Israel

The COVID-19 pandemic saw a surge in dog ownership in Israel as more households adopted or bought a dog in order to enhance forced increased at-home time and provide some extra companionship, especially for children. At the same time, a considerable…

Domestic wipes manufacturers reported spikes in retail volume sales in 2020. This performance was due to local consumers purchasing large amounts of cleaning and disinfectant wipes to sanitise homes in the wake of the Coronavirus (COVID-19) pandemic.…

2022 brought fresh difficulties to consumer foodservice in post-pandemic Israel, with high inflation leading to rising costs in raw materials, production, transportation and energy, forcing restaurants to push up unit prices and pass on some of the…

In January 2022, Diplomat, a distributor of women’s razors and blades brand Gillette (Procter & Gamble Israel MOD Ltd), announced that it would be raising the prices of its products by 4-16% in March. This move was unusual since Diplomat typically…

Retail tissue witnessed retail volume growth across categories in 2022, albeit at slower rates than in 2021. Retail current value growth remained high as prices continued to rise amid an inflationary economic climate. Having witnessed the biggest…

The combination of modern fashion trends, interior design trends and the growing demand for convenience are all militating against the use of polishes. In terms of interior design, trends are increasingly moving towards styles of floor and furniture…

Having seen a drop in sales in 2021 following the dynamic expansion generated by the early stages of the COVID-19 crisis, home care returned to growth in 2022. While current value growth was considerably bolstered by the significant increase in unit…

As a result of the shift towards remote work and locals spending more time at home, pet owners have become more attentive to the needs of their pets, driving the pet humanisation trend. This heightened awareness of pets' wellbeing is contributing to…

In the wake of the COVID-19 pandemic, the pet care industry in Israel has experienced sustained growth, albeit at a more modest pace than before. One significant factor driving this expansion has been the persistence of remote work arrangements. As…

In 2022, sun care registered robust retail value sales growth as a result of rising awareness regarding the significance of sun protection and preventing skin cancer. Israelis are increasingly prioritising their health and wellness, recognising the…

In February 2022, S Schestowitz Ltd, the manufacturer of Colgate, increased the price of their leading oral care brand by 12%. However, the player took a more cautious approach with its other oral care brands, holding off on increasing prices until…

Previously, due to high prices in Israel, duty free was the main source for purchasing fragrances. However, several affordable options have become available during the review period. In recent years, both physical and online retailers have expanded…

In August 2022, Unilever Israel Ltd ceased offering discounts on their beauty and personal care products, including hair care, which resulted in an increase in prices. Furthermore, on 1 November, Unilever declared a price hike of 6-20% for hair care,…

In August 2022, Unilever Israel Ltd decided to stop offering discounts on their products, including deodorants, which in turn caused an increase in the prices of their products. Osher Ad, a retail chain, consequently decided to stop selling the…

Bleach sales continued to decline in 2022 after the COVID-19 lockdowns. Prior to the pandemic, bleach was seeing declining current value sales due to the perception that it is outdated and hazardous. Millennials and Generation Z, in particular, tend…

The air care category saw rising value sales in 2022 despite an ongoing fall in volumes, largely due to the increasing prices in the local market. Many brands in the market increased their prices in 2022, including Sano.

The fifth largest player in laundry care, Unilever Israel, stopped offering discounts on its products in August 2022, essentially causing an increase in the prices of its products. Following this move, Osher Ad stopped selling Unilever products that…

As in many other areas of consumer products, both within home care and beyond, prices were forced upwards by the rising cost of raw materials, energy and transportation. However, manufacturers had to tread carefully as, with prices rising across the…

The COVID-19 lockdowns prevented people from accessing professional cosmetic treatments, leading to an increase in at-home skin care routines. As a result, demand for skin care products, including face masks, continued to increase in 2022. In…

The return to physical workplaces and educational establishments since COVID-19 related restrictions were eased has led to reduced use of toilets in the home and lower use of toilet care products. At the same time, the return to busy lifestyles has…