of infection enhanced awareness of the importance of oral hygiene and sustained oral…