Israel

The population in the Middle East and Africa region is growing rapidly, unlocking high levels of unmet potential and making the region an exciting prospect. Nevertheless, the fastest growing income segment is set to remain the lowest income class,…

Wound care registered flat growth in 2020. With people going out less due to lockdowns and less outdoor activities and gyms being closed, there was fewer minor injuries as a result, which fed into lower value sales for wound care. In addition, with…

Value growth of weight management and wellbeing products is expected to be static in 2021, as it was in 2020. The product area was not affected by the pandemic as such, as it has been registering a downward trend over the review period, as many…

The pandemic was a boon for vitamins, as consumers purchased vitamin C in particular to boost their immune systems in order to fight against COVID-19 infection. Vitamin D also registered significant current value growth, as it was reported that…

Sports nutrition was negatively impacted by COVID-19 in what had been a fast-growing product area. With a significant portion of value sales sold through gyms and with gyms closed for much of 2020, it led to a severe slump. The outlook is positive…

Sleep aids has benefitted from the pandemic, with healthy current value growth expected in 2021, though slightly lower than value growth in 2020. The anxiety caused by the pandemic, both in terms of health and also for many, financial worries, has…

COVID-19 has a relatively low impact on the health of children and as result, paediatric consumer health registered negative value growth in 2020. However, the sector is expected to recover in 2021, as society opens up, and in particular schools open…

COVID-19 put the spotlight on lung health and this has maintained value sales of NRT cessation aids during the pandemic, as Israelis try to quit the unhealthy habit. Value growth is expected to be on par with 2020. Also, with cigarettes increasingly…

Herbal/traditional products registered healthy current value growth in 2020. Growth is also expected to be positive in 2021, though lower than in 2020. How, the pandemic is still having a serious negative impact on society in 2021. Sleeps aids is…

Eye care is expected to perform well in 2021, with healthy current value growth. The product area has seen consistent strong performance over the review period and during the pandemic. The increased time spent on screens is leading to tired and…

During the pandemic and lockdowns, restaurants were closed for long periods of time. For some of the year, takeout and delivery was available but not in all locations. This caused a drastic decrease in eating out, so consumers ate more at home and…

Dietary supplements is a sizeable product area in Israel, only second behind analgesics, and it is expected to register healthy current value growth in 2021, though lower than in 2020. Dietary supplement has benefitted from the pandemic. However,…

Overall, dermatologicals was negatively impacted by the pandemic in 2020, though some products such as topical germicidals/antiseptics did register positive value growth as people washed hands frequently in order to curb spread of COVID-19. In 2021,…

Cough and cold remedies suffered a dramatic slump in value sales in 2020, as lockdowns and social distancing measures curbed the spread of the common cold. With society opening up for the most part is 2021 due to a high COVID-19 vaccination rate, the…

Consumer health is expected to register a recovery in 2021, following from a slight decline in 2020. With Israel’s COVID-19 vaccination programme being the fastest in the world to get underway, society opened up quickly. As a result of the opening…

Current value growth of analgesics is expected to be on par with 2020, as consumers ensure they have a supply of analgesics in case of COVID-19 infection but also use analgesics for the more usual ailments. Aspirin is expected to register the highest…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

The growing demand for yoghurt was further ignited by pandemic related lockdown measures, with many consumers increasing their at home consumption of yoghurt. While in 2021 some of the positive effects on at home consumption are set to dwindle,…

Other dairy products also benefited from the increased consumption that was seen as a result of lockdown restrictions in 2020. During this time, many people stayed at home, not only causing them to eat more but also encouraging consumers to develop…

In 2021, drinking milk products is set to continue benefitting from positive effects ignited by COVID-19 and the subsequent lockdown. Changes have been seen in the consumption habits of many people due to the outbreak of the pandemic. Notably, many…