Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Israel. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Sales of sports drinks in Israel declined in 2020 due to home seclusion and periods of lockdown to prevent the spread of COVID-19. Many sports drinks are sold in gyms or fitness centres, therefore the closure of many of these establishments during a…
The health and wellness trend continues to reach a wider audience in Israel, influencing consumer habits in 2021. Consumers are increasingly aware of the high sugar content and additives in certain drinks and are shifting to healthier beverages with…
RTD tea recorded strong decline in 2020 due to rising health awareness as consumers continued to shift to healthier and more natural beverages such as 100% juice or carbonated water. Sales were also affected by the red sugar labelling regulations,…
RTD coffee recorded double-digit decline in 2020 due to the decline in on-the-go consumption as consumers spent more time at home due to COVID-19. RTD coffee is predominantly an impulse product consumed on-the-go, so with significantly less impulse…
As families spent more time at home with school closures, lockdown, and home seclusion as a result of COVID-19, some juice categories recorded growth. This was especially evident in healthier categories such as natural juices thanks to rising health…
Energy drinks recorded volume growth in 2020 with more at-home consumption due to the closure of on-trade establishments, with growth continuing into 2021. The main driver for growth, however, was the entrance into the local market of The Central…
Concentrates recorded stronger growth in 2020 due to home seclusion and school closures as a result of COVID-19. Children, who tend to be the key consumers of concentrates, spent more time at home, therefore consuming more drinks at home.…
After strong on-trade decline in 2020 due to the mandatory closure of foodservice establishments in Israel as a result of COVID-19, the market has begun to recover in 2021 as restaurants, bars, and hotels have opened. Sales, however, remain…
Over 2020 and part of 2021, consumers spent more time at home due to the COVID-19 pandemic, causing a rise in bulk formats of bottles, but also impacting sales of some water/carbonated water bottles as water bars (electric water filters that connect…
The Tel Aviv in Israel report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
The Jerusalem in Israel report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
The medical cannabis industry in Israel has been developing at a high pace in recent years. There is a wide selection of cannabis products produced in Israel and imported from abroad to treat and alleviate a wide range of health problems.
Due to COVID-19, many consumers have developed stronger personal hygiene habits, in the hopes of remaining uninfected by the virus. This has led more consumers to adapt stricter cleansing regimens both at the personal level as well as at the home…
In 2021, coffee machines consumption continues to grow strongly in Israel. Since cafés and restaurants were closed during 2020 and the beginning of 2021, consumers drank more coffee at home. As consumers were limited in the amount of time they could…
At the beginning of the pandemic, Israelis were very concerned about securing food for their families and began to stock up on various essential food products. Since people were forced to stay-at-home and therefore increased their at-home eating…
Different categories within personal care appliances have experienced varying levels of impact under the COVID-19 pandemic, with some categories behaving radically differently between 2020 and 2021. For example, there was a strong growth in haircut…
Microwaves witnessed higher growth in the first year of the COVID-19 crisis as lockdowns and restaurant closures increased home cooking and consumption trends. Microwaves provide a quick and easy way to heat up meals, especially frozen meals. Thus,…
Throughout the first year of the pandemic, the cooking at-home trend grew strongly, even in the post-lockdown period. This can be somewhat attributed to the sustained closures or reduced operating capacities of restaurants and cafés. As Israeli…
Home laundry appliances experienced a decrease in the last year. Although a slight increase in laundry habits was possible due to concerns about germs, consumers spent most of their time at home wearing a smaller collection of clothes, thus reducing…
The COVID-19 virus has accelerated existing health trends in the country that encourage healthier at-home consumption to boost one’s immune system. Since many food preparation appliances contribute to leading a healthier lifestyle, retail volume…