Israel

In 2019, retail volume sales of dishwashers continued to grow in Israel. The ongoing shift towards built-in dishwashers remained strong in 2019, resulting in sales of this type exceeding those of freestanding models for the first time. Consumers ...

Large cooking appliances such as cookers and ovens are usually purchased upon home acquisition. The retail volume sales growth of large cooking appliances has been negatively affected by a slowdown in the housing market in Israel. This slowdown has ...

Retail volume sales of blenders in Israel have seen very strong growth since the entry of the Nutri Ninja brand, which was accompanied by extensive marketing campaigns, and the rising popularity of healthy eating and cooking trends. The Nutri Ninja ...

In 2018, the Ministry of Economy cancelled customs taxes on several consumer appliances, including refrigeration appliances, imported from countries with which Israel does not have a free trade agreement, such as South Korea and Japan. This led to a ...

In 2019, the retail volume growth of consumer appliances in Israel continued to slow. The government’s Buyer’s Price housing plan continued to have a negative impact on major appliances such as large cooking appliances, as many of the new apartments ...

Sales of microwaves are very mature in Israel with a high household penetration rate which is set to increase further over the forecast period. There are many microwave brands available. Consequently, it is difficult for the high number of ...

Sales of air treatment products in Israel are heavily influenced by weather patterns and almost highly dependent on extreme weather. The weather tends to be consistent in the country; however, there are some winters that are colder than others and ...

Retail volume sales of stick vacuum cleaners grew rapidly over the review period to become the dominant format among standard vacuum cleaners. Wireless stick vacuums have become very popular due to their convenient format, space efficiency, ease of ...

Retail volume sales of coffee machines continued to strengthen in Israel in 2019, driving growth in small cooking appliances. The majority of coffee machines sold are hard pod coffee machines such as those from Nespresso. Nespresso constantly ...

Hair care appliances achieved the highest retail volume growth among all personal care appliances in 2019. Hair styling and care continue to develop as an important aspect of consumers’ day-to-day lives in Israel, and hair care appliances enjoys a ...

Growth in retail volume sales of home laundry appliances remained steady in 2019 and throughout the review period. The cancellation of customs taxes on consumer appliances at the start of 2018 continued to encourage competition in 2019 leading to a ...

All of the major companies present in carbonates in Israel raised their unit prices over the course of 2019. Players that were forced to review the pricing policies during the year included Central Beverage Co Ltd, Tempo, and Jafora-Tabori, the ...

2019 saw further positive growth in sales of energy drinks as the rising demand for functional soft drinks benefited the category’s leading players. The main reason for the strong performance of energy drinks during the year is that the majority of ...

With consumer price inflation remaining relatively high in Israel, prices increased for many of the leading brands in juice over the course of 2019. Sales in soft drinks remain very concentrated, with three major players accounting for the bulk of ...

Israel’s soft drinks industry remained under significant pressure in 2019 as consumers continued to shy away from all types of food and beverages that contain high levels of added sugar. As a result, static volume growth was recorded at industry ...

Concentrates continued to struggle to attract consumers in 2019 as further declines were seen in volume and value growth over the course of the year. The most obvious reason for this adverse performance is the spread of the health and wellness trend....

During 2019, the health and wellness trend continued to exert a positive influence over sales of bottled water. Recent years have seen improvements in consumers awareness of the importance of maintaining complete and appropriate nutrition for ...

2019 saw RTD tea continue to register negative sales growth as the category suffered from falling demand. The main reason is that Israeli consumers are increasingly sceptical about all types of soft drinks that contain high levels of added sugar. As ...

Although sales of RTD coffee remain low in Israel, the category is registering significant sales growth, driven by various consumer trends that are influencing sales of all types of coffee-based beverages. In particular, positive growth is being seen...

Towards the end of the review period, Israeli consumers become increasingly interested in working out in the gym, playing sport and maintaining their fitness the exercise. This has been extremely positive for sales of sports drinks. Indeed, demand is...