Israel

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Israel. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Israel StatisticsConsumer Lifestyles in IsraelIsrael Country BriefingsFuture Demographics: Israel in 2030

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    Air Care in Israel

    Feb 2019

    Air care is driven by lifestyle trends, with consumers becoming more attentive to their surroundings, design and atmosphere and seeking to use pleasant fragrances. Corresponding with global lifestyle and design trends, to which consumers are ...

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    Bleach in Israel

    Feb 2019

    As a traditional commodity, bleach has benefited from stable demand, with sales growing steadily over the years. However, demand is now being negatively impacted by a number of factors, resulting in slower growth. ...

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    Dishwashing in Israel

    Feb 2019

    In automatic dishwashing tablets, there is a trend towards larger packages with the aim of both offering value-for-money and encouraging consumers to use their dishwashers more often. As the penetration rate of dishwashers is rising very slowly, ...

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    Home Insecticides in Israel

    Feb 2019

    While spray/aerosol insecticides remains the largest area within home insecticides, sales are in decline, with this trend expected to continue over the forecast period. Aerosol insecticides are the most common format and can be found in most homes as...

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    Laundry Care in Israel

    Feb 2019

    Laundry aids recorded considerable growth in 2018 thanks to the entry of Lenor scent boosters in late 2017. At first offered only in leading beauty and health specialist retailer Super-Pharm, during 2018 the product was introduced into several ...

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    Home Care in Israel

    Feb 2019

    Growth within home care was stable in 2018, with overall consumption remaining steady. Despite some innovation, new products typically grow at the expense of other areas, rather than by increasing consumption. For example, while liquid tablet ...

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    Country Report

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    Polishes in Israel

    Feb 2019

    Home design trends affect consumers’ choice of furniture and polish consumption. Current trends set a great emphasis on the natural look, combining wooden furniture and textures, even with a modern look. As a result, demand for furniture polish is ...

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    Country Report

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    Surface Care in Israel

    Feb 2019

    Consumer lifestyles are becoming increasingly busy, with Israelis typically working long hours and having more children than families in other developed countries. This busy lifestyle leaves minimal time for taking care of the house and cleaning. ...

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    Toilet Care in Israel

    Feb 2019

    The growth in rim blocks continues, driven by product launches and innovation. The most significant segment within this area is multiple-action rim blocks, which offer cleaning, descaling, protection from dirt and a fresh fragrance with each flush. ...

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    Air Treatment Products in Israel

    Feb 2019

    The largest category in air treatment products is air conditioners, which has been the most heavily affected by trends in the housing market. It has also been impacted by the government’s Buyer's Price plan since its implementation in 2016. The plan ...

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    Dishwashers in Israel

    Feb 2019

    Sales of dishwashers have slowed due to changes in the housing market, a trend set to continue over the forecast period. In 2017 and 2018 housing acquisitions slowed significantly due to the governmental housing plan Buyer's Price, which offers ...

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    Food Preparation Appliances in Israel

    Feb 2019

    Sales of blenders are growing rapidly boosted by the popularity of the Nutri Ninja brand. Marketing campaigns for Nutri Ninja have been extensive: since its launch in late 2016, the brand has already attracted considerable interest and leads in sales...

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    Home Laundry Appliances in Israel

    Feb 2019

    Growth in home laundry appliances slowed in 2018 as a result of the slowdown in the housing market. In 2017 and 2018 housing acquisitions slowed significantly due to the governmental housing plan Buyer's Price, which offers apartments at ...

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    Large Cooking Appliances in Israel

    Feb 2019

    Purchases of large cooking appliances are largely linked to home acquisitions, and as the housing market slowed significantly in 2017 and 2018, this also had an effect on large cooking appliances. During the past decade housing prices rose ...

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    Microwaves in Israel

    Feb 2019

    Microwaves is characterised by a lack of innovation while consumers generally seek basic products. Although microwaves with grills are available in the country, consumers still perceive microwaves mainly as a means of heating food rather than baking ...

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    Consumer Appliances in Israel

    Feb 2019

    Sales of large consumer appliances are slowing due to shifts in the housing market. Buyer's Price, a government housing plan implemented in 2016, is beginning to have an impact on apartment acquisitions. By offering apartments at a significant ...

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    Personal Care Appliances in Israel

    Feb 2019

    Women's hair styles are becoming more casual and natural looking, resulting in stronger growth in hair dryers than in hair stylers. Trendy hairstyles have a considerable impact on consumers' choice of hair care appliances, and as the short, casual ...

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    Country Report

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    Refrigeration Appliances in Israel

    Feb 2019

    At the beginning of 2018 customs taxes on refrigeration appliances imported from countries with which Israel does not have a free trade agreement, such as South Korea and Japan, were cancelled by the Ministry of Economy. This caused volume sales to ...

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    Small Cooking Appliances in Israel

    Feb 2019

    Coffee machines continued growing rapidly in 2018, mainly driven by hard pods coffee machines. Industry leader Nespresso conducts frequent campaigns for its coffee machines, and in recent years also expanded its product range to include smaller, more...

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    Vacuum Cleaners in Israel

    Feb 2019

    Wireless stick vacuum cleaners have risen dramatically, especially the Dyson stick vacuum cleaner, and are increasing their share of sales. The success of this product is driven by several factors: first, its obvious convenience and space efficiency,...

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