Israel

Dietary supplements is a sizeable product area in Israel, only second behind analgesics, and it is expected to register strong current value growth in 2023, and the highest rate during the review period. The COVID-19 pandemic has accelerated the…

The return to normal lifestyles out of the home is driving retail volume and current value sales of analgesics in 2023. Adults and children alike are more exposed to common colds and viruses requiring pain relief. Children in school are no longer…

With the World Health Organisation declaring the pandemic to be over in early 2023 and with COVID-19 restrictions no longer in place the outlook for travel in Israel is much brighter. This has led to a surge in inbound arrivals and outbound…

Airlines have rebounded strongly in 2023 with sales seeing a full recovery in current value terms while passenger numbers are expected to come close to pre-pandemic levels by the end of the year. With the pandemic declared over by the World Health…

While volume sales of televisions in Israel have continued to increase in 2023, growth looks set to be slightly lower than that recorded in 2022. This is partly explained by maturity, comparatively long replacement cycles and the fact that many…

As was the case throughout the review period, TWS earbuds is poised to be the most dynamic performer among the main headphones categories in Israel in volume growth terms in 2023. Increasing appreciation for the convenience and portability of these…

The cocktail trend which is helping to support spirits is also supporting RTDs. A strong trend seen during the pandemic era was that for at-home cocktail making. Many locals started buying the ingredients to make cocktails and would invite friends…

In January 2022, Diplomat, a distributor of women’s razors and blades brand Gillette (Procter & Gamble Israel MOD Ltd), announced that it would be raising the prices of its products by 4-16% in March. This move was unusual since Diplomat typically…

Retail tissue witnessed retail volume growth across categories in 2022, albeit at slower rates than in 2021. Retail current value growth remained high as prices continued to rise amid an inflationary economic climate. Having witnessed the biggest…

The combination of modern fashion trends, interior design trends and the growing demand for convenience are all militating against the use of polishes. In terms of interior design, trends are increasingly moving towards styles of floor and furniture…

Having seen a drop in sales in 2021 following the dynamic expansion generated by the early stages of the COVID-19 crisis, home care returned to growth in 2022. While current value growth was considerably bolstered by the significant increase in unit…

The return to relatively normal patterns of eating out at restaurants, combined with more stressful on-the-go lifestyles, is leading to an increase in digestive health issues in 2023. In retail volume terms, there is a modest increase in sales of…

Sales of imaging devices in Israel have continued to fall sharply in 2023, with the digital cameras and digital camcorders categories both poised to register double-digit declines in volume terms. Demand for these product types has been shrinking for…

There is a lack of innovation in cider/perry, thus suppressing potential growth in the category. For example, we are not seeing the same styles of numbers of product developments to stimulate consumer demand. Added to which, the consumer base of…

The fifth largest player in laundry care, Unilever Israel, stopped offering discounts on its products in August 2022, essentially causing an increase in the prices of its products. Following this move, Osher Ad stopped selling Unilever products that…

As in many other areas of consumer products, both within home care and beyond, prices were forced upwards by the rising cost of raw materials, energy and transportation. However, manufacturers had to tread carefully as, with prices rising across the…

In 2023, Israelis have fully returned to gyms with many placing a bigger focus on health and fitness since the COVID-19 pandemic. With greater opportunities to get fit and workout, sports nutrition products are enjoying strong growth in current value…

Adult-use (recreational) cannabis, which is currently forecast to be available from the end of 2024, has the potential to be a disruptor to the medical market in many ways, particularly in terms of the number of users who are likely to move between…

Retail sales of chocolate confectionery in Israel saw modest growth in volume terms in 2023, following the declining performance of the previous year. Growth was boosted by an improvement in the fortunes of leading chocolate confectionery company…

As a result of the shift towards remote work and locals spending more time at home, pet owners have become more attentive to the needs of their pets, driving the pet humanisation trend. This heightened awareness of pets' wellbeing is contributing to…