Israel
Israel StatisticsConsumer Lifestyles in IsraelIsrael Country BriefingsFuture Demographics: Israel in 2030
Country Report
Air Care in Israel
Feb 2019
Air care is driven by lifestyle trends, with consumers becoming more attentive to their surroundings, design and atmosphere and seeking to use pleasant fragrances. Corresponding with global lifestyle and design trends, to which consumers are ...
Country Report
Bleach in Israel
Feb 2019
As a traditional commodity, bleach has benefited from stable demand, with sales growing steadily over the years. However, demand is now being negatively impacted by a number of factors, resulting in slower growth. ...
Country Report
Dishwashing in Israel
Feb 2019
In automatic dishwashing tablets, there is a trend towards larger packages with the aim of both offering value-for-money and encouraging consumers to use their dishwashers more often. As the penetration rate of dishwashers is rising very slowly, ...
Country Report
Home Insecticides in Israel
Feb 2019
While spray/aerosol insecticides remains the largest area within home insecticides, sales are in decline, with this trend expected to continue over the forecast period. Aerosol insecticides are the most common format and can be found in most homes as...
Country Report
Laundry Care in Israel
Feb 2019
Laundry aids recorded considerable growth in 2018 thanks to the entry of Lenor scent boosters in late 2017. At first offered only in leading beauty and health specialist retailer Super-Pharm, during 2018 the product was introduced into several ...
Country Report
Home Care in Israel
Feb 2019
Growth within home care was stable in 2018, with overall consumption remaining steady. Despite some innovation, new products typically grow at the expense of other areas, rather than by increasing consumption. For example, while liquid tablet ...
Country Report
Polishes in Israel
Feb 2019
Home design trends affect consumers’ choice of furniture and polish consumption. Current trends set a great emphasis on the natural look, combining wooden furniture and textures, even with a modern look. As a result, demand for furniture polish is ...
Country Report
Surface Care in Israel
Feb 2019
Consumer lifestyles are becoming increasingly busy, with Israelis typically working long hours and having more children than families in other developed countries. This busy lifestyle leaves minimal time for taking care of the house and cleaning. ...
Country Report
Toilet Care in Israel
Feb 2019
The growth in rim blocks continues, driven by product launches and innovation. The most significant segment within this area is multiple-action rim blocks, which offer cleaning, descaling, protection from dirt and a fresh fragrance with each flush. ...
Country Report
Air Treatment Products in Israel
Feb 2019
The largest category in air treatment products is air conditioners, which has been the most heavily affected by trends in the housing market. It has also been impacted by the government’s Buyer's Price plan since its implementation in 2016. The plan ...
Country Report
Dishwashers in Israel
Feb 2019
Sales of dishwashers have slowed due to changes in the housing market, a trend set to continue over the forecast period. In 2017 and 2018 housing acquisitions slowed significantly due to the governmental housing plan Buyer's Price, which offers ...
Country Report
Food Preparation Appliances in Israel
Feb 2019
Sales of blenders are growing rapidly boosted by the popularity of the Nutri Ninja brand. Marketing campaigns for Nutri Ninja have been extensive: since its launch in late 2016, the brand has already attracted considerable interest and leads in sales...
Country Report
Home Laundry Appliances in Israel
Feb 2019
Growth in home laundry appliances slowed in 2018 as a result of the slowdown in the housing market. In 2017 and 2018 housing acquisitions slowed significantly due to the governmental housing plan Buyer's Price, which offers apartments at ...
Country Report
Large Cooking Appliances in Israel
Feb 2019
Purchases of large cooking appliances are largely linked to home acquisitions, and as the housing market slowed significantly in 2017 and 2018, this also had an effect on large cooking appliances. During the past decade housing prices rose ...
Country Report
Microwaves in Israel
Feb 2019
Microwaves is characterised by a lack of innovation while consumers generally seek basic products. Although microwaves with grills are available in the country, consumers still perceive microwaves mainly as a means of heating food rather than baking ...
Country Report
Consumer Appliances in Israel
Feb 2019
Sales of large consumer appliances are slowing due to shifts in the housing market. Buyer's Price, a government housing plan implemented in 2016, is beginning to have an impact on apartment acquisitions. By offering apartments at a significant ...
Country Report
Personal Care Appliances in Israel
Feb 2019
Women's hair styles are becoming more casual and natural looking, resulting in stronger growth in hair dryers than in hair stylers. Trendy hairstyles have a considerable impact on consumers' choice of hair care appliances, and as the short, casual ...
Country Report
Refrigeration Appliances in Israel
Feb 2019
At the beginning of 2018 customs taxes on refrigeration appliances imported from countries with which Israel does not have a free trade agreement, such as South Korea and Japan, were cancelled by the Ministry of Economy. This caused volume sales to ...
Country Report
Small Cooking Appliances in Israel
Feb 2019
Coffee machines continued growing rapidly in 2018, mainly driven by hard pods coffee machines. Industry leader Nespresso conducts frequent campaigns for its coffee machines, and in recent years also expanded its product range to include smaller, more...
Country Report
Vacuum Cleaners in Israel
Feb 2019
Wireless stick vacuum cleaners have risen dramatically, especially the Dyson stick vacuum cleaner, and are increasing their share of sales. The success of this product is driven by several factors: first, its obvious convenience and space efficiency,...
Market Research Solutions
Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.
Learn More